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Email marketing strategy: A marketer’s guide

Martech

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. This can be executed as a “welcome” email.

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Top 10 Email Marketing Tips for Financial Services

SendX

Use information collected from other business dealings, or surveys taken from opt-in forms or other lead magnets to build out a client persona for your email list. Ask for an Opt-in on Your Website Opt-ins are prompts that ask people to sign up for your email list. Use this as a way to know who you’re writing for.

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3 Ways to Maintain Your Website

Heinz Marketing

As marketers, we get busy, we tend to align our priorities to our sales goals, but website maintenance and upkeep gets left out. Out of those pages, identify the pages with the highest bounce rates and focus your efforts to improve the content. Part of security for your website is user privacy. Look at your bounce rates.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

And if you would a copy you could save or print out for your teams, click here to download the high-res version. Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. Compliance.

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6 Great Email Lessons From the GDPR Deluge of 2018

Content Marketing Institute

These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. Many asked us to review and accept new privacy policies. I clicked opt out and landed on a page with no opt-out option.

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The pros and cons of social media

Sprout Social

Lack of privacy. But on the technical side, lack of privacy means your personal information is vulnerable, and can be used against you. In 2022, 81% of people are more concerned about their social privacy than they were the previous year. But it can also lead to privacy breaches—for your personal accounts, and your brand’s.

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Deliverability Acronyms: A-Z

eDataSource

Check back soon as we roll out the rest of the deliverability defined alphabet! Anti-Phishing Working Group Inc: APWG is the international coalition unifying the global response to cybercrime across industry, government and law-enforcement sectors and NGO communities. Confirmed Opt In - an email address verification method.