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  • SALESFUSION  |  THURSDAY, OCTOBER 29, 2015
    [Display] How to Measure Campaign Effectiveness
    You see, metrics are a key component of marketing automation, it’s simply a matter of reviewing reports and dashboards that display relevant information and then referring back to that data on a regular basis. You’re a marketer who just spent the past several months planning and executing a campaign. On to the next one…. What was the ROI?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Display] How Social Media Turned a Brand Into a Revolution
    If you have any doubt about the courage displayed by the protesters or the critical role of Facebook and Twitter, click on the image above and watch a short video about the “Facebook Flat&# in Cairo. And I can’t help but wonder in a very public way, was I wrong? Was I wrong? branded revolution. Engaging the “customers&#.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 3, 2012
    [Display] Event Marketing Maintenance Release
    This has been fixed and will display properly. We wanted to let you know about the latest improvements and fixes to VR Event Marketing. There will be a maintenance release rolling out this week to address a few issues that were affecting customers. Fixes. This was also happening in the Event Details section and both issues have been fixed.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Display] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    The traffic driver sources (social, email, display, PPC, etc.)  A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.  Chances are, it’s a television ad.  Because nothing beats the power of a message that combines the senses of sight and sound.  That brings us to a discussion of video marketing for B2B.  Why Video.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2016
    [Display] Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)
    It can also display other statistics in graphs next to the flow diagram, as well as letting users analyze subsets of the audience or even a trace the path of a single individual. This post will resume the tour I started in March of journey orchestration engines – our new friend JOE. This makes things really quick. Hours of fun, for sure.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 20, 2012
    [Display] 3 Unique Ideas from SXSW B2B Social Media Panel
    NVIDIA and Cisco System have large LCD screens that display real-time Twitter streams and other social conversations in high traffic areas of their office (meeting areas, near bathrooms, etc.). At this year’s SXSW, one of the strongest B2B social media sessions was the panel “ Social Media in the Underground World of B2B.”
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Display] 5 Things Custom Manufacturing Websites Must Have
    Be sure to display these prominently on the website and provide the ability to download or request the documentation. 4) Video. Each and every day design engineers and procurement managers across the world search for new suppliers. What have you done to position yourself to have a shot at all of this business? Everyone loves a shop tour.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Display] 10 Helpful Tips for Choosing and Using Fonts
    Could a concept be displayed as an image or diagram instead of a paragraph of text? When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography? Most people often forget that typography plays a crucial role in the success of a new design. Below are my 10 favorite font tips.
  • SAZBEAN  |  SATURDAY, MARCH 2, 2013
    [Display] Top Internet strategy, marketing and technology links for the week of March 2, 2013
    Search Engine Watch) How to Generate Quality Traffic with Display Advertising  (Search Engine Watch). News & Notes
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Display] The Ultimate Google+ Cheat Sheet
    Stream – the list of messages that is displayed on the Google+ home screen and for each Circle of contacts. Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. Google+ Vocabulary: Quick Reference Glossary. The Basics.
  • KEO MARKETING  |  THURSDAY, AUGUST 20, 2015
    [Display] Google Updates: Panda 4.2 and Fewer Local Results
    Those businesses featured in this 3-pack are displayed more prominently, with more detailed information showing in their listings. Marketers should always make it a point to stay informed about changes related to all things Google, and there are some specific updates involving Panda and local search that they should know about right now.
