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  • ACT-ON  |  FRIDAY, JANUARY 8, 2016
    [Display] Making SEO a Priority During Website Launch Planning
    Display it and see what’s missing by brainstorming with all stakeholders until everything essential is compiled. Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Hopefully this post will help put you in the right direction.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 10, 2011
    [Display] How Can SEO Hurt Your B2B Business?
    Website frames were introduced in 1998 and were a way to display two or more webpages side-by-side in the same web browser. Your site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. An Ineffective Website Can Alienate Customers.
  • SYNECORE  |  FRIDAY, NOVEMBER 8, 2013
    [Display] Forget Mobile First: It’s Bigger Than That
    At home with the bright display and digital functionality, he picked it up right away. We marketers love buzzwords and phrases. Much like a cowboy’s trusty six-shooter, terms like “savvy consumer,” “smart marketing,” and “increase ROI” can nearly always be found somewhere in a marketer’s content arsenal. Youth Gone Mobile. Follow @chrshorton.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 18, 2015
    [Display] Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials
    Give your customers a thank you gift, or if it’s visibility they value, display the testimonials in way that ensures both they and their companies are easy to identify. Or when a prospect is moving through an online purchase, display a quote from a customer who said the money he spent on your product was “the best investment he ever made.”.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 7, 2014
    [Display] More Accurate Updates to Google Webmaster Tools
    Google used to round out data, then display it. It collects these ‘impressions’ together with the times when users visited your site – the ‘clicks’ – and displays these for the last 90 days.”. Are you tired of being tripped up by the Google SEO dance? Us too. All rights reserved.
  • SCRIBBLELIVE  |  THURSDAY, DECEMBER 10, 2015
    [Display] The 24 Best Interactive Websites of 2015
    Best interactive qualities: Navigation is contained to a single scrolling screen with tons of clickable buttons to display data that compares 2015 and projected 2050 statistics on global population, fertility, education, and more. Inform or entertain. Use interactivity to create a distinct experience for each viewer. Time: A Year In Space.
  • RADIUS  |  FRIDAY, APRIL 1, 2016
    [Display] 5 Lessons from MarTech 2016
    If a unicorn company uses Demandbase, they are likely to use LinkedIn Display Ads.  If New Relic, likely Optimizely. MarTech 2016 did not disappoint. There was something for everyone — from practitioner to executive, B2B, B2C, big company, small company. The sheer number of sessions was impressive. Perfect. What problems are you trying solve?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Display] 7 Local Business Listing Sites You Should Claim Now
    Bonus Tip* If you’re a brick-and-mortar business, encourage people to “check-in”and write a review by displaying a sign in your business window that states the sites in which you’re listed. Finding time to update or create your online business listings can sometimes be a challenge. ” 5. Click here to claim it. 7.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 26, 2016
    [Display] Spice Up Your Emails With Animated GIFs
    GIFs can loop endlessly or only display a few sequences of the animation. Are you trying to display how a product works? For example, Kate Spade used a GIF to display the same handbag in different colors options. 4. Are you bored with your email marketing? Does it lack pizazz? But what is a GIF? How to Create GIFS.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 7, 2015
    [Display] What's WYSIWYG? How Today's Online Editor Came to Be
    It was evident that progress was being made to expand the market for WYSIWYG programs, but adoption was slow during the 1970s and early 1980s due immature graphics capabilities and bitmap displays. WYSIWYG. No, this isn't another one of those newfangled acronyms the kids are using these days -- it's actually been around for quite some time.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Display] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. Images are crucial to making your marketing stand out, especially on Twitter. Let''s dig into it.
  • SALESFUSION  |  THURSDAY, OCTOBER 29, 2015
    [Display] How to Measure Campaign Effectiveness
    You see, metrics are a key component of marketing automation, it’s simply a matter of reviewing reports and dashboards that display relevant information and then referring back to that data on a regular basis. You’re a marketer who just spent the past several months planning and executing a campaign. On to the next one…. What was the ROI?
