Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 The main result of the conversations so far has been to clarify the items related to lead routing.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

DECEMBER 27, 2010

I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. The labels are really short-hand for the relative sophistication and complexity of user requirements. The heaviest weight goes to lead generation and nurturing campaigns – a combined 40% across all buyer types.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Convince & Convert

OCTOBER 2, 2013

Jay: Do you believe some sort of content marketing software is becoming required to do this well? For content distribution , look at Disqus , Outbrain , PRNewswire or Taboola. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. Why should they be interested in you?

Work Management 133

Work Management Media Marketing Management Marketing Automation Services 133

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Convince & Convert

MAY 18, 2012

This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Convince & Convert

DECEMBER 7, 2011

The example we studied is Marketface , a respected customer experience consultancy that works with major corporations on user experience and related issues. He has a free email newsletter and a series of free tools like ROI calculators that he uses to build his distribution list (subscribers number well into the six figures).

Top of Funnel 137

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 137

Customer Experience Matrix

FEBRUARY 10, 2011

Summary: A close look at which vendors have the least common features finds some are widely distributed, while others are concentrated among products for big companies. The other pattern clearly visible is the two heavily-populated columns in the center, representing mid-market leaders Eloqua and Marketo. What can I say?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Vidyard

SEPTEMBER 24, 2019

The best video hosting software goes even further: It integrates into your existing applications to make the business run better. Provide an embeddable video player with user controls. Are you generating leads and pipeline? What other software will your videos need to work with? Diagram depicting how video hosting works.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Social Media / User Sharing. Why build individual landing pages? Keyword Strategy. Web Page Tagging. Body Copy / Layout.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. We need an easy way to generate leads.

Top of Funnel 94

Top of Funnel Content Marketing CMS Development Ad Building 94

OutboundView

SEPTEMBER 20, 2018

Our Approach to Client Acquisition & Lead Generation. When a new VP of Sales is hired, that is a good time for our team to reach out and discuss their lead generation strategies, because they’re typically reviewing new sales processes. Doers are your users focused on the day to day tactics supporting your product or service.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Referral Rock

OCTOBER 30, 2019

But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Finding software that integrates and plays well with one another is key to an effective marketing stack. We’ve set out to create a list of digital marketing software that covers all major categories of digital marketing.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

SnapApp

DECEMBER 14, 2016

Google is totally committed to Accelerated Mobile Pages to provide users with the fastest loading page speed possible. Marketers can be smart about the content they create and distribute to break through the noise for the accounts that matter most. link] | https://twitter.com/amandamaks. Back to top. Back to top. Nathan Whitington.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62