  • PUZZLE MARKETER  |  THURSDAY, APRIL 19, 2012
    [Display] Online Ad Metrics & the Google Activate Initiative
    This is used by most private websites and display advertising. Launching on the Google Display Network Reserve platform, the metric called “Active View” will be an enhanced impression. In other words, the impression will only count if the display ad is at least 50% viewable on the screen for at least 1 second.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 26, 2013
    [Display] 5 Easy Pieces to Turn Your Website Into a B2B Marketing Machine
    Invisible on-page SEO also includes a how your site is displayed in search engine results. A few things to remember about on-page SEO: Don’t bait and switch – make sure all the signals you’re sending to the search engines reflect the actual content on each Web page. The keywords play a role here, too. Photo Credit: Columbia Pictures
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Display] How Google's Change to Gmail Images Affects Email Marketers
    For people who receive emails, the move means "you''ll never have to press that pesky `display images below'' link again," according to the Google blog post. Where we previously had a hole in our data from [Gmail] folks who opened but didn''t display images or click a link, we now will have open data," Tom Monaghan says. Bottom line?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 30, 2011
    [Display] QR Codes Have the Beer Can Problem
    Imagine holding your phone up in front of a city street and having discounts, movie times, even names of nearby friends overlayed on top of the buildings?  Or using the phone to scan a display of shirts to immediately find your size, discounts, and matching pants and accessories? While this may sound mundane, the opportunity to nurture $2.5
  • VISUALLY  |  THURSDAY, DECEMBER 10, 2015
    [Display] The 24 Best Interactive Websites of 2015
    Best interactive qualities: Navigation is contained to a single scrolling screen with tons of clickable buttons to display data that compares 2015 and projected 2050 statistics on global population, fertility, education, and more. Inform or entertain. Use interactivity to create a distinct experience for each viewer. Time: A Year In Space.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 7, 2011
    [Display] 7 Ways to Take Your B2B Marketing Mobile
    That way you can announce or display the content in your various marketing channels such as email campaigns, social networks, mobile apps, blogs, text messages, etc. Within the last few years, the use of mobile technology in the workplace has risen dramatically. So how should your business plan for the impact of mobile on B2B marketing? 1.
  • READYPULSE  |  THURSDAY, OCTOBER 10, 2013
    [Display] #BeyondHashtags
    By displaying your cool customers’ photos on your product page you get a similar social experience shopping online as you would shopping in-store. Here is an example of a ReadyPulse Gallery Widget that is displaying top social content from attendees at Fashion Digital NY. Download the ReadyPulse Instagram Marketing Guide!
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Display] 8 Dangerous (But Common) Misconceptions About Email Marketing
    Some of your recipients might have images turned off by default, so your email looks totally whacky when the meaning of the email rests on all of the images displaying. The email open rate metric many ESPs display is very misleading, because the name implies that it will tell you how much of your list opened your email. The verdict?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Display] The Scoop on Facebook Mobile Ads: Are They Working? [Data]
    There are actually four different types of Facebook mobile ad options available to marketers, and they all appear directly within users' News Feeds (as opposed to the display ads you might see in the sidebar of the desktop version of Facebook.com): 1) Sponsored Stories. stew). digress. Facebook Mobile Ad Options for Marketers.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 6, 2013
    [Display] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
    Multiple business factors might adversely effect this decision, including the amount of content to be displayed in the mobile site, ability to generate an effective user experience, and broader IT / web application functionality. Prioritize Content and Navigation. Navigation and prioritization of content might change as a result.
  • VIEWPOINT  |  THURSDAY, MARCH 19, 2015
    [Display] Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]
    Here’s a glimpse of what she had to say: 1) Television: Television continues to be the biggest spend for marketers due to the fact that you can reach the masses AND get very targeted with your ad buys. I n 2015, however, it is projected to grow slower than display advertising and search. That''s not to say they''ve abandoned it entirely.
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Display] Twitter Opens Advertising to All U.S. Users: Here's How it Works
    Keep in mind that there is no difference between where your individual Promoted Tweets get displayed and where your organic tweets get displayed. Ready to get your hands dirty with some Twitter advertising? Now''s your chance! On April 30th, Twitter announced that advertising would finally be available to all users in the U.S.
  • SAZBEAN  |  THURSDAY, DECEMBER 12, 2013
    [Display] Using Labels to Track Ad Testing in Google AdWords
    For example, Ad Title, Ad Content, and Ad Display URL are most typically tied to improving CTR. A female Bloodhound. Photo credit: Wikipedia) While Ad Testing is a vital part of optimizing any PPC campaign, it can be tiring to track all the changes to determine what caused improvements or problems.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Display] Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways
    unless it has something fun and witty to say such as groove’s shirt displayed below). Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. The first score? Event Marketing b2b Consumer
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2016
    [Display] A Special Message for You: The Power of Personalized Marketing
    Winnipeg Free Press, a 143-year-old publisher, used curation to individualize which content displayed on their home page,” says Lauren Pedersen , vice president at SaaS company Cxense. By Kerry Gorgone, {grow} Contributing Columnist. Great. Another newsletter I don’t remember subscribing to just sent me a weekly update. Why his? Great.
