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  • SMALL MANUFACTURER BLOG  |  FRIDAY, FEBRUARY 4, 2011
    [Display] Easy Tips for Marketing Your B2B Video Content
    And, be sure to add a link back to your site or blog at the beginning of the Channel description as Google displays only the first 150 characters in the search results and the first 50 characters on the Channel itself (users have to click a drop down button to see the full description). Tweet February, 2011. Published by Dianna Huff. Welcome!
  • CONFLUENT FORMS  |  TUESDAY, MARCH 26, 2013
    [Display] Why your business needs to claim its Google Places page
    In the example here you'll see some of the benefits of establishing rel=author code to your site, but also how Google has displayed my information while displaying the search result. Immediately. When does your location matter? 30% conversions immediately and 60% conversions within an hour. Your Google+ Local Page information.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, AUGUST 24, 2010
    [Display] Brand Choice: “vision of perfection” or “perfect visibility”
    However, this is a great opportunity to display the transparency we want our customers to see and in doing so build our brand and reputation. A "Goof-up" can be a great social media marketing opportunity. The transparency required of us in a social-media led world causes a number of fairly wrenching paradoxes. Every organization does.
  • HUBSPOT  |  WEDNESDAY, JULY 3, 2013
    [Display] How Cluttered Is the Advertising Landscape, Really? [Timeline]
    Now take that number and multiply it by 6, because that''s how many display ads (only one type of ad) were shown across the internet in 2012, according to comScore. billion internet-connected persons on the planet, it means there are 417 web pages and 2,502 display ads for each ! Airplane trays. Parking meters. Bathroom stalls. False.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 10, 2014
    [Display] How an SEO Can Assist with Submitting a Mobile App to the App Store
    The limit is higher, but longer titles don’t display fully. If your organization is submitting a mobile application to Google Play or iTunes, it’s in your best interest to check in with your SEO for App Store Optimization. Why App Optimization Matters. App store optimization matters. So many sit undiscovered. Instructions for using the app.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 1, 2015
    [Display] Optimize Content for Email Deliverability
    Keep it short: Create your message so it displays well in the preview pane; 600 pixels is a good maximum width. Use alt text on images: That way, they don’t just show up as boxes with little red Xs if there are problems with the display. Many of these considerations are straightforward, but content is more complex.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Display] How 15 Real Businesses Are Getting Creative With Vine for Marketing
    PSA: If a video clip below doesn't display (it appears Vine videos have intermittent rendering issues), please follow the respective Vine.com link in the tweet to view the original source. 1) ASOS. Trying clothes on, bringing your friends, and seeing window displays are what make shopping fun. A lot can happen in six seconds. intense.
  • SYNECORE  |  TUESDAY, MAY 7, 2013
    [Display] Enhance Your MOFU: 10 Ways to Advertise on Social Media
    The service also provides four options for advertisers, In-stream, In-slate, In-search and In-Display; here’s a link to YouTube’s advertiser page that provides more information on each option. This makes sense, as it during this evaluation stage that buyers clarify what they want or need and begin to actively search for a solution provider.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 18, 2014
    [Display] Business Lessons from Bruce Lee and the World Cup
    When the Dutch team won, the shop owners coincidentally displayed an unusual amount of Dutch flags. When the Dutch team won, the shop owners coincidentally displayed an unusual amount of Dutch flags. By Mars Dorian, {grow} Contributing Columnist. When you pour water in a cup, it becomes the cup. Water can drip and it can crash.
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Display] How to Find Opportunity in a Paid Search Strategy
    For this reason, it works best as part of a more expansive strategy involving content marketing, paid campaigns, and targeted display. For paid search, you typically have four options: Google AdWords, the Yahoo and Bing networks, ad retargeting, and demand side platforms: Google AdWords. Yahoo and Bing Network. Ad Retargeting. Takeaway.
  • ANNUITAS  |  THURSDAY, MAY 1, 2014
    [Display] Data Privacy,Protection and Compliance from Silverpop Amplify
    Today was another great day at Silverpop Amplify 14 #SPOP14. The agenda was packed with tracks focusing on different technologies, integrations, and product enhancements. Many regions of the world already have limits and restrictions on sending emails and storing data – this is just another step in protecting the privacy of data.
