KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. With buyers being more educated and research-driven than ever before, understanding when and how they think is crucial to closing your next deal.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. This is a pretty common question so the answers were not very surprising.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

PureB2B

JUNE 13, 2017

It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Customer Relationship Management Software. Email Marketing Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Customer Experience Matrix

APRIL 28, 2009

One measure of this is the distribution of vendors reported by the respondents, which clearly doesn't reflect the installed base of the industry. This distribution actually pleases me, since it means we have results from users of many different systems. (Thanks to the many people who 'retweeted' the request). the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Content Marketing Institute

MARCH 22, 2018

Distribution of your content, particularly with paid media, is also not that hard to do initially. Intel uses Eloqua for its email service provider (ESP), which allows it to map content consumption and behavioral actions to the content email subscribers receive based on actions and attributes.

Marketing Automation Services 107

Marketing Automation Services Work Management Marketing Management Paid Search Agency 107

The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. The video roundtable below from CRMSoftware.tv, What Colleges Should Be Teaching Marketing Majors , is worth watching and reflecting upon.

Education 100

Education Marketing Automation Services Work Management Planning 100

Convince & Convert

JANUARY 7, 2016

highlight to tweet) We can act like publishers all day long, but until we sell software, we’re not really creating a sustainable business. So in fact, even though we’re all measured on lead generation as a key metric, we spend way, way more time and effort distributing free content.” ‑@jeffreylcohen. “It’s

Top of Funnel 75

Top of Funnel Eloqua Content Landing Pages 75

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Tags: software usability measurement demand generation marketing automation lead management software selection. The main result of the conversations so far has been to clarify the items related to lead routing. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. The PR Newswire session announced an integration that makes it much easier to distribute press releases, videos and other content right from Marketo. PR Newswire Integration.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Customer Experience Matrix

DECEMBER 27, 2010

I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Allocadia

APRIL 16, 2019

Another common misstep marketers make when creating marketing plans, especially at large, global, distributed organizations, is to build multiple, siloed versions that are held hostage in PowerPoint documents. high-tech hardware and software company with over 600 marketers worldwide. National Instruments (NI) is a $1.5B

Planning 40

Planning Allocation Lock-In Work Management 40

Convince & Convert

OCTOBER 2, 2013

Jay: Do you believe some sort of content marketing software is becoming required to do this well? For content distribution , look at Disqus , Outbrain , PRNewswire or Taboola. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. Why should they be interested in you?

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Manticore Technology, Marketo, Eloqua, to name a few).

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Vidyard

SEPTEMBER 22, 2014

“Funny and fast videos to entice, product experts to educate, and then software demos to help buyers vet features will be the mantra of the Web moving forward. ” Intralinks Intralinks is a leading global technology provider of beyond the firewall collaboration solutions. .”

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

“Funny and fast videos to entice, product experts to educate, and then software demos to help buyers vet features will be the mantra of the Web moving forward. ” Intralinks Intralinks is a leading global technology provider of beyond the firewall collaboration solutions. .”

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Funny and fast videos to entice, product experts to educate, and then software demos to help buyers vet features will be the mantra of the Web moving forward.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link]. Please Support Our Sponsors.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Heinz Marketing

FEBRUARY 18, 2019

I got to know him very well back in the Eloqua days. If you think about Eloqua, B2B marketers who are starting to realize that the way marketing was going to be executed was completely going to be impacted by the digitization of consumer marketing. He was the president of Eloqua, leading through the IPO and the acquisition by Oracle.

Eloqua 68

Eloqua Verticals Work Management Enterprise Management 68

Convince & Convert

DECEMBER 7, 2011

He has a free email newsletter and a series of free tools like ROI calculators that he uses to build his distribution list (subscribers number well into the six figures). The fifth stage in kimono-opening is when companies produce significant, freely distributed content but do not reveal their operational “secret sauce.”

Top of Funnel 137

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 137

Martech

JULY 26, 2021

Being a power user of Marketo or HubSpot, Pardot or Eloqua. Some of the software we looked at in our just-launched MarTech Intelligence Report on the space are all-purpose project management tools, but, increasingly, vendors are adding features specific to common marketing workflows. Being admin for a Salesforce instance. Why we care.

Paid Content 96

Paid Content Marketing Automation Services Work Management Marketing Management 96

Customer Experience Matrix

FEBRUARY 10, 2011

Summary: A close look at which vendors have the least common features finds some are widely distributed, while others are concentrated among products for big companies. The other pattern clearly visible is the two heavily-populated columns in the center, representing mid-market leaders Eloqua and Marketo.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Webbiquity

OCTOBER 27, 2015

It’s nice that a piece of software “streamlines processes,” but 1) everyone says that (an exact phrase search on Google for that brings up more than 40,000 results); 2) no one would buy something that complicates processes(!) One enterprise software vendor talks about making its IT customers into business heroes.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

ClearVoice

JULY 20, 2020

Managing, networking, and collaborating with a distributed team of freelancers is important for individuals and teams to adopt as a long-term goal. Don’t recommend they start using Oracle’s Marketing Cloud (Eloqua). Don’t recommend they switch away from certain software that has huge switching costs (i.e.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

Vidyard

SEPTEMBER 24, 2019

The best video hosting software goes even further: It integrates into your existing applications to make the business run better. What other software will your videos need to work with? Relevant integrations: Marketo, Eloqua, HubSpot, Sitecore, SharePoint, and many ad tech partners. Diagram depicting how video hosting works.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. I know that this prospect uses Eloqua.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

KoMarketing Associates

JULY 21, 2015

The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference. reports that your software produces, products that your equipment produces, products/services that your clients would typically produce, etc).

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

OutboundView

SEPTEMBER 20, 2018

Outbound Marketing Software & Tools. If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Here’s an example: You sell a compensation management software to the HR department of large companies. You’ve got your list, now what?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Referral Rock

OCTOBER 30, 2019

But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Finding software that integrates and plays well with one another is key to an effective marketing stack. We’ve set out to create a list of digital marketing software that covers all major categories of digital marketing.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. One challenge many of us have is that we're poor buyers of business software.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

AUGUST 21, 2012

The article takes a common issue that the company's customers have when using their software, and walks through how to address it with detailed guidelines. Take its post on understanding distribution and conversion. Eloqua's Amazing Infographics. Each post is data-rich. Visual Content. Cisco's Fantastic Videos.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

SnapApp

DECEMBER 14, 2016

Marketers can be smart about the content they create and distribute to break through the noise for the accounts that matter most. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. We all look to reviews for validation of our choice to buy and it is not any different in software.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62