  • WEBBIQUITY  |  MONDAY, APRIL 9, 2012
    [Display] 38+ Cool Social Media and Web Tools and Reviews
    Mywebees lets you display your website on your Facebook page. It’s not a copy of your site, but your actual site—displayed in a Facebook iFrame. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. How can you quickly find out how far a link has spread on Twitter? PingTags. Buffer.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 10, 2012
    [Display] Could LinkedIn Destroy Facebook?
    LinkedIn’s home page displays the latest connections as well as status updates of people in your network. Image via CrunchBase. LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. With 175 million users, it’s certainly not up to the “1 billion” scale of Facebook. They were mixed in with similar requests for Plaxo.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Display] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    In their effort to recruit writers to their team, they displayed banner ads asking people to play hangman. Extra Life, an annual game marathon that raises money for hospitals treating children with life-threatening illnesses, created this display ad campaign under the slogan "Everyone is a hero." It's easy to hate on online ads.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 21, 2015
    [Display] What Happened at the End of the Workshop?
    Frame the letters and display them in your lobby or sales presentation area. What Happened at the End of the Sales Leadership Training Workshop? At end of the second day I always ask the participants what was the most interesting or important learning take-a-way from the workshop. Recruiting and hiring sales teams. styles of leadership.
  • HUBSPOT  |  MONDAY, MARCH 7, 2016
    [Display] 40 Excel Shortcuts You’ll Definitely Want to Bookmark
    CTRL + a (PC and Mac) = Display the Formula Builder after you type a valid function name in a formula. Many marketers use Microsoft Excel every single day, whether it's to create a waterfall report, analyze data, or run a report to present at the next team meeting. Creating reports like these in Excel is time-consuming enough. Navigation.
  • ACT-ON  |  FRIDAY, JANUARY 8, 2016
    [Display] Making SEO a Priority During Website Launch Planning
    Display it and see what’s missing by brainstorming with all stakeholders until everything essential is compiled. Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Hopefully this post will help put you in the right direction.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 8, 2011
    [Display] Feeling for the Elephant: 4 Lessons from the Content Marketing Summit
    So, let’s say you run a new display ad campaign on a set of websites. But display ads will also drive a spike in other channels, particularly a lift in brand keyword searches on Google or Bing, and in visits to the company website. by Alexandra Fisher | Tweet this. You know the story. To some, content feels like a PR campaign.
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Display] You can only win search by winning social
    Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde. When a town loves where they live, they support it with their  Time , Talent , and Treasure. Nothing’s helping.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 2, 2013
    [Display] The Psychology of Selfies
    Are they displaying their own unhappiness and depression? Celebrities like Rihanna, Miley Cyrus, Lady Gaga and Justin Bieber lead the selfie trend. I am a social media outlier. have never posted a “selfie.” ” In fact, I didn’t get it. The third- most used hashtag on Instagram  is #me. That’s a good thing. Sarah J.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Display] Can We Save Twitter From Ourselves?
    As a platform, Twitter is developing and our behavior reflects its infancy, with the full spectrum of human behavior on display. Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. The societal norms for Twitter have yet to be established. Your Turn.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Display] How to Make a Chart or Graph in Excel [With Video Tutorial]
    Here you can decide if you want to display units located on the Axis Options tab, or if you want to change whether the Y axis shows percentages to 2 decimal places or to 0 decimal places. Building charts and graphs is part of most people''s jobs -- it''s one of the best ways to visualize data in a clear, easily digestible manner.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Display] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    By selecting the star-shaped highlight icon, you can change the update’s display to the entire width of your brand page. by Dayna Rothman I am pleased to welcome Helen Nesterenko as today’s guest blogger. Helen is the founder of writtent.com. She enjoys helping businesses create content their customers and prospects will love.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 18, 2014
    [Display] Business Lessons from Bruce Lee and the World Cup
    When the Dutch team won, the shop owners coincidentally displayed an unusual amount of Dutch flags. When the Dutch team won, the shop owners coincidentally displayed an unusual amount of Dutch flags. By Mars Dorian, {grow} Contributing Columnist. When you pour water in a cup, it becomes the cup. Water can drip and it can crash.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 9, 2016
    [Display] SXSW: On The Bus or Off The Bus
    You take the guesswork out of targeting, nurturing, and display advertising. Back in the Age of Aquarius in the 1960s, the author Ken Kesey took his band of Merry Pranksters and set forth on an epic psychedelic journey riding a day-glo painted bus called Furthur. It was quite the adventure. ” Are You Data-Driven? Don’t Guess.
