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| Page 1 of 1 | Previous | Next | ANNUITAS GROUP JANUARY 31, 2013 Content: Fueling Your B2B Marketing Strategy And only once they’ve displayed enough interest based on lead scoring or specifically opting-in to learn more, they’re passed along to sales. The B2B buyer’s journey has changed. Gone are the days of buyers contacting companies directly to learn about a product or service. Instead, buyers independently research solutions online and independently narrow their options before ever engaging with a vendor. In fact, SiriusDecision recently reported that two-thirds of the buying process is completed before sales is ever contacted. . Enter content marketing. . | ANNUITAS GROUP AUGUST 9, 2011 Interview with Adam Blitzer, Co-founder and COO, Pardot We display this type of information within Pardot lead records. This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions. Adam is responsible for product management, marketing, and operations. He was previously a senior email marketing consultant for InterContinental Hotels Group, a consultant at Moxie Interactive, and spent four years in Japan at an advertising agency. AG: The role of marketing continues to evolve, as more is demanded from organizations. It’s all about hard numbers. | | | | | |
| ANNUITAS GROUP SEPTEMBER 9, 2011 A B2B Perspective of Dreamforce Adjacent to them with more than significant displays were Pardot & Silverpop. Other vendors on display were Genius , eTrigue , HubSpot , Aprimo and ActOn to name a few. In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. I mean, who doesn’t like Will.i.am, Cake (thank you to Silverpop ), Metallica and more parties that one can possibly handle. Oh yeah, there were a ton of user sessions too. Instead of asking “What do we need to do?”, | |
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