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  • HINGE MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Display] The Art of Advanced B2B Email Marketing: Email Rendering
    Mail 5% #9 Windows Live Mail 3% #10 Windows Mail 2% Other email clients include AOL Mail and Mozilla Thunderbird. *It’s important to note that email clients can only be detected if the images in the email are automatically displayed. Outlook 2000 and Apple iPhone are two email clients that display images by default.
  • WEBBIQUITY  |  TUESDAY, APRIL 22, 2014
    [Display] 10 B2B Marketing Lessons from Walt Disney World and Universal Studios
    Similarly, in the B2B marketing world, technology companies can get away with displaying attitude, an edge, even being a bit playful. A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando. Be true to your brand. but establishing and maintaining a strong brand is nonetheless vital. Well, no. Price has many uses. million.
  • JUNTA 42  |  SATURDAY, OCTOBER 31, 2015
    [Display] This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media
    Seventy-three percent of consumers said that content “must display well on the device.” PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. This week’s show.
  • MARKETING ACTION  |  TUESDAY, JANUARY 22, 2013
    [Display] Data-Driven Marketing: 10 Trends for 2013
    In digital display advertising, marketers are shifting to audience targeting, primarily through real-time bidding solutions that leverage analytics, retargeting and 3rd party digital data (RTB is now ~10% of spend, up from 6% in 2011). No matter what type of marketing you’re doing, data should be driving your decisions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Display] 33 Inspiring B2B digital marketing case studies
    The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. Is it harder or are we not looking hard enough? 778 contacts were engaged with a 70% open rate (vs. million. million.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Display] 29 Ways to Collect Email Addresses for Your Business
    When someone attempts to leave your site, display a popup window and ask for the email address. Looking for ways to grow your email list? There are a ton of ways to get people to sign up for your email marketing offers. I’ve put together a list for you to read, so you have heaps of options for growing your list. Host your own event.
  • SALES ENGINE  |  FRIDAY, OCTOBER 23, 2015
    [Display] How often should you post to your blog and social media?
    You must select a collection to display. Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. They based their findings on overall number of page views, leads generated through form conversions, and new subscribers to their blog.
  • HUBSPOT  |  MONDAY, JULY 8, 2013
    [Display] The Non-Designer's Essential Glossary of Web Design Terms
    visual effect that displays a graphic as if it has a shadow behind it. E. The computer language used to display content like text, images, and links on the web. When I started my first job, I did everything my tiny marketing team needed at a moment''s notice. It felt like a foreign language. Alignment. text, images, etc.). Ascender.
  • BIZIBLE  |  TUESDAY, OCTOBER 20, 2015
    [Display] 5 Lies You've Been Told About B2B Marketing Attribution
    And which channels, which keywords, which content, which landing pages, which blog posts, and which display ads were instrumental in moving them through the funnel?". Usually at company-wide meetings each team will discuss its accomplishments, tying them back to profit for the business. But it doesn’t have to be that way. CLICK TO TWEET.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Display] Predictive Analytics: The Next Piece of the Social Puzzle
    display ads for wedding dresses shown to everyone using those hashtags) or reach out directly on social channels to congratulate Ann and build a relationship. If your target audience enjoys the outdoors, your display ads might incorporate appealing outdoor activities. Marketing’s Move to Predictive Social Analytics. Interested?
  • TOMORROW PEOPLE  |  MONDAY, MARCH 19, 2012
    [Display] The Death of Pay Per Click Advertising (PPC)
    Use graphic and animated banners across highly targeted websites in the AdWords Display Network. Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. ” (Source: Search Engine Land ).
  • HUBSPOT  |  MONDAY, NOVEMBER 10, 2014
    [Display] The Psychology of Personalization: Why We Crave Customized Experiences
    For example, as marketers, we’re now able personalize our home pages, landing pages, forms, calls-to-action (CTAs), and emails so the content and messaging we display is always tailored to the person engaging with it. The Dark Ages. time when there was no Amazon.com. No Netflix. No Hulu. No Spotify or Pandora or Sirius radio. No initials.
