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  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Display] Marketing to the B2B Millennial: 6 Things to Remember
    When marketing to Millennials, B2B marketers need to ensure they display their willingness to collaborate and make themselves available when needed. Developing new slang, using selfie sticks, and religiously watching reality shows are a few of the most commonly used characteristics to describe the Millennial generation (ages 18-34).
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Display] 9 Google Drive Tips You'll Wish You Knew All Along
    You can always display the list by pressing Shift + / or Ctrl + / on Chrome OS or Windows, or ? + / on a Mac. To save it, simply click off of the image. 4) Customize how items are displayed in My Drive. If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. Desktop.
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 23, 2014
    [Display] B2B Marketing Must Have: Remarketing (And How To Make Your Campaign Successful)
    These prospects are identified through cookies and then served tailored ads across the Google Display Network (GDN). Remarketing has been around for some time and is quickly becoming the most effective and affordable way to reach back out to interested prospects and turn them into customers. Remarketing for B2Bs. Create narrow custom lists.
  • HUBSPOT  |  MONDAY, NOVEMBER 10, 2014
    [Display] The Psychology of Personalization: Why We Crave Customized Experiences
    For example, as marketers, we’re now able personalize our home pages, landing pages, forms, calls-to-action (CTAs), and emails so the content and messaging we display is always tailored to the person engaging with it. The Dark Ages. time when there was no Amazon.com. No Netflix. No Hulu. No Spotify or Pandora or Sirius radio. No initials.
  • RADIUS  |  FRIDAY, APRIL 1, 2016
    [Display] 5 Lessons from MarTech 2016
    If a unicorn company uses Demandbase, they are likely to use LinkedIn Display Ads.  If New Relic, likely Optimizely. MarTech 2016 did not disappoint. There was something for everyone — from practitioner to executive, B2B, B2C, big company, small company. The sheer number of sessions was impressive. Perfect. What problems are you trying solve?
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 18, 2015
    [Display] 6 Free SEO Tools to Boost Your Search Engine Rankings
    It strips your site down to a base level, without any fancy fonts, headers or images, and displays relevant SEO information. Have you ever wondered how to get your website to come up in search results? Of course you have. Every small business wants to be found online , but it isn’t always an easy task. What’s SEO ? Google Trends.
  • ACT-ON  |  MONDAY, FEBRUARY 8, 2016
    [Display] 5 Steps to Increase Conversion Rates with Account-Based Marketing
    The channels to consider vary with your target accounts, but ones you might consider include: Targeted display ads (this is a whole category unto itself; you can advertise to a range of named roles at a named company, and get one-off ads). What is account-based marketing ? As Demandbase defines ABM: “It’s a set of principles that range from….
  • SAZBEAN  |  MONDAY, MAY 20, 2013
    [Display] Interview with David T. Scott — Author of The New Rules of Lead Generation
    testing display ads vs. trade shows). This is an interview with David T. Scott, author of The New Rules of Lead Generation  (amazon link). David talks about why he wrote the book, why lead generation needs new rules, why measurement is vital and why his book is different from the plethora of other marketing books. 1. and how to use them.
  • CONTENT STANDARD  |  WEDNESDAY, MAY 18, 2016
    [Display] Where Did Your Email Marketing Strategy Lose Its Way?
    The Chicago Tribune achieved just that by installing a real-time ticker into its emails that displayed its website’s most popular stories. If you’re like me, most branded emails never get the time of day. Their subject lines are predictable, the content is boring. When all those emails look the same, why bother reading them?
  • MARKETING ACTION  |  MONDAY, MARCH 4, 2013
    [Display] How To Create Mobile Email That’s Friendly
    This means (among other things) that left-loading your key messages is helpful for Android displays. The reports of email’s death have been greatly exaggerated.* In reality, email remains the most potent tool in the marketer’s arsenal:  The DMA puts email marketing’s ROI for 2011 at $40.56 for every $1 invested. Headlines: 22px.
  • BIZNOLOGY  |  TUESDAY, MAY 27, 2014
    [Display] So what is native advertising?
