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  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Display] 12 Important Places You're Forgetting to Add Calls-to-Action
    In Your Online Display Ads: Online display ads pack more punch if you're not directly promoting your business, but rather your content instead. Make your display ads focus on calls-to-action for your content, and enjoy a much higher click-through rate! Chances are, it's not a content quality problem you have on your hands.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Display] The Dirty Little Secret of Media Relations
    But in a rare display of honesty, New York Times tech reporter Jenna Wortham had the courage to admit in a recent blog post that the “sifting through data” method isn’t really how stories get covered. “It’s 'Photo credit: Wikipedia. It’s not an exact science. It is more a balance between intuition and reporting,” she wrote.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 11, 2013
    [Display] How To Make Your B2B Social Media Friggin' Awesome (And Profitable)
    EdgeRank is an algorithm developed by Facebook to govern what is displayed —and how high —on the News Feed.). 'Artillery B2B Marketing Blog > The Forward Observer With the right fundamentals and strategy, B2B marketers can use social media to attract and convert leads, close sales and delight customers. Awesome! Now what? Help them.
  • HUBSPOT  |  TUESDAY, AUGUST 14, 2012
    [Display] Google Releases Algorithm Update to Punish Copyright Violators
    Because it will be using the number of valid copyright removal notices as a signal for which websites should be displayed in the SERPs. That's right! Starting this week, Google's algorithm is now penalizing websites just a little bit differently than they were in the past. And you know what's not good content? Copied content. Not cool.
  • E-STORM  |  MONDAY, JANUARY 25, 2010
    [Display] What the (Apple) Tablet Means for Online Marketers
    As such, display, social gaming and video ads will be an area of opportunity for advertisers in the short-term, with location-based services picking up as tablets become more ubiquitous in the long-term. Case in point, Google CEO Eric Schmidt stated this past Thursday that the search giant will be placing a heavy focus on display in 2010.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, MARCH 21, 2012
    [Display] Getting a Boost from NPS
    Store managers discuss NPS feedback at the start of every day, and some even display key customer comments in the employee break room.  Last month, Shelley wrote an insightful piece on the possibilities and dangers of using Net Promoter Score, and the comments suggested that NPS may be on the way out.  and Satmetrix. Revamping your product.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 27, 2011
    [Display] Marketo’s Definitive Guide to Lead Scoring
    Display scores in a way that is useful to sales. B2B Lead Generation | Only 1 out of 5 companies have a lead scoring methodology in place. This data, from a recent study on sales leads by Vorsight and The Bridge Group was appalling. It’s really ugly. But how do you separate good leads from bad ones? More than 50 pages of content.
  • NUSPARK  |  FRIDAY, APRIL 13, 2012
    [Display] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
    A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan.  In the old days, we had a phone.  And a fax machine.   If you were in marketing, you had media kits and circulations statements.  Rate cards were actual cards.  Then computers came.  Paid Search. 
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Display] The 15 Best LinkedIn Pulse Articles On Marketing
    He even says that when you exclude video and app advertising, display ad spend is actually down! 'I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. started publishing on Slideshare in July of 2010. Thousands of new visitors every month! Because Software. Worth a read.
  • FATHOM  |  WEDNESDAY, JANUARY 22, 2014
    [Display] Mind-Blowing Statistics on Digital Marketing for Hospitals
    Social media is at 46%, SEO at 35%, Display at 31%, and Paid Search (SEM) at 27% respectively. ** Kaiser Health News: Hospitals Finding Patients On Google, Facebook. 'Fathom has developed long-term strategic partnerships with several health systems and hospitals throughout the US. How Patients Search: 38% searched symptoms or departments*.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Display] The 5-point plan: how to increase marketing ROI from call conversions
    'Guest post by Luke Rees. Every marketing executive wants to know when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. But although online is great for understanding your customer base, it may not be the best platform for converting leads into customers. Click-to-call tracking. Conclusion.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    [Display] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” How can you grow and maintain an active, relevant Twitter following?
  • HUBSPOT  |  FRIDAY, MAY 31, 2013
    [Display] Why You Should Consider Inbound BEFORE Your Next Site Redesign
    You''re walking down the high street, pass a cake shop, and you stop because something in the window display has caught your eye. You''re walking down the high street, pass a cake shop and you stop because something delightful in the window display has caught your eye (a monstrous and very tasty looking chocolate cake). Yum.).
