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  • FATHOM  |  MONDAY, SEPTEMBER 30, 2013
    [Display] Putting Google’s ‘not provided’ Keyword Update in Context
    The Carousel also ties in with structured markup data and Google’s Knowledge Graph, both of which display results more dynamically. As we compared organic search traffic year over year by non-branded and branded keyword segmentation, it was becoming increasingly challenging to measure SEO against traffic and behavior metrics.
  • PAUL GILLIN  |  THURSDAY, JULY 29, 2010
    [Display] Content Curation on Steroids
    In the same way that museum curators choose which items from a collection to put on display, content curators select and publish information that’s of interest to a particular audience. All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 world. The problem with curation is that it’s labor-intensive. Shhhhh!
  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 6, 2012
    [Display] Effective Communication Tips for Web Designers
    How they display websites to users and how those users respond indicate exactly how communicative our work really is. Whether it’s in the design of a user interface or talking with clients and users, communication is an essential component of being a web designer. Reactive Design: Beyond Simple Objects. Via sixrevisions.com.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Display] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. As usual for me, I spent much of conference prowling the exhibit hall checking out old and new vendors.
  • B2B MARKETING ONLINE  |  WEDNESDAY, DECEMBER 1, 2010
    [Display] The future of direct response
    Guest blog by Nick Hugh, director, EU Display and DR Marketplaces, Yahoo! Equally, the increasing automation of impression trading is mirrored by a rise in creativity in display advertising. The digital world lends itself to direct response marketing. Now they threaten to make the traditional approach redundant. Not at all.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Display] 29 Ways to Collect Email Addresses for Your Business
    When someone attempts to leave your site, display a popup window and ask for the email address. Looking for ways to grow your email list? There are a ton of ways to get people to sign up for your email marketing offers. I’ve put together a list for you to read, so you have heaps of options for growing your list. Host your own event.
  • MARKETING INTERACTIONS  |  FRIDAY, JANUARY 9, 2015
    [Display] Digital Relevance: The Introduction
    As buyers and customers become more self-sufficient at researching solutions to their problems, marketers are shouldering more of the responsibility to make sure their companies build awareness, are viewed as credible, and display enough expertise to get invited into the purchasing conversation. We ’ ve created great content. People read it.
  • BLOG MY CALLS  |  TUESDAY, MARCH 17, 2015
    [Display] 7 Free Keyword Research Tools for Marketers
    This user-friendly tool displays keyword suggestions in a visual cloud using size and color to indicate volume and competition. The foundation of search engine marketing campaigns largely comes down to the use of focused keywords. Whether these goals are tied to SEO or PPC efforts, the process should begin with thorough keyword research.
  • THE POINT  |  FRIDAY, APRIL 29, 2011
    [Display] 5 Mistakes to Avoid in Your Next Email Campaign
    Worst crime on display here: the offer is completely buried. Can a campaign about how to improve email design be a prime example of how NOT to design an email? If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes. Now to the email itself. and so on.
  • HUBSPOT  |  MONDAY, MAY 21, 2012
    [Display] 13 Things to Check Before Hitting 'Send' on Your Next Marketing Email
    Check to make sure your images are displaying the way you want them to, and if not, adjust accordingly. 6) Wonky Formatting. You want as much of it as possible to display in the email pane ( especially on mobile devices ). 9) Functioning Dynamic Tags. What a waste, right? And talk about embarrassment. Enter the mighty test send!
  • B2B IDEAS @ WORK  |  TUESDAY, AUGUST 2, 2011
    [Display] B2B Word on the Street: Selling
    Then he put them on display near the front. This Week's B2B Word on the Street is: SELLING. you're weak," he grabs their attention -and their throats - with his words. Our store branch was one of several in the Atlanta area. He wasn't sent by Mitch and Murray like Alec Baldwin's character, but he made just as lasting an impression on me.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Display] 19 More Outstanding Social Media Marketing Guides
    Randy Krum displays a pair of infographics illustrating the best and worst times to post on social media. While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Image credit: KISSmetrics. Facebook between midnight and 8:00 a.m.),
  • B2B MARKETING TRACTION  |  SUNDAY, FEBRUARY 7, 2010
    [Display] Vote for Your Favorite 2010 Superbowl Ad
    Note that the 2010 ads will not display until the 4th quarter of the game ends. Tweet. There has been a lot of buzz about this year’s Super Bowl ads and the fact that Pepsi eschewed the ad spend this year to run a contest for the best idea to help needy people. Which of the ads is your favorite? Please vote for your favorite below.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2009
    [Display] An Indispensible Guide for Email Marketing
    This is important because most email clients don't display images in the preview pane. In my previous life as a marketing manager, I executed email marketing campaigns regularly. wish I had a guide like the one Galen De Young from Proteus recently sent me: Email Marketing Best Practices. That's not much real estate. Use it wisely. Now What?