    The Short Story Long:  According to Reuters’ Felix Salmon , “native content tends to aspire more to going viral” more than sponsored content or display advertising. In many ways, native ads put a media blindfold on its visitors, turn them around until they get dizzy, and then set them off to paid for and sponsored content.
  • SYNECORE  |  WEDNESDAY, JANUARY 30, 2013
    [Display] Mobile Advertising Works. So Why is Nobody Doing It?
    Gartner predicts that eventually, mobile display ads on mobile web browsers will dominate. We don’t need data points to realize that the world is going mobile. New statistics are coming out almost daily evidencing the increased usage of smartphones and tablet computers by today’s consumers. And I don’t understand why. NUMBERS DON'T LIE.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 15, 2012
    [Display] Targeting Content and Calls To Action: Where Are Your Prospects?
    What calls to action does it display? Tweet Photo credit: Frank Gruber. You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming. Seems sound, though I’d suggest you check your analytics before you devote resources to mobile users. Where Is Your Prospect?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 16, 2015
    [Display] Emails Looking Funny in Outlook? Try These 7 Tricks for Making Them More Presentable
    What this looks like in the source code: All Outlook clients (including 2000 for Mac) display images from trusted senders. If your subscribers add your email address to their address book, images will display automatically. If you experience both pain and relief when reading the title of this post, you’re in the right place. Forms.
  • HUBSPOT  |  TUESDAY, FEBRUARY 5, 2013
    [Display] 12 Inspiring Examples of Beautiful Blog Homepage Designs
    The new posts are listed on the left in the smallest sized thumbnails, the "Next Big Thing" posts are displayed in the center column as medium sized thumbnails, and the "What's Hot" posts are shown to the right as large thumbnails. 5) Brit + Co. 81% of U.S. online consumers trust information and advice from blogs, according to BlogHer.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Display] Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
    If your website displays a desktop landscape when smartphone visitors land on your page, then the viewport is not set for mobile on that page. Google is about to update their algorithm again, and this time it could have a big impact on your business. mean, really really big. What''s the new algorithm update about? Let us know in the comments.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Display] Google+ Status Updates Now Appearing in Organic Search Results
    For example, upon searching ' Marketing Grader ,' a status update from HubSpot CTO Dharmesh Shah's personal Google+ page is displayed as a result. Answer : "Well, it's Google, so you can bet they'll be integrating these brand pages into organic search results.". Now you can literally stop betting on it! Pretty nifty, huh?
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Display] 7 Great Examples of 'Welcome' Emails To Inspire Your Own Strategy
    Also known as a preheader or snippet text, preview text is the copy that gets pulled in from the body of an email and displayed next to (or beneath) the subject line in someone's inbox. We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Let's dive in.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Display] 5 Little Ways to Get More Facebook Likes
    One of the ad types that Facebook offers is a “Page Like Ad” that contains a call-to-action to “Like Page,” and can appear in the News Feed as a Page post or as a display ad on the right hand column of the News Feed. Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 24, 2011
    [Display] Sales Leadership: It’s time to gear up your recruiting!
    Place a display advertisement in the business section of your local paper-not in the help wanted section. 2. Sales Leadership: It’s time to gear up your recruiting!  . What should you do? 1. Review your resume folder or competitive salesperson list.  Call them. 3. Make sure everyone in your company knows that you are recruiting.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 14, 2013
    [Display] Aligning Sales and Marketing in Sales Lead Generation – Why It’s Not Working and What to Do About It
    Each of our executives stared at this display for a minute. Instead, he appealed to the elephant – shocking them with the visual display of purchasing inefficiencies. The emotional elephant was addressed by the graphic display of a clear tube filled with fat. One problem: The message is wrong and is not working. ”).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2014
    [Display] StrongView Moves Beyond Email to Real-Time, Contextual Marketing
    Necessary technologies include real-time analytics to select best treatments; dynamic message assembly to construct those treatments; and multi-channel routing to deliver the treatments via email, SMS, mobile apps, Web pages, social media, and display ads. Today''s email vendors face an interesting business challenge.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Display] 15 B2B case studies show how content marketing drives ROI
    The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. 70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Who is succeeding and why?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Display] What is The Right Vehicle to Drive Your Email Marketing Success?