  • HUBSPOT  |  THURSDAY, FEBRUARY 3, 2011
    [Display] LinkedIn Skills Launches, Brings Real Knowledge Search to LinkedIn
    Your skills will now display in a new section of your profile. LinkedIn , which is in the early stages of becoming a public company , is clearly working on improving their platform. LinkedIn Skills launched today, allowing users to search for a specific skill across the LinkedIn platform. How to Add Skills To Your LinkedIn Profile.
  • VOLACCI  |  FRIDAY, NOVEMBER 8, 2013
    [Display] Facebook Power Editor: Make Your Social Ads Convert
    The Power Editor tool allows advertisers to choose where their ad will be displayed on Facebook. Or, if you’re promoting a sponsored story and looking to get more click-throughs, you could choose to display mobile only ads. To catch up, check out my first blog on audience targeting. Ad Placement. Why does this matter? Conversion Specs.
  • BLOG MY CALLS  |  TUESDAY, MARCH 11, 2014
    [Display] The 5 Immutable Rules of Call Tracking
    Dynamic Number Insertion allows call tracking numbers to display on your website dynamically and temporarily. 'Rule #1 - Use Call Tracking. Rule #2 - Use Dynamic Number Insertion (DNI). If someone visits your site via a specific organic search, they will see a certain call tracking number. So.why is this an immutable rule? Analyze the data.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 29, 2015
    [Display] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    Do we utilize any display or banner advertisements in our PPC mix? As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015. At what cost?
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Display] Google+ Announces Gmail Integration
    Soon in your Gmail inbox you will have a widget that displays the most recent Google+ update from the contact you are emailing. As 2012 is winding down the major social networks are rolling out major changes and improvements. The most recent update comes courtesy of Google+. Lets look at exactly how Google is handling the integration.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Display] 5 Real Life Examples of Fantastic Calls-to-Action
    Why it's effective: Many calls-to-action suffer poor conversion rates because, despite following design best practices, the writing doesn't clearly display the value of clicking through to the next page. This 'Plan a trip like this' CTA rocks because it so simply displays that oft-sought after value. GoDaddy. Jetsetter. Intuit. Yapta.
  • WEBBIQUITY  |  TUESDAY, JUNE 4, 2013
    [Display] 37 Fantastic SEO Guides, Tips and Tactics
    From Google+ profiles to Facebook info sections, you can display keywords and all of your business web properties (website, Twitter, YouTube, corporate blog, etc).” But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Keep up with SEO trends and changes. ranking.”
  • INBLURBS  |  WEDNESDAY, DECEMBER 29, 2010
    [Display] Top 10 Keyword Research Tools
    So, there is in built search engine that displays search result that are based on relevancy and sorted out on date time stamp. Nowadays, a keyword research tool is very important to compete in the arena of internet marketing as without it, there is no way to survive in the arena of internet marketing. top keyword research tools exposed.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2011
    [Display] 6 Ways B2B Marketers Should Optimize for Mobile Browsing
    To create a mobile-friendly site , you can simply change the way your site is organized when displayed on a mobile phone or create an entirely new mobile site. And finally, don't ask a mobile user to click Next , just to fill out more form fields; all fields should be displayed vertically and on one page. travelers.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 1, 2013
    [Display] How to Deal with a Bright-Shiny-Object Marketer
    Some marketers are like this, displaying ADHD tendencies when it comes to getting marketing jobs done. “Squirrel!” ” Or so the joke goes about the dog distracted by a squirrel running by. What’s the best way to work with these marketers? The three types that I identified are 1. The Myopic Marketer ; 2.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Display] Optimizing Your Workspace for Employee Productivity [Infographic]
    Consider displaying company goals or mottos on the walls or in shared spaces to remind employees why you’re there in the first place. 'A hot topic lately has been about increasing employee productivity in the workplace while also increasing satisfaction. Luckily, there are things you can do to help! Open or Closed? The Bottom Line.
  • HUBSPOT  |  WEDNESDAY, JULY 3, 2013
    [Display] How Cluttered Is the Advertising Landscape, Really? [Timeline]
    Now take that number and multiply it by 6, because that''s how many display ads (only one type of ad) were shown across the internet in 2012, according to comScore. billion internet-connected persons on the planet, it means there are 417 web pages and 2,502 display ads for each ! 'Airplane trays. Parking meters. Bathroom stalls. False.
  • SYNECORE  |  WEDNESDAY, JUNE 19, 2013
    [Display] ModCloth: A Rad (and Obvious) Social Media Strategy
    m not sure if this perfect display of honest brand engagement or the perfect blend of modern and retro on the suit sold me, but either way I HAD TO HAVE IT. 'Brands should delight. Really, that’s what it all comes down to, right? That’s human nature, baby. PROMISE…). Ah, I had forgotten about this gem , I thought. Well, shucks. The Takeaway.
