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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Display] 33 Inspiring B2B digital marketing case studies
    The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. Is it harder or are we not looking hard enough? 778 contacts were engaged with a 70% open rate (vs. million. million.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Display] 29 Ways to Collect Email Addresses for Your Business
    When someone attempts to leave your site, display a popup window and ask for the email address. Looking for ways to grow your email list? There are a ton of ways to get people to sign up for your email marketing offers. I’ve put together a list for you to read, so you have heaps of options for growing your list. Host your own event.
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Display] Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign
    An ad preview will display on the right hand side so you can see how the ad will look once it's live. For instance, I typed in "marketing" below and results instantly display for my exact keyword, as well as related keywords that I may also want to focus on. Let's get started. How to Set Up Ads on Facebook. Step 1 - Create an Ad.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 10, 2014
    [Display] Green Marketing: Be Careful What You Say
    A study last year showed that twelve to fourteen percent of that group of consumers displayed allegiances to […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Social media marketers often try to lure in customers by appealing to their sense of environmentalism.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 16, 2016
    [Display] Cutting, pasting, and going to court. Know your copyright rights
    You can choose to embed (most sites like YouTube give you the code for that), but make sure that the way it’s displayed makes it clear the video isn’t your own original work. By Kerry Gorgone, {grow} Contributing Columnist. As an attorney, all I want is for my friends and colleagues to avoid legal hassles. Know your copyright rights.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Display] 17 of the Best WordPress Plugins for Marketers
    Users can easily keep tabs on which comments are caught and which comments are cleared to maintain control over what's being displayed. 40,296. That's the number of plugins on WordPress. With so many available, it's tough to figure out the best ones to use -- especially when you're strapped for time. 1) Jetpack. 2) Just Writing. 7) Akismet.
  • HUBSPOT  |  SUNDAY, FEBRUARY 14, 2016
    [Display] How to Craft a Standout Online Portfolio: 7 Tips & Tools
    Rather a quality portfolio should display your best work relevant to what you’re trying to accomplish. Remember, a portfolio is a platform to display your creativity, not something to get too creative (read: cute) with. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Display] A business case for diversity in digital transformation
    When a colleague who is normally serving your lunch is suddenly busy learning a new cool digital tool right across from you, it’s difficult for people higher in the organizational hierarchy to display anything other than eager curiosity toward the lessons, too. By Kristian Strøbech , {grow} Community Member. The janitor rules.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 19, 2015
    [Display] Content under attack … and a solution
    Instead of posting a link that can drive views to my site and services, Facebook is rewarding publishers who post the entire piece of content, as it collects more information and displays more ads in the process. This has been a depressing week for me. They are simply coding and iterating. Let’s throw it out there and see what happens.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Display] Six ways to turn Yelp into your most effective marketing channel
    Display “Love Us on Yelp!” Your brand is what people say about you when you’re not in the room. Jeff Bezos, Founder/CEO Amazon. Guest post by {grow} community member Kathi Kruse. How important is it for your to look your best to a potential customer? Some want to put their heads in the sand and wait until the Internet “just blows over.”
  • HUBSPOT  |  MONDAY, NOVEMBER 10, 2014
    [Display] The Psychology of Personalization: Why We Crave Customized Experiences
    For example, as marketers, we’re now able personalize our home pages, landing pages, forms, calls-to-action (CTAs), and emails so the content and messaging we display is always tailored to the person engaging with it. The Dark Ages. A time when there was no Amazon.com. No Netflix. No Hulu. No Spotify or Pandora or Sirius radio. No initials.