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2009
    [Display] An Indispensible Guide for Email Marketing
    This is important because most email clients don't display images in the preview pane. In my previous life as a marketing manager, I executed email marketing campaigns regularly. wish I had a guide like the one Galeyn De Young from Proteus recently sent me: Email Marketing Best Practices. That's not much real estate. Use it wisely. Now What?
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2011
    [Display] The Ultimate Guide to Designing the Perfect Business Blog
    Instead of displaying your entire, most recent blog article on your blog's homepage, display only an excerpt and an image from several of your most recent posts instead. Prominent Post Image Display - A great blog is visual. Yes, as an inbound marketer, your blog content has to be amazing. Look at your blog design.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 7, 2010
    [Display] Tableau Software Adds In-Memory Database Engine
    These include: - new types of combination charts; - ability to display the same data at different aggregation levels on the same chart (e.g., Summary: Tableau has added a large-scale in-memory database engine to its data analysis and visualization software. This makes it a lot more powerful. Ah, I knew them when.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 8, 2010
    [Display] A Platform for Syndicating B2B Content to Partners
    Once partners add the initial code to their sites, all content is displayed dynamically. We can also tell vendors how many times an up-sell banner is displayed and clicked on a partner's site, how many times people hit the buy button, and how many checked out within the reseller's online store. Consider a typical marketing campaign.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Display] Predictive Analytics: The Next Piece of the Social Puzzle
    display ads for wedding dresses shown to everyone using those hashtags) or reach out directly on social channels to congratulate Ann and build a relationship. If your target audience enjoys the outdoors, your display ads might incorporate appealing outdoor activities. Marketing’s Move to Predictive Social Analytics. Interested?
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Display] A Keyword Primer: Finding and Using Keywords Effectively
    Broad match: Your ad may display if a search term contains your keyword terms in any order (or words similar to your keyword). Phrase match: Your ad may display when the searcher looks for your keyword or your keyword with additional words either in front of the query or behind it. What Are Keywords? Keyword Definitions.
  • E-STORM  |  FRIDAY, FEBRUARY 25, 2011
    [Display] Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e.
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! An estimated $43.4 Absolutely not! Million fans into buyers.
  • WRITESPARK  |  WEDNESDAY, MAY 4, 2011
    [Display] Good Writers: You Can Never Know Too Many
    When you need to find a resource, just click on the appropriate tag in the box to the left of the connection list display. The person's contact information is usually displayed as part of the mini profile in this view, or click on the name to look at the complete profile. If so, great! How can you find those writers?
  • MARKETING ACTION  |  WEDNESDAY, MARCH 20, 2013
    [Display] 10 Crucial Design Elements That Get Your Emails Opened — and Read
    Using old school <p> and <font> tags within your email is actually more preferable as it will produce a much more consistent display across different email clients. 4. Because many email platforms block images in messages unless the user chooses to allow the images to display. Put key information at the top.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Display] How Are Digital Publishers Approaching Monetization: 4 Key Takeaways
    While there were some clear winners (sponsored content) and losers (print advertising) on the list, attitudes about paid subscriptions, selling data, and display advertising were on the fence. Between events, sponsored content, and traditional paths to monetization like display advertising, there’s a lot to test and even more to learn.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Display] Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
    If your website displays a desktop landscape when smartphone visitors land on your page, then the viewport is not set for mobile on that page. Google is about to update their algorithm again, and this time it could have a big impact on your business. mean, really really big. What''s the new algorithm update about? Let us know in the comments.