    VentureBeat reports that 65 percent of all email gets opened on a mobile device first, so if your email doesn’t display well on mobile, you’re going to crash no matter what kind of marketing vehicle you’re driving. Batch emails are the Amtrak of email marketing : It’s all about moving as many people as you can from point A to point B.
  • SCRIBBLELIVE  |  THURSDAY, DECEMBER 10, 2015
    [Display] The 24 Best Interactive Websites of 2015
    Best interactive qualities: Navigation is contained to a single scrolling screen with tons of clickable buttons to display data that compares 2015 and projected 2050 statistics on global population, fertility, education, and more. Inform or entertain. Use interactivity to create a distinct experience for each viewer. Time: A Year In Space.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 21, 2011
    [Display] Content Strategy Within The Design Process – Smashing UX Design
    In this article, we’ll concentrate on the relationship between content strategy and design in creating, organizing and displaying Web copy. Via Scoop.it – Content Marketing Now. By  Brad Shorr  of Smashing Magazine. The first thing to understand about content strategy is that no two people understand it the same way.
  • READYPULSE  |  THURSDAY, OCTOBER 10, 2013
    [Display] #BeyondHashtags
    By displaying your cool customers’ photos on your product page you get a similar social experience shopping online as you would shopping in-store. Here is an example of a ReadyPulse Gallery Widget that is displaying top social content from attendees at Fashion Digital NY. Download the ReadyPulse Instagram Marketing Guide!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Display] Data Management and Modern Marketing: Platform Enhancement Q&A
    The Oracle DMP then allows them to leverage hundreds of pre-integrated media channels to target customers through Display Advertising to meet acquisition goals. The following Q&A is the first installment in a series of content focused on providing insight into innovations and technology enhancements for modern marketers.
  • BIZNOLOGY  |  THURSDAY, MAY 15, 2014
    [Display] 5 warning signs that your website sucks
    Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? Does your website suck? I’m not asking to be mean. Really. Building a website that meets the needs of your business and your customers is a tricky balancing act. You want to project a robust, yet friendly brand. Meager Images.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 2, 2014
    [Display] Google Authorship Removed From SERPs
    It started by displaying photos and bylines in search results, yet slowly diminished to showing only the short author bylines, and finally, to nothing at all. On Friday, Google announced the end Google Authorship. Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. It was not simple.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Display] 35 Tech Terms Translated Into Plain English
    When an image isn''t able to load in an email, website, or blog post, the alt text is displayed instead. With CSS, you can create rules to tell your website how you want it to display information. It''s displayed on the top of a web browser inside an "address" bar. Well, good thing I never hypothesized out loud. 301 Redirect.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 10, 2011
    [Display] How Can SEO Hurt Your B2B Business?
    Website frames were introduced in 1998 and were a way to display two or more webpages side-by-side in the same web browser. Your site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. An Ineffective Website Can Alienate Customers.
  • SYNECORE  |  FRIDAY, NOVEMBER 8, 2013
    [Display] Forget Mobile First: It’s Bigger Than That
    At home with the bright display and digital functionality, he picked it up right away. We marketers love buzzwords and phrases. Much like a cowboy’s trusty six-shooter, terms like “savvy consumer,” “smart marketing,” and “increase ROI” can nearly always be found somewhere in a marketer’s content arsenal. Youth Gone Mobile. Follow @chrshorton.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Display] 7 Local Business Listing Sites You Should Claim Now
    Bonus Tip* If you’re a brick-and-mortar business, encourage people to “check-in”and write a review by displaying a sign in your business window that states the sites in which you’re listed. Finding time to update or create your online business listings can sometimes be a challenge. ” 5. Click here to claim it. 7.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 7, 2014
    [Display] More Accurate Updates to Google Webmaster Tools
    Google used to round out data, then display it. It collects these ‘impressions’ together with the times when users visited your site – the ‘clicks’ – and displays these for the last 90 days.”. Are you tired of being tripped up by the Google SEO dance? Us too. All rights reserved.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 5, 2014
    [Display] Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
    For instance, this display ad targets a storm-affected region by offering “severe weather savings,” a tactic that would be meaningless elsewhere.?                  ?Once by Jonathan Riemer | Tweet this Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best.