  • HUBSPOT  |  MONDAY, JULY 8, 2013
    [Display] The Non-Designer's Essential Glossary of Web Design Terms
    A visual effect that displays a graphic as if it has a shadow behind it. The computer language used to display content like text, images, and links on the web. When I started my first job, I did everything my tiny marketing team needed at a moment''s notice. and I was woefully unprepared. It felt like a foreign language. Alignment.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Display] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
    Burger King’s website displayed a redone company logo: a pouch of fries replaced the familiar, stylized hamburger, and the words “Fries King” appeared over the logo in place of “Burger King.” Here’s how one global business’s lack of consistency confused customers and hurt their brand. Modern Marketing
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Display] Forget Football: This Tool Determines Which Ad Is Winning the Super Bowl
    or brand name: Right now, it''s displaying data from last year''s game, but it should start updating in real time just before the game starts. I''ll admit it: I don''t really care about watching the Super Bowl. The game feels slow, and I usually have work the next day. and I''m not alone. million tweets about the 2013 Super Bowl. Advertisin
  • FATHOM  |  TUESDAY, FEBRUARY 2, 2016
    [Display] 3 Ways to Use Tableau to be a PPC Rockstar
    Even if your general reporting never needs this level of detail, you will now always have the option to drill down further on future analyses.Once your data is compiled, you can now build out a report with your data easily and clearly displayed. So I need to start out with a confession. I’m a bit of a data nerd. Reporting. Data Aggregation.
  • SALES LEAD INSIGHTS  |  MONDAY, MAY 23, 2011
    [Display] B2B Marketing Automation: Crawl, Walk, Run, Win
    Then be sure to test your emails to assure that they will display well in various email readers and on hand-held devices and to minimize the chance they will get caught up in spam filters. The good news? Putting marketing automation to work doesn’t have to be an overwhelming effort. Step 1: Develop Personas and Related Content.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 10, 2012
    [Display] 6 Marketing Lessons I Learned from Lean Software Geeks
    When Dickerson’s team set out to fix bugs and issues at Etsy, they turned to dashboards to help track and display performance. But they identified the 30 most important dashboards, displaying them on screens everyone could see so each employee shared in the responsibility. Marketers rub elbows with CTOs. Here are 6 of those nuggets.
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 23, 2014
    [Display] B2B Marketing Must Have: Remarketing (And How To Make Your Campaign Successful)
    These prospects are identified through cookies and then served tailored ads across the Google Display Network (GDN). Remarketing has been around for some time and is quickly becoming the most effective and affordable way to reach back out to interested prospects and turn them into customers. Remarketing for B2Bs. Create narrow custom lists.
  • HUBSPOT  |  TUESDAY, FEBRUARY 5, 2013
    [Display] 12 Inspiring Examples of Beautiful Blog Homepage Designs
    The new posts are listed on the left in the smallest sized thumbnails, the "Next Big Thing" posts are displayed in the center column as medium sized thumbnails, and the "What's Hot" posts are shown to the right as large thumbnails. This is an excerpt from one of our latest offers, a collection of 47 Amazing Blog Homepage Designs. 81% of U.S.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 13, 2015
    [Display] Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic
    Consumers keep mail, display it in highly visible areas of their homes, and even share it with others. Author: Andrew Field We’ve always known that Canada produces delicious food, from maple syrup to poutine , and hilarious comedians, from John Candy to Mike Myers. It’s so ingrained in life that consumers ritualize it. Direct mail persists.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 18, 2014
    [Display] 3 Ways B2B Companies Can Maximize Existing Content for SEO
    They are also commonly displayed in a carousel form (a search marketer’s worst nightmare). Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. Video Content. The video gallery lacked descriptive content and looked empty aside from some video thumbnails (shown below).
  • VIEWPOINT  |  TUESDAY, MAY 7, 2013
    [Display] PowerViews with Tony Zambito: Buyer Predictability
    There is an identifiable pattern and a different persona displayed when someone makes the transition from lead to potential buyer. My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. Understand the Buyer''s Backstory. Study Lead Behavior.
  • HUBSPOT  |  SUNDAY, MARCH 20, 2016
    [Display] From 'Tiffany Blue' to 'Minion Yellow': How Pantone Changed the Way We Think About Color
    These color code numbers and the Pantone name were prominently displayed on the bike's chain guard. And to think that all this started with a young chemist who had to hand-mix shades for a retail display so women could choose the right shade of pantyhose. This post originally appeared on HubSpot's Agency Post. The History of Pantone.
