ViewPoint

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. What are College Students to Do? Content Marketing : content marketing is not new , but it is all the hype now.

Education 100

Education Marketing Automation Services Work Management Planning 100

Content Marketing Institute

MARCH 22, 2018

Distribution of your content, particularly with paid media, is also not that hard to do initially. Intel uses Eloqua for its email service provider (ESP), which allows it to map content consumption and behavioral actions to the content email subscribers receive based on actions and attributes.

Marketing Automation Services 106

Marketing Automation Services Work Management Marketing Management Paid Search Agency 106

Customer Experience Matrix

APRIL 28, 2009

One measure of this is the distribution of vendors reported by the respondents, which clearly doesn't reflect the installed base of the industry. This distribution actually pleases me, since it means we have results from users of many different systems. (Thanks to the many people who 'retweeted' the request). the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. The PR Newswire session announced an integration that makes it much easier to distribute press releases, videos and other content right from Marketo. PR Newswire Integration.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Tags: software usability measurement demand generation marketing automation lead management software selection. The main result of the conversations so far has been to clarify the items related to lead routing.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Convince & Convert

OCTOBER 2, 2013

Jay: Do you believe some sort of content marketing software is becoming required to do this well? For content distribution , look at Disqus , Outbrain , PRNewswire or Taboola. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. Why should they be interested in you?

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. but there are others that people are less familiar with, such as Marketing Automation (i.e.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. “Simply having a presence on YouTube is no longer enough. . They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. “Simply having a presence on YouTube is no longer enough. . They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. SevOne has already made significant investments in video content and marketing automation, and will rely on Vidyard to enhance the value and impact of both.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Customer Experience Matrix

FEBRUARY 10, 2011

Summary: A close look at which vendors have the least common features finds some are widely distributed, while others are concentrated among products for big companies. The other pattern clearly visible is the two heavily-populated columns in the center, representing mid-market leaders Eloqua and Marketo.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Heinz Marketing

FEBRUARY 18, 2019

I got to know him very well back in the Eloqua days. At Workfront, much Salesforce automate sales and Workday automates a human capital management, Workfront automates knowledge working in an organization. The product team with the technology team, with the marketing team, with the distribution team.

Eloqua 70

Eloqua Verticals Work Management Enterprise Management 70

ClearVoice

JULY 20, 2020

Managing, networking, and collaborating with a distributed team of freelancers is important for individuals and teams to adopt as a long-term goal. Don’t recommend they start using Oracle’s Marketing Cloud (Eloqua). The teamlancing model: how to establish a teamlancing mindset. Quick and cost-effective.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

Martech

JULY 26, 2021

Being a power user of Marketo or HubSpot, Pardot or Eloqua. Then, the asset goes into the marketing automation platform, which integrates with the content management system and other tools that drive traffic to that piece of gated content. Advanced work with data or simply cleaning and deduplicating email lists. Why we care.

Paid Content 104

Paid Content Marketing Automation Services Work Management Marketing Management 104

Convince & Convert

DECEMBER 7, 2011

He has a free email newsletter and a series of free tools like ROI calculators that he uses to build his distribution list (subscribers number well into the six figures). The fifth stage in kimono-opening is when companies produce significant, freely distributed content but do not reveal their operational “secret sauce.”

Top of Funnel 137

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 137

Webbiquity

OCTOBER 27, 2015

It’s nice that a piece of software “streamlines processes,” but 1) everyone says that (an exact phrase search on Google for that brings up more than 40,000 results); 2) no one would buy something that complicates processes(!) One enterprise software vendor talks about making its IT customers into business heroes.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. So what does it really do? And those forms are like magic.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Vidyard

SEPTEMBER 24, 2019

The best video hosting software goes even further: It integrates into your existing applications to make the business run better. What other software will your videos need to work with? Does it work with your customer relationship management (CRM) or marketing automation platform (MAP)? Diagram depicting how video hosting works.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

KoMarketing Associates

JULY 21, 2015

The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference. reports that your software produces, products that your equipment produces, products/services that your clients would typically produce, etc).

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

OutboundView

SEPTEMBER 20, 2018

Worst case, you have to automate a manual effort of pulling buyer information from LinkedIn or wherever your buyers are. Outbound Marketing Software & Tools. If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Mixmax (SMB).

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Referral Rock

OCTOBER 30, 2019

But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Finding creative ways to streamline and automate mundane tasks is the name of the game. Finding software that integrates and plays well with one another is key to an effective marketing stack. Marketing Automation.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Hubspot

AUGUST 21, 2012

The article takes a common issue that the company's customers have when using their software, and walks through how to address it with detailed guidelines. Take its post on understanding distribution and conversion. Eloqua's Amazing Infographics. Each post is data-rich. Visual Content. Cisco's Fantastic Videos.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Marketing automation. Use data for automation -. Interactive content and visual storytelling. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62