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Display] A Keyword Primer: Finding and Using Keywords Effectively
    Broad match: Your ad may display if a search term contains your keyword terms in any order (or words similar to your keyword). Phrase match: Your ad may display when the searcher looks for your keyword or your keyword with additional words either in front of the query or behind it. What Are Keywords? Keyword Definitions.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Display] 3 SEO Basics for Content Marketers
    They could display results for both of the key terms and produce a better results page for the user. Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. How do you ensure that your content gets seen? You shouldn’t be.
  • SALESFUSION  |  THURSDAY, OCTOBER 29, 2015
    [Display] How to Measure Campaign Effectiveness
    You see, metrics are a key component of marketing automation, it’s simply a matter of reviewing reports and dashboards that display relevant information and then referring back to that data on a regular basis. You’re a marketer who just spent the past several months planning and executing a campaign. On to the next one…. What was the ROI?
  • ACT-ON  |  FRIDAY, JANUARY 8, 2016
    [Display] Making SEO a Priority During Website Launch Planning
    Display it and see what’s missing by brainstorming with all stakeholders until everything essential is compiled. Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Hopefully this post will help put you in the right direction.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Display] A Beginner’s Guide to LinkedIn Showcase Pages
    For instance, their Microsoft Office page shows people vigilantly at work and displays the words “#GetItDone” in its hero image. Having more than one buyer persona is a balancing act. Add the problem of keeping all your content grouped together on one social media page, and you''re really lost. What are Showcase Pages?
  • VERTICAL RESPONSE  |  THURSDAY, MAY 3, 2012
    [Display] Event Marketing Maintenance Release
    This has been fixed and will display properly. We wanted to let you know about the latest improvements and fixes to VR Event Marketing. There will be a maintenance release rolling out this week to address a few issues that were affecting customers. Fixes. This was also happening in the Event Details section and both issues have been fixed.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Display] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    The traffic driver sources (social, email, display, PPC, etc.)  A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.  Chances are, it’s a television ad.  Because nothing beats the power of a message that combines the senses of sight and sound.  That brings us to a discussion of video marketing for B2B.  Why Video.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Display] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. Images are crucial to making your marketing stand out, especially on Twitter. Let''s dig into it.
  • SAZBEAN  |  SATURDAY, MARCH 2, 2013
    [Display] Top Internet strategy, marketing and technology links for the week of March 2, 2013
    Search Engine Watch) How to Generate Quality Traffic with Display Advertising  (Search Engine Watch). News & Notes
  • BIZNOLOGY  |  FRIDAY, JUNE 20, 2014
    [Display] The 5 laws of effective e-Commerce websites
    Did the company display a phone number on their site? Customers are Ignoring You (Photo credit: ronploof). In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck. This time, let’s take a deeper look at how you can do the “unsuck” part even more effectively.
  • HUBSPOT  |  THURSDAY, JANUARY 2, 2014
    [Display] How to Identify the Name of a Font [Quick Tip]
    All we know is that we saw a specific font used in a logo, a window display, a magazine spread, or a display ad and we liked it and wanted to know what it was called. Sometimes, marketers don’t have access to a professional designer. Sometimes, they’re left to their own devices to get something designed and published.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Display] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    Google maintains a set of guidelines for structured data recommendations that they will recognize and potentially display in search engine results. In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. The Demise of Google+.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 7, 2015
    [Display] What's WYSIWYG? How Today's Online Editor Came to Be
    It was evident that progress was being made to expand the market for WYSIWYG programs, but adoption was slow during the 1970s and early 1980s due immature graphics capabilities and bitmap displays. WYSIWYG. No, this isn't another one of those newfangled acronyms the kids are using these days -- it's actually been around for quite some time.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Display] How to Make a Chart or Graph in Excel [With Video Tutorial]
    Here you can decide if you want to display units located on the Axis Options tab, or if you want to change whether the Y axis shows percentages to 2 decimal places or to 0 decimal places. Building charts and graphs is part of most people''s jobs -- it''s one of the best ways to visualize data in a clear, easily digestible manner.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Display] 10 Helpful Tips for Choosing and Using Fonts
    Could a concept be displayed as an image or diagram instead of a paragraph of text? When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography? Most people often forget that typography plays a crucial role in the success of a new design. Below are my 10 favorite font tips.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Display] The Ultimate Google+ Cheat Sheet
    Stream – the list of messages that is displayed on the Google+ home screen and for each Circle of contacts. Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. Google+ Vocabulary: Quick Reference Glossary. The Basics.
