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  • MARKETING ACTION  |  MONDAY, DECEMBER 29, 2014
    [Display] Pinterest Crash Course: Get Up and Running In One Day
    Boards can have display images. If you don’t include a display image on a board, Pinterest will grab one of your pins and use that as the display image, but it’s better to choose an image yourself. Your board images will display as 222 x 150 pixels when viewed as large thumbnails. Still holding out on Pinterest? Media.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 17, 2011
    [Display] 3 Successful B2B Marketing Promotions At SXSW
    This large display was located in a parking lot a few blocks away from the convention center. SMB Marketing Takeaway: Create a visible display that shows an unusual use of your product or service, but make it fun and memorable. Provide some value for visitors to the display. GE Carousolar. FedEx Delivers Lunch. Probably not.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Display] Five Things to Consider Before Undergoing a Website Redesign
    photo or video gallery can help you display imagery or videos in an appealing and enticing way. Chances are, you probably put a lot of time and effort into launching your website. At some point, after you’ve been up and running for a while, you’ll contemplate whether you’re in need of a redesign. Is your website responsive?
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Display] Twitter's New Profile Layout Is Here: What You Need to Know
    The tabs that display tweets, following and, followers are to the right of the profile picture and directly below the header image. Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors. What You Should Know About the New Twitter Profile Layout. Profile Picture. Best Tweets.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [Display] 7 Factors To Consider Before You Follow Someone On Twitter
    suggest at the very least you should review the first page of tweets that are displayed. Every user’s Twitter page displays the number of lists an account is a member of. and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account.
  • ACT-ON  |  TUESDAY, JANUARY 26, 2016
    [Display] Once is Never Enough: How to Repurpose Content Like a Boss
    Google will generally pick the higher-authority site to display, if it has to make a choice between two virtually identical pages. Producing engaging content is the #1 challenge for content marketers. None of that comes cheap. Creating engaging content is the biggest challenge for B2B and B2C content marketers. That’s just good chemistry.
  • I-SCOOP  |  MONDAY, MAY 4, 2015
    [Display] Evolutions in the contact center: live chat, social and beyond
    Contact centers are facing numerous challenges as customers become more expecting, display channel-agnostic behavior and use an increasing number of unstructured communication channels and data formats. Contact center Customer service Research Social business Boldchat CSAT Customer Effort Score LogMeIn Ovum social customer service
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, APRIL 11, 2011
    [Display] [X+1] NexTargeting Conference: Cross-Channel Attribution and Online Ad Scalability Remain Hot Topics
    The online / offline connection was covered by MarketShare CEO Jon Vein, who presented studies that showed including the “indirect impact” of online display ads can dramatically improve their reported return on investment. Continuing my adventures in online ad measurement, I attended [X+1] ’s NexTargeting Summit last week.
  • VIRALLY BLOG  |  THURSDAY, JULY 10, 2014
    [Display] What is a lead really?
    If I can identify someone who is displaying possible purchase intent i may reach out to them and see if there is anything i can do to help them decide if my product or service is a good fit for them. I struggle with the term lead. Its value is very much dependent on a number of factors.But what exactly is a lead? Maybe? Where to start?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Display] Six ways to turn Yelp into your most effective marketing channel
    Display “Love Us on Yelp!” Your brand is what people say about you when you’re not in the room. Jeff Bezos, Founder/CEO Amazon. Guest post by {grow} community member Kathi Kruse. How important is it for your to look your best to a potential customer?  Some want to put their heads in the sand and wait until the Internet “just blows over.”
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 15, 2015
    [Display] Why You Should be Using Product Listing Ads Right Now
    You can show image ads specifically for what consumers are looking for versus a text PPC ad or an online display ad that may be more general. Comparison shopping sites like PriceGrabber ,  Nextag , and search engines like Google and Bing allow people to research, compare, and check the availability of products all at once. More visibility.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 27, 2011
    [Display] Marketo’s Definitive Guide to Lead Scoring
    Display scores in a way that is useful to sales. B2B Lead Generation | Only 1 out of 5 companies have a lead scoring methodology in place. This data, from a recent study on sales leads by Vorsight and The Bridge Group was appalling. It’s really ugly. But how do you separate good leads from bad ones? More than 50 pages of content.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2011
    [Display] Google+ Finally Launches Business Pages
    Including Google+ Pages in Search Results: Google+ will now display 'People and pages' at the top of search results pages in Google+. The day we've all been waiting for in anticipation is finally here (kind of). Earlier today, Google announced the launch of Google+ Pages , or business pages for Google+. Google+ Page Features. Angry Birds).
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 8, 2015
    [Display] How to Get Marketing Results from LinkedIn Group Discussions
    Other changes include removing the Top Contributor and Statistics from displaying on LinkedIn Groups, as well as the optional Group cover image. There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. “I have a LinkedIn question.  
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 12, 2014
    [Display] B2B SEO Content Marketing and PR: Two Heads Are Better Than One
    Prior to the show, our team worked with three of our clients displaying at Modex to identify a list of manufacturers and distributors we’d want to talk to during our time there. “Thelma and Louise,” a two-headed Texas river turtle, lives in the San Antonio Zoo. You know that old familiar saying, “Two heads are better than one?” And so on.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Display] 5 Ways B2B Companies Can Use Facebook Timeline
    Facebook had already changed its requirements so that tabs had to be hosted elsewhere and displayed on the Page as apps. Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. Create a Stunning Cover Photo. Don’t do this.
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Display] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    Click data is displayed in-line with the tweet copy itself. Editor''s Note: Because it was brought to our attention that this rollout may only be for select users (not all), the original title of this article has been changed to reflect that. Stay tuned for more updates about this once Twitter makes an official announcement. Ready for it?
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 25, 2013
    [Display] A Lesson on Dynamic Phone Numbers and Their Place in Your Marketing
    Dynamic number insertion (DNI) enables online and  mobile marketers to display unique phone numbers on a website based on the referring keyword, pay-per-click ad, search engine, or online or mobile banner ad to track which traffic sources generate phone calls and sales leads for their business. What Is Dynamic Number Insertion? One to One.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Display] 7 Ways to Spot Amazing Freelance Writers
    Most of them don’t display prices on their websites. Image source. Freelance writers aren’t very hard to spot, but finding amazing freelancers can be something else entirely. It usually takes a lot of trial and error to find wordsmiths that suit your goals and business, and even then, they may disappoint in some areas. Sometimes it’s both.
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 5, 2013
    [Display] How to Win Back Cancelled Customers with Conversation Analytics
    How The Data is Displayed. There are reports within LogMyCalls that display the information, of course. A couple of days ago we wrote a blog post detailing how Conversation Analytics can tell if a caller cancelled on the phone. You can read the blog here: How Conversation Analytics Knows Your Customer Cancelled.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 19, 2015
    [Display] How to Use Google Ad Extensions to Boost Visits to Your Retail Store
    If your retail location has won awards, such as having a Zagat rating or Best Of category, you can display this on your search ad. Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” There are no additional fees for using ad extensions.
  • BIZIBLE  |  MONDAY, NOVEMBER 2, 2015
    [Display] The B2B Marketing Funnel Is Dead
    First, you use marketing channels like display, social, and content to create awareness. The marketing funnel has been a mainstay for B2B marketers seemingly forever. In fact, we’ve even written about it with some regularity. Then, you create consideration and interest with even more content, search, and retargeting.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Display] Must-Attend Marketing Events of 2014
    Whether you’re hosting, attending, or sponsoring an event, your company’s focus, perspective, and personality will be on display. Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? February. March. April.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 14, 2012
    [Display] Is Instagram's New Pinterest-Like Web Platform Worth Your Time?
    Similar to Facebook’s cover photo, the profile displays a large banner at the top, populated by a sleek grid of the user’s photos, softly transitioning from one to another. It makes sense given that a brand’s Pinterest boards are set up like digital catalogs, displaying items that link directly to product pages. What a novel idea!
  • VIEWPOINT  |  THURSDAY, JANUARY 31, 2013
    [Display] PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps
    Inside sales superheroes may seem relatively rare now, but sales leaders will look for more consistent displays of superhero skills as they winnow their teams based on sales performance. Joining me today is Josiane Feigon, President of TeleSmart. Millennial Talent 2.0 is Here to Stay. Passion. The Inside Sales Superhero to the Rescue.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 11, 2013
    [Display] When It Comes to LinkedIn Endorsements, Are We Lemmings?
    LinkedIn displays your endorsements in descending order, so the skill with the most votes is at the top – probably influencing your connections as they endorse you. LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. But LinkedIn member, beware! Questions about LinkedIn?
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 14, 2012
    [Display] Does Your Website Have Too Much Social Media Scenery?
    Often these elements are displayed in the prime areas of a website – top righthand corner and above the fold righthand sidebar. There IS a place for social media on your website to display your Social Proof. If you haven’t noticed this website underwent a facelift sometime ago. Let’s take a step back now. think not.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Display] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. As usual for me, I spent much of conference prowling the exhibit hall checking out old and new vendors.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 12, 2013
    [Display] 9 Myths about B2B Marketing by @billblaneyb2b
    “Many times I find companies that display an impressive expertise in their business and are well-versed in what they have to offer, but they really have no idea what customers are really, truly looking for or thinking.” For more information, please visit B2BMarketingNeeds.com. Bill Blaney. it’s time-consuming.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 13, 2015
    [Display] The Basics of Mobile Friendly
    The display will adjust according to the screen size. “How many people in the world are using their mobile phone right now?” ” Job seekers have reported getting this question when interviewing at Google and Facebook. This question also implies just how important mobile has become to our society. Does your site load quickly?
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Display] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    Instead, slowly develop your social media channels and display them prominently only after you’ve put in the elbow grease necessary to develop a respectable initial following. Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Display] The