  • VIDYARD  |  TUESDAY, JULY 26, 2016
    [Display] Getting Started with Live Streaming
    Lastly, you’ll need a live stream enabled-player and CDN, which will host and display the final product from the encoding software. This will be cloud-based tool that will take the stream and generate embed codes and webpages where the video can be displayed online. Well, worry no more. We’ve got you covered. These are: 1. Firewire.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Display] A Beginner’s Guide to LinkedIn Showcase Pages
    For instance, their Microsoft Office page shows people vigilantly at work and displays the words “#GetItDone” in its hero image. Having more than one buyer persona is a balancing act. Add the problem of keeping all your content grouped together on one social media page, and you''re really lost. What are Showcase Pages?
  • VERTICAL RESPONSE  |  THURSDAY, MAY 3, 2012
    [Display] Event Marketing Maintenance Release
    This has been fixed and will display properly. We wanted to let you know about the latest improvements and fixes to VR Event Marketing. There will be a maintenance release rolling out this week to address a few issues that were affecting customers. Fixes. This was also happening in the Event Details section and both issues have been fixed.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Display] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    The traffic driver sources (social, email, display, PPC, etc.)  A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.  Chances are, it’s a television ad.  Because nothing beats the power of a message that combines the senses of sight and sound.  That brings us to a discussion of video marketing for B2B.  Why Video.
  • SAZBEAN  |  SATURDAY, MARCH 2, 2013
    [Display] Top Internet strategy, marketing and technology links for the week of March 2, 2013
    Search Engine Watch) How to Generate Quality Traffic with Display Advertising  (Search Engine Watch). News & Notes
  • BIZIBLE  |  MONDAY, NOVEMBER 2, 2015
    [Display] The B2B Marketing Funnel Is Dead
    First, you use marketing channels like display, social, and content to create awareness. The marketing funnel has been a mainstay for B2B marketers seemingly forever. In fact, we’ve even written about it with some regularity. Then, you create consideration and interest with even more content, search, and retargeting.
  • BIZNOLOGY  |  FRIDAY, JUNE 20, 2014
    [Display] The 5 laws of effective e-Commerce websites
    Did the company display a phone number on their site? Customers are Ignoring You (Photo credit: ronploof). In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck. This time, let’s take a deeper look at how you can do the “unsuck” part even more effectively.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Display] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    Google maintains a set of guidelines for structured data recommendations that they will recognize and potentially display in search engine results. In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. The Demise of Google+.
  • VIDYARD  |  TUESDAY, MAY 24, 2016
    [Display] Stepping Up Your Facebook Retargeting with Video
    And how do you control where your ads are displayed? Retargeting is a pretty easy concept to understand — if someone visits your site, make sure they see your advertising on every other site they get to. Seems easy, right? But how do you know where your prospects are spending their time? That’s the beauty of retargeting with Facebook!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Display] How Social Media Turned a Brand Into a Revolution
    If you have any doubt about the courage displayed by the protesters or the critical role of Facebook and Twitter, click on the image above and watch a short video about the “Facebook Flat&# in Cairo. And I can’t help but wonder in a very public way, was I wrong? Was I wrong? branded revolution. Engaging the “customers&#.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Display] How to Make a Chart or Graph in Excel [With Video Tutorial]
    Here you can decide if you want to display units located on the Axis Options tab, or if you want to change whether the Y axis shows percentages to 2 decimal places or to 0 decimal places. Building charts and graphs is part of most people''s jobs -- it''s one of the best ways to visualize data in a clear, easily digestible manner.