  • BIZIBLE  |  MONDAY, NOVEMBER 2, 2015
    [Display] The B2B Marketing Funnel Is Dead
    First, you use marketing channels like display, social, and content to create awareness. The marketing funnel has been a mainstay for B2B marketers seemingly forever. In fact, we’ve even written about it with some regularity. Then, you create consideration and interest with even more content, search, and retargeting.
  • FATHOM  |  MONDAY, SEPTEMBER 30, 2013
    [Display] Putting Google’s ‘not provided’ Keyword Update in Context
    The Carousel also ties in with structured markup data and Google’s Knowledge Graph, both of which display results more dynamically. As we compared organic search traffic year over year by non-branded and branded keyword segmentation, it was becoming increasingly challenging to measure SEO against traffic and behavior metrics.
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Display] Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]
    Just take a look at how much more prominently photo posts are displayed on a Facebook Page compared to a link-based post that pulls in just a small thumbnail image. There's no doubt that we're moving toward a more visual marketing world. As users, we often prefer consuming visual content to reading blocks of text. Pretty incredible, right?
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Display] 20 Expert LinkedIn Guides
    Sheree Van Vreede presents an excellent infographic that illustrates LinkedIn best practices across half a dozen key areas, including activity, connection requests, sharing updates, and reaching out (“Prominently display your contact information…(and) clearly state your networking purpose on your profile”). Want a Job?
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 21, 2015
    [Display] Mastering Brand Loyalty: What Subscription Service Companies Do Differently
    Imagine personalizing display ads with clothing-style preference. Author: Chris Gillespie We can all learn something from the meteoric rise of personalized subscription services. And it makes sense. This is the only way they will make a solid imprint in consumers’ minds and outwit the competition. Customers do. It’s that simple.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Display] Twitter Launches Brand Pages for Business Accounts
    Large, Customizable Header Images: Brands can use these headers to display their logo and tagline more prominently than was previously possible in the standard Twitter format, where branded elements of a Twitter account's background design were often hidden by the timeline of tweets. Okay, I guess they expanded on it a little bit here.).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Display] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    Google maintains a set of guidelines for structured data recommendations that they will recognize and potentially display in search engine results. In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. The Demise of Google+.
  • B2B MARKETING TRACTION  |  WEDNESDAY, AUGUST 29, 2012
    [Display] SEO: Do MetaTags Matter for Search Engine Performance?
    If they exist, search engines such as Google and Bing will display your meta descriptions under the link to the page on the search results. In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. What MetaTags Matter to the Search Engines. Page Titles Rule!
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Display] The Business Blogger's Ultimate Guide to Mastering Lead Generation
    Select the offer for any top banner CTAs carefully, as these are the most prominent CTAs displayed on your blog's homepage. 2) Sidebar CTAs: These are smaller CTAs that appear in the sidebar of your blog's homepage. Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But have no fear! link] ).
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Display] Five Things to Consider Before Undergoing a Website Redesign
    photo or video gallery can help you display imagery or videos in an appealing and enticing way. Chances are, you probably put a lot of time and effort into launching your website. At some point, after you’ve been up and running for a while, you’ll contemplate whether you’re in need of a redesign. Is your website responsive?