  • FATHOM  |  WEDNESDAY, JANUARY 22, 2014
    [Display] Mind-Blowing Statistics on Digital Marketing for Hospitals
    Social media is at 46%, SEO at 35%, Display at 31%, and Paid Search (SEM) at 27% respectively. ** Kaiser Health News: Hospitals Finding Patients On Google, Facebook. Fathom has developed long-term strategic partnerships with several health systems and hospitals throughout the US. How Patients Search: 38% searched symptoms or departments*.
  • HINGE MARKETING  |  TUESDAY, MAY 12, 2015
    [Display] Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms
    It can adjust type, imagery, and design to suit either the small display of a searcher’s phone, an iPad, a laptop, or the large HD display of a conference room. Google has never been reluctant to shake up the status quo when it comes to their search algorithms. Where do professional services firms stand on mobile today?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Display] Web2.0@work: In Pursuit Of Passion
    Other Terms Of Service Violation. ));"/> " style="display:none;" align="center">. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post: Download file. work: In Pursuit Of Passion. work web2.0 2.0 ). close.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, DECEMBER 11, 2014
    [Display] Re-Thinking the “Best B2B Advertisement of the 20th Century”
    In 1958, Gilbert Morris – an account executive at the Fuller Smith & Ross ad agency – created the, “I don’t know who you are,” business-to-business advertisement for McGraw-Hill Publishing Co. Quite an achievement. Now, what was it you wanted to sell me?” Market awareness, brand impressions and 3rd party endorsements all matter.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2011
    [Display] Google+ Finally Launches Business Pages
    Including Google+ Pages in Search Results: Google+ will now display 'People and pages' at the top of search results pages in Google+. The day we've all been waiting for in anticipation is finally here (kind of). Earlier today, Google announced the launch of Google+ Pages , or business pages for Google+. Google+ Page Features. Angry Birds).
  • VOLACCI  |  FRIDAY, NOVEMBER 8, 2013
    [Display] Facebook Power Editor: Make Your Social Ads Convert
    The Power Editor tool allows advertisers to choose where their ad will be displayed on Facebook. Or, if you’re promoting a sponsored story and looking to get more click-throughs, you could choose to display mobile only ads. To catch up, check out my first blog on audience targeting. Ad Placement. Why does this matter? Conversion Specs.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 18, 2012
    [Display] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
    The system might need several responses to display multiple ads on a Web page or to give a call center agent some choices. Once the offers are chosen, the system passes the customer-facing system a content ID that tells it what to display. Let’s start with the marketing automation product, Infor Epiphany Marketing. Neat trick.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 25, 2009
    [Display] 5 Ways to Wow Your Prospects
    On your home page, display the types of issues your prospects are grappling with. Executional Excellence : patiently explaining and advising , checking stock, helping to find products, having product knowledge and providing unexpected product quality. Here's how they can do just that. See Problem Recovery below.)
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 25, 2009
    [Display] 5 Ways to Wow Your Prospects
    On your home page, display the types of issues your prospects are grappling with. Executional Excellence : patiently explaining and advising , checking stock, helping to find products, having product knowledge and providing unexpected product quality. Here's how they can do just that. See Problem Recovery below.)
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 6, 2010
    [Display] QlikView's New Release Focuses on Enterprise Deployment
    There’s also a new API that lets external objects to display data from QlikView charts. I haven’t written much about QlikView recently, partly because my own work hasn’t required using it and partly because it’s now well enough known that other people cover it in depth. Here’s what’s up. Business is good. Features are stable.
  • ENGAGE  |  TUESDAY, JANUARY 15, 2013
    [Display] What Jodie Foster at the Golden Globes Taught Me About Content Marketing
    Typically, a big brand asks for a proposal that helps it tell stories across platforms that further its goals, are measurable, and display its logo nice and big everywhere. So many fishtail dresses (too many, really). Tina and Amy’s schtick (could have been funnier, right?). All those big-headed hunks in tuxes. Jodie Foster. Jodie got real.