  • HUBSPOT  |  THURSDAY, JANUARY 2, 2014
    [Display] How to Identify the Name of a Font [Quick Tip]
    All we know is that we saw a specific font used in a logo, a window display, a magazine spread, or a display ad and we liked it and wanted to know what it was called. Sometimes, marketers don’t have access to a professional designer. Sometimes, they’re left to their own devices to get something designed and published.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 5, 2014
    [Display] Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
    For instance, this display ad targets a storm-affected region by offering “severe weather savings,” a tactic that would be meaningless elsewhere.?                  ?Once by Jonathan Riemer | Tweet this Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Display] 10 Helpful Tips for Choosing and Using Fonts
    Could a concept be displayed as an image or diagram instead of a paragraph of text? When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography? Most people often forget that typography plays a crucial role in the success of a new design. Below are my 10 favorite font tips.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Display] The Ultimate Google+ Cheat Sheet
    Stream – the list of messages that is displayed on the Google+ home screen and for each Circle of contacts. Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. Google+ Vocabulary: Quick Reference Glossary. The Basics.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Display] Data Management and Modern Marketing: Platform Enhancement Q&A
    The Oracle DMP then allows them to leverage hundreds of pre-integrated media channels to target customers through Display Advertising to meet acquisition goals. The following Q&A is the first installment in a series of content focused on providing insight into innovations and technology enhancements for modern marketers.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 20, 2012
    [Display] 3 Unique Ideas from SXSW B2B Social Media Panel
    NVIDIA and Cisco System have large LCD screens that display real-time Twitter streams and other social conversations in high traffic areas of their office (meeting areas, near bathrooms, etc.). At this year’s SXSW, one of the strongest B2B social media sessions was the panel “ Social Media in the Underground World of B2B.”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Display] 3 SEO Basics for Content Marketers
    They could display results for both of the key terms and produce a better results page for the user. Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. How do you ensure that your content gets seen? You shouldn’t be.
  • PUZZLE MARKETER  |  THURSDAY, APRIL 19, 2012
    [Display] Online Ad Metrics & the Google Activate Initiative
    This is used by most private websites and display advertising. Launching on the Google Display Network Reserve platform, the metric called “Active View” will be an enhanced impression. In other words, the impression will only count if the display ad is at least 50% viewable on the screen for at least 1 second.
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Display] Winning Executive Buy-In for Martech Investments
    This may include marketing automation/email marketing, CRM, web analytics, e-commerce, business intelligence/reporting, content management, video marketing, display/programmatic advertising, project management, account-based marketing (personalized retargeting, lead intelligence, etc.), and even creative/design tools. The MarTech Landscape.
  • HUBSPOT  |  WEDNESDAY, MAY 2, 2012
    [Display] Why Marketers Must Optimize Emails for HTML AND Plain Text [Infographic]
    It turns out, getting an email to display properly in a recipient's email client isn't so cut and dry. HTML (HyperText Markup Language) email , on the other hand, uses formatting (often called rich-text formatting), making it possible to create email that does display those types of visual components mentioned above. HTML Version.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Display] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Side benefit: these public displays of customer affection are going to appeal to your prospects as well. Would you like more website traffic, leads, sales and happy customers? Social media can grease the wheels of your inbound marketing. Here''s how. You often hear it said, “You only need two things in life: Duct Tape and WD-40. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 30, 2011
    [Display] QR Codes Have the Beer Can Problem
    Imagine holding your phone up in front of a city street and having discounts, movie times, even names of nearby friends overlayed on top of the buildings?  Or using the phone to scan a display of shirts to immediately find your size, discounts, and matching pants and accessories? While this may sound mundane, the opportunity to nurture $2.5
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 6, 2013
    [Display] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
    Multiple business factors might adversely effect this decision, including the amount of content to be displayed in the mobile site, ability to generate an effective user experience, and broader IT / web application functionality. Prioritize Content and Navigation. Navigation and prioritization of content might change as a result.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2016
    [Display] A Special Message for You: The Power of Personalized Marketing
    Winnipeg Free Press, a 143-year-old publisher, used curation to individualize which content displayed on their home page,” says Lauren Pedersen , vice president at SaaS company Cxense. By Kerry Gorgone, {grow} Contributing Columnist. Great. Another newsletter I don’t remember subscribing to just sent me a weekly update. Why his? Great.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 7, 2011
    [Display] 7 Ways to Take Your B2B Marketing Mobile
    That way you can announce or display the content in your various marketing channels such as email campaigns, social networks, mobile apps, blogs, text messages, etc. Within the last few years, the use of mobile technology in the workplace has risen dramatically. So how should your business plan for the impact of mobile on B2B marketing? 1.