  • HUBSPOT  |  TUESDAY, FEBRUARY 15, 2011
    [Display] Facebook Pages Offically Killing FBML In Favor of iFrames
    Better Tracking - Content within an iframe actually resides on your own site, but is displayed on your Facebook Page. Last week Facebook, made some big changes to its Pages platform. We covered the news and talked about its implications for businesses working to leverage Facebook as a marketing channel. Connect with HubSpot
  • SYNECORE  |  FRIDAY, JUNE 28, 2013
    [Display] Facebook News Feed Ads Dominate, Vindicate Exchange Model
    Facebook Ad Exchange enables advertisers to manage their real-time bidding across Facebook’s ad inventory (which, according to the AdRoll study, accounts for nearly 28% of all US display impressions). Why News Feed Ads Work. One of the big keys to the success of News Feed Ads is their “organic” functionality within in a user’s feed.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 12, 2012
    [Display] Being Honest About Digital Marketing
    The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. For the most part, it’s pointless.
  • SYNECORE  |  TUESDAY, MAY 7, 2013
    [Display] Enhance Your MOFU: 10 Ways to Advertise on Social Media
    The service also provides four options for advertisers, In-stream, In-slate, In-search and In-Display; here’s a link to YouTube’s advertiser page that provides more information on each option. This makes sense, as it during this evaluation stage that buyers clarify what they want or need and begin to actively search for a solution provider.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 11, 2014
    [Display] What Facebook’s New Pages Layout Means for Your Business
    “Having a spot to prominently display reviews could pay dividends for businesses,” Overbey says. Facebook is at it again. Just a month after the social media giant changed its algorithm , it’s now tweaking the layout and design, adding a new feature and making page metrics more accessible. ” Intrigued?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2011
    [Display] All The Details on Facebook's Newest Updates [Recap]
    Displayed in the top right corner of Facebook directly above the chat pane, like the chat pane, the Ticker follows you throughout Facebook, whether you're on your News Feed or another user's profile (or anywhere else for that matter). Facebook shook up the social media world this week. Been under a rock or stuck in meetings all week?
  • VIDYARD  |  FRIDAY, FEBRUARY 12, 2016
    [Display] How to Create a Powerful Event Kick-Off Video
    The powerful message and the way it was displayed to the crowd was the perfect opener to the event and a great way to introduce Michael Litt, Vidyard’s CEO to the stage. You’ve built up the hype. Now you have to live up to it. You’re holding a major event for your key audiences. But now, how do you start off the event? With video, of course.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 9, 2015
    [Display] [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels
    Be it PPC search, display, or social ads, two things are key with any paid advertising effort—conversion tracking and testing. Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Email. Social Media. Search Engine Optimization (SEO).
  • MARKETING ACTION  |  MONDAY, DECEMBER 29, 2014
    [Display] Pinterest Crash Course: Get Up and Running In One Day
    Boards can have display images. If you don’t include a display image on a board, Pinterest will grab one of your pins and use that as the display image, but it’s better to choose an image yourself. Your board images will display as 222 x 150 pixels when viewed as large thumbnails. Still holding out on Pinterest? Media.
  • AVITAGE  |  FRIDAY, MARCH 14, 2014
    [Display] Content Strategy Beyond Marketing and Websites
    At the Intelligent Content conference (ICC) this reality was in full display. What is Content Strategy? The problem with common words, and word combinations, is we all assume our definitions and interpretations are universal. This is certainly the case with content strategy. We’re back to the blind men holding the elephant metaphor.
  • BIZNOLOGY  |  MONDAY, JANUARY 25, 2016
    [Display] Does your ad campaign develop amnesia?
    These fabulous tactics that reveal interests, web history,  demographics, geography, and more are mostly unavailable to website developers whose code displays the pages on your site. I’ve been watching with guarded excitement as programmatic advertising and retargeting seem to be improving by leaps and bounds. Like this post?