  • BIZIBLE  |  MONDAY, NOVEMBER 2, 2015
    [Display] The B2B Marketing Funnel Is Dead
    First, you use marketing channels like display, social, and content to create awareness. The marketing funnel has been a mainstay for B2B marketers seemingly forever. In fact, we’ve even written about it with some regularity. Then, you create consideration and interest with even more content, search, and retargeting.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 20, 2012
    [Display] 3 Unique Ideas from SXSW B2B Social Media Panel
    NVIDIA and Cisco System have large LCD screens that display real-time Twitter streams and other social conversations in high traffic areas of their office (meeting areas, near bathrooms, etc.). At this year’s SXSW, one of the strongest B2B social media sessions was the panel “ Social Media in the Underground World of B2B.”
  • PUZZLE MARKETER  |  THURSDAY, APRIL 19, 2012
    [Display] Online Ad Metrics & the Google Activate Initiative
    This is used by most private websites and display advertising. Launching on the Google Display Network Reserve platform, the metric called “Active View” will be an enhanced impression. In other words, the impression will only count if the display ad is at least 50% viewable on the screen for at least 1 second.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Display] How Social Media Turned a Brand Into a Revolution
    If you have any doubt about the courage displayed by the protesters or the critical role of Facebook and Twitter, click on the image above and watch a short video about the “Facebook Flat&# in Cairo. And I can’t help but wonder in a very public way, was I wrong? Was I wrong? branded revolution. Engaging the “customers&#.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 18, 2015
    [Display] Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials
    Give your customers a thank you gift, or if it’s visibility they value, display the testimonials in way that ensures both they and their companies are easy to identify. Or when a prospect is moving through an online purchase, display a quote from a customer who said the money he spent on your product was “the best investment he ever made.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2016
    [Display] A Special Message for You: The Power of Personalized Marketing
    Winnipeg Free Press, a 143-year-old publisher, used curation to individualize which content displayed on their home page,” says Lauren Pedersen , vice president at SaaS company Cxense. By Kerry Gorgone, {grow} Contributing Columnist. Great. Another newsletter I don’t remember subscribing to just sent me a weekly update. Why his? Great.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Display] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Side benefit: these public displays of customer affection are going to appeal to your prospects as well. Would you like more website traffic, leads, sales and happy customers? Social media can grease the wheels of your inbound marketing. Here''s how. You often hear it said, “You only need two things in life: Duct Tape and WD-40. link].
  • FATHOM  |  WEDNESDAY, MAY 25, 2016
    [Display] Google Performance Summit Recap pt. 1 – Mobile is First Priority
    Google has also changed the ad format through Expanded Text Ads optimized for smartphones and is releasing responsive display ads to help advertisers easily create banner ads across all devices. Prime examples of this include RLSA, Similar Audiences, Remarketing, Display, and YouTube advertising. Keywords are less important than ever.
  • HUBSPOT  |  WEDNESDAY, MAY 2, 2012
    [Display] Why Marketers Must Optimize Emails for HTML AND Plain Text [Infographic]
    It turns out, getting an email to display properly in a recipient's email client isn't so cut and dry. HTML (HyperText Markup Language) email , on the other hand, uses formatting (often called rich-text formatting), making it possible to create email that does display those types of visual components mentioned above. HTML Version.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 6, 2013
    [Display] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
    Multiple business factors might adversely effect this decision, including the amount of content to be displayed in the mobile site, ability to generate an effective user experience, and broader IT / web application functionality. Prioritize Content and Navigation. Navigation and prioritization of content might change as a result.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 7, 2011
    [Display] 7 Ways to Take Your B2B Marketing Mobile
    That way you can announce or display the content in your various marketing channels such as email campaigns, social networks, mobile apps, blogs, text messages, etc. Within the last few years, the use of mobile technology in the workplace has risen dramatically. So how should your business plan for the impact of mobile on B2B marketing? 1.