  • SALES CHALLENGER  |  TUESDAY, FEBRUARY 4, 2014
    [Display] 5 Goal-Tracking Apps Every Rep Must Have
    Users can select which tracker best suits their personal goals, and the displays are easy to read and beautifully designed. With 2014 well underway, and the fourth quarter frenzy behind us, we turn our attention to new sales goals for the year ahead. So what Apps are they using? On top of that, it links to Google Calendars and Outlook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 16, 2013
    [Display] Five ways to help your product market itself online
    Another option is to display user-generated or curated content on your site, which draws other potential users like a magnet to see it. By Neicole Crepeau, Contributing {grow}  Columnist. If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. Was this helpful?
  • VOLACCI  |  FRIDAY, OCTOBER 4, 2013
    [Display] New Google Analytics Audience Reporting Will Empower Marketers
    Find out who your site visitors are and gain a better understanding of who your most valuable (highest converting) audiences are so you can effectively reach your best prospects on the Google Display Network. The following excerpt from Web Pro News shows Google’s mindset going into the transition. What’s their gender? Segmentation.
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 10, 2009
    [Display] Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
    Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network. How can you utilize rich media ads to take advantage of the coverage provided by Google's content network?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 8, 2011
    [Display] Coremetrics Offers a Foggy View of Lifecycle Analysis
    It also lets users select segment members and send them messages through Coremetrics’ products for email, display ad retargeting, and Web site personalization, although it's not clear the process can be automated. I stumbled over an Adexchanger interview yesterday with John Squire, the Chief Strategy Officer of IBM Coremetrics.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Display] Grow Your Wiki
    There’s no good tool to display a specific set of tweets so here are a few highlights from his summary: @slmader JUST did my pitch! About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising. analysis. Apple. Atlassian. AusWeb07. Barack Obama. better meetings. BlackBerry. blip.tv. boris mann. business.
  • WEBBIQUITY  |  MONDAY, APRIL 9, 2012
    [Display] 38+ Cool Social Media and Web Tools and Reviews
    Mywebees lets you display your website on your Facebook page. It’s not a copy of your site, but your actual site—displayed in a Facebook iFrame. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. How can you quickly find out how far a link has spread on Twitter? PingTags. Buffer.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Display] 5 Ways to Use LinkedIn for B2B Marketing
    For your cover photo, choose one that displays your business’ story and represents you in the best way possible. While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. Consider upgrading to a premium account. Reach out to influencers through InMail.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 8, 2013
    [Display] Gainsight Gives Customer Success Managers a Database of Their Own
    It tracks this over time and uses the information in a variety of ways: to profile and summarize the health of each account; to send alerts about problems or opportunities; to display trends in usage, satisfaction, and other measures; and to analyze the customer base by relationship stage, revenue range, and other factors.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Display] Which Companies are Totally Nailing B2B Marketing?
    They also use Facebook to prominently display links to everything from infographics to blog posts. B2B marketing can often be dry, stuffy, and an overall snooze fest when not done correctly. Businesses are slowly but surely learning that business-to-business marketing doesn’t have to be all direct mail and incentive promotions. Salesforce.
  • SYNECORE  |  SATURDAY, JANUARY 26, 2013
    [Display] The Best Branded Content of the Week: January 26, 2013
    Target selected and displayed hundreds of random user tweets accompanied by models showing off the relevant product. Brands are getting smart about promoting their branded content across multiple channels. Using mobile apps, video, or websites, I see more and more brands creating campaigns that are truly integrated. Diesel – Days to Live.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 19, 2012
    [Display] The World’s Best Marketing Program?
    Since Find New Customers is like most young companies, we cannot spend a fortune on Google Adwords, display ads and more. But there is one thing we are doing that is earning acclaim for Find New Customers far and wide. And our sponsor, Act-On is doing very well too! see below). Here are a few: Adele Revella, Buyer Persona Institute.