  • SYNECORE  |  FRIDAY, NOVEMBER 7, 2014
    [Display] 4 Insights from the Web Design Trenches
    design really becomes a matter of layout and hierarchy and how you want that content to be displayed. Chris : When thinking about website content, isn’t there an analogy to setting up a retail display or a physical in-store layout? Here’s a transcript of our chat. Insight #1: Content is Everything. One example is the Apple website.
  • ENGAGE  |  THURSDAY, MARCH 20, 2014
    [Display] 5 Steps to a Successful Infographic
    You’ll want to nail it down so the writer has a clear picture of how the text will be displayed—and can write with an image in mind. 3. Don’t let these visually engaging pieces of content fool you into thinking they’re as easy to create as to enjoy. They can be tough to pull off well. Here’s how to make the infographic magic happen. 1.
  • WONDERING OUT LOUD  |  MONDAY, JUNE 20, 2011
    [Display] Charging into social media
    could tell without looking at the top display when I was in a 3G area by the noticeable change in performance. And speaking of the display…I don’t recall seeing one that is as large or vivid as the one on this phone. The 4″+ display made the job especially easy, particularly when panning in video mode. 
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 14, 2012
    [Display] Pinterest Finally Rolls Out Business Accounts: How to Set Yours Up Today
    All of this is publicly displayed on your Pinterest profile right now, and it will not appear any differently on your new business account. That means they can not only re-pin it, but they can also modify it, reproduce it, display it, distribute it, whatever, on Pinterest. They're heeeeere. No, its not a Poltergeist sequel. sure would.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 18, 2015
    [Display] 5 Steps To Optimizing Your YouTube Videos [Infographic]
    When searching for a video, the first few sentences of the description will display in the results so you want to make sure you start with a compelling few sentences. Did you know that 65% of executives have visited a vendor’s site after watching a video ? Are your videos ready to convert? Title. Additionally, you’ll want to keep it concise.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 21, 2011
    [Display] Content Strategy Within The Design Process – Smashing UX Design
    In this article, we’ll concentrate on the relationship between content strategy and design in creating, organizing and displaying Web copy. Via Scoop.it – Content Marketing Now. By  Brad Shorr  of Smashing Magazine. The first thing to understand about content strategy is that no two people understand it the same way.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 18, 2014
    [Display] 3 Ways B2B Companies Can Maximize Existing Content for SEO
    They are also commonly displayed in a carousel form (a search marketer’s worst nightmare). Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. Video Content. The video gallery lacked descriptive content and looked empty aside from some video thumbnails (shown below).
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 17, 2011
    [Display] 3 Successful B2B Marketing Promotions At SXSW
    This large display was located in a parking lot a few blocks away from the convention center. SMB Marketing Takeaway: Create a visible display that shows an unusual use of your product or service, but make it fun and memorable. Provide some value for visitors to the display. GE Carousolar. FedEx Delivers Lunch. Probably not.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 25, 2013
    [Display] 10 Ways To Create The Ideal Environment For Your Teleprospecting Team
    If you are running weekly, monthly, or quarterly contests, use another white board to display results to keep the team motivated. In the industry, we talk a lot about how to create the best environment for teleprospecting teams, from a day to day perspective, that will increase employee productivity. Low cubical walls. Connecting Cubes.
  • LEADER NETWORKS  |  SATURDAY, MARCH 5, 2011
    [Display] Are You Enchanting Online?
    In effort to display a degree of professional rigor and seriousness, many practitioners have focused on the wrong markers for success. We live in a society driven by immediate gratification. "I want." "I need." The growth of socially-oriented businesses has exacerbated this condition. shouldn't really care if it is delayed."
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 9, 2011
    [Display] 22 Effective SEO Tips to Optimize Your B2B Website
    So any content that is displayed in Flash is nonexistent and won’t get indexed. Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. It’s true.