  • CHIEFMARTECH  |  THURSDAY, SEPTEMBER 8, 2016
    [Display] High-performing marketers emphasize people over data, technology, strategy
    Above-median performers saw, on average, a 15% improvement in click-through rates (CTR) on personalized email and display advertising — in contrast to below-median performers who averaged only a 5% improvement. “But poetry, beauty, romance, love — these are what we stay alive for.” Fair enough. Ouch.). More marketing technologies?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 28, 2011
    [Display] Success on the social web? It all boils down to this.
    The web will be displayed through your glasses (and everybody will wear glasses – buy stock in Lens Crafter). Do you want to look like a genius at your company? Walk into a meeting and say, “Future Internet Marketing success all boils down to one thing: Creativity.&#. If they ask you why, tell them I told you to say this. India?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 6, 2015
    [Display] Are CMOs Putting Too Many Eggs in One Media Basket?
    Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). Editor’s note: this post was originally published on the MeasureMyBrand blog. According to recent research , U.S. And how can CMOs make such decisions? Image credit: Pear Analytics.
  • SALESFUSION  |  THURSDAY, OCTOBER 29, 2015
    [Display] How to Measure Campaign Effectiveness
    You see, metrics are a key component of marketing automation, it’s simply a matter of reviewing reports and dashboards that display relevant information and then referring back to that data on a regular basis. You’re a marketer who just spent the past several months planning and executing a campaign. On to the next one…. What was the ROI?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2016
    [Display] 3 Enterprise Lessons Learned From MME16
    Meagen displayed her dashboards and revenue conversion rates on her ABM efforts. As part of Modern Marketing Experience (#MME16), over 2200 modern marketers listened to CMOs from Clorox, Sears, and Western Union share their data driven transformation journeys. Speed Matters. Account Based Marketing (ABM) Is More Than Just the New Black.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Display] How to reach your customers at work or at home
    Expand your universe of display and social media advertising targets. Have you ever wished you knew more about the consumer side of your business customers? I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 27, 2017
    [Display] 3 Ways Artificial Intelligence Is Transforming B2B Marketing
    For account-based marketing , AI can tailor a website to specific customers ranging from ad copy to the content displayed. The year is 2020. Artificial intelligence has hit the mainstream, and AI butlers are a household standard. You come home late after a night out. and that you’ll want pancakes almost immediately.
  • HALEY MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Display] What Kind of Print Collateral Does My Staffing Firm Need?
    Banners and Displays. Collateral has historically been defined as a collection of printed pieces used to support the sales effort for your staffing services. The mix of marketing materials your staffing company needs can really only be determined by first creating a sound marketing strategy. Here are a few: Sell Sheets. White Papers.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Display] A Beginner’s Guide to LinkedIn Showcase Pages
    For instance, their Microsoft Office page shows people vigilantly at work and displays the words “#GetItDone” in its hero image. Having more than one buyer persona is a balancing act. Add the problem of keeping all your content grouped together on one social media page, and you''re really lost. What are Showcase Pages?
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Display] What Gmail’s Inbox App Means to Your Email Marketing
    Inbox will even display useful information from the web that wasn’t in the original email, such as the real-time status of your flights and package deliveries.” Google announced a new app called Inbox and it could bring some major changes to how subscribers that receive your emails in Gmail interact with them. What is Inbox?
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Display] 9 Google Drive Tips You'll Wish You Knew All Along
    You can always display the list by pressing Shift + / or Ctrl + / on Chrome OS or Windows, or ? + / on a Mac. 4) Customize how items are displayed in My Drive. Recently, Google changed My Drive''s default view from "list view" to "grid view," so all my files were displayed like large icons instead of in a long list. Desktop.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Display] How to Write for the Web If You Were Born Before 1965
    These pioneers were programming in little flashing emoticons and special fonts onto their green screen displays to liven things up. With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. There is no need to type two character spaces between sentences.