  • WEBBIQUITY  |  THURSDAY, APRIL 5, 2012
    [Display] Best Local SEO Guides, Tips and Tactics of 2011
    The new place page displays several bold and prominent “write a review” buttons in various locations”), Yahoo and Bing local search, along with a list of additional important local directories for listing. While the web is worldwide, search is often local. Which SEO tools are most useful in supporting local SEO efforts?
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Display] 9 Google Drive Tips You'll Wish You Knew All Along
    You can always display the list by pressing Shift + / or Ctrl + / on Chrome OS or Windows, or ? + / on a Mac. To save it, simply click off of the image. 4) Customize how items are displayed in My Drive. If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. Desktop.
  • MARKETING ACTION  |  MONDAY, MARCH 4, 2013
    [Display] How To Create Mobile Email That’s Friendly
    This means (among other things) that left-loading your key messages is helpful for Android displays. The reports of email’s death have been greatly exaggerated.* In reality, email remains the most potent tool in the marketer’s arsenal:  The DMA puts email marketing’s ROI for 2011 at $40.56 for every $1 invested. Headlines: 22px.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Display] Tear Down This Wall Between Ad Tech and Marketing Automation
    Some 20 years later, the online display advertising industry is now a $22 billion business, with multiple formats, established exchanges, and real-time programmatic bidding capabilities. The marketer can deliver personalized, consistent, engaging experiences across display, social, mobile, website and email channels. The Ad Tech World.
  • MARKETING ACTION  |  FRIDAY, APRIL 19, 2013
    [Display] Act-On “Gamify Green for Good” Hackathon Scores Donation for Code Scouts
    GoCo is all about making smarter commuting choices GoCo helps you plan your commute by displaying alternatives and parameters for a route, and showing you exactly what the trade off is in terms of money spent, calories not burned, and missed opportunities to reduce your carbon footprint. Each week a new challenge is featured.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 28, 2011
    [Display] Success on the social web? It all boils down to this.
    The web will be displayed through your glasses (and everybody will wear glasses – buy stock in Lens Crafter). Do you want to look like a genius at your company?  Walk into a meeting and say, “Future Internet Marketing success all boils down to one thing: Creativity.&#. If they ask you why, tell them I told you to say this.  India?
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Display] 8 Key Changes In Google Search B2B Marketers Should Know
    The Demise of Google Authorship. I was certainly disappointed when Google  announced  that it had  stopped displaying authorship markup  in search engine results. As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. last month.
  • VOLACCI  |  THURSDAY, JANUARY 16, 2014
    [Display] The Future of Drupal is Dynamic
    We’ve used Rules and Tokens to construct a wonderful user experience that displays the right content to the right people at the right time in the sales funnel, dramatically personalizing the user experience of a website. Dries posted a great piece on the Acquia blog about Drupal and the future of the CMS on Wednesday.
  • VOLACCI  |  MONDAY, NOVEMBER 11, 2013
    [Display] Press Releases Aren’t Your Grandpa’s Marketing Tool
    For brands who have negative reviews on websites like Yelp or Glassdoor, publishing extra content means that the search engines have more options of results to display when someone searches for your name. Boost SEO. At Volacci, we care a lot about SEO, and press releases are great in that respect. Build Brand Identity. Keep Content Fresh.
  • SALES LEAD INSIGHTS  |  MONDAY, MAY 23, 2011
    [Display] B2B Marketing Automation: Crawl, Walk, Run, Win
    Then be sure to test your emails to assure that they will display well in various email readers and on hand-held devices and to minimize the chance they will get caught up in spam filters. The good news? Putting marketing automation to work doesn’t have to be an overwhelming effort. Step 1: Develop Personas and Related Content.
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 23, 2014
    [Display] B2B Marketing Must Have: Remarketing (And How To Make Your Campaign Successful)
    These prospects are identified through cookies and then served tailored ads across the Google Display Network (GDN). Remarketing has been around for some time and is quickly becoming the most effective and affordable way to reach back out to interested prospects and turn them into customers. Remarketing for B2Bs. Create narrow custom lists.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Display] AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
    Currently, Google search displays their AdWords ads on the right side of the page: Say goodbye to these! Author: Mike Tomita Stop the presses! This change is arguably one of Google’s most significant changes to the AdWords platform since it first rolled out. As The new look. Seems a shame to waste all that space…. No doubt.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 18, 2015
    [Display] Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials
    Give your customers a thank you gift, or if it’s visibility they value, display the testimonials in way that ensures both they and their companies are easy to identify. Or when a prospect is moving through an online purchase, display a quote from a customer who said the money he spent on your product was “the best investment he ever made.”.
