WebMarketCentral

SEPTEMBER 1, 2009

It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs. Case in point: among my SEM clients are two b2b software companies. These ads have both branding and direct response value.

SEM 20

SEM Adsense Adwords Google 20

WebMarketCentral

NOVEMBER 30, 2007

The most popular test was dynamic pages—changing the information displayed on the landing page to reflect the exact search term. And the most surprising point: 16% of respondents said they didn't share SEM results with their agencies. My question is: why isn't their agency managing their SEM program in the first place?

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

NOVEMBER 10, 2009

Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network. Is The Hype Over Google AdWords Quality Score Justified?

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

MAY 28, 2009

Another Inside AdWords post worth checking out is Display Ad Builder Best Practices from Emel Mutlu, which provides guidance on maximizing the performance of AdWords display ads through customizataion and careful grouping.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

JANUARY 9, 2008

This tool Simulates a search engine by displaying the contents of a webpage exactly how a search engine would see it. It also displays the hyperlinks that will be followed (crawled) by a search engine when it visits the particular webpage. For example, Flash content, Javascript and images are invisible to search engines.

Analysis 20

Analysis SEO Tools SEM 20

WebMarketCentral

JANUARY 16, 2008

On the other hand, displaying your industry knowledge and providing insightful input to the conversation will make those at the table want to learn more from you. They are talking about your industry, and you quickly realize that some of those you've just met are potential future customers. David Bankston del.icio.us

Social Media 20

Social Media Web 2.0 Social Marketing Digg 20

WebMarketCentral

NOVEMBER 12, 2008

Use Twitscoop to find out what topics of conversation are hot on Twittter; Tweet Later to set up automated Tweets or schedule messages to display in the future; TwitDir to search for users by name, location, description or other attribute; and Twubble , which helps you find new friends based on the attributes of your current followers and followees.

Twitter 20

Twitter SEM Tools Practices 20