  • SAZBEAN  |  THURSDAY, DECEMBER 12, 2013
    [Display] Using Labels to Track Ad Testing in Google AdWords
    For example, Ad Title, Ad Content, and Ad Display URL are most typically tied to improving CTR. A female Bloodhound. Photo credit: Wikipedia) While Ad Testing is a vital part of optimizing any PPC campaign, it can be tiring to track all the changes to determine what caused improvements or problems.
  • WEBBIQUITY  |  MONDAY, APRIL 9, 2012
    [Display] 38+ Cool Social Media and Web Tools and Reviews
    Mywebees lets you display your website on your Facebook page. It’s not a copy of your site, but your actual site—displayed in a Facebook iFrame. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. How can you quickly find out how far a link has spread on Twitter? PingTags. Buffer.
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Display] 8 Dangerous (But Common) Misconceptions About Email Marketing
    Some of your recipients might have images turned off by default, so your email looks totally whacky when the meaning of the email rests on all of the images displaying. The email open rate metric many ESPs display is very misleading, because the name implies that it will tell you how much of your list opened your email. The verdict?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 10, 2012
    [Display] Could LinkedIn Destroy Facebook?
    LinkedIn’s home page displays the latest connections as well as status updates of people in your network. Image via CrunchBase. LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. With 175 million users, it’s certainly not up to the “1 billion” scale of Facebook. They were mixed in with similar requests for Plaxo.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 21, 2015
    [Display] What Happened at the End of the Workshop?
    Frame the letters and display them in your lobby or sales presentation area. What Happened at the End of the Sales Leadership Training Workshop? At end of the second day I always ask the participants what was the most interesting or important learning take-a-way from the workshop. Recruiting and hiring sales teams. styles of leadership.
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Display] How Google's Change to Gmail Images Affects Email Marketers
    For people who receive emails, the move means "you''ll never have to press that pesky `display images below'' link again," according to the Google blog post. Where we previously had a hole in our data from [Gmail] folks who opened but didn''t display images or click a link, we now will have open data," Tom Monaghan says. Bottom line?
  • HUBSPOT  |  MONDAY, MARCH 7, 2016
    [Display] 40 Excel Shortcuts You’ll Definitely Want to Bookmark
    CTRL + a (PC and Mac) = Display the Formula Builder after you type a valid function name in a formula. Many marketers use Microsoft Excel every single day, whether it's to create a waterfall report, analyze data, or run a report to present at the next team meeting. Creating reports like these in Excel is time-consuming enough. Navigation.
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Display] Twitter Opens Advertising to All U.S. Users: Here's How it Works
    Keep in mind that there is no difference between where your individual Promoted Tweets get displayed and where your organic tweets get displayed. Ready to get your hands dirty with some Twitter advertising? Now''s your chance! On April 30th, Twitter announced that advertising would finally be available to all users in the U.S.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 27, 2016
    [Display] #Personalized Mona Lisa #Marketing #Humor #Fail
    That’s actually perplexing, since most portraits of the era were intended to advertise the owners wealth and included ostentatious jewelry as part of the display. Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. So here goes.
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Display] You can only win search by winning social
    Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde. When a town loves where they live, they support it with their  Time , Talent , and Treasure. Nothing’s helping.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 2, 2013
    [Display] The Psychology of Selfies
    Are they displaying their own unhappiness and depression? Celebrities like Rihanna, Miley Cyrus, Lady Gaga and Justin Bieber lead the selfie trend. I am a social media outlier. have never posted a “selfie.” ” In fact, I didn’t get it. The third- most used hashtag on Instagram  is #me. That’s a good thing. Sarah J.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Display] Can We Save Twitter From Ourselves?