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Display] 9 Awful Ways We Push Customers Away
    Give them what they need, and display logos of your security partners across your site. This is now changing with bundled fares being displayed at the search stage itself to ensure complete clarity. Picture this. You''re the owner of AtoZJeans.com. She quickly clicks on the email and goes to your website. What made Patty leave? Taxes.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, APRIL 11, 2011
    [Display] [X+1] NexTargeting Conference: Cross-Channel Attribution and Online Ad Scalability Remain Hot Topics
    The online / offline connection was covered by MarketShare CEO Jon Vein, who presented studies that showed including the “indirect impact” of online display ads can dramatically improve their reported return on investment. Continuing my adventures in online ad measurement, I attended [X+1] ’s NexTargeting Summit last week.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Display] New Oracle Marketing Cloud Release Aims to Balance the Marketer's Two Very Different Constituents
    For example, if a retailer struggles to engage a customer over email, they can append offline purchase data from Oracle Datalogix and use that to target those customers with relevant display advertising that's orchestrated inside Oracle Cross-Channel Marketing for consumers. It's the classic Wall Street versus Main Street dilemma.
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Display] 4 Ways to Delight Visitors With Your 404 Error Page
    9GAG used creative topography and a modern color scheme to display their error page. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We’ve all seen them before: the frustrating little pages that appear when you click a broken link on a website. But these things do happen.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 15, 2015
    [Display] Why You Should be Using Product Listing Ads Right Now
    You can show image ads specifically for what consumers are looking for versus a text PPC ad or an online display ad that may be more general. Comparison shopping sites like PriceGrabber ,  Nextag , and search engines like Google and Bing allow people to research, compare, and check the availability of products all at once. More visibility.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 27, 2011
    [Display] Marketo’s Definitive Guide to Lead Scoring
    Display scores in a way that is useful to sales. B2B Lead Generation | Only 1 out of 5 companies have a lead scoring methodology in place. This data, from a recent study on sales leads by Vorsight and The Bridge Group was appalling. It’s really ugly. But how do you separate good leads from bad ones? More than 50 pages of content.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 18, 2015
    [Display] Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials
    Give your customers a thank you gift, or if it’s visibility they value, display the testimonials in way that ensures both they and their companies are easy to identify. Or when a prospect is moving through an online purchase, display a quote from a customer who said the money he spent on your product was “the best investment he ever made.”.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Display] How Are Digital Publishers Approaching Monetization: 4 Key Takeaways
    While there were some clear winners (sponsored content) and losers (print advertising) on the list, attitudes about paid subscriptions, selling data, and display advertising were on the fence. Between events, sponsored content, and traditional paths to monetization like display advertising, there’s a lot to test and even more to learn.
  • BIZNOLOGY  |  TUESDAY, JULY 10, 2012
    [Display] Images are now mandatory in social media content
    I first told you that Pinterest redefined social media from being mostly text to being mostly photos, illustrations, graphics, and infographics. Now, illustrating your content is not just preferable, it’s mandatory.  have sort of known this for years, especially since I share like crazy. Flipboard is an app for smart phones and tablets.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 8, 2015
    [Display] How to Get Marketing Results from LinkedIn Group Discussions
    Other changes include removing the Top Contributor and Statistics from displaying on LinkedIn Groups, as well as the optional Group cover image. There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. “I have a LinkedIn question.  
  • BIZNOLOGY  |  MONDAY, JANUARY 6, 2014
    [Display] Answers to 5 common questions about SEO strategy
    If implemented correctly on your end and processed correctly on Google’s end, you could earn video displays in organic search results, known as a rich snippet display. Other forms of markup can yield rich snippet displays like the one above and they are far easier to implement. Image via CrunchBase. highly recommend it.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Display] Content Retargeting: A Marketer's Guide to Getting Started
    We chose the Google Display Network for our retargeting campaigns, simply because of the massive network size. In fact, the average marketer using Google’s Display Network for retargeting is able to connect with 84% of the people tagged, 10-18 times per month. Very low conversion rate ( under 2% ). The Retargeting Process.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 17, 2011
    [Display] 3 Successful B2B Marketing Promotions At SXSW
    This large display was located in a parking lot a few blocks away from the convention center. SMB Marketing Takeaway: Create a visible display that shows an unusual use of your product or service, but make it fun and memorable. Provide some value for visitors to the display. GE Carousolar. FedEx Delivers Lunch. Probably not.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Display] 14 Tools & Resources for Conducting Market Research
    Userlytics provides a platform for doing user testing of mobile apps, videos, display ads, and more. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We are creatures of habit, especially when it comes to buying behavior. People don''t like change. census data. 10) Loop11. 11) Userlytics.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Display] Emojis for Dummies: The Essential Translation Guide
    Fun fact: The number displayed in the Apple pager emoji is different than the number displayed in Twitter''s pager emoji. I''m writing this post because I''m an emoji dummy myself. Take a look at the intended translations of some of the most obscure -- and oddly specific -- emojis below. Clever. 4) "No Good" Gesture. Neither: Minidisc.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Display] 5 Ways B2B Companies Can Use Facebook Timeline
    Facebook had already changed its requirements so that tabs had to be hosted elsewhere and displayed on the Page as apps. Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. Create a Stunning Cover Photo. Don’t do this.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Display] Twitter's New Profile Layout Is Here: What You Need to Know
    The tabs that display tweets, following and, followers are to the right of the profile picture and directly below the header image. Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors. What You Should Know About the New Twitter Profile Layout. Profile Picture. Best Tweets.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Display] 7 Ways to Spot Amazing Freelance Writers
    Most of them don’t display prices on their websites. Image source. Freelance writers aren’t very hard to spot, but finding amazing freelancers can be something else entirely. It usually takes a lot of trial and error to find wordsmiths that suit your goals and business, and even then, they may disappoint in some areas. Sometimes it’s both.