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Display] Facebook Announces News Feed Changes, Gets More Transparent With Businesses
    Facebook is changing the way stories are displayed in the News Feed, and trying to make life better for marketers, if only by communicating more frequently with them via its Facebook for Business page. That’s the gist of an event Facebook held today. “We’ve Facebook''s Plans for Better Communication to Businesses. 3) Chronological by Actor.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 17, 2016
    [Display] What Programmatic Advertising Means for Marketers
    Back in 2013, the International Data Corporation (IDC) predicted that spending on RTB (real-time bidding) display advertising—one form of programmatic buying—would accelerate at a 59% compound annual growth rate through the year 2016, making it the fastest growing segment of digital advertising. And hope. And more. see below.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 27, 2016
    [Display] #Personalized Mona Lisa #Marketing #Humor #Fail
    That’s actually perplexing, since most portraits of the era were intended to advertise the owners wealth and included ostentatious jewelry as part of the display. Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. So here goes.
  • KEO MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Display] Four Tactics for Better Lead Nurturing
    In addition, different email servers display overly-formatted emails differently. What looks good on your server may display very poorly on another. Lead nurturing is one of the most powerful tools that marketing automation software has to offer. Direct the Nurturing Process. The best way to do that is through directive information.
  • BIZIBLE  |  TUESDAY, OCTOBER 20, 2015
    [Display] 5 Lies You've Been Told About B2B Marketing Attribution
    And which channels, which keywords, which content, which landing pages, which blog posts, and which display ads were instrumental in moving them through the funnel?". Usually at company-wide meetings each team will discuss its accomplishments, tying them back to profit for the business. But it doesn’t have to be that way. CLICK TO TWEET.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 9, 2015
    [Display] 5 Reasons You Need a Partner for Your B2B Content Marketing Program
    If you feel as if you have your content creation needs handled, consider turning to an agency or consultant for help in creating and implementing a promotion strategy, which could include social media, PPC, display advertising, lead gen, and more. Training, finding the right talent, measurement, were all areas of concern as well.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Display] Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
    If your website displays a desktop landscape when smartphone visitors land on your page, then the viewport is not set for mobile on that page. Google is about to update their algorithm again, and this time it could have a big impact on your business. I mean, really really big. What''s the new algorithm update about? 2) W3C mobileOK Checker.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Display] 7 Great Examples of 'Welcome' Emails To Inspire Your Own Strategy
    Also known as a preheader or snippet text, preview text is the copy that gets pulled in from the body of an email and displayed next to (or beneath) the subject line in someone's inbox. We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Let's dive in. 6) IKEA.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 16, 2015
    [Display] Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
    Let’s explore the options: Remove each social share button’s individual count: By removing each social media’s share count and only revealing the total number of shares, you can hide Twitter’s 0 share count while still displaying how many times your content has been shared elsewhere. But was this ever really a good measure to begin with?
  • NUSPARK  |  TUESDAY, JULY 5, 2016
    [Display] Stop Wasting Money and Improve Your Google AdWords Paid Search ROI
    The Google Display Network has its own optimization tools we’ll review another day. If you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI. We’ve seen this again and again when we’ve taken over search campaigns over the last decade. Search Networks.
  • VOLACCI  |  FRIDAY, JANUARY 3, 2014
    [Display] How to Market with Video in Drupal
    How can you get Google to take note of your video and start displaying it in the SERPs? Putting your content on YouTube will make it much more likely it’s indexed by Google, and displayed in the search results. You’ve created a great video to market your business’ products or services, and you know it’s really something special.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 3, 2010
    [Display] Real-time Social Media Monitoring with Social Mention
    Results can be displayed by date or by source (which takes some time — seems to do another search) and filtered by time period. Sentiment, top keywords, top users, top hashtags, and sources are also displayed along the left side. I can see this being useful to display results around a topic instead of a brand. Conclusion.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Display] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
    The search analytics software company found that, of content included in Google’s general search listings, video appeared most frequently, being displayed in over 70% of search results. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 5, 2014
    [Display] Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
    For instance, this display ad targets a storm-affected region by offering “severe weather savings,” a tactic that would be meaningless elsewhere.? ?Once by Jonathan Riemer | Tweet this Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Display] Predictive Analytics: The Next Piece of the Social Puzzle
    display ads for wedding dresses shown to everyone using those hashtags) or reach out directly on social channels to congratulate Ann and build a relationship. If your target audience enjoys the outdoors, your display ads might incorporate appealing outdoor activities. Marketing’s Move to Predictive Social Analytics. Interested?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Display] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    But despite the slow growth, there’s no question that serious integration between Web display ads and marketing automation programs will become much more widely available. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Here’s what struck me. social data.