  • ACT-ON  |  WEDNESDAY, AUGUST 3, 2016
    [Display] 10 TED Talks to Watch to be a Better Marketer
    It’s an untapped quality within all of us, and we’re given an opportunity to display it every day. TED, a nonprofit founded in 1984 , was created as a forum for thought leaders to give an 18-minute or less talk on the places and spaces where t echnology, e ntertainment, and d esign collide. Simon Sinek: How Great Leaders Inspire Action.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Display] A Beginner’s Guide to LinkedIn Showcase Pages
    For instance, their Microsoft Office page shows people vigilantly at work and displays the words “#GetItDone” in its hero image. Having more than one buyer persona is a balancing act. Add the problem of keeping all your content grouped together on one social media page, and you''re really lost. What are Showcase Pages?
  • WEBBIQUITY  |  TUESDAY, JULY 19, 2016
    [Display] The 17 Best Keyword Research Tools for SEO and SEM
    powerful keyword tool that will display for any website (so you can track your own sites as well as competitors’) the top ranking keywords in both organic and paid search,  along with organic rank, rank changes, and keyword volume trends. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 13, 2015
    [Display] The Basics of Mobile Friendly
    The display will adjust according to the screen size. “How many people in the world are using their mobile phone right now?” ” Job seekers have reported getting this question when interviewing at Google and Facebook. This question also implies just how important mobile has become to our society. Does your site load quickly?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 12, 2016
    [Display] Email's Future: Custom App Experiences for the Inbox
    Using API integrations, brands of all kinds can use email to show customers their points balance in real time at the moment of open, and also display personalized redemption options based upon each user’s number of available points. Similarly, utility apps that link to offline behavior like Uber also do well. Email. Email Marketing
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Display] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Laurie Sullivan highlights research from BrightEdge showing that “Web site pages displaying the Twitter share button get seven times the social media mentions compared with those that do not…(yet) nearly half of the largest 10,000 sites on the Web still don’t display any kind of social sharing links or buttons.”
  • NUSPARK  |  WEDNESDAY, MARCH 2, 2016
    [Display] How Google’s New Search Results Layout Impacts SEO
    Google recently announced some sizable changes to its AdWords program and the way they will display paid ad listings. Currently, the largest difference between these two platforms is in that the column of ads displayed on the right-hand side of the desktop page is absent on mobile. How Google AdWords’ February 2016 Changes Impact SEO.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Display] 35 Tech Terms Translated Into Plain English
    When an image isn''t able to load in an email, website, or blog post, the alt text is displayed instead. With CSS, you can create rules to tell your website how you want it to display information. It''s displayed on the top of a web browser inside an "address" bar. Well, good thing I never hypothesized out loud. 301 Redirect.
  • ION INTERACTIVE  |  THURSDAY, JANUARY 14, 2016
    [Display] 10 Ways to Make Your Static Content Interactive
    Animations are a wonderful way to pull a user through a page and point their attention where it needs go—which is to keep going on your page!  . 6: Search for new ways to display your content. This serves a dual purpose—a table of contents and a great visual to display all the amazing places in London that are in the guide.
  • HUBSPOT  |  TUESDAY, FEBRUARY 5, 2013
    [Display] 12 Inspiring Examples of Beautiful Blog Homepage Designs
    The new posts are listed on the left in the smallest sized thumbnails, the "Next Big Thing" posts are displayed in the center column as medium sized thumbnails, and the "What's Hot" posts are shown to the right as large thumbnails. 5) Brit + Co. 81% of U.S. online consumers trust information and advice from blogs, according to BlogHer.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Display] 7 Great Examples of 'Welcome' Emails To Inspire Your Own Strategy
    Also known as a preheader or snippet text, preview text is the copy that gets pulled in from the body of an email and displayed next to (or beneath) the subject line in someone's inbox. We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Let's dive in.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Display] 3 SEO Basics for Content Marketers
    They could display results for both of the key terms and produce a better results page for the user. Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. How do you ensure that your content gets seen? You shouldn’t be.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Display] What Gmail’s Inbox App Means to Your Email Marketing
    Inbox will even display useful information from the web that wasn’t in the original email, such as the real-time status of your flights and package deliveries.” Google announced a new app called Inbox and it could bring some major changes to how subscribers that receive your emails in Gmail interact with them. What is Inbox?