  • VIEWPOINT  |  THURSDAY, JANUARY 31, 2013
    [Display] PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps
    Inside sales superheroes may seem relatively rare now, but sales leaders will look for more consistent displays of superhero skills as they winnow their teams based on sales performance. Joining me today is Josiane Feigon, President of TeleSmart. Millennial Talent 2.0 is Here to Stay. Passion. The Inside Sales Superhero to the Rescue.
  • HINGE MARKETING  |  TUESDAY, MAY 12, 2015
    [Display] Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms
    It can adjust type, imagery, and design to suit either the small display of a searcher’s phone, an iPad, a laptop, or the large HD display of a conference room. Google has never been reluctant to shake up the status quo when it comes to their search algorithms. Where do professional services firms stand on mobile today?
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 11, 2013
    [Display] When It Comes to LinkedIn Endorsements, Are We Lemmings?
    LinkedIn displays your endorsements in descending order, so the skill with the most votes is at the top – probably influencing your connections as they endorse you. LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. But LinkedIn member, beware! Questions about LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Display] Six ways to turn Yelp into your most effective marketing channel
    Display “Love Us on Yelp!” Your brand is what people say about you when you’re not in the room. Jeff Bezos, Founder/CEO Amazon. Guest post by {grow} community member Kathi Kruse. How important is it for your to look your best to a potential customer?  Some want to put their heads in the sand and wait until the Internet “just blows over.”
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 12, 2013
    [Display] 9 Myths about B2B Marketing by @billblaneyb2b
    “Many times I find companies that display an impressive expertise in their business and are well-versed in what they have to offer, but they really have no idea what customers are really, truly looking for or thinking.” For more information, please visit B2BMarketingNeeds.com. Bill Blaney. it’s time-consuming.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 13, 2015
    [Display] The Basics of Mobile Friendly
    The display will adjust according to the screen size. “How many people in the world are using their mobile phone right now?” ” Job seekers have reported getting this question when interviewing at Google and Facebook. This question also implies just how important mobile has become to our society. Does your site load quickly?
  • FATHOM  |  TUESDAY, FEBRUARY 2, 2016
    [Display] 3 Ways to Use Tableau to be a PPC Rockstar
    Even if your general reporting never needs this level of detail, you will now always have the option to drill down further on future analyses.Once your data is compiled, you can now build out a report with your data easily and clearly displayed. So I need to start out with a confession. I’m a bit of a data nerd. Reporting. Data Aggregation.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 1, 2015
    [Display] Optimize Content for Email Deliverability
    Keep it short: Create your message so it displays well in the preview pane; 600 pixels is a good maximum width. Use alt text on images: That way, they don’t just show up as boxes with little red Xs if there are problems with the display. Many of these considerations are straightforward, but content is more complex.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2011
    [Display] Google+ Finally Launches Business Pages
    Including Google+ Pages in Search Results: Google+ will now display 'People and pages' at the top of search results pages in Google+. The day we've all been waiting for in anticipation is finally here (kind of). Earlier today, Google announced the launch of Google+ Pages , or business pages for Google+. Google+ Page Features. Angry Birds).