    As a platform, Twitter is developing and our behavior reflects its infancy, with the full spectrum of human behavior on display. Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. The societal norms for Twitter have yet to be established. Your Turn.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Display] The Scoop on Facebook Mobile Ads: Are They Working? [Data]
    There are actually four different types of Facebook mobile ad options available to marketers, and they all appear directly within users' News Feeds (as opposed to the display ads you might see in the sidebar of the desktop version of Facebook.com): 1) Sponsored Stories. stew). digress. Facebook Mobile Ad Options for Marketers.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Display] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    In their effort to recruit writers to their team, they displayed banner ads asking people to play hangman. Extra Life, an annual game marathon that raises money for hospitals treating children with life-threatening illnesses, created this display ad campaign under the slogan "Everyone is a hero." It's easy to hate on online ads.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Display] Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways
    unless it has something fun and witty to say such as groove’s shirt displayed below). Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. The first score? Event Marketing b2b Consumer
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 18, 2014
    [Display] Business Lessons from Bruce Lee and the World Cup
    When the Dutch team won, the shop owners coincidentally displayed an unusual amount of Dutch flags. When the Dutch team won, the shop owners coincidentally displayed an unusual amount of Dutch flags. By Mars Dorian, {grow} Contributing Columnist. When you pour water in a cup, it becomes the cup. Water can drip and it can crash.
  • THE POINT  |  TUESDAY, JUNE 16, 2015
    [Display] Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign
    For instance, your ad will not display for a query on “networking software” or “enterprise network software.” Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Using broad match, your ads will also automatically show for expanded matches.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Display] 4 Content Trends Every Marketer Should Be Following
    Much more lucrative than selling display ads.) As a result, marketers’ relationship with platform publishing is complicated, and that’s not likely to change. 3. I like Contently conferences for a few reasons. First, our events team keeps letting me go onstage for some reason. Points to Red Bull logo.). But that’s changing.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Display] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    By selecting the star-shaped highlight icon, you can change the update’s display to the entire width of your brand page. by Dayna Rothman I am pleased to welcome Helen Nesterenko as today’s guest blogger. Helen is the founder of writtent.com. She enjoys helping businesses create content their customers and prospects will love.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Display] 20 Expert LinkedIn Guides
    Sheree Van Vreede presents an excellent infographic that illustrates LinkedIn best practices across half a dozen key areas, including activity, connection requests, sharing updates, and reaching out (“Prominently display your contact information…(and) clearly state your networking purpose on your profile”). Want a Job?
  • VIEWPOINT  |  TUESDAY, MAY 7, 2013
    [Display] PowerViews with Tony Zambito: Buyer Predictability
    There is an identifiable pattern and a different persona displayed when someone makes the transition from lead to potential buyer. My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. Understand the Buyer''s Backstory. Study Lead Behavior.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Display] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    The guiding principle behind ABM is the opportunity to first identify the key target accounts that matter most to your company, and then attract and engage them through personalized content across web, mobile, and display ads. Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. Period.”.
  • B2B MARKETING TRACTION  |  WEDNESDAY, AUGUST 29, 2012
    [Display] SEO: Do MetaTags Matter for Search Engine Performance?
    If they exist, search engines such as Google and Bing will display your meta descriptions under the link to the page on the search results. In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. What MetaTags Matter to the Search Engines. Page Titles Rule!
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Display] Twitter Launches Brand Pages for Business Accounts
    Large, Customizable Header Images: Brands can use these headers to display their logo and tagline more prominently than was previously possible in the standard Twitter format, where branded elements of a Twitter account's background design were often hidden by the timeline of tweets. Okay, I guess they expanded on it a little bit here.).
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Display] Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]
    Just take a look at how much more prominently photo posts are displayed on a Facebook Page compared to a link-based post that pulls in just a small thumbnail image. There's no doubt that we're moving toward a more visual marketing world. As users, we often prefer consuming visual content to reading blocks of text. Pretty incredible, right?
  • SYNECORE  |  FRIDAY, JUNE 28, 2013
    [Display] Facebook News Feed Ads Dominate, Vindicate Exchange Model
    Facebook Ad Exchange enables advertisers to manage their real-time bidding across Facebook’s ad inventory (which, according to the AdRoll study, accounts for nearly 28% of all US display impressions). Why News Feed Ads Work. One of the big keys to the success of News Feed Ads is their “organic” functionality within in a user’s feed.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 12, 2012
    [Display] Being Honest About Digital Marketing
    The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. For the most part, it’s pointless.