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Display] Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
    If your website displays a desktop landscape when smartphone visitors land on your page, then the viewport is not set for mobile on that page. Google is about to update their algorithm again, and this time it could have a big impact on your business. mean, really really big. What''s the new algorithm update about? Let us know in the comments.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Display] How to Write for the Web If You Were Born Before 1965
    These pioneers were programming in little flashing emoticons and special fonts onto their green screen displays to liven things up. With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. There is no need to type two character spaces between sentences.
  • MARKETRI  |  FRIDAY, MAY 4, 2012
    [Display] Meant to be Read: Writing a Smart Case Study
    Sure, you want a well-designed, branded PDF posted to your website with the Challenge-Solution-Result rule prominently displayed. When it comes to marketing collateral, there are few — if any — assets I like more than the case study. When done properly, a case study becomes a tool for demonstrating how you deliver solutions.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Display] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    Google maintains a set of guidelines for structured data recommendations that they will recognize and potentially display in search engine results. In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. The Demise of Google+.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 27, 2016
    [Display] #Personalized Mona Lisa #Marketing #Humor #Fail
    That’s actually perplexing, since most portraits of the era were intended to advertise the owners wealth and included ostentatious jewelry as part of the display. Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. So here goes.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 16, 2015
    [Display] Emails Looking Funny in Outlook? Try These 7 Tricks for Making Them More Presentable
    What this looks like in the source code: All Outlook clients (including 2000 for Mac) display images from trusted senders. If your subscribers add your email address to their address book, images will display automatically. If you experience both pain and relief when reading the title of this post, you’re in the right place. Forms.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 7, 2010
    [Display] Is It Time to Upgrade to a Paid LinkedIn Account?
    But now that LinkedIn has changed some of their search filters and the way 3rd degree connections are displayed (I’ll rant about that in a future post!), it’s time to take a step back and revisit the issue of whether it’s time for more of us to think about upgrading to a paid account or not. Web search engine world wide we
  • HUBSPOT  |  THURSDAY, SEPTEMBER 24, 2015
    [Display] 8 Personalization Trends That Are Reinventing the Buyer's Journey
    In other words, programmatic marketing takes all the information it can collect about a buyer and converts that information into action — the purchase and display of the right ad at the right time in the right place. For example, knowing their preferences, or making product or service recommendations according to their likes and dislikes.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Display] Sell, Don’t Repel: How to Make Sense of the Retargeting Landscape
    In fact,  90%  of marketers say retargeted ads perform as well or better than search, email, or display advertising, according to AdRoll’s State of the Industry report. Create a “frequency cap,” to ensure your retargeting dies a natural death by controlling how often and how long your ad displays to your customized audience.
  • BIZNOLOGY  |  FRIDAY, JUNE 20, 2014
    [Display] The 5 laws of effective e-Commerce websites
    Did the company display a phone number on their site? Customers are Ignoring You (Photo credit: ronploof). In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck. This time, let’s take a deeper look at how you can do the “unsuck” part even more effectively.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Display] 5 Little Ways to Get More Facebook Likes
    One of the ad types that Facebook offers is a “Page Like Ad” that contains a call-to-action to “Like Page,” and can appear in the News Feed as a Page post or as a display ad on the right hand column of the News Feed. Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 3, 2010
    [Display] Real-time Social Media Monitoring with Social Mention
    Results can be displayed by date or by source (which takes some time — seems to do another search) and filtered by time period. Sentiment, top keywords, top users, top hashtags, and sources are also displayed along the left side. lack of response when there’s a problem can be more harmful than the problem. Access to Data.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Display] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
    The search analytics software company found that, of content included in Google’s general search listings, video appeared most frequently, being displayed in over 70% of search results. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Display] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    But despite the slow growth, there’s no question that serious integration between Web display ads and marketing automation programs will become much more widely available. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Here’s what struck me. social data.