  • SYNECORE  |  TUESDAY, MAY 7, 2013
    [Display] Enhance Your MOFU: 10 Ways to Advertise on Social Media
    The service also provides four options for advertisers, In-stream, In-slate, In-search and In-Display; here’s a link to YouTube’s advertiser page that provides more information on each option. This makes sense, as it during this evaluation stage that buyers clarify what they want or need and begin to actively search for a solution provider.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 17, 2011
    [Display] 3 Successful B2B Marketing Promotions At SXSW
    This large display was located in a parking lot a few blocks away from the convention center. SMB Marketing Takeaway: Create a visible display that shows an unusual use of your product or service, but make it fun and memorable. Provide some value for visitors to the display. GE Carousolar. FedEx Delivers Lunch. Probably not.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Display] 10 Helpful Uses of RSS Feeds for Marketing
    Add a widget that pulls in feeds from specific topics to display on your blog or website. Take it one step further and add a widget the pulls in and displays a feed. By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). Does that spark a content idea?
  • HUBSPOT  |  THURSDAY, JUNE 14, 2012
    [Display] Facebook Tests Real-Time Ad Targeting Based on Web Browsing Activity
    The DSP has the opportunity to make a real-time bid to display Shoezie's ads to Sally. DSPs that make the highest bids get their very targeted ads displayed to Sally. As a user, the ads you get served on Facebook are about to get a whole lot eerier (a kinder word for creepy). Intrigued? How Facebook Exchange Works.
  • B2B IDEAS @ WORK  |  THURSDAY, APRIL 21, 2011
    [Display] BMA Atl Recap: Google Wows B2B Marketers with "Zero Moment of Truth"
    One of the most gripping segments of the presentation, in this blogger’s opinion, was the display of four industries impacted by the amount of online research customers do before a purchase: Auto, Travel, Real Estate, and B2B. This slide displays the increases in search volume for these industries. Mobile is exploding. Add value.
  • EB2BLEADS  |  WEDNESDAY, JUNE 29, 2011
    [Display] Search Engine Optimisation (SEO) And What You Should Know
    Content is then displayed as search results. Its maddening when you’re unable to lay your hands on something you’ve been searching for like your glasses, keys or that note you wrote down 15 minutes ago (Alzheimer's flashes across the mind momentarily). How Smart Search Engines Work. user makes a search (known as a query).
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 10, 2011
    [Display] 12 of the Best WordPress Guides, Hacks and Plugins of 2010
    Automatically display each post’s word count? WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. WordPress Themes and Plugins. 31 Websites Where To Find Free HQ WordPress Themes by W3Mag. 20 Excellent Free WordPress 3.0 Themes by Blogfreakz. Digg this!
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Display] The Ultimate Cheat Sheet for Mastering LinkedIn
    So if you want to increase clicks on the website links you can display on your profile, change the link's anchor text to something more attention-grabbing than the standard options LinkedIn provides. Are you using it to its fullest potential? 20 Hidden LinkedIn Tricks. Claim your vanity URL. Make your blog/website links sexier.
  • MARKETING ACTION  |  THURSDAY, MAY 30, 2013
    [Display] Email Marketing Alert: New Gmail Inbox On The Way!
    Recipients will have the ability to customize the new inbox by choosing to display only the tabs they want, and they will be able to set filters so email is directed a particular tab. 'Gmail just announced some big changes to the look and function of the inbox, which could impact a sender’s email metrics.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 13, 2010
    [Display] Is Your Business the Marrying Kind or a One-night Stand?
    Unfortunately, when it comes to actual customers, many companies display the same cavalier behavior as your typical playboy. When people talk about "marketing," they are usually referring to finding, engaging, and converting prospects. So not cool. The Marrying Kind I know AT&T is not known for their service. Brilliant. So, Ms.
  • MARKETING INTERACTIONS  |  FRIDAY, JULY 16, 2010
    [Display] Lose the B2B Website Laundry Lists!
    There are a few reasons that this link madness happens: Websites with inflexible designs where templates dictate display based on siloed designs. B2B websites still flounder in trying to connect with prospects. There are many issues that we can shine a light on, but for today, let's talk about those dreaded laundry lists.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 11, 2013
    [Display] Does Your Business Need a Responsive Website Design?