  • VIDYARD  |  MONDAY, MARCH 2, 2015
    [Display] Top 10 Ways to Make Your Video Thumbnail Tempting to Click
    Displayed emotions make the viewer feel something, too. Similar to how YouTube branding is displayed on all the videos posted on that site, you can do the same with your own videos. One of the things that separates us from the rest of the monkeys posting videos online is our opposable thumbnails—wait, that’s not right. Or not.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Display] The Pledge Twitter Needs to Make to Users
    One of the places this truth is on stark display is when media companies attempt to balance the demands and expectations of advertisers and users. You cannot please everyone all the time. What Twitter Needs To Deliver Before we get the Twitter’s pledge, here is what Twitter’s pledge needs to deliver. Social Media twitter
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 9, 2011
    [Display] Five Hidden Secrets of Social Media Failure
    The problem rests in the fact that many companies will only believe results that can be displayed on an Excel spreadsheet.  2011 will be a year when many marketing professionals hit the social media re-set button.  The honeymoon is over. Show me the money. This theme of social media failure was recently addressed by PR Smart Guy Brian Solis.
  • HUBSPOT  |  MONDAY, JUNE 17, 2013
    [Display] 9 Insider Tips for Native Advertising That Actually Works
    Advertisers believe native advertising is more effective than old-fashioned display ads. recent study by IPG Media Lab and Sharethrough found that consumers look at native ads 53% more often than they look at traditional display ads. Native advertising is all the rage in publishing right now. billion in 2012 to $4.6 billion in 2017.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, FEBRUARY 4, 2011
    [Display] Easy Tips for Marketing Your B2B Video Content
    And, be sure to add a link back to your site or blog at the beginning of the Channel description as Google displays only the first 150 characters in the search results and the first 50 characters on the Channel itself (users have to click a drop down button to see the full description). Tweet February, 2011. Published by Dianna Huff. Welcome!
  • CONFLUENT FORMS  |  TUESDAY, MARCH 26, 2013
    [Display] Why your business needs to claim its Google Places page
    In the example here you'll see some of the benefits of establishing rel=author code to your site, but also how Google has displayed my information while displaying the search result. Immediately. When does your location matter? 30% conversions immediately and 60% conversions within an hour. Your Google+ Local Page information.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, AUGUST 24, 2010
    [Display] Brand Choice: “vision of perfection” or “perfect visibility”
    However, this is a great opportunity to display the transparency we want our customers to see and in doing so build our brand and reputation. A "Goof-up" can be a great social media marketing opportunity. The transparency required of us in a social-media led world causes a number of fairly wrenching paradoxes. Every organization does.
  • VIDYARD  |  MONDAY, FEBRUARY 10, 2014
    [Display] Video Marketing in Direct Mail: An Eye Catching Attention-getter
    Similar to a birthday card that plays music, the card uses a slim 5″ LED screen to display the video uploaded via a USB similar to a flash drive. Although you’ve come to expect video online , it’s an altogether different surprise when it shows up in the mail. The Magic Behind the Video Mailer. Designed to Make an Impact.
  • SYNECORE  |  TUESDAY, MAY 7, 2013
    [Display] Enhance Your MOFU: 10 Ways to Advertise on Social Media
    The service also provides four options for advertisers, In-stream, In-slate, In-search and In-Display; here’s a link to YouTube’s advertiser page that provides more information on each option. This makes sense, as it during this evaluation stage that buyers clarify what they want or need and begin to actively search for a solution provider.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Display] Free Ebook: Understanding Blog, Social Media and Search Engine Usage by Industry
    An overview of data from our new ebook, the Online Marketing Opportunity Report is displayed below: So what does this data mean for your business? The four most important social media channels to marketers are Twitter, Facebook, LinkedIn, and YouTube (See the 2010 State of Inbound Marketing for data). Download our free eBook to read more.
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Display] How to Find Opportunity in a Paid Search Strategy
    For this reason, it works best as part of a more expansive strategy involving content marketing, paid campaigns, and targeted display. For paid search, you typically have four options: Google AdWords, the Yahoo and Bing networks, ad retargeting, and demand side platforms: Google AdWords. Yahoo and Bing Network. Ad Retargeting. Takeaway.
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Display] The Hidden Costs of Creative Work (and How to Budget for Them)
    Having a high-end display (or monitor) to go with that computer is also important. On our Brand & Buzz team, for example, everyone has a Thunderbolt display, which offers higher screen resolutions than most standard displays. Ever take an educated guess at something, only to find out that you were way, way off? InVision).