  • SAZBEAN  |  MONDAY, MAY 20, 2013
    [Display] Interview with David T. Scott — Author of The New Rules of Lead Generation
    testing display ads vs. trade shows). This is an interview with David T. Scott, author of The New Rules of Lead Generation  (amazon link). David talks about why he wrote the book, why lead generation needs new rules, why measurement is vital and why his book is different from the plethora of other marketing books. 1. and how to use them.
  • CONTENT STANDARD  |  WEDNESDAY, MAY 18, 2016
    [Display] Where Did Your Email Marketing Strategy Lose Its Way?
    The Chicago Tribune achieved just that by installing a real-time ticker into its emails that displayed its website’s most popular stories. If you’re like me, most branded emails never get the time of day. Their subject lines are predictable, the content is boring. When all those emails look the same, why bother reading them?
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 18, 2012
    [Display] Are You Ready to Fully Expose Your Brand to Social Media Users?
    Displays of the aircraft seating and samples of the cabin food were also provided. Example of the Business Class Inspiration of Japan meal on display. In exposing as much of your brand to your customers as possible, fans hopefully become more passionate about your products, and your company learns more about how to please fans.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Display] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    Using display ads is another great way to get your content offer on relevant websites instead of Google search. With display ads you can actually choose the websites that you want your ad to appear on. If you don’t take these initial steps to ensure your content reaches the right people, your content will not be successful. Next Steps.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 7, 2015
    [Display] What's WYSIWYG? How Today's Online Editor Came to Be
    It was evident that progress was being made to expand the market for WYSIWYG programs, but adoption was slow during the 1970s and early 1980s due immature graphics capabilities and bitmap displays. WYSIWYG. No, this isn't another one of those newfangled acronyms the kids are using these days -- it's actually been around for quite some time.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Display] What is The Right Vehicle to Drive Your Email Marketing Success?
    VentureBeat reports that 65 percent of all email gets opened on a mobile device first, so if your email doesn’t display well on mobile, you’re going to crash no matter what kind of marketing vehicle you’re driving. Batch emails are the Amtrak of email marketing : It’s all about moving as many people as you can from point A to point B.
  • CRIMSON MARKETING  |  THURSDAY, JULY 9, 2015
    [Display] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
    Paid search ads drove more leads for Paychex than display advertising, and branded keyword terms led to more phone calls – not online forms as the company had believed. The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. Building the foundation for predictive analytics isn’t a cakewalk.
  • BIZNOLOGY  |  THURSDAY, MARCH 6, 2014
    [Display] Begin conducting industry intelligence in 5 minutes using share-of-search reports
    Tests with SERP displays changing the results. (Photo credit: Benjamin Dobson). Are your industry competitors on the verge of taking you over? To understand your competitive landscape, consider conducting in-depth search marketing analysis. I’ll show you how to get started in only 5 minutes. Share-of-Search Reporting. Thanks Internet!
  • HUBSPOT  |  THURSDAY, FEBRUARY 10, 2011
    [Display] Facebook Announces New Design and Upgrades to Fan Pages
    Once you have upgraded your page, make sure that the images displaying at the top of your pages are ones that you want to appear. Ensure that the page is displaying the proper admins in the righ-hand navigation. A fan page is how businesses interact with members of the Facebook community. Pages Become More Like Profiles. New Filters.
  • WEBBIQUITY  |  MONDAY, APRIL 11, 2011
    [Display] The Social Media Monitoring Metric We Need, But Can’t Get
    The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Social media monitoring tools continue to proliferate in number and advance in functionality. And real important. these practices.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Display] 20 Expert LinkedIn Guides
    Sheree Van Vreede presents an excellent infographic that illustrates LinkedIn best practices across half a dozen key areas, including activity, connection requests, sharing updates, and reaching out (“Prominently display your contact information…(and) clearly state your networking purpose on your profile”). Want a Job?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 18, 2013
    [Display] 16 case studies prove ROI of mobile marketing
    84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads. Wooga ran sponsored stories in Facebook mobile news feeds that displayed when one of their friends had played Diamond Dash for at least four minutes or twice during the previous month. Photo credit: Wikipedia. Are you one of them?