    In a totally non-techy nutshell, responsive design means that elements on the page will be resized or the layout reconfigured so that your content looks good and is easy to read no matter what screen size it’s displayed on, whether its a desktop, laptop, tablet, or phone. After all, Mashery has called 2013 the Year of Responsive Web Design.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, JUNE 24, 2011
    [Display] New Research on Why CRM Fails…Also Lessons for Marketing Automation
    The authors display a matrix with four marketing activities (demand management, creating marketing knowledge, building brands, customer relationship management) on the left and three marketing relationships across the top.  The four key insights that the authors drew from their research are equally applicable to marketing automation. 
  • VIDYARD  |  MONDAY, FEBRUARY 10, 2014
    [Display] Video Marketing in Direct Mail: An Eye Catching Attention-getter
    Similar to a birthday card that plays music, the card uses a slim 5″ LED screen to display the video uploaded via a USB similar to a flash drive. 'Although you’ve come to expect video online , it’s an altogether different surprise when it shows up in the mail. The Magic Behind the Video Mailer. Designed to Make an Impact.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Display] Ifbyphone and Act-On Join Forces to Combine Call Tracking With Marketing Automation
    Smartphone users increasingly are interacting with marketing emails, websites, digital ads, and search inquiries by simply calling the number displayed on their phone. Act-On has taken the concept of marketing automation and perfected it for small and mid-sized businesses. At this point, Ifbyphone picks up the lead with call tracking.
  • MARKETING INTERACTIONS  |  FRIDAY, JANUARY 9, 2015
    [Display] Digital Relevance: The Introduction
    As buyers and customers become more self-sufficient at researching solutions to their problems, marketers are shouldering more of the responsibility to make sure their companies build awareness, are viewed as credible, and display enough expertise to get invited into the purchasing conversation. We ’ ve created great content. People read it.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 29, 2010
    [Display] 12 Ways to Leverage Your LinkedIn Profile for a B2B Company
    This gives you a customizable field to enter your company name, or even descriptive keywords, that display as a link to your company website or blog. Connect your Slideshare account to your LinkedIn profile to display uploaded presentations. Descriptive Headline. Company Branded Photo. Other Website Links. Summary with Keywords.
  • HUBSPOT  |  MONDAY, JUNE 25, 2012
    [Display] The 12 Pillars of Reader-Friendly Email Marketing
    2) Make Sure Your Subject Line Displays Fully. While every email client displays a different number of characters, trying to keep the subject line under 50 characters is a good rule of thumb. So when your entire email hinges on images displaying, the meaning will be hindered for those who don't end up seeing the images in the message.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2011
    [Display] Twitter Introduces New Changes to Users' Timelines
    The new Twitter updates will allow any media-containing link (such as a photo or video on a site like TwitPic or YouTube) to expand inside the actual stream and display as the picture or video. The new update will display a horizontal list of users who have retweeted that specific update upon click. Well, a few things. Shortened bit.ly
  • WEBMARKETCENTRAL  |  MONDAY, NOVEMBER 10, 2008
    [Display] Best of 2008 (So Far) - Cool Web Tools, Part 2
    The company also offers tools for both displaying and buying online ads. Monitter Inspired by TweetDeck , Monitter is a real-time Twitter monitor that lets you keep track of live posts for any three keywords you enter, plus filter the display by geographic location or language (English, Spanish, and German).
  • HUBSPOT  |  MONDAY, MARCH 5, 2012
    [Display] 6 Tactics for Turning Trade Show Interactions Into On-Site Sales
    To do so, we displayed unicorns (which were connected to the theme of our campaign there) at our booths to interest passersby, and we also positioned large screens that displayed funny, high quality videos delivering our campaign's message: marketing facts vs. fantasies. 1) Reserve a Room at the Event. 2) Refine Your 30-Second Pitch.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Display] Must-Attend Marketing Events of 2014
    Whether you’re hosting, attending, or sponsoring an event, your company’s focus, perspective, and personality will be on display. 'Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? February. March. April.
  • SAZBEAN  |  FRIDAY, OCTOBER 28, 2011
    [Display] Sharing With Google+ Improves Marketing Effectiveness
    When a user clicks the +1 button on a website, a link to it will be displayed on their Google+ profile. Up until recently, using Google’s “+1? button really didn’t do much of anything. Now, Google has made it so that people can use the +1 feature to share content with their circles as a part of their Google+ profile. Start conversations.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JULY 11, 2012
    [Display] Four Responsive Email Layouts
    Display Advertising |. Existing 300px elements are set to block level (via display: block) on mobile, causing them to stack to become single column. When content is hidden in email, it’s typically accomplished by setting the display property to none for a given element. Home |. News |. Columns |. Social Media |. Mobile |. Tweet.