  • SAZBEAN  |  THURSDAY, DECEMBER 12, 2013
    [Display] Using Labels to Track Ad Testing in Google AdWords
    For example, Ad Title, Ad Content, and Ad Display URL are most typically tied to improving CTR. A female Bloodhound. Photo credit: Wikipedia) While Ad Testing is a vital part of optimizing any PPC campaign, it can be tiring to track all the changes to determine what caused improvements or problems.
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Display] Winning Executive Buy-In for Martech Investments
    This may include marketing automation/email marketing, CRM, web analytics, e-commerce, business intelligence/reporting, content management, video marketing, display/programmatic advertising, project management, account-based marketing (personalized retargeting, lead intelligence, etc.), and even creative/design tools. The MarTech Landscape.
  • WEBBIQUITY  |  MONDAY, APRIL 9, 2012
    [Display] 38+ Cool Social Media and Web Tools and Reviews
    Mywebees lets you display your website on your Facebook page. It’s not a copy of your site, but your actual site—displayed in a Facebook iFrame. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. How can you quickly find out how far a link has spread on Twitter? PingTags. Buffer.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 10, 2012
    [Display] Could LinkedIn Destroy Facebook?
    LinkedIn’s home page displays the latest connections as well as status updates of people in your network. Image via CrunchBase. LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. With 175 million users, it’s certainly not up to the “1 billion” scale of Facebook. They were mixed in with similar requests for Plaxo.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 21, 2015
    [Display] What Happened at the End of the Workshop?
    Frame the letters and display them in your lobby or sales presentation area. What Happened at the End of the Sales Leadership Training Workshop? At end of the second day I always ask the participants what was the most interesting or important learning take-a-way from the workshop. Recruiting and hiring sales teams. styles of leadership.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 30, 2011
    [Display] QR Codes Have the Beer Can Problem
    Imagine holding your phone up in front of a city street and having discounts, movie times, even names of nearby friends overlayed on top of the buildings?  Or using the phone to scan a display of shirts to immediately find your size, discounts, and matching pants and accessories? While this may sound mundane, the opportunity to nurture $2.5
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Display] 4 Content Trends Every Marketer Should Be Following
    Much more lucrative than selling display ads.) As a result, marketers’ relationship with platform publishing is complicated, and that’s not likely to change. 3. I like Contently conferences for a few reasons. First, our events team keeps letting me go onstage for some reason. Points to Red Bull logo.). But that’s changing.
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Display] 8 Dangerous (But Common) Misconceptions About Email Marketing
    Some of your recipients might have images turned off by default, so your email looks totally whacky when the meaning of the email rests on all of the images displaying. The email open rate metric many ESPs display is very misleading, because the name implies that it will tell you how much of your list opened your email. The verdict?
  • HUBSPOT  |  MONDAY, MARCH 7, 2016
    [Display] 40 Excel Shortcuts You’ll Definitely Want to Bookmark
    CTRL + a (PC and Mac) = Display the Formula Builder after you type a valid function name in a formula. Many marketers use Microsoft Excel every single day, whether it's to create a waterfall report, analyze data, or run a report to present at the next team meeting. Creating reports like these in Excel is time-consuming enough. Navigation.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 27, 2016
    [Display] #Personalized Mona Lisa #Marketing #Humor #Fail
    That’s actually perplexing, since most portraits of the era were intended to advertise the owners wealth and included ostentatious jewelry as part of the display. Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. So here goes.
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Display] You can only win search by winning social
    Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde. When a town loves where they live, they support it with their  Time , Talent , and Treasure. Nothing’s helping.
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Display] How Google's Change to Gmail Images Affects Email Marketers
    For people who receive emails, the move means "you''ll never have to press that pesky `display images below'' link again," according to the Google blog post. Where we previously had a hole in our data from [Gmail] folks who opened but didn''t display images or click a link, we now will have open data," Tom Monaghan says. Bottom line?