  • SAZBEAN  |  MONDAY, MAY 20, 2013
    [Display] Interview with David T. Scott — Author of The New Rules of Lead Generation
    testing display ads vs. trade shows). This is an interview with David T. Scott, author of The New Rules of Lead Generation (amazon link). David talks about why he wrote the book, why lead generation needs new rules, why measurement is vital and why his book is different from the plethora of other marketing books. and how to use them.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Display] 7 Local Business Listing Sites You Should Claim Now
    Bonus Tip* If you’re a brick-and-mortar business, encourage people to “check-in”and write a review by displaying a sign in your business window that states the sites in which you’re listed. Finding time to update or create your online business listings can sometimes be a challenge. ” 5. Click here to claim it.
  • VIDYARD  |  WEDNESDAY, DECEMBER 30, 2015
    [Display] The Ultimate Countdown: 10 Best B2B Video Marketing Examples of 2015
    Plus, it was a serious budgeted production by only one person at Salesforce using Keynote, Photoshop, Final Cut Pro C and a USB mic with a 15” Macbook Pro Retina display. The truth is, we all need a little bit of inspiration. Especially in the video world. So crack open a fresh page in your 2016 planner and take notes from the best.
  • CRIMSON MARKETING  |  THURSDAY, JULY 9, 2015
    [Display] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
    Paid search ads drove more leads for Paychex than display advertising, and branded keyword terms led to more phone calls – not online forms as the company had believed. The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. Building the foundation for predictive analytics isn’t a cakewalk.
  • MARKETRI  |  FRIDAY, MAY 4, 2012
    [Display] Meant to be Read: Writing a Smart Case Study
    Sure, you want a well-designed, branded PDF posted to your website with the Challenge-Solution-Result rule prominently displayed. When it comes to marketing collateral, there are few — if any — assets I like more than the case study. a piece that will actually be read by your intended audience). It’s Not About You.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 11, 2013
    [Display] Does Your Business Need a Responsive Website Design?
    In a totally non-techy nutshell, responsive design means that elements on the page will be resized or the layout reconfigured so that your content looks good and is easy to read no matter what screen size it’s displayed on, whether its a desktop, laptop, tablet, or phone. After all, Mashery has called 2013 the Year of Responsive Web Design.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Display] 35 Tech Terms Translated Into Plain English
    When an image isn''t able to load in an email, website, or blog post, the alt text is displayed instead. With CSS, you can create rules to tell your website how you want it to display information. It''s displayed on the top of a web browser inside an "address" bar. Well, good thing I never hypothesized out loud. 301 Redirect.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Display] 5 Little Ways to Get More Facebook Likes
    One of the ad types that Facebook offers is a “Page Like Ad” that contains a call-to-action to “Like Page,” and can appear in the News Feed as a Page post or as a display ad on the right hand column of the News Feed. Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Display] 20 Expert LinkedIn Guides
    Sheree Van Vreede presents an excellent infographic that illustrates LinkedIn best practices across half a dozen key areas, including activity, connection requests, sharing updates, and reaching out (“Prominently display your contact information…(and) clearly state your networking purpose on your profile”). Want a Job?
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Display] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    Instagram has a cool hashtag feature, where as you start typing the hashtag you’ll use popular tags are displayed for selection so you can be more a part of the conversation. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. Not only do people not have ( not make?