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 11, 2013
    [Display] Does Your Business Need a Responsive Website Design?
    In a totally non-techy nutshell, responsive design means that elements on the page will be resized or the layout reconfigured so that your content looks good and is easy to read no matter what screen size it’s displayed on, whether its a desktop, laptop, tablet, or phone. After all, Mashery has called 2013 the Year of Responsive Web Design.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Display] 7 Local Business Listing Sites You Should Claim Now
    Bonus Tip* If you’re a brick-and-mortar business, encourage people to “check-in”and write a review by displaying a sign in your business window that states the sites in which you’re listed. Finding time to update or create your online business listings can sometimes be a challenge. ” 5. Click here to claim it. 7.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Display] 10 Helpful Tips for Choosing and Using Fonts
    Could a concept be displayed as an image or diagram instead of a paragraph of text? When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography? Most people often forget that typography plays a crucial role in the success of a new design. Below are my 10 favorite font tips.
  • NUSPARK  |  TUESDAY, JULY 5, 2016
    [Display] Stop Wasting Money and Improve Your Google AdWords Paid Search ROI
    The Google Display Network has its own optimization tools we’ll review another day. If you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI. We’ve seen this again and again when we’ve taken over search campaigns over the last decade. Keep Target CPA.
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Display] 8 Dangerous (But Common) Misconceptions About Email Marketing
    Some of your recipients might have images turned off by default, so your email looks totally whacky when the meaning of the email rests on all of the images displaying. The email open rate metric many ESPs display is very misleading, because the name implies that it will tell you how much of your list opened your email. The verdict?
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Display] The Business Blogger's Ultimate Guide to Mastering Lead Generation
    Select the offer for any top banner CTAs carefully, as these are the most prominent CTAs displayed on your blog's homepage. 2) Sidebar CTAs: These are smaller CTAs that appear in the sidebar of your blog's homepage. Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But have no fear! link] ).
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 12, 2014
    [Display] B2B SEO Content Marketing and PR: Two Heads Are Better Than One
    Prior to the show, our team worked with three of our clients displaying at Modex to identify a list of manufacturers and distributors we’d want to talk to during our time there. “Thelma and Louise,” a two-headed Texas river turtle, lives in the San Antonio Zoo. You know that old familiar saying, “Two heads are better than one?” And so on.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 12, 2012
    [Display] Private Social Networks and the “Bathroom Moment”
    And that trait was on full display when he was designing Pixar’s headquarters and demanded that there be only two bathrooms located in a central spot. by Jesse Noyes | Tweet this Steve Jobs was an insistent man. This may have seemed like an idiosyncratic nuisance, but what Jobs understood is that creativity doesn’t thrive in cubicles.
  • CONVERSIONATION  |  SATURDAY, DECEMBER 1, 2012
    [Display] On Being Human: The Ties That Connect Us
    Human behavior is not always what we like it to be Quotes (source unknown) They are not only the ‘positive’ ties and traits we like to display to the world. Yesterday I felt happy. Then I learned my mother has cancer. broke. know what it is to be broken. feel a lot. Certainly now. Cancer. Mother. You know. There are no lessons to learn.
  • BIZNOLOGY  |  TUESDAY, MAY 27, 2014
    [Display] So what is native advertising?
    The Short Story Long:  According to Reuters’ Felix Salmon , “native content tends to aspire more to going viral” more than sponsored content or display advertising. In many ways, native ads put a media blindfold on its visitors, turn them around until they get dizzy, and then set them off to paid for and sponsored content.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Display] 4 Content Trends Every Marketer Should Be Following
    Much more lucrative than selling display ads.) As a result, marketers’ relationship with platform publishing is complicated, and that’s not likely to change. 3. I like Contently conferences for a few reasons. First, our events team keeps letting me go onstage for some reason. Points to Red Bull logo.). But that’s changing.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Display] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
    Starting in late June, ad units will have a more consistent visual display to help reduce the number of ad formats marketers have to select from. My buddy over at Nanigans broke some news to me this morning -- Facebook has announced it''s getting rid of Sponsored Stories. What''s Going Away. remembered what they are. The result?