  • NUSPARK  |  FRIDAY, APRIL 13, 2012
    [Display] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
    Digital Audience Research.  A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan.  In the old days, we had a phone.  And a fax machine.   If you were in marketing, you had media kits and circulations statements.  Rate cards were actual cards. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 8, 2011
    [Display] Feeling for the Elephant: 4 Lessons from the Content Marketing Summit
    So, let’s say you run a new display ad campaign on a set of websites. But display ads will also drive a spike in other channels, particularly a lift in brand keyword searches on Google or Bing, and in visits to the company website. by Alexandra Fisher | Tweet this. You know the story. To some, content feels like a PR campaign.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Display] 10 Genius Ideas That Changed Marketing Forever
    Short for web log, a blog is a term used to describe a series of online articles displayed in chronological order that generally encourage comments from digital readers. The more blog posts you publish, the more indexed pages you create for search engines to display in their results. That's not right, right?) Nearly 40% of U.S.
  • VIRALLY BLOG  |  THURSDAY, JULY 10, 2014
    [Display] What is a lead really?
    If I can identify someone who is displaying possible purchase intent i may reach out to them and see if there is anything i can do to help them decide if my product or service is a good fit for them. I struggle with the term lead. Its value is very much dependent on a number of factors.But what exactly is a lead? Maybe? Where to start?
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [Display] What’s the Best Social Media Monitoring Tool? It Depends
    Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. simple tool like Google Alerts would pick up most stray citations. No more. UberVU.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    [Display] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” How can you grow and maintain an active, relevant Twitter following?
  • B2B MEMES  |  MONDAY, NOVEMBER 14, 2011
    [Display] A Word Every Publisher Should Know
    As I noted last week , one challenge for companies like Ziff Davis Enterprise in going digital-only is whether they should retain the old functional metaphors of print—the page turns, the layouts, the display ads—or drop them in favor of inherently digital functionality. Skeuomorph. Why should publishers care about skeuomorphs?
  • SAZBEAN  |  WEDNESDAY, JANUARY 26, 2011
    [Display] Why Marketers Should Care About the Rise of the E-Book
    New Ways to Interact with Books While some ebook readers just display text, most allow a bit more interaction, even if it’s just highlighting and note-taking. These trends are very important to understand as a marketer to figure out new ways to interact and engage with consumers. Some provide more graphical interaction.
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [Display] The One Effective Use of Facebook for B2B Marketing
    And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog. You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India.
  • KEO MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Display] Google Updates Structured Data Tools
    This new tool provides validation for all features powered by structured data, offers support for markup in a certain syntax and displays syntax highlighting of markup problems. Structured data is a critical component of a successful search engine optimization strategy. search engine optimization keo marketing structured data
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2012
    [Display] 5 Lead Conversion Tips That Work for Any Marketing Program
    Customize your form auto responders to match any search or display campaigns. by Elle Woulfe | Tweet this If you send every “lead” to sales, regardless of quality, they will have to kiss a lot of frogs to find the prince. Not everyone who fills out a form, attends a webinar or clicks through on one of your emails should be passed to sales. 
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 1, 2013
    [Display] How to Deal with a Bright-Shiny-Object Marketer
    Some marketers are like this, displaying ADHD tendencies when it comes to getting marketing jobs done. “Squirrel!” ” Or so the joke goes about the dog distracted by a squirrel running by. What’s the best way to work with these marketers? The three types that I identified are 1. The Myopic Marketer ; 2.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 8, 2012
    [Display] DIY: 5 Free Tools for Creating Killer Infographics
    It allows you to upload your data to the site, then translate it through static charts or complete interactive infographics using the tools’ different features, all in a smart interface that includes different options for displaying information. 4. An infographic. Listed below are 5 free (!) Visual.ly. Easel.ly. infogr.am. Wordle.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 10, 2014
    [Display] Ifbyphone + Optimizely = More Call Conversions from SEO and PPC
    So in addition to tracking and measuring that call data, Ifbyphone gives marketers the power to: Track calls back to any marketing source – including TV, direct mail, print, email, display, and social – and through to revenue, so you can improve ROI and prove marketing’s impact on sales. If clicks are gold, calls are diamonds. Together?
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Display] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Laurie Sullivan highlights research from BrightEdge showing that “Web site pages displaying the Twitter share button get seven times the social media mentions compared with those that do not…(yet) nearly half of the largest 10,000 sites on the Web still don’t display any kind of social sharing links or buttons.”