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [Display] Zappos.com's $1.6M Mistake That Boosted its Brand
    Instead of allowing the media to criticize the mistake, they used the press to display their commitment to consumers. Zappos.com, the popular shoe site that embraces exceptional customer service and successful use of social media, made an expensive mistake over the weekend that cost them $1.6 So what happened? However, it was our mistake.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Display] More New Systems Challenge the Marketing Automation Status Quo
    SharpSpring has built an exceptionally simple interface, featuring a single “new” button to add any type of object, screen overlays to illustrate available features and link to instructional videos, and real-time display of emails and forms as they are built. Although this approach is popular, there are others. Here are a few options. to $9.99
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 19, 2013
    [Display] How to Pick Keywords That’re Kind of a Big Deal
    Google Related Searches: These are searches that Google will display after a traditional SERP has been displayed. 'So let’s cover the basics first: What exactly is a keyword? keyword is a word or search term that someone types into Google, Bing or any other search engine when they’re looking for information online. billion.
  • WEBBIQUITY  |  MONDAY, APRIL 9, 2012
    [Display] 38+ Cool Social Media and Web Tools and Reviews
    Mywebees lets you display your website on your Facebook page. It’s not a copy of your site, but your actual site—displayed in a Facebook iFrame. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. How can you quickly find out how far a link has spread on Twitter? PingTags. Buffer.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Display] 56 Reasons Why Content Marketing Works
    The average click-through rate for display ads is 0.11%. 'By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. We believe three things absolutely: 1.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 23, 2014
    [Display] Smartphones Are Transforming the Way Marketers Generate and Manage Leads
    Display: U.S. Marketers using display advertising should consider “call now” as a viable call to action. 'Everyone today has a smartphone. And it’s forcing a shift in lead generation similar to what marketers experienced the last two decades with the Internet. We are seeing a similar shift today thanks to smartphone adoption.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 20, 2012
    [Display] You Need to Market “Right Now”: David Meerman Scott on Eloqua Experience Europe
    Email, social, events, display ads – everything in the marketing playbook has been touched by continually advancing technology. by Jesse Noyes | Tweet this Marketers everywhere know the game has changed. In a few weeks, David is heading to London to give a keynote address at Eloqua Experience Europe. I’m an internationalist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 16, 2013
    [Display] Five ways to help your product market itself online
    Another option is to display user-generated or curated content on your site, which draws other potential users like a magnet to see it. 'By Neicole Crepeau, Contributing {grow}  Columnist. If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. 4) Rewards and Prizes.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 21, 2011
    [Display] Content Strategy Within The Design Process – Smashing UX Design
    In this article, we’ll concentrate on the relationship between content strategy and design in creating, organizing and displaying Web copy. Via Scoop.it – Content Marketing Now. By  Brad Shorr  of Smashing Magazine. The first thing to understand about content strategy is that no two people understand it the same way.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 13, 2012
    [Display] B2B Mobile Websites: Prepare, but Don’t Panic
    Based on analysis of traffic patterns of b2b technology websites I’ve worked with (more than 40 are displayed in my Google Analytics home screen view currently), mobile browsing is a growing but still fairly small part of the picture. You’ve seen the statistics: mobile browsing (e.g., Yikes! I’m not ready!
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Display] Optimize Your LinkedIn Profile With These 10 Key Elements
    While I tend to believe the education section is more critical for more entry-level job seekers, remember that displaying your academic background will usually be required to gain entry in LinkedIn Alumni Association-oriented groups, which can be important for networking purposes. Profile Photo (Headshot). Good Examples. Bad Examples. Tl;dr.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Display] Remember LinkedIn for social media marketing
    Time heals all things and people tend to remember the past more fondly than it was; also, you have complete control over which recommendations you publicly display so there’s no possibility of anyone punking you over this. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003.
  • VIDYARD  |  MONDAY, SEPTEMBER 29, 2014
    [Display] Put Extra Focus on Your Video Content Marketing With a Lightbox Player
    Most of the videos displayed on the Vidyard blog are embedded inline. Was it embedded inline on the page, or was it displayed in a pop-up window? 'How are you currently showcasing videos on your website? When you think about it, the way your video is presented can actually impact its viewership. Inline? Lightbox?