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Display] Can We Save Twitter From Ourselves?
    As a platform, Twitter is developing and our behavior reflects its infancy, with the full spectrum of human behavior on display. Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. The societal norms for Twitter have yet to be established. Your Turn.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Display] Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways
    unless it has something fun and witty to say such as groove’s shirt displayed below). Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. The first score? Event Marketing b2b Consumer
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Display] Twitter Opens Advertising to All U.S. Users: Here's How it Works
    Keep in mind that there is no difference between where your individual Promoted Tweets get displayed and where your organic tweets get displayed. Ready to get your hands dirty with some Twitter advertising? Now''s your chance! On April 30th, Twitter announced that advertising would finally be available to all users in the U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 2, 2013
    [Display] The Psychology of Selfies
    Are they displaying their own unhappiness and depression? Celebrities like Rihanna, Miley Cyrus, Lady Gaga and Justin Bieber lead the selfie trend. I am a social media outlier. have never posted a “selfie.” ” In fact, I didn’t get it. The third- most used hashtag on Instagram  is #me. That’s a good thing. Sarah J.
  • THE POINT  |  TUESDAY, JUNE 16, 2015
    [Display] Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign
    For instance, your ad will not display for a query on “networking software” or “enterprise network software.” Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Using broad match, your ads will also automatically show for expanded matches.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Display] 20 Expert LinkedIn Guides
    Sheree Van Vreede presents an excellent infographic that illustrates LinkedIn best practices across half a dozen key areas, including activity, connection requests, sharing updates, and reaching out (“Prominently display your contact information…(and) clearly state your networking purpose on your profile”). Want a Job?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Display] The Scoop on Facebook Mobile Ads: Are They Working? [Data]
    There are actually four different types of Facebook mobile ad options available to marketers, and they all appear directly within users' News Feeds (as opposed to the display ads you might see in the sidebar of the desktop version of Facebook.com): 1) Sponsored Stories. stew). digress. Facebook Mobile Ad Options for Marketers.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Display] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    The guiding principle behind ABM is the opportunity to first identify the key target accounts that matter most to your company, and then attract and engage them through personalized content across web, mobile, and display ads. Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. Period.”.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Display] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    By selecting the star-shaped highlight icon, you can change the update’s display to the entire width of your brand page. by Dayna Rothman I am pleased to welcome Helen Nesterenko as today’s guest blogger. Helen is the founder of writtent.com. She enjoys helping businesses create content their customers and prospects will love.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 18, 2014
    [Display] Business Lessons from Bruce Lee and the World Cup
    When the Dutch team won, the shop owners coincidentally displayed an unusual amount of Dutch flags. When the Dutch team won, the shop owners coincidentally displayed an unusual amount of Dutch flags. By Mars Dorian, {grow} Contributing Columnist. When you pour water in a cup, it becomes the cup. Water can drip and it can crash.
  • B2B MARKETING TRACTION  |  WEDNESDAY, AUGUST 29, 2012
    [Display] SEO: Do MetaTags Matter for Search Engine Performance?
    If they exist, search engines such as Google and Bing will display your meta descriptions under the link to the page on the search results. In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. What MetaTags Matter to the Search Engines. Page Titles Rule!
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Display] Twitter Launches Brand Pages for Business Accounts
    Large, Customizable Header Images: Brands can use these headers to display their logo and tagline more prominently than was previously possible in the standard Twitter format, where branded elements of a Twitter account's background design were often hidden by the timeline of tweets. Okay, I guess they expanded on it a little bit here.).
  • SYNECORE  |  FRIDAY, JUNE 28, 2013
    [Display] Facebook News Feed Ads Dominate, Vindicate Exchange Model
    Facebook Ad Exchange enables advertisers to manage their real-time bidding across Facebook’s ad inventory (which, according to the AdRoll study, accounts for nearly 28% of all US display impressions). Why News Feed Ads Work. One of the big keys to the success of News Feed Ads is their “organic” functionality within in a user’s feed.