  • FATHOM  |  WEDNESDAY, JANUARY 22, 2014
    [Display] Mind-Blowing Statistics on Digital Marketing for Hospitals
    Social media is at 46%, SEO at 35%, Display at 31%, and Paid Search (SEM) at 27% respectively. ** Kaiser Health News: Hospitals Finding Patients On Google, Facebook. Fathom has developed long-term strategic partnerships with several health systems and hospitals throughout the US. How Patients Search: 38% searched symptoms or departments*.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Display] Web2.0@work: In Pursuit Of Passion
    Other Terms Of Service Violation. ));"/> " style="display:none;" align="center">. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post: Download file. work: In Pursuit Of Passion. work web2.0 2.0 ). close.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Display] Twitter Launches Brand Pages for Business Accounts
    Large, Customizable Header Images: Brands can use these headers to display their logo and tagline more prominently than was previously possible in the standard Twitter format, where branded elements of a Twitter account's background design were often hidden by the timeline of tweets. Okay, I guess they expanded on it a little bit here.).
  • MARKETING CRAFTMANSHIP  |  THURSDAY, DECEMBER 11, 2014
    [Display] Re-Thinking the “Best B2B Advertisement of the 20th Century”
    In 1958, Gilbert Morris – an account executive at the Fuller Smith & Ross ad agency – created the, “I don’t know who you are,” business-to-business advertisement for McGraw-Hill Publishing Co. Quite an achievement. Now, what was it you wanted to sell me?” Market awareness, brand impressions and 3rd party endorsements all matter.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Display] How 15 Real Businesses Are Getting Creative With Vine for Marketing
    PSA: If a video clip below doesn't display (it appears Vine videos have intermittent rendering issues), please follow the respective Vine.com link in the tweet to view the original source. 1) ASOS. Trying clothes on, bringing your friends, and seeing window displays are what make shopping fun. A lot can happen in six seconds. intense.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Display] 5 Ways to Use LinkedIn for B2B Marketing
    For your cover photo, choose one that displays your business’ story and represents you in the best way possible. While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. Consider upgrading to a premium account. Reach out to influencers through InMail.
  • VOLACCI  |  FRIDAY, NOVEMBER 8, 2013
    [Display] Facebook Power Editor: Make Your Social Ads Convert
    The Power Editor tool allows advertisers to choose where their ad will be displayed on Facebook. Or, if you’re promoting a sponsored story and looking to get more click-throughs, you could choose to display mobile only ads. To catch up, check out my first blog on audience targeting. Ad Placement. Why does this matter? Conversion Specs.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 18, 2012
    [Display] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
    The system might need several responses to display multiple ads on a Web page or to give a call center agent some choices. Once the offers are chosen, the system passes the customer-facing system a content ID that tells it what to display. Let’s start with the marketing automation product, Infor Epiphany Marketing. Neat trick.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 25, 2009
    [Display] 5 Ways to Wow Your Prospects
    On your home page, display the types of issues your prospects are grappling with. Executional Excellence : patiently explaining and advising , checking stock, helping to find products, having product knowledge and providing unexpected product quality. Here's how they can do just that. See Problem Recovery below.)
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 25, 2009
    [Display] 5 Ways to Wow Your Prospects
    On your home page, display the types of issues your prospects are grappling with. Executional Excellence : patiently explaining and advising , checking stock, helping to find products, having product knowledge and providing unexpected product quality. Here's how they can do just that. See Problem Recovery below.)
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 6, 2010
    [Display] QlikView's New Release Focuses on Enterprise Deployment
    There’s also a new API that lets external objects to display data from QlikView charts. I haven’t written much about QlikView recently, partly because my own work hasn’t required using it and partly because it’s now well enough known that other people cover it in depth. Here’s what’s up. Business is good. Features are stable.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Display] Pinterest Announces Rich Pins for Articles
    The images will be bigger, and critical information like your meta data is displayed more prominently. A few days ago, Pinterest announced that it''ll be rolling out an ad platform. (I guess it was only a matter of time, right?). But the social network''s not stopping there with the changes! More things to pin! You can pin, say. Author Name.