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Display] Twitter Opens Advertising to All U.S. Users: Here's How it Works
    Keep in mind that there is no difference between where your individual Promoted Tweets get displayed and where your organic tweets get displayed. Ready to get your hands dirty with some Twitter advertising? Now''s your chance! On April 30th, Twitter announced that advertising would finally be available to all users in the U.S.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Display] 12 Important Places You're Forgetting to Add Calls-to-Action
    In Your Online Display Ads: Online display ads pack more punch if you're not directly promoting your business, but rather your content instead. Make your display ads focus on calls-to-action for your content, and enjoy a much higher click-through rate! Chances are, it's not a content quality problem you have on your hands.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Display] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    With some attention and setup, a sales professional can place an advertisement that displays the name, product or service and a small message on the computer screens of key accounts within a territory. Over the past several years many major sales industry superstars have been telling sales professionals to build their online presence.
  • GREAT B2B MARKETING  |  FRIDAY, MAY 31, 2013
    [Display] B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different
    Your goal should be to develop and communicate an offer and creative theme that is compelling enough to draws tons of people to your display.  Last week, I attended a major technology conference on behalf of a B2B software client. Here are a few observations. What is the same: Booth giveaways can still attract an audience. ROI is crucial.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Display] 5 Real Life Examples of Fantastic Calls-to-Action
    Why it's effective: Many calls-to-action suffer poor conversion rates because, despite following design best practices, the writing doesn't clearly display the value of clicking through to the next page. This 'Plan a trip like this' CTA rocks because it so simply displays that oft-sought after value. GoDaddy. Jetsetter. Intuit. Yapta.
  • FATHOM  |  MONDAY, JUNE 2, 2014
    [Display] A Few Good Reasons Manufacturers Should Use PPC
    PPC isn’t complicated, understand the basics and educate your team.   PPC is a model of Internet marketing in which your company pays (for each click) to display an ad prominently in a search engine results page, or SERP.   Here are just a few reasons to try one of the most powerful lead generation strategies available to advertisers.
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Display] Google Removes Authorship Photos and Google+ Circle Counts From Search Results
    Yesterday, Google''s John Muller made an announcement that broke marketers'' hearts: Google Authorship''s about to get a makeover. And it''s not the type of makeover that makes you say "ooo" and "ahh" and "how wonderful" -- it''s the kind that could impact your search traffic. Is Google Getting Rid of a Good Thing? And see that little click icon?
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [Display] 7 Factors To Consider Before You Follow Someone On Twitter
    suggest at the very least you should review the first page of tweets that are displayed. Every user’s Twitter page displays the number of lists an account is a member of. and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account.
  • HUBSPOT  |  TUESDAY, AUGUST 14, 2012
    [Display] Google Releases Algorithm Update to Punish Copyright Violators
    Because it will be using the number of valid copyright removal notices as a signal for which websites should be displayed in the SERPs. That's right! Starting this week, Google's algorithm is now penalizing websites just a little bit differently than they were in the past. And you know what's not good content? Copied content. Not cool.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Display] 10 Examples of Highly Effective Welcome Emails
    display before and after pictures, or use clean, flat, simple graphics and complementary colors like Birchbox, the beauty subscription box company does: 6. One of the most important tools in your email marketing toolbox is an automated welcome email. welcome email is the first friendly exchange between your business and a new subscriber.
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Display] Google Launches Improved Online Advertising Metrics for Brand Marketers
    The first of the new Brand Activate Initiative metrics is Active View, a technology that can count “viewed” impressions, or a display ad that is at least 50% viewable on the screen for at least one second, as defined by the IAB’s proposed standard. But have these metrics ever really been good enough to measure branding?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Display] The Consumerization of the Enterprise App
    Built using HTML 5, customers can simply pull in pre-made assets like emails and landing forms onto a whiteboard-like display and automate the messaging of that content based on prospects’ behavior. Thousands gather for a first look at what might be the “next big thing.”. Consumer devices and apps that take off typically do something novel.