  • BIZNOLOGY  |  MONDAY, JULY 18, 2016
    [Display] Personalized content for more effective content marketing
    So your call to action re: downloading a “how-to” guide shouldn’t be displayed to a prospect who has already downloaded it. Don’t call them, they’ll call you. It’s an absolute must for long-term survival. Personalizing content will yield much greater results. Personalization can mean a lot of different things in this context. Something else?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Display] Why Lead Nurturing Is Now Marketing’s Domain
    The most effective marketers are deploying a multi-channel nurturing approach, going beyond the email inbox and using tools such as display and social advertising to nurture leads. Using other channels for lead nurturing, such as display and social advertising as with LinkedIn Lead Accelerator, can boost your lead nurturing batting average.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Display] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Laurie Sullivan highlights research from BrightEdge showing that “Web site pages displaying the Twitter share button get seven times the social media mentions compared with those that do not…(yet) nearly half of the largest 10,000 sites on the Web still don’t display any kind of social sharing links or buttons.”
  • HUBSPOT  |  THURSDAY, SEPTEMBER 24, 2015
    [Display] 8 Personalization Trends That Are Reinventing the Buyer's Journey
    In other words, programmatic marketing takes all the information it can collect about a buyer and converts that information into action — the purchase and display of the right ad at the right time in the right place. For example, knowing their preferences, or making product or service recommendations according to their likes and dislikes.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Display] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    The traffic driver sources (social, email, display, PPC, etc.) A B2B Video Marketing Strategy Overview. Name a memorable ad in the past. Chances are, it’s a television ad. Because nothing beats the power of a message that combines the senses of sight and sound. That brings us to a discussion of video marketing for B2B. Why Video. Other Tips.
  • DISCOVERORG  |  THURSDAY, FEBRUARY 9, 2017
    [Display] Introducing AccountView by DiscoverOrg
    A Portfolio is a list of accounts that is displayed on the AccountView dashboard. Once a Portfolio has been created and selected, the dashboard populates chart widgets displaying the distribution of accounts by firmographic and technographic attributes including: Revenue. Now there is! Introducing AccountView. DESCRIPTION. Customers.
  • CONTENT STANDARD  |  SATURDAY, JUNE 6, 2015
    [Display] Social Media Marketing Pros Are 6x More Likely to Beat Sales Quotas [Study]
    These professionals broke down to display a nice cross-section of the marketing world, including sales and marketing representatives from various levels of advancement and across a wide range of market types. The efficacy of social media in enhancing sales was further backed by some of the other data displayed in the study. Only 27.5
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Display] 10 Helpful Tips for Choosing and Using Fonts
    Could a concept be displayed as an image or diagram instead of a paragraph of text? When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography? Most people often forget that typography plays a crucial role in the success of a new design. Below are my 10 favorite font tips.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Display] What is The Right Vehicle to Drive Your Email Marketing Success?
    VentureBeat reports that 65 percent of all email gets opened on a mobile device first, so if your email doesn’t display well on mobile, you’re going to crash no matter what kind of marketing vehicle you’re driving. 1) Batch emails. Amtrak aims to please the masses by stopping only in busy cities where they assume their customers want to go.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 16, 2015
    [Display] Case Study: Getting Results with Social Media Marketing
    We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 22, 2014
    [Display] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
    AOL Networks is seeing that with brand advertisers 45% of display spend is going cross-linkage, according to CEO Bob Lord. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. Day one was chock full of digital marketing insight and perspective. Is 1:some actually fine?
  • WEBBIQUITY  |  TUESDAY, APRIL 22, 2014
    [Display] 10 B2B Marketing Lessons from Walt Disney World and Universal Studios
    Similarly, in the B2B marketing world, technology companies can get away with displaying attitude, an edge, even being a bit playful. A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando. Be true to your brand. but establishing and maintaining a strong brand is nonetheless vital. Well, no. Price has many uses. million.
  • SYNECORE  |  WEDNESDAY, JANUARY 30, 2013
    [Display] Mobile Advertising Works. So Why is Nobody Doing It?