  • SALES CHALLENGER  |  TUESDAY, FEBRUARY 4, 2014
    [Display] 5 Goal-Tracking Apps Every Rep Must Have
    Users can select which tracker best suits their personal goals, and the displays are easy to read and beautifully designed. With 2014 well underway, and the fourth quarter frenzy behind us, we turn our attention to new sales goals for the year ahead. So what Apps are they using? On top of that, it links to Google Calendars and Outlook.
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2012
    [Display] LinkedIn Launches Company Follow Button (How to Add It Now)
    Looking to generate more followers for your awesomely optimized LinkedIn Company Page ? (It is awesomely optimized, right?) This morning, LinkedIn made it just a little bit easier to generate company followers with the launch of its new follow button. No navigating to the LinkedIn website required! And yes, you should want some more followers.
  • HINGE MARKETING  |  TUESDAY, MAY 12, 2015
    [Display] Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms
    It can adjust type, imagery, and design to suit either the small display of a searcher’s phone, an iPad, a laptop, or the large HD display of a conference room. Google has never been reluctant to shake up the status quo when it comes to their search algorithms. Where do professional services firms stand on mobile today?
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Display] Marketing Automation’s Next Frontier: Madison Avenue
    Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.] Not yet.
  • VOLACCI  |  FRIDAY, OCTOBER 4, 2013
    [Display] New Google Analytics Audience Reporting Will Empower Marketers
    Find out who your site visitors are and gain a better understanding of who your most valuable (highest converting) audiences are so you can effectively reach your best prospects on the Google Display Network. The following excerpt from Web Pro News shows Google’s mindset going into the transition. What’s their gender? Segmentation.
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 10, 2009
    [Display] Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
    Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network. How can you utilize rich media ads to take advantage of the coverage provided by Google's content network?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 8, 2011
    [Display] Coremetrics Offers a Foggy View of Lifecycle Analysis
    It also lets users select segment members and send them messages through Coremetrics’ products for email, display ad retargeting, and Web site personalization, although it's not clear the process can be automated. I stumbled over an Adexchanger interview yesterday with John Squire, the Chief Strategy Officer of IBM Coremetrics.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 1, 2015
    [Display] Optimize Content for Email Deliverability
    Keep it short: Create your message so it displays well in the preview pane; 600 pixels is a good maximum width. Use alt text on images: That way, they don’t just show up as boxes with little red Xs if there are problems with the display. Many of these considerations are straightforward, but content is more complex.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Display] The Ultimate Google+ Cheat Sheet
    Stream – the list of messages that is displayed on the Google+ home screen and for each Circle of contacts. Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. Google+ Vocabulary: Quick Reference Glossary. The Basics.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Display] Google+ Announces Gmail Integration
    Soon in your Gmail inbox you will have a widget that displays the most recent Google+ update from the contact you are emailing. As 2012 is winding down the major social networks are rolling out major changes and improvements. The most recent update comes courtesy of Google+. Lets look at exactly how Google is handling the integration.
  • ANNUITAS  |  THURSDAY, MAY 1, 2014
    [Display] Data Privacy,Protection and Compliance from Silverpop Amplify
    Today was another great day at Silverpop Amplify 14 #SPOP14. The agenda was packed with tracks focusing on different technologies, integrations, and product enhancements. Many regions of the world already have limits and restrictions on sending emails and storing data – this is just another step in protecting the privacy of data.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Display] Grow Your Wiki
    There’s no good tool to display a specific set of tweets so here are a few highlights from his summary: @slmader JUST did my pitch! About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising. analysis. Apple. Atlassian. AusWeb07. Barack Obama. better meetings. BlackBerry. blip.tv. boris mann. business.