  • LEAD VIEWS  |  TUESDAY, MARCH 1, 2011
    [Display] Selling Search to the C-Suite
    Or display a phone number on your Web site that appears nowhere else. Today’s post is by Mike Moran, an Internet marketing, search technology, Web personalization, and Web metrics expert. can almost hear the muttering from here: “No matter what I do, my CEO pays no attention. I’ve heard those laments from many people?so Why indeed?
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Display] New Features in Google AdWords: Bid Management, Offline Conversion Import, Powerful Reporting
    Customers with mobile devices can click on the phone number displayed on your mobile web page to call you. 'Google recently made their official announcement of long-anticipated new features within the AdWords platform. Google’s Google’s “Step Inside AdWords” had paid search marketers buzzing for weeks over what the changes would bring.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 31, 2010
    [Display] Best Social Media Stats and Market Research of 2009
    percent of all online display advertising impressions in the US, with Facebook reaching the most unique visitors. What are the latest trends in search? Which industry segments are most actively discussed in social media? Who’s really using which social media networks? Why are consumers following brands on Twitter and Facebook? to 14.9%
  • HUBSPOT  |  THURSDAY, SEPTEMBER 9, 2010
    [Display] 9 Awesome Search Engines That Aren’t Named Google
    ClipBlast solves this problem by searching videos across video sharing sites, including YouTube, and then displaying them as thumbnails on the search results page. These search engines focus on finding and displaying one specific type of content or subject. Searching is one of the core utilities of the internet. Connect with HubSpot
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 27, 2012
    [Display] One Simple Way to Stop Undermining Your Brand’s Credibility
    I am talking about public displays of a lack of attention to detail. I really do try not to be squeamish about them, and mostly I manage to resist the urge to scream, at least in public,  when one startles me by creeping out of a corner or looking me in the eyes in a public toilet. Let’s see some examples.
  • HUBSPOT  |  THURSDAY, AUGUST 1, 2013
    [Display] Pinterest Rolls Out Price Alerts to Encourage More Sales
    If you sell products directly on your website and your buyer personas tend to hang out on Pinterest, you need to make sure your products will appear as Rich Pins when pinned -- that''s the only way for this price information to be monitored and displayed on pins of your product. Despite the fact that that its target demo (women in the U.S.)
  • DIGITAL VOICES  |  FRIDAY, AUGUST 23, 2013
    [Display] 5 Awesome Social Campaigns that Illustrate Social, Mobile, Analytics and Cloud (SMAC) Synergy
    Agora uses sophisticated analytics to displays key information about the social and mobile channels in real time. 'Happy Friday, everyone! This week we have scoured the internet in search truly innovative social media campaigns that exemplify the impact of the SMAC stack in delivering enhanced results. Don’t know what the SMAC Stack is?
  • PUZZLE MARKETER  |  MONDAY, OCTOBER 1, 2012
    [Display] Bring Clarity to Your Marketing with the Campaign ID
    Paid Search Display Advertising Social Media Webinars Phone Calls Billboards Magazines Newspapers Television For some of the more traditional advertising such as billboards, magazines, newspapers, and television you’ll need to develop a strong call-to-action (CTA) that drives people either online or to call a phone number.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 19, 2010
    [Display] 7 Tips To Get New Facebook Fans For Your B2B Business
    Showing an active wall displays current interaction and interest on the Facebook page. Having a solid B2B social media strategy is key in attracting and converting qualified leads. With over 500 million active users, Facebook is a formidable platform to establish a social presence and more than likely a part of that strategy.  Use Photos.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Display] 4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy
    You might try displaying your data in a memorable visual that draws specific attention to key statistics. 'When most firms begin creating a new B2B content marketing strategy , they focus on written content. Using visual content can help your brand connect with prospective buyers more memorably. Here are four powerful techniques.
  • WEBBIQUITY  |  MONDAY, JULY 15, 2013
    [Display] Funny Business: The Best Digital Marketing Humor, 2013 Edition
    Ken Mueller displays the humorous result of scraping and auto-rewording (Ken surmises “it must have been run through some sort of program that looks for synonyms, and then replaces a lot of the words, while supposedly keeping the intent and context”) gone horribly wrong. In marketing, that’s called “work.”