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Display] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    OneSpot is literally trying to replace the banner with content vs. ads by basically overriding display inventory with content-driven creative. Brands Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Nothing really new there. Be funny.
  • SCRIBBLELIVE  |  THURSDAY, DECEMBER 10, 2015
    [Display] The 24 Best Interactive Websites of 2015
    Best interactive qualities: Navigation is contained to a single scrolling screen with tons of clickable buttons to display data that compares 2015 and projected 2050 statistics on global population, fertility, education, and more. Inform or entertain. Use interactivity to create a distinct experience for each viewer. Time: A Year In Space.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Display] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    The traffic driver sources (social, email, display, PPC, etc.)  A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.  Chances are, it’s a television ad.  Because nothing beats the power of a message that combines the senses of sight and sound.  That brings us to a discussion of video marketing for B2B.  Why Video.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Display] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. Images are crucial to making your marketing stand out, especially on Twitter. Let''s dig into it.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Display] Data Management and Modern Marketing: Platform Enhancement Q&A
    The Oracle DMP then allows them to leverage hundreds of pre-integrated media channels to target customers through Display Advertising to meet acquisition goals. The following Q&A is the first installment in a series of content focused on providing insight into innovations and technology enhancements for modern marketers.
  • SYNECORE  |  WEDNESDAY, JANUARY 30, 2013
    [Display] Mobile Advertising Works. So Why is Nobody Doing It?
    Gartner predicts that eventually, mobile display ads on mobile web browsers will dominate. We don’t need data points to realize that the world is going mobile. New statistics are coming out almost daily evidencing the increased usage of smartphones and tablet computers by today’s consumers. And I don’t understand why. NUMBERS DON'T LIE.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 22, 2016
    [Display] Why 34 clear facts on Viewable Impressions matter
    Viewer’s computer is missing a necessary plug-in to display interactive media. 11% of all display impressions are from bots (Adludi). Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Viewable Impressions are an improvement. would.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 14, 2013
    [Display] Aligning Sales and Marketing in Sales Lead Generation – Why It’s Not Working and What to Do About It
    Each of our executives stared at this display for a minute. Instead, he appealed to the elephant – shocking them with the visual display of purchasing inefficiencies. The emotional elephant was addressed by the graphic display of a clear tube filled with fat. One problem: The message is wrong and is not working. ”).
  • VOLACCI  |  FRIDAY, NOVEMBER 8, 2013
    [Display] Facebook Power Editor: Make Your Social Ads Convert
    The Power Editor tool allows advertisers to choose where their ad will be displayed on Facebook. Or, if you’re promoting a sponsored story and looking to get more click-throughs, you could choose to display mobile only ads. To catch up, check out my first blog on audience targeting. Ad Placement. Why does this matter? Conversion Specs.
  • ANNUITAS  |  TUESDAY, JUNE 28, 2016
    [Display] Progressive Profiling is a Must
    well-nested display ad for a free report catches his eye because it just so happens to cover a topic discussed in that earlier meeting. Somewhere in the content marketing world, there’s a prospect abandoning a form as you read these words. Is it…could it be…yours? The form requests information they are not ready to give up. What?!
  • WEBBIQUITY  |  WEDNESDAY, JUNE 8, 2011
    [Display] How to Build the Ultimate Online Newsroom
    Again, current releases should be displayed on the newsroom main page with a link to archives, and the media contact name should be easy to find on every release. by TomPick and guest blogger Maria Verven. They were bulky, killed lots of trees, and of course weren’t searchable. FAQs (real ones, that real media people would care about).
  • HALEY MARKETING  |  MONDAY, JULY 18, 2016
    [Display] Does Your Content Marketing Strategy Lack Action?
    Print relevant articles out and display them in a binder for your candidates to browse while they are waiting for interviews. You hear it more and more, and you see all of your competitors blogging. Content is king, and content is everywhere. You publish your blogs regularly. And then you wait. And continue waiting. There absolutely is.