    Gartner predicts that eventually, mobile display ads on mobile web browsers will dominate. We don’t need data points to realize that the world is going mobile. New statistics are coming out almost daily evidencing the increased usage of smartphones and tablet computers by today’s consumers. And I don’t understand why. NUMBERS DON'T LIE.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 29, 2016
    [Display] 3 Tips to Improve Marketing Accountability
    According to eMarketer, programmatic digital display ad spending is projected to reach $26.78 Marketing accountability can be a challenging endeavor – and conquest—for organizations. Position your marketing for programmatic success. billion by 2017. That’s up from only $10.32 billion in 2014. Oracle Marketing Cloud
  • VERTICAL RESPONSE  |  TUESDAY, MAY 19, 2015
    [Display] How to Use Google Ad Extensions to Boost Visits to Your Retail Store
    If your retail location has won awards, such as having a Zagat rating or Best Of category, you can display this on your search ad. Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” There are no additional fees for using ad extensions.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 14, 2013
    [Display] Aligning Sales and Marketing in Sales Lead Generation – Why It’s Not Working and What to Do About It
    Each of our executives stared at this display for a minute. Instead, he appealed to the elephant – shocking them with the visual display of purchasing inefficiencies. The emotional elephant was addressed by the graphic display of a clear tube filled with fat. One problem: The message is wrong and is not working. ”).
  • CONTENT STANDARD  |  MONDAY, JANUARY 25, 2016
    [Display] What the Voice Recognition Explosion Will Mean for Content Marketing
    The shift to voice search has also led to changes in how Google displays search results. Google voice searches on mobile devices are more likely to generate direct answers—larger, more noticeable text displayed directly on top of search results listings. Speech and voice recognition are getting really, really good. Researching flights?
  • ANNUITAS  |  TUESDAY, JUNE 28, 2016
    [Display] Progressive Profiling is a Must
    A well-nested display ad for a free report catches his eye because it just so happens to cover a topic discussed in that earlier meeting. Somewhere in the content marketing world, there’s a prospect abandoning a form as you read these words. Is it…could it be…yours? The form requests information they are not ready to give up. What?!
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Display] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    OneSpot is literally trying to replace the banner with content vs. ads by basically overriding display inventory with content-driven creative. Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Nothing really new there. Be funny.
  • SAZBEAN  |  FRIDAY, OCTOBER 28, 2011
    [Display] Sharing With Google+ Improves Marketing Effectiveness
    When a user clicks the +1 button on a website, a link to it will be displayed on their Google+ profile. Up until recently, using Google’s “+1? button really didn’t do much of anything. Now, Google has made it so that people can use the +1 feature to share content with their circles as a part of their Google+ profile. Start conversations.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Display] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
    Starting in late June, ad units will have a more consistent visual display to help reduce the number of ad formats marketers have to select from. My buddy over at Nanigans broke some news to me this morning -- Facebook has announced it''s getting rid of Sponsored Stories. What''s Going Away. 1) Sponsored Stories (Duh). 2) Questions for Pages.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Display] The Five Best Pinterest and Instagram Marketing Tools
    Sample review: “Over 39,000 individuals and businesses use ViralWoot for their Pinterest management and analytics…The platform allows you to gain followers by being displayed in the ViralWoot database, promote pins, create pin alerts, manage multiple accounts and get analytics on each of these items.” 1) ScheduGram.
  • MI6 MARKETING AGENCY  |  THURSDAY, AUGUST 18, 2011
    [Display] Mi6 Quick Tip #9: Social Sharing
    Unable to display content. Pitch Engine Makes It Easy-ish to Share News Releases. In this Mi6 tip I show you how to socially share a news release using Pitch Engine’s social sharing capabilities. Adobe Flash is required. Related Posts. The Network Effect of Twitter. Twitter for B2B Marketing. More Mi6 Quick Tips.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 2, 2015
    [Display] Blueshift Offers a Simple B2C Customer Data Platform
    Blueshift fits nicely into the B2C CDP mold: it builds a multisource database, incorporates machine learning-based predictive models, uses filters to create segments, and runs multi-step campaigns that are executed by external systems in email, SMS, mobile apps, and display and Facebook retargeting. How low? How simple?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Display] 22 Handy Slack Hacks Everyone Should Know
    Code blocks: To display a section as inline fixed-width text, use single `backticks` around the selected area. First, you'll need to provide a name for the icon -- this is what you will enter to display the emoji. Ever notice the witty messages and tips displayed when Slack is loading? they were all just a click or two away.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 18, 2015
    [Display] 6 Free SEO Tools to Boost Your Search Engine Rankings
    It strips your site down to a base level, without any fancy fonts, headers or images, and displays relevant SEO information. Have you ever wondered how to get your website to come up in search results? Of course you have. Every small business wants to be found online , but it isn’t always an easy task. What’s SEO ? Google Trends.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 23, 2011
    [Display] Are Content Curators the power behind social media influence?