  • ENGAGE  |  TUESDAY, JANUARY 15, 2013
    [Display] What Jodie Foster at the Golden Globes Taught Me About Content Marketing
    Typically, a big brand asks for a proposal that helps it tell stories across platforms that further its goals, are measurable, and display its logo nice and big everywhere. So many fishtail dresses (too many, really). Tina and Amy’s schtick (could have been funnier, right?). All those big-headed hunks in tuxes. Jodie Foster. Jodie got real.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 8, 2013
    [Display] Gainsight Gives Customer Success Managers a Database of Their Own
    It tracks this over time and uses the information in a variety of ways: to profile and summarize the health of each account; to send alerts about problems or opportunities; to display trends in usage, satisfaction, and other measures; and to analyze the customer base by relationship stage, revenue range, and other factors.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 10, 2014
    [Display] How an SEO Can Assist with Submitting a Mobile App to the App Store
    The limit is higher, but longer titles don’t display fully. If your organization is submitting a mobile application to Google Play or iTunes, it’s in your best interest to check in with your SEO for App Store Optimization. Why App Optimization Matters. App store optimization matters. So many sit undiscovered. Instructions for using the app.
  • SYNECORE  |  SATURDAY, JANUARY 26, 2013
    [Display] The Best Branded Content of the Week: January 26, 2013
    Target selected and displayed hundreds of random user tweets accompanied by models showing off the relevant product. Brands are getting smart about promoting their branded content across multiple channels. Using mobile apps, video, or websites, I see more and more brands creating campaigns that are truly integrated. Diesel – Days to Live.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 19, 2012
    [Display] The World’s Best Marketing Program?
    Since Find New Customers is like most young companies, we cannot spend a fortune on Google Adwords, display ads and more. But there is one thing we are doing that is earning acclaim for Find New Customers far and wide. And our sponsor, Act-On is doing very well too! see below). Here are a few: Adele Revella, Buyer Persona Institute.
  • NUSPARK  |  FRIDAY, APRIL 13, 2012
    [Display] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
    Digital Audience Research.  A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan.  In the old days, we had a phone.  And a fax machine.   If you were in marketing, you had media kits and circulations statements.  Rate cards were actual cards. 
  • WEBBIQUITY  |  MONDAY, APRIL 9, 2012
    [Display] 38+ Cool Social Media and Web Tools and Reviews
    Mywebees lets you display your website on your Facebook page. It’s not a copy of your site, but your actual site—displayed in a Facebook iFrame. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. How can you quickly find out how far a link has spread on Twitter? PingTags. Buffer.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Display] Are Your Advertisers a Good Fit for Inbound?
    While programmatic ad models force media companies into standardized display ad rates, publishers can control the price points they’re setting for lead generation. At first, the investment seems tough to justify because display ad profits are so slim. Digital publishers and advertisers are in a great position to see similar results.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Display] Which Companies are Totally Nailing B2B Marketing?
    They also use Facebook to prominently display links to everything from infographics to blog posts. B2B marketing can often be dry, stuffy, and an overall snooze fest when not done correctly. Businesses are slowly but surely learning that business-to-business marketing doesn’t have to be all direct mail and incentive promotions. Salesforce.
  • B2B MEMES  |  MONDAY, NOVEMBER 14, 2011
    [Display] A Word Every Publisher Should Know
    As I noted last week , one challenge for companies like Ziff Davis Enterprise in going digital-only is whether they should retain the old functional metaphors of print—the page turns, the layouts, the display ads—or drop them in favor of inherently digital functionality. Skeuomorph. Why should publishers care about skeuomorphs?