  • GREAT B2B MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Display] How to Recognize and Reward a Great Marketing VP
    The best-of-the-best display the following traits: Relentless focus on results.  I recently wrote a blog post titled, Top Three Signs Your Marketing VP Might Be in Trouble. The bottom line for every marketing professional is the ability to generate the awareness and leads necessary to achieve the revenue goals of the company.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Display] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    For image uploads to a Company Page, the image is displayed in 403 px by 403 px. shared link preview thumbnail (the featured image hosted on your blog post or web page) is displayed in 156 px by 116 px. shared video preview thumbnail is displayed at 156 px by 87 px. 4) Reposition Timeline Photos. Facebook Best Practices.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Display] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
    Burger King’s website displayed a redone company logo: a pouch of fries replaced the familiar, stylized hamburger, and the words “Fries King” appeared over the logo in place of “Burger King.” Here’s how one global business’s  lack of consistency confused customers and hurt their brand. Modern Marketing
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 27, 2013
    [Display] Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords
    The Communications Extension allows advertisers to display an email capture field directly underneath their advertisement. This is obviously powerful as people can get information on your products that aren’t typically displayed in paid ads including price, visual qualities, related products, and more. Maximize Real Estate.
  • WEBBIQUITY  |  TUESDAY, JUNE 4, 2013
    [Display] 37 Fantastic SEO Guides, Tips and Tactics
    From Google+ profiles to Facebook info sections, you can display keywords and all of your business web properties (website, Twitter, YouTube, corporate blog, etc).” But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Keep up with SEO trends and changes. ranking.”
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, JULY 23, 2013
    [Display] Banish Banner Ads!
    Online display advertising – banners – came to life, eighteen years ago, as a direct lift from print onto the Web. Since then display ads have become an automatic and routine element in media plans. Display ads do NOT perform like print ads. trillion display ads were served in the US.   In the 1.7
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2011
    [Display] Facebook Ticker, Now With 100% More Sponsored Stories
    Until now, Facebook had only been displaying these ads in the Facebook sidebar and the Games Ticker visible to those using Facebook canvas apps and games. If it wasn't at all obvious from the title of this blog post, can you guess where we're going with this? Understanding Sponsored Stories and the Ticker. Image Credit: Steven Depolo.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Display] Apple Debuts Two New iPhones, Unveils the Apple Watch, iOS8 and ApplePay
    Once again, we’ll focus on the top-level features which include: A sapphire display with 11 watch faces that include traditional analog options, a contemporary sundial and an interactive, real-time 3D model of the earth, sun, moon and planets – Some faces are highly customizable. Apple’s at it again. Picture courtesy of Apple).
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 18, 2015
    [Display] 5 Steps To Optimizing Your YouTube Videos [Infographic]
    When searching for a video, the first few sentences of the description will display in the results so you want to make sure you start with a compelling few sentences. Did you know that 65% of executives have visited a vendor’s site after watching a video ? Are your videos ready to convert? Title. Additionally, you’ll want to keep it concise.
  • KOMARKETING ASSOCIATES  |  FRIDAY, NOVEMBER 15, 2013
    [Display] 5 Must-Watch Google Webmaster Videos for the B2B Marketer
    Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users. Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Schema 101.
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Display] Optimize Your Content for Inbound Marketing: Part 2
    From an SEO perspective, the title tag is HUGE because it’s what gets displayed in the SERPs. Keep the whole thing to 55 characters and spaces if you can; a longer title may not display in its entirety.  “The best place to hide a dead body is Page 2 of Google’s search results.”. First Things First: A Recap. Thankfully, no. BUT ….
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Display] 7 Local Business Listing Sites You Should Claim Now
    Bonus Tip* If you’re a brick-and-mortar business, encourage people to “check-in”and write a review by displaying a sign in your business window that states the sites in which you’re listed. Finding time to update or create your online business listings can sometimes be a challenge. ” 5. Click here to claim it. 7.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Display] Infinite Scrolling: What to Consider Before Implementing It on Your Site
    While the last few years have been all about creating different types of content, we''ve been seeing more and more marketers experimenting with different ways to display that content to improve user experience on their websites. Infinite scrolling is another way of displaying information for readers on your website. SEO Design Daily
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Display] 20 Expert LinkedIn Guides
    Sheree Van Vreede presents an excellent infographic that illustrates LinkedIn best practices across half a dozen key areas, including activity, connection requests, sharing updates, and reaching out (“Prominently display your contact information…(and) clearly state your networking purpose on your profile”). Want a Job?