  • SYNECORE  |  TUESDAY, MAY 7, 2013
    [Display] Enhance Your MOFU: 10 Ways to Advertise on Social Media
    The service also provides four options for advertisers, In-stream, In-slate, In-search and In-Display; here’s a link to YouTube’s advertiser page that provides more information on each option. This makes sense, as it during this evaluation stage that buyers clarify what they want or need and begin to actively search for a solution provider.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Display] Five Things to Consider Before Undergoing a Website Redesign
    photo or video gallery can help you display imagery or videos in an appealing and enticing way. Chances are, you probably put a lot of time and effort into launching your website. At some point, after you’ve been up and running for a while, you’ll contemplate whether you’re in need of a redesign. Is your website responsive?
  • MARKETING ACTION  |  MONDAY, DECEMBER 29, 2014
    [Display] Pinterest Crash Course: Get Up and Running In One Day
    Boards can have display images. If you don’t include a display image on a board, Pinterest will grab one of your pins and use that as the display image, but it’s better to choose an image yourself. Your board images will display as 222 x 150 pixels when viewed as large thumbnails. Still holding out on Pinterest? Media.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 11, 2014
    [Display] What Facebook’s New Pages Layout Means for Your Business
    “Having a spot to prominently display reviews could pay dividends for businesses,” Overbey says. Facebook is at it again. Just a month after the social media giant changed its algorithm , it’s now tweaking the layout and design, adding a new feature and making page metrics more accessible. ” Intrigued?
  • AVITAGE  |  FRIDAY, MARCH 14, 2014
    [Display] Content Strategy Beyond Marketing and Websites
    At the Intelligent Content conference (ICC) this reality was in full display. What is Content Strategy? The problem with common words, and word combinations, is we all assume our definitions and interpretations are universal. This is certainly the case with content strategy. We’re back to the blind men holding the elephant metaphor.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, APRIL 11, 2011
    [Display] [X+1] NexTargeting Conference: Cross-Channel Attribution and Online Ad Scalability Remain Hot Topics
    The online / offline connection was covered by MarketShare CEO Jon Vein, who presented studies that showed including the “indirect impact” of online display ads can dramatically improve their reported return on investment. Continuing my adventures in online ad measurement, I attended [X+1] ’s NexTargeting Summit last week.
  • KEO MARKETING  |  TUESDAY, MAY 24, 2016
    [Display] B2B CMOs Should Invest in These Marketing Innovations
    At the very least B2B companies must ensure their website is responsive and optimize emails so they display properly on mobile devices. Changes in technology means business to business (B2B) marketers need to continually evolve with innovation. Mobile tech. Video. Lead Generation
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Display] The Business Blogger's Ultimate Guide to Mastering Lead Generation
    Select the offer for any top banner CTAs carefully, as these are the most prominent CTAs displayed on your blog's homepage. 2) Sidebar CTAs: These are smaller CTAs that appear in the sidebar of your blog's homepage. Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But have no fear! link] ).
  • BIZNOLOGY  |  TUESDAY, JULY 10, 2012
    [Display] Images are now mandatory in social media content
    I first told you that Pinterest redefined social media from being mostly text to being mostly photos, illustrations, graphics, and infographics. Now, illustrating your content is not just preferable, it’s mandatory.  have sort of known this for years, especially since I share like crazy. Flipboard is an app for smart phones and tablets.
  • HUBSPOT  |  TUESDAY, FEBRUARY 15, 2011
    [Display] Facebook Pages Offically Killing FBML In Favor of iFrames
    Better Tracking - Content within an iframe actually resides on your own site, but is displayed on your Facebook Page. Last week Facebook, made some big changes to its Pages platform. We covered the news and talked about its implications for businesses working to leverage Facebook as a marketing channel. Connect with HubSpot
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Display] 14 Tools & Resources for Conducting Market Research
    Userlytics provides a platform for doing user testing of mobile apps, videos, display ads, and more. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We are creatures of habit, especially when it comes to buying behavior. People don''t like change. census data. 10) Loop11. 11) Userlytics.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Display] 9 Awful Ways We Push Customers Away
    Give them what they need, and display logos of your security partners across your site. This is now changing with bundled fares being displayed at the search stage itself to ensure complete clarity. Picture this. You''re the owner of AtoZJeans.com. She quickly clicks on the email and goes to your website. What made Patty leave? Taxes.