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Display] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    Instead, slowly develop your social media channels and display them prominently only after you’ve put in the elbow grease necessary to develop a respectable initial following. Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Display] The Top 20 Places Your Business Needs to Be Listed Online
    Display and video ads available. Each service option displays your listing in the directory, but the more you pay, the more opportunities you have to receive targeted traffic to your website. Remember when you had to find a phone book and flip through hundreds of pages in order to find a local business? Advantages. Advantages. Yahoo!
  • HUBSPOT  |  MONDAY, AUGUST 5, 2013
    [Display] How to Create Embed Codes for Your Infographics [Free Embed Code Generator]
    This is how wide you want the box that displays the embed code to be on your web page/blog post to be. This is how tall you want the box that displays the embed code to be on your web page/blog post. Want to increase the likelihood that people will share your content? Here''s the secret: Make it easy. This is where embed codes come in.
  • HUBSPOT  |  WEDNESDAY, AUGUST 5, 2015
    [Display] Ecommerce Website Design for Different Buying Styles
    Display the products and prices, provide a shopping cart and payment portals, and you’re done. Designing and developing an ecommerce website seems pretty straightforward, doesn’t it? Or are you? simple ecommerce site may be easy enough to launch, but will it reach all your buyers at any time? Impulse Shoppers. Detail-Oriented Shoppers.
  • SAZBEAN  |  TUESDAY, NOVEMBER 19, 2013
    [Display] Google Glass Needs to Find a Way to Be Cool or Useful
    Image via CrunchBase Google Glass has a problem. They’re really not cool to wear. ’  Glass is a very basic platform currently — you can get directions, weather, take photos or videos, and do Google searches. where being able to interact with online apps without pulling out my phone would be pretty cool. What do you think?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Display] Must-Attend Marketing Events of 2014
    Whether you’re hosting, attending, or sponsoring an event, your company’s focus, perspective, and personality will be on display. Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? February. March. April.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Display] B2B Retargeting – Benefits and Pitfalls
    When a prospect clicks on one of your social media links, a cookie is created and targeted display ads are presented when they are online in the future. In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. Social retargeting works in a similar fashion.  Increase brand awareness.
  • B2B MARKETING ONLINE  |  WEDNESDAY, DECEMBER 1, 2010
    [Display] The future of direct response
    Guest blog by Nick Hugh, director, EU Display and DR Marketplaces, Yahoo! Equally, the increasing automation of impression trading is mirrored by a rise in creativity in display advertising. The digital world lends itself to direct response marketing. Now they threaten to make the traditional approach redundant. Not at all.
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Display] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    Click data is displayed in-line with the tweet copy itself. Editor''s Note: Because it was brought to our attention that this rollout may only be for select users (not all), the original title of this article has been changed to reflect that. Stay tuned for more updates about this once Twitter makes an official announcement. Ready for it?
  • MARKETRI  |  FRIDAY, MAY 4, 2012
    [Display] Meant to be Read: Writing a Smart Case Study
    Sure, you want a well-designed, branded PDF posted to your website with the Challenge-Solution-Result rule prominently displayed. When it comes to marketing collateral, there are few — if any — assets I like more than the case study. When done properly, a case study becomes a tool for demonstrating how you deliver solutions.
  • HUBSPOT  |  THURSDAY, JUNE 11, 2015
    [Display] Marketing Psychology: 10 Revealing Principles of Human Behavior
    If you're not already, use social sharing and follow buttons that display the number of followers your accounts have or the number of shares a piece of content has. You'll want to clearly state the initial price of the product (this is "setting" the anchor), and then display the sale price right next to it. It's been tested before.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 10, 2015
    [Display] The Best Ways To Promote New Products on Instagram
    Products that create a distinct improvement in some way can be displayed in “before-and-after” photos like Tanino Smoothing Therapy did with these hair comparison shots. We’ve put together some tips to help you determine what to post, when to do it, and how to boost the number of people who actually see it. Image content.
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