  • ANNUITAS  |  TUESDAY, JUNE 28, 2016
    [Display] Progressive Profiling is a Must
    well-nested display ad for a free report catches his eye because it just so happens to cover a topic discussed in that earlier meeting. Somewhere in the content marketing world, there’s a prospect abandoning a form as you read these words. Is it…could it be…yours? The form requests information they are not ready to give up. What?!
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Display] Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]
    Just take a look at how much more prominently photo posts are displayed on a Facebook Page compared to a link-based post that pulls in just a small thumbnail image. There's no doubt that we're moving toward a more visual marketing world. As users, we often prefer consuming visual content to reading blocks of text. Pretty incredible, right?
  • BIZNOLOGY  |  FRIDAY, OCTOBER 12, 2012
    [Display] Being Honest About Digital Marketing
    The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. For the most part, it’s pointless.
  • SYNECORE  |  TUESDAY, MAY 7, 2013
    [Display] Enhance Your MOFU: 10 Ways to Advertise on Social Media
    The service also provides four options for advertisers, In-stream, In-slate, In-search and In-Display; here’s a link to YouTube’s advertiser page that provides more information on each option. This makes sense, as it during this evaluation stage that buyers clarify what they want or need and begin to actively search for a solution provider.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Display] Five Things to Consider Before Undergoing a Website Redesign
    photo or video gallery can help you display imagery or videos in an appealing and enticing way. Chances are, you probably put a lot of time and effort into launching your website. At some point, after you’ve been up and running for a while, you’ll contemplate whether you’re in need of a redesign. Is your website responsive?
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 11, 2014
    [Display] What Facebook’s New Pages Layout Means for Your Business
    “Having a spot to prominently display reviews could pay dividends for businesses,” Overbey says. Facebook is at it again. Just a month after the social media giant changed its algorithm , it’s now tweaking the layout and design, adding a new feature and making page metrics more accessible. ” Intrigued?
  • AVITAGE  |  FRIDAY, MARCH 14, 2014
    [Display] Content Strategy Beyond Marketing and Websites
    At the Intelligent Content conference (ICC) this reality was in full display. What is Content Strategy? The problem with common words, and word combinations, is we all assume our definitions and interpretations are universal. This is certainly the case with content strategy. We’re back to the blind men holding the elephant metaphor.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, APRIL 11, 2011
    [Display] [X+1] NexTargeting Conference: Cross-Channel Attribution and Online Ad Scalability Remain Hot Topics
    The online / offline connection was covered by MarketShare CEO Jon Vein, who presented studies that showed including the “indirect impact” of online display ads can dramatically improve their reported return on investment. Continuing my adventures in online ad measurement, I attended [X+1] ’s NexTargeting Summit last week.
  • KEO MARKETING  |  TUESDAY, MAY 24, 2016
    [Display] B2B CMOs Should Invest in These Marketing Innovations
    At the very least B2B companies must ensure their website is responsive and optimize emails so they display properly on mobile devices. Changes in technology means business to business (B2B) marketers need to continually evolve with innovation. Mobile tech. Video. Lead Generation
  • MARKETING ACTION  |  MONDAY, DECEMBER 29, 2014
    [Display] Pinterest Crash Course: Get Up and Running In One Day
    Boards can have display images. If you don’t include a display image on a board, Pinterest will grab one of your pins and use that as the display image, but it’s better to choose an image yourself. Your board images will display as 222 x 150 pixels when viewed as large thumbnails. Still holding out on Pinterest? Media.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Display] 14 Tools & Resources for Conducting Market Research
    Userlytics provides a platform for doing user testing of mobile apps, videos, display ads, and more. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We are creatures of habit, especially when it comes to buying behavior. People don''t like change. census data. 10) Loop11. 11) Userlytics.
  • BIZNOLOGY  |  TUESDAY, JULY 10, 2012
    [Display] Images are now mandatory in social media content
    I first told you that Pinterest redefined social media from being mostly text to being mostly photos, illustrations, graphics, and infographics. Now, illustrating your content is not just preferable, it’s mandatory.  have sort of known this for years, especially since I share like crazy. Flipboard is an app for smart phones and tablets.
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