  • WEBBIQUITY  |  MONDAY, APRIL 9, 2012
    [Display] 38+ Cool Social Media and Web Tools and Reviews
    Mywebees lets you display your website on your Facebook page. It’s not a copy of your site, but your actual site—displayed in a Facebook iFrame. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. How can you quickly find out how far a link has spread on Twitter? PingTags. Buffer.
  • SAZBEAN  |  FRIDAY, OCTOBER 28, 2011
    [Display] Sharing With Google+ Improves Marketing Effectiveness
    When a user clicks the +1 button on a website, a link to it will be displayed on their Google+ profile. Up until recently, using Google’s “+1? button really didn’t do much of anything. Now, Google has made it so that people can use the +1 feature to share content with their circles as a part of their Google+ profile. Start conversations.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Display] 9 Awful Ways We Push Customers Away
    Give them what they need, and display logos of your security partners across your site. This is now changing with bundled fares being displayed at the search stage itself to ensure complete clarity. Picture this. You''re the owner of AtoZJeans.com. She quickly clicks on the email and goes to your website. What made Patty leave? Taxes.
  • MI6 MARKETING AGENCY  |  THURSDAY, AUGUST 18, 2011
    [Display] Mi6 Quick Tip #9: Social Sharing
    Unable to display content. Pitch Engine Makes It Easy-ish to Share News Releases. In this Mi6 tip I show you how to socially share a news release using Pitch Engine’s social sharing capabilities. Adobe Flash is required. Related Posts. The Network Effect of Twitter. Twitter for B2B Marketing. More Mi6 Quick Tips.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 2, 2015
    [Display] Blueshift Offers a Simple B2C Customer Data Platform
    Blueshift fits nicely into the B2C CDP mold: it builds a multisource database, incorporates machine learning-based predictive models, uses filters to create segments, and runs multi-step campaigns that are executed by external systems in email, SMS, mobile apps, and display and Facebook retargeting. How low? How simple?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 23, 2011
    [Display] Are Content Curators the power behind social media influence?
    By Neicole Crepeau, Contributing {grow} Columnist. Are you overlooking some of the most powerful influencers on the social web?  Let’s find out. Of course, we’re all curators to some extent, consuming content and, on occasion, sharing what we find interesting or entertaining. know, because I’m one of them. I Why are these folks important?
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Display] How to Make a Chart or Graph in Excel [With Video Tutorial]
    Here you can decide if you want to display units located on the Axis Options tab, or if you want to change whether the Y axis shows percentages to 2 decimal places or to 0 decimal places. Building charts and graphs is part of most people''s jobs -- it''s one of the best ways to visualize data in a clear, easily digestible manner.
  • ACT-ON  |  WEDNESDAY, JUNE 8, 2016
    [Display] B2B Ad Retargeting: Re-engage Website Visitors without Breaking the Budget
    Retargeting displays your ads on websites that your prospects visit around the internet after they’ve left your website. Conversion lift is every marketer’s goal and it’s the reason we’re quick to try new tactics to rein in that elusive prospect. It’s also a great way to better target your online ad budget, and improve your ROI.
  • ACT-ON  |  MONDAY, JUNE 6, 2016
    [Display] How Account-Based Marketing is Changing the Role of B2B Marketers, and Why It Should
    SheerID is a shining example of how to do this right, and their success will be on full display at Flip My Funnel , a B2B Marketing and Sales Festival devoted to helping marketers understand how ABM can enhance the customer experience. This all made a certain kind of sense, as marketers of every stripe were heavily focused on lead generation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2016
    [Display] A Special Message for You: The Power of Personalized Marketing
    Winnipeg Free Press, a 143-year-old publisher, used curation to individualize which content displayed on their home page,” says Lauren Pedersen , vice president at SaaS company Cxense. By Kerry Gorgone, {grow} Contributing Columnist. Great. Another newsletter I don’t remember subscribing to just sent me a weekly update. Why his? Great.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 14, 2015
    [Display] New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience
    Now mobile enhancements for B2C Marketers can be orchestrated alongside email, social, display, and other key marketing channels. Editor's Note: Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud. Mobile is big. We all get it. One issue is around identity. But help is on the way.
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Display] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    Instead, slowly develop your social media channels and display them prominently only after you’ve put in the elbow grease necessary to develop a respectable initial following. Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously.
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