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Display] 4 Ways to Delight Visitors With Your 404 Error Page
    9GAG used creative topography and a modern color scheme to display their error page. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We’ve all seen them before: the frustrating little pages that appear when you click a broken link on a website. But these things do happen.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2011
    [Display] All The Details on Facebook's Newest Updates [Recap]
    Displayed in the top right corner of Facebook directly above the chat pane, like the chat pane, the Ticker follows you throughout Facebook, whether you're on your News Feed or another user's profile (or anywhere else for that matter). Facebook shook up the social media world this week. Been under a rock or stuck in meetings all week?
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 21, 2015
    [Display] Mastering Brand Loyalty: What Subscription Service Companies Do Differently
    Imagine personalizing display ads with clothing-style preference. Author: Chris Gillespie We can all learn something from the meteoric rise of personalized subscription services. And it makes sense. This is the only way they will make a solid imprint in consumers’ minds and outwit the competition. Customers do. It’s that simple.
  • HINGE MARKETING  |  TUESDAY, MAY 12, 2015
    [Display] Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms
    It can adjust type, imagery, and design to suit either the small display of a searcher’s phone, an iPad, a laptop, or the large HD display of a conference room. Google has never been reluctant to shake up the status quo when it comes to their search algorithms. Where do professional services firms stand on mobile today?
  • FATHOM  |  MONDAY, SEPTEMBER 30, 2013
    [Display] Putting Google’s ‘not provided’ Keyword Update in Context
    The Carousel also ties in with structured markup data and Google’s Knowledge Graph, both of which display results more dynamically. As we compared organic search traffic year over year by non-branded and branded keyword segmentation, it was becoming increasingly challenging to measure SEO against traffic and behavior metrics.
  • CRIMSON MARKETING  |  THURSDAY, JULY 9, 2015
    [Display] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
    Paid search ads drove more leads for Paychex than display advertising, and branded keyword terms led to more phone calls – not online forms as the company had believed. The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. Building the foundation for predictive analytics isn’t a cakewalk.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 5, 2013
    [Display] Is Your B2B Marketing Lost or Found?
    Paid results are listings that require payment to the search engine to display a link for particular keywords. Artillery B2B Marketing Blog > The Forward Observer Question : What does traditional, outbound marketing have in common with fax machines and audio cassettes? Today, however, buyers start their shopping by looking on the Internet.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Display] 7 Ways to Spot Amazing Freelance Writers
    Most of them don’t display prices on their websites. Image source. Freelance writers aren’t very hard to spot, but finding amazing freelancers can be something else entirely. It usually takes a lot of trial and error to find wordsmiths that suit your goals and business, and even then, they may disappoint in some areas. Sometimes it’s both.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Display] 5 Ways B2B Companies Can Use Facebook Timeline
    Facebook had already changed its requirements so that tabs had to be hosted elsewhere and displayed on the Page as apps. Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. Create a Stunning Cover Photo. Don’t do this.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 11, 2013
    [Display] When It Comes to LinkedIn Endorsements, Are We Lemmings?
    LinkedIn displays your endorsements in descending order, so the skill with the most votes is at the top – probably influencing your connections as they endorse you. LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. But LinkedIn member, beware! Questions about LinkedIn?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 9, 2015
    [Display] [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels
    Be it PPC search, display, or social ads, two things are key with any paid advertising effort—conversion tracking and testing. Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Email. Social Media. Search Engine Optimization (SEO).