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Display] 4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy
    You might try displaying your data in a memorable visual that draws specific attention to key statistics. When most firms begin creating a new B2B content marketing strategy , they focus on written content. Using visual content can help your brand connect with prospective buyers more memorably. Here are four powerful techniques. 1.
  • CONFLUENT FORMS  |  WEDNESDAY, JANUARY 9, 2013
    [Display] Enhance your Site's Content with Microformats
    will be focusing on the microformats available at schema.org, there are others available as well: Open Graph , RDFa , These schemas are already in use by Google for displaying extra information in search results, you can see this concept in Google documentation as "rich snippets". The address element makes for a good example.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Display] 19 More Outstanding Social Media Marketing Guides
    Randy Krum displays a pair of infographics illustrating the best and worst times to post on social media. While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Image credit: KISSmetrics. Facebook between midnight and 8:00 a.m.),
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Display] Forget Football: This Tool Determines Which Ad Is Winning the Super Bowl
    You can examine the volume or sentiment by time frame (first quarter, halftime, post game, etc.) or brand name: Right now, it''s displaying data from last year''s game, but it should start updating in real time just before the game starts. I''ll admit it: I don''t really care about watching the Super Bowl. and I''m not alone. Advertising
  • BLOG MY CALLS  |  TUESDAY, MAY 21, 2013
    [Display] 10 Crazy Stats About Content Marketing
    Content marketing produces the lowest cost leads compared to display ads, PPC ads, and other paid marketing tactics. We''re fans of content marketing. In fact, we''re big fans of content marketing. We''re such big fans that we recently wrote 150 blogs in 50 days to determine if it would increase our traffic and improve our SEO. It did both.
  • SALES CHALLENGER  |  TUESDAY, JANUARY 8, 2013
    [Display] Are You a Leader?
    Do I display convictions and a clear set of values that cause my reps to identify with me? In 2012, I interviewed many heads of sales and sales operations. Like our SEC membership, the executives I had the pleasure of speaking with, span across many industries, go-to-market strategies, and sales force sizes. Do I inspire and motivate?
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Display] Facebook Announces News Feed Changes, Gets More Transparent With Businesses
    Facebook is changing the way stories are displayed in the News Feed, and trying to make life better for marketers, if only by communicating more frequently with them via its Facebook for Business page. Facebook''s Plans for Better Communication to Businesses. Facebook''s News Feed Changes. Here are some features you''ll see: 1) Story Bumping.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Display] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. Images are crucial to making your marketing stand out, especially on Twitter. Let''s dig into it.
  • SYNECORE  |  WEDNESDAY, JULY 2, 2014
    [Display] Why You Need Good People Supporting Your Digital Marketing Strategy
    Seeing the window display featuring happy yogi personalities frolicking on the beach, I realized I needed (i.e. Last Sunday, I dragged my boyfriend shopping with me, trading off a ride to the mall for Auntie Anne’s pretzels. My beau and I were mid-conversation, our bellies full with delicious, salty pretzels, when we passed Athleta, Gap Inc.’s
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2011
    [Display] eTrigue Puts a New Interface on Mature Marketing Automation Features
    Here’s a state-of-the-art version from Eloqua: This has the advantage of displaying the exact flow of leads, including branches that split apart and come together. Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems. The answer is a definite…maybe.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 5, 2013
    [Display] Spending more time on SEO than adding value to Google?
    Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. This is something we do seasonally. Related articles.
  • READYPULSE  |  THURSDAY, JANUARY 9, 2014
    [Display] #AgendaShowLBC Best Booth Winner
    They bent over backwards to put on quite the display. Download the ReadyPulse Instagram Marketing Guide! During  Agenda Show  exhibitors pull out all the stops to make their booth one of a kind! We loved going around to say what’s up and snap pictures of all the booths. And we just wanted to say, impressive work guys!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Display] How to Use New Anonymous Targeting to Get Sales Faster
    Targeting countries also allows you to display prices in local currencies, which improves the user experience for foreign visitors by giving them relevant pricing scales. If someone visits your homepage from an iPhone instead of a PC, would you want to display your site''s content differently for that user? So why is this so exciting?