  • SAZBEAN  |  WEDNESDAY, AUGUST 17, 2011
    [Display] Google Improves Visibility and Rankings for Sitelinks
    The signals Google uses specifically to generate and rank sitelinks, such as the link structure of a site, are now combined with the overall ranking algorithm, so main search results and sitelinks are now ranked and displayed based on one unified set of principles. Under the hood, the update also improves the quality of sitelink results.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Display] Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
    LinkedIn ads are a form of display advertising. Even though they are highly targeted, they are still display. When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. Maybe more. Still, all eyes are on the web. since 2002.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 8, 2011
    [Display] Feeling for the Elephant: 4 Lessons from the Content Marketing Summit
    So, let’s say you run a new display ad campaign on a set of websites. But display ads will also drive a spike in other channels, particularly a lift in brand keyword searches on Google or Bing, and in visits to the company website. by Alexandra Fisher | Tweet this. You know the story. To some, content feels like a PR campaign.
  • CONFLUENT FORMS  |  TUESDAY, MARCH 26, 2013
    [Display] Why your business needs to claim its Google Places page
    In the example here you'll see some of the benefits of establishing rel=author code to your site, but also how Google has displayed my information while displaying the search result. Immediately. When does your location matter? 30% conversions immediately and 60% conversions within an hour. Your Google+ Local Page information.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 14, 2012
    [Display] Pinterest Finally Rolls Out Business Accounts: How to Set Yours Up Today
    All of this is publicly displayed on your Pinterest profile right now, and it will not appear any differently on your new business account. That means they can not only re-pin it, but they can also modify it, reproduce it, display it, distribute it, whatever, on Pinterest. They're heeeeere. No, its not a Poltergeist sequel. sure would.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Display] 17 Do’s and Don’ts for Designing Inbox-Optimized Email Templates
    WYSIWYG editors typically add "bonus" code that makes your emails display unexpectedly wonky. This ensures that they always display in Outlook's vertical preview pane -- can't forget about your Outlook readers! Creating email templates for your company's email marketing sends can make your life a whole lot easier. Whoops. 1) K.I.S.S.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Display] The State of Marketing Technology in Asia
    For example, data from search and display advertising should be used to shape your content strategy. 'Editor's Note: Today's post comes courtesy of David Ketchum, CEO and Founder at Current Asia and author of the book BIG M, little m Marketing: New Strategies for a New Asia. Follow David on Twitter @ketchum. Marketing Efficiency
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, JULY 3, 2012
    [Display] A guide to split testing in order to get the most out of your email marketing campaigns
    This is mainly because there are many email services that automatically block image displays. It is always best to use the preview panel to present the offer because most recipients use it to display the content of the email. However, marketers find it hard to achieve all these goals at once. Subject Lines. Headlines. Content.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Display] The Ultimate Mobile Marketing Achievement [195 Words]
    This information is displayed alongside other Google Analytics data. 'What is the objective of every mobile marketer? The end goal of a mobile campaign should always be to produce a phone call. There are several reasons for this. Here are three of the most prominent: 1. Mobile marketing is directly associated with phone calls. Read More.
  • SYNECORE  |  FRIDAY, JUNE 28, 2013
    [Display] Facebook News Feed Ads Dominate, Vindicate Exchange Model
    Facebook Ad Exchange enables advertisers to manage their real-time bidding across Facebook’s ad inventory (which, according to the AdRoll study, accounts for nearly 28% of all US display impressions). '“Ahh, what a difference a year makes.” Ever the contrarian, I remember writing about it and instead taking an upbeat assessment of the move.
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 14, 2011
    [Display] Content Marketing Tips: 8 Things to Look For When Targeting Blogs
    The contact page might just display a form that takes away much of your control as to how you frame the initial contact. This week we’re pleased to offer this guest post by Frank Anderson of Webhosting.net. Blogs are the easiest publishers to approach, Google loves their content, and their network and reach is often quite large.
  • BLOG MY CALLS  |  TUESDAY, MAY 21, 2013
    [Display] 10 Crazy Stats About Content Marketing
    Content marketing produces the lowest cost leads compared to display ads, PPC ads, and other paid marketing tactics. 'We''re fans of content marketing. In fact, we''re big fans of content marketing. We''re such big fans that we recently wrote 150 blogs in 50 days to determine if it would increase our traffic and improve our SEO. It did both.
  • LEAD VIEWS  |  FRIDAY, NOVEMBER 26, 2010
    [Display] Familiarity Breeds Success!!