  • SAZBEAN  |  WEDNESDAY, JANUARY 26, 2011
    [Display] Why Marketers Should Care About the Rise of the E-Book
    New Ways to Interact with Books While some ebook readers just display text, most allow a bit more interaction, even if it’s just highlighting and note-taking. These trends are very important to understand as a marketer to figure out new ways to interact and engage with consumers. Some provide more graphical interaction.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2011
    [Display] Google+ Finally Launches Business Pages
    Including Google+ Pages in Search Results: Google+ will now display 'People and pages' at the top of search results pages in Google+. The day we've all been waiting for in anticipation is finally here (kind of). Earlier today, Google announced the launch of Google+ Pages , or business pages for Google+. Google+ Page Features. Angry Birds).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Display] Adventures in Analogia: How to Find Customers in the Offline World
    Maybe you’ve heard of it; it’s filled with 3D objects you can actually touch, offers amazing resolution (better than a Retina display) and is full of these two-legged, carbon-based lifeforms. Analog-ia. Why did I do such a thing, considering that I’m a full-time online entrepreneur? And guess what? No, of course not.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Display] 10 Genius Ideas That Changed Marketing Forever
    Short for web log, a blog is a term used to describe a series of online articles displayed in chronological order that generally encourage comments from digital readers. The more blog posts you publish, the more indexed pages you create for search engines to display in their results. That's not right, right?) Nearly 40% of U.S.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 1, 2013
    [Display] How to Deal with a Bright-Shiny-Object Marketer
    Some marketers are like this, displaying ADHD tendencies when it comes to getting marketing jobs done. “Squirrel!” ” Or so the joke goes about the dog distracted by a squirrel running by. What’s the best way to work with these marketers? The three types that I identified are 1. The Myopic Marketer ; 2.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [Display] What’s the Best Social Media Monitoring Tool? It Depends
    Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. simple tool like Google Alerts would pick up most stray citations. No more. UberVU.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 10, 2014
    [Display] Ifbyphone + Optimizely = More Call Conversions from SEO and PPC
    So in addition to tracking and measuring that call data, Ifbyphone gives marketers the power to: Track calls back to any marketing source – including TV, direct mail, print, email, display, and social – and through to revenue, so you can improve ROI and prove marketing’s impact on sales. If clicks are gold, calls are diamonds. Together?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    [Display] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” How can you grow and maintain an active, relevant Twitter following?
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Display] 5 Things Custom Manufacturing Websites Must Have
    Be sure to display these prominently on the website and provide the ability to download or request the documentation. 4) Video. Each and every day design engineers and procurement managers across the world search for new suppliers. What have you done to position yourself to have a shot at all of this business? Everyone loves a shop tour.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Display] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    With some attention and setup, a sales professional can place an advertisement that displays the name, product or service and a small message on the computer screens of key accounts within a territory. Over the past several years many major sales industry superstars have been telling sales professionals to build their online presence.
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [Display] The One Effective Use of Facebook for B2B Marketing
    And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog. You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India.
  • GREAT B2B MARKETING  |  FRIDAY, MAY 31, 2013
    [Display] B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different
    Your goal should be to develop and communicate an offer and creative theme that is compelling enough to draws tons of people to your display.  Last week, I attended a major technology conference on behalf of a B2B software client. Here are a few observations. What is the same: Booth giveaways can still attract an audience. ROI is crucial.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Display] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Laurie Sullivan highlights research from BrightEdge showing that “Web site pages displaying the Twitter share button get seven times the social media mentions compared with those that do not…(yet) nearly half of the largest 10,000 sites on the Web still don’t display any kind of social sharing links or buttons.”
  • FATHOM  |  MONDAY, JUNE 2, 2014
    [Display] A Few Good Reasons Manufacturers Should Use PPC
    PPC isn’t complicated, understand the basics and educate your team.   PPC is a model of Internet marketing in which your company pays (for each click) to display an ad prominently in a search engine results page, or SERP.   Here are just a few reasons to try one of the most powerful lead generation strategies available to advertisers.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Display] What is The Right Vehicle to Drive Your Email Marketing Success?
    VentureBeat reports that 65 percent of all email gets opened on a mobile device first, so if your email doesn’t display well on mobile, you’re going to crash no matter what kind of marketing vehicle you’re driving. Batch emails are the Amtrak of email marketing : It’s all about moving as many people as you can from point A to point B.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Display] 10 Examples of Highly Effective Welcome Emails
    display before and after pictures, or use clean, flat, simple graphics and complementary colors like Birchbox, the beauty subscription box company does: 6. One of the most important tools in your email marketing toolbox is an automated welcome email. welcome email is the first friendly exchange between your business and a new subscriber.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 25, 2015
    [Display] Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.
    The system displayed each campaign as a set of boxes connected with lines to represent movement of customers from one step to the next. But if you want to understand my thinking in more detail, please read on. The first modern campaign manager, Third Wave Network’s MIND, was released in 1991. But immediate response isn’t the only goal.
  • GREAT B2B MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Display] How to Recognize and Reward a Great Marketing VP
    The best-of-the-best display the following traits: Relentless focus on results.  I recently wrote a blog post titled, Top Three Signs Your Marketing VP Might Be in Trouble. The bottom line for every marketing professional is the ability to generate the awareness and leads necessary to achieve the revenue goals of the company.
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