  • SNAPAPP  |  FRIDAY, JUNE 5, 2015
    [Display] Optimize and A/B Test Interactive Content With the Scheduler Tool
    displaying a completely different SnapApp with each page load. Each time your website is loaded, the next SnapApp in the rotation will display. A/B Test. Next, they configure each SnapApp to display to 50% of the traffic to their website. For modern marketers, efficiency is key. swapping out a daily poll, or. Scheduled.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 24, 2013
    [Display] Where’s your marketing plan? The most important marketing tool.
    displays, printed materials, article reprints, branded merchandise or give-aways, event marketing, which could include event organizers or experiential marketers giving your potential buyers a demonstration of your product or service or putting on a show or hosting a dinner. Getting Started: The Most Important Tool – The Marketing Plan.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 15, 2015
    [Display] Why You Should be Using Product Listing Ads Right Now
    You can show image ads specifically for what consumers are looking for versus a text PPC ad or an online display ad that may be more general. Comparison shopping sites like PriceGrabber ,  Nextag , and search engines like Google and Bing allow people to research, compare, and check the availability of products all at once. More visibility.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Display] Six ways to turn Yelp into your most effective marketing channel
    Display “Love Us on Yelp!” Your brand is what people say about you when you’re not in the room. Jeff Bezos, Founder/CEO Amazon. Guest post by {grow} community member Kathi Kruse. How important is it for your to look your best to a potential customer?  Some want to put their heads in the sand and wait until the Internet “just blows over.”
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Display] Emojis for Dummies: The Essential Translation Guide
    Fun fact: The number displayed in the Apple pager emoji is different than the number displayed in Twitter''s pager emoji. I''m writing this post because I''m an emoji dummy myself. Take a look at the intended translations of some of the most obscure -- and oddly specific -- emojis below. Clever. 4) "No Good" Gesture. Neither: Minidisc.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 1, 2015
    [Display] Optimize Content for Email Deliverability
    Keep it short: Create your message so it displays well in the preview pane; 600 pixels is a good maximum width. Use alt text on images: That way, they don’t just show up as boxes with little red Xs if there are problems with the display. Many of these considerations are straightforward, but content is more complex.
  • ACT-ON  |  MONDAY, JUNE 6, 2016
    [Display] How Account-Based Marketing is Changing the Role of B2B Marketers, and Why It Should
    SheerID is a shining example of how to do this right, and their success will be on full display at Flip My Funnel , a B2B Marketing and Sales Festival devoted to helping marketers understand how ABM can enhance the customer experience. This all made a certain kind of sense, as marketers of every stripe were heavily focused on lead generation.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Display] Twitter's New Profile Layout Is Here: What You Need to Know
    The tabs that display tweets, following and, followers are to the right of the profile picture and directly below the header image. Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors. What You Should Know About the New Twitter Profile Layout. Profile Picture. Best Tweets.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Display] How Are Digital Publishers Approaching Monetization: 4 Key Takeaways
    While there were some clear winners (sponsored content) and losers (print advertising) on the list, attitudes about paid subscriptions, selling data, and display advertising were on the fence. Between events, sponsored content, and traditional paths to monetization like display advertising, there’s a lot to test and even more to learn.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Display] The Top 20 Places Your Business Needs to Be Listed Online
    Display and video ads available. Each service option displays your listing in the directory, but the more you pay, the more opportunities you have to receive targeted traffic to your website. Remember when you had to find a phone book and flip through hundreds of pages in order to find a local business? Advantages. Advantages. Yahoo!
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 17, 2011
    [Display] 3 Successful B2B Marketing Promotions At SXSW
    This large display was located in a parking lot a few blocks away from the convention center. SMB Marketing Takeaway: Create a visible display that shows an unusual use of your product or service, but make it fun and memorable. Provide some value for visitors to the display. GE Carousolar. FedEx Delivers Lunch. Probably not.
  • BIZNOLOGY  |  MONDAY, JANUARY 6, 2014
    [Display] Answers to 5 common questions about SEO strategy
    If implemented correctly on your end and processed correctly on Google’s end, you could earn video displays in organic search results, known as a rich snippet display. Other forms of markup can yield rich snippet displays like the one above and they are far easier to implement. Image via CrunchBase. highly recommend it.
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