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 3, 2013
    [Display] 8 Ways to Make LinkedIn Endorsements Work for You and Your Network
    You have the option of not displaying your Endorsements, but after reading the above, do you think that is the right decision to make? The question is not whether or not your give LinkedIn Endorsements a thumbs up or not: It’s about how you can best leverage them to benefit you and your network. LinkedIn Endorsements. Don’t do it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 9, 2012
    [Display] Case studies: Using the social web for new product development
    In tests conducted by HopeLab, many of the ideas submitted have displayed strong potential for HopeLab’s product development efforts and six ideas resulted in patent applications. These were curated by Amy Kenly and her team at innovation consulting firm Kalypso (Amy will also be a speaker at the April 27 Social Slam event!). states.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 1, 2014
    [Display] V12 Launchpad Combines Prospect Database with Outbound Campaigns
    Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists.
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Display] 9 Google Drive Tips You'll Wish You Knew All Along
    You can always display the list by pressing Shift + / or Ctrl + / on Chrome OS or Windows, or ? + / on a Mac. To save it, simply click off of the image. 4) Customize how items are displayed in My Drive. If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. Desktop.
  • INSIGHTIQ BLOG  |  THURSDAY, SEPTEMBER 15, 2011
    [Display] 3 Steps to Building a Strong Mobile Commerce Foundation
    But carefully constructed mobile sites can help combat all of these consumer concerns, streamlining the user experience, optimally displaying products on mobile devices, and executing faster. As brands prepare to enter or re-charge their mobile commerce platforms, 3 basic steps will make a colossal difference in generating success.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 11, 2013
    [Display] How To Make Your B2B Social Media Friggin' Awesome (And Profitable)
    EdgeRank is an algorithm developed by Facebook to govern what is displayed —and how high —on the News Feed.). 2. Artillery B2B Marketing Blog > The Forward Observer With the right fundamentals and strategy, B2B marketers can use social media to attract and convert leads, close sales and delight customers. Awesome! Now what? Help them.
  • BLOG MY CALLS  |  TUESDAY, MARCH 11, 2014
    [Display] The 5 Immutable Rules of Call Tracking
    Dynamic Number Insertion allows call tracking numbers to display on your website dynamically and temporarily. Rule #1 - Use Call Tracking. Rule #2 - Use Dynamic Number Insertion (DNI). If someone visits your site via a specific organic search, they will see a certain call tracking number. So.why is this an immutable rule? Analyze the data.
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 2, 2014
    [Display] The Mobile Office: New Tools for Making Call Centers More Effective
    With our Spring Release, your agents will have even more options for the Caller ID to display when they are making outbound calls. Everyone these days is talking about mobile—mobile adoption, mobile advertising, mobile usage increasing inbound calls. This is increasing true for the telephone. So if your call center stays open until 7 p.m.
  • INSIGHTIQ BLOG  |  TUESDAY, SEPTEMBER 11, 2012
    [Display] Taking Online Analytics to the Next Level, Part1: Google Analytics Incorporates Remarketing
    Since cookies were collected from his search, he will start seeing ads for shoes appear on any site he visits later that day that is part of the Google Display Network (GDN) – or any site on the GDN the marketer chooses. Google Analytics has been a tremendous asset for marketers. Remarketing comes into play now.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 14, 2014
    [Display] F1 Racing and Data: The Developments, Challenges & Rewards
    Every time a new initiative around mobile, display, email, or reporting arises, you can “get an app for that.” Modern Marketing Experience Europe kicked off Tuesday in London with a rousing round of opening keynotes. My quandary: How do I give an overview without leaning on racing puns? Pole position. Turbocharged. Green flag.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 13, 2010
    [Display] 15 Best WordPress Plugins for Social Media and SEO Optimized Websites for 2011
    Here’s a summary of some of DiggDigg’s main features: Not only can you display the normal ReTweet buttons right at the top of your content, DiggDigg also provides a floating widget of ReTweet buttons to the side of the content, just like you are seeing to the left of this text.  DiggDigg. Disqus Comment System. PollDaddy Polls.
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Display] 4 Ways to Delight Visitors With Your 404 Error Page
    9GAG used creative topography and a modern color scheme to display their error page. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We’ve all seen them before: the frustrating little pages that appear when you click a broken link on a website. But these things do happen.
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