    Recently I had been on a short vacation to the Western Indian State of Goa. Known for its beautiful beaches, seafood and hippie culture, Goa is very popular with International tourists. Every year thousands of tourists from all over the World visit Goa during October and Feb. Image courtesy -. S3images & momentsnphotos.blogspot.com.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 22, 2013
    [Display] Even 'Experts' That Bash Call Tracking Admit it Doesn't Hurt SEO
    The article: "Another technique would be to use a Javascript to display a tracking number to the user, that guarantees that the Google bot and search from Google always see your local number.". They use a snippet of Javascrip to display a phone number on their site. We just disagreed with his approach on this article. Read it. Really?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 11, 2013
    [Display] How B2B Organizations Can Create More Effective “About” Pages
    How to Display Author Information in Organic Search Results. Via Google Webmaster Resources , organization information that is marked up in the body of a web page can help Google understand location, events, and reviews as well as be displayed on in Google+ Place Pages. And that should change. Social media is part of the reason.
  • THE ROI GUY  |  THURSDAY, APRIL 7, 2011
    [Display] Technology Marketing Budgets Recover With Strength into 2011
    Major Changes to the Marketing Mix Examining the spending mix, technology marketers continue to shift budgets from traditional advertising, to digital marketing, which includes company websites, digital display ads, e-mail marketing, digital events, search engine optimization, and social media.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Display] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Laurie Sullivan highlights research from BrightEdge showing that “Web site pages displaying the Twitter share button get seven times the social media mentions compared with those that do not…(yet) nearly half of the largest 10,000 sites on the Web still don’t display any kind of social sharing links or buttons.”
  • DIGITAL VOICES  |  FRIDAY, FEBRUARY 7, 2014
    [Display] This Week in Digital Strategy 2.7.14
    We considered a couple of different approaches for customer portal, but ultimately decided that a responsive approach, i.e., one that causes the layout to adjust based upon the resolution (width) of the display of the device being used to access it, was the way to go. 'Happy Friday, everyone! Should Everything Go Mobile? Via Ayantek.
  • DIGITAL VOICES  |  FRIDAY, JANUARY 24, 2014
    [Display] This Week in Digital Strategy 1.24.14
    These ‘cheers’ will then be shared at a special display in the Athletes’ Village in Sochi, where athletes can view and print the messages onto ribbons to wear around their wrists. 'Happy Friday, everyone! Even though the polar vortex is back providing another blast of cold it was still an insightful week in digital strategy.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Display] How 15 Real Businesses Are Getting Creative With Vine for Marketing
    PSA: If a video clip below doesn't display (it appears Vine videos have intermittent rendering issues), please follow the respective Vine.com link in the tweet to view the original source. Trying clothes on, bringing your friends, and seeing window displays are what make shopping fun. A lot can happen in six seconds. 1) ASOS. 2) Gogo.
  • INSIGHTIQ BLOG  |  FRIDAY, FEBRUARY 1, 2013
    [Display] Sunday Preview: The Changing Landscape of Superbowl Advertising
    The game is a branded version of the food fight from  Animal House, where the target logo is prominently displayed. It’s not about the 30 second commercial anymore! Advertisers and brands are looking to Mobile and Twitter to engage with consumers long after their ad spot is over. Keep your iPhones out and charged this Sunday. 49ers. Ravens.
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Display] The Hidden Costs of Creative Work (and How to Budget for Them)
    Having a high-end display (or monitor) to go with that computer is also important. On our Brand & Buzz team, for example, everyone has a Thunderbolt display, which offers higher screen resolutions than most standard displays. 'Ever take an educated guess at something, only to find out that you were way, way off? InVision).
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 12, 2013
    [Display] 5 Search-Savvy Secrets to Google Map Listings
    If Google displays your address with S. The way Google decides to display your address is the way you should do it in every other site if possible, including your website,” Nuanes explains. Luckily, Google has helped level the playing field with Google map listings, at least as far as search results go. and Bing as well,” Nuanes says. 
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 9, 2011
    [Display] Facebook Now Offers Sponsored Stories
    Facebook's self-service advertising platform has traditionally allowed businesses to promote their fan pages and to create and display ads on Facebook. Facebook has added a new option for marketers using its self-service ad platform, Sponsored Stories. Sponsored Stories takes advertising on Facebook a step further. Marketing Takeaway.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 24, 2010
    [Display] 3 ways to integrate social media into your current online marketing
    We’re sometimes asked by clients considering a plunge into social media whether those media can be integrated into their existing online marketing vehicles …usually search, display ads and email. Here’s a nice post on iMedia Connection from Bill Flitter, who not only answers with a resounding “Yes!”,
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Display] Which Companies are Totally Nailing B2B Marketing?
    They also use Facebook to prominently display links to everything from infographics to blog posts. 'B2B marketing can often be dry, stuffy, and an overall snooze fest when not done correctly. Businesses are slowly but surely learning that business-to-business marketing doesn’t have to be all direct mail and incentive promotions. Salesforce.
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