    I am making a distinction between a curator and an aggregator who pulls content from around the web, usually related to a specific topic, to display on websites generally to enhance search engine optimization. . By Neicole Crepeau, Contributing {grow} Columnist. Are you overlooking some of the most powerful influencers on the social web?
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2017
    [Display] 4 Data-Driven Ways to Create More Targeted Ad Campaigns
    According to eMarketer , more than two thirds of all digital display advertising in 2016 will be purchased programmatically. You can use the same logic to create different versions of your site that are displayed for each unique visitor. Digital marketing is undergoing a revolution. 1) Get Programmatic with Media Buying.
  • HUBSPOT  |  MONDAY, AUGUST 5, 2013
    [Display] How to Create Embed Codes for Your Infographics [Free Embed Code Generator]
    This is how wide you want the box that displays the embed code to be on your web page/blog post to be. This is how tall you want the box that displays the embed code to be on your web page/blog post. Want to increase the likelihood that people will share your content? Here''s the secret: Make it easy. This is where embed codes come in.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Display] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    Using display ads is another great way to get your content offer on relevant websites instead of Google search. With display ads you can actually choose the websites that you want your ad to appear on. If you don’t take these initial steps to ensure your content reaches the right people, your content will not be successful. Next Steps.
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Display] The 20 Best SEO Rank Tracker Tools
    Special features: displays Google Page Rank for individual pages only. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements. Web analytics tools like Google Analytics or Clicky are great for the former.
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Display] 8 Dangerous (But Common) Misconceptions About Email Marketing
    Some of your recipients might have images turned off by default, so your email looks totally whacky when the meaning of the email rests on all of the images displaying. The email open rate metric many ESPs display is very misleading, because the name implies that it will tell you how much of your list opened your email. The verdict?
  • WEBBIQUITY  |  WEDNESDAY, JUNE 8, 2011
    [Display] How to Build the Ultimate Online Newsroom
    Again, current releases should be displayed on the newsroom main page with a link to archives, and the media contact name should be easy to find on every release. by TomPick and guest blogger Maria Verven. They were bulky, killed lots of trees, and of course weren’t searchable. based on division, product line, purpose etc.)
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Display] The 21 Best Content Curation Tools
    What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ). 1) Storify. 2) Pocket.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Display] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. Images are crucial to making your marketing stand out, especially on Twitter. Let''s dig into it.
  • WEBBIQUITY  |  MONDAY, APRIL 11, 2011
    [Display] The Social Media Monitoring Metric We Need, But Can’t Get
    The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Social media monitoring tools continue to proliferate in number and advance in functionality. And real important. these practices.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Display] 15 Creative Examples of Branded Pop-Up Shops
    CP+B Boulder helped client Fruit of the Loom open up an intentionally pretentious and ludicrously over-priced boutique for its underwear, complete with colorful intimates hanging from over-the-top tree displays. Marketers spend a lot of time trying to nail down abstract concepts. 1 5 Examples of Next-Level Pop-Up Events. 1) COS Los Angeles.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Display] 3 SEO Basics for Content Marketers
    They could display results for both of the key terms and produce a better results page for the user. Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. How do you ensure that your content gets seen? You shouldn’t be.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Display] 30 SEO Best Practices for B2B Organizations in 2017
    Sometimes Google will display page tagging differently than you want, put your company / product name first and destroy your keyword strategy, or even display outdated information. For example, if Google is displaying your product name first in title tags, it likely means that the search engine thinks this is most important to users.
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