Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. This can be executed as a “welcome” email.

Email Marketing 116

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 116

SendX

FEBRUARY 26, 2021

It’s not like social media posts that depend on someone logging on at the right time and the algorithm happening to display it to them. Use information collected from other business dealings, or surveys taken from opt-in forms or other lead magnets to build out a client persona for your email list.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Martech

FEBRUARY 4, 2022

And if you would a copy you could save or print out for your teams, click here to download the high-res version. Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. Compliance.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

Sprout Social

DECEMBER 5, 2022

Lack of privacy. Public social accounts put our identities on display. But on the technical side, lack of privacy means your personal information is vulnerable, and can be used against you. In 2022, 81% of people are more concerned about their social privacy than they were the previous year.

Social Media 140

Social Media Media Privacy Transparency 140

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Near the top of the funnel, it’s more likely that you’ll receive opt outs. Top- and middle-of- funnel recipients and current customer emails should be spaced out to avoid fatigue. But it needs to be.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

illumin

JANUARY 22, 2024

By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. They can be displayed on social media platforms, search engines, mobile apps, and websites, ensuring maximum reach and visibility.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

SendX

SEPTEMBER 10, 2018

My subscribers opted in to receive my emails and like a good samaritan I am sending valuable content to them. On another hand, it also acts as a strong deterrent against malware and phishing attacks against an unsuspecting public. This may happen because someone used a fake email or had a typo while filling email opt-in form.

Deliverability 158

Deliverability CAN-SPAM A/B testing Classified Ads 158