Remove Display Remove Sales Management Remove Statistics Remove Zoominfo
article thumbnail

6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. In fact, we’ve reached a point where many once-effective SEO tactics no longer work. Just consider these statistics ( source ): 93% of all internet experiences begin with a search engine. Let’s get into it!

Tactics 189
article thumbnail

3 Times to Avoid Scripted Social Media

Zoominfo

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. If you’re not familiar, scripted social media is the process of using pre-written, well-vetted messaging as part of your corporate social media strategy. They’ll appreciate it and so will your prospects.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

Consider these statistics ( source ): 39% of marketers expect to use an average of 6 or more channels over two years. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps. Once they’ve finished reading your post, the reader subscribes to your sales newsletter.

article thumbnail

45 Quotes from LGBTQ+ Leaders about Diversity and Inclusion in Business

Zoominfo

Statistically speaking, companies who employ a diverse staff achieve more financial success, attract better job candidates, and are more likely to capture new markets than less-diverse companies ( source ). Diversity generated better strategy, better risk management, better debates, and better outcomes.”.

Business 187
article thumbnail

The 8 Best B2B Intent Data Providers In 2024

SalesIntel

Intent data can inform your sales and marketing teams about the consumers that enter, exit, and move through your sales funnel. This signifies that prospects have expressed an interest in purchasing a product or service, and a sales representative must focus on the remaining 33% to seal the deal.

article thumbnail

6 Steps for More Compelling B2B Product Pages

Zoominfo

A good product page encourages each visitor to take a specific action—submit a form, call a sales representative, or even make a purchase. By using the words of someone who actually uses your products or services, you eliminate the sales speak. Learn more about establishing proof of value in one of our recent blog posts for sales reps.

Product 203
article thumbnail

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

The first was to define an ABM process – and note that I wrote "an ABM process" not "the ABM process", since more than one process is possible. My process had four steps, which I think should be self-explanatory. (If After much pondering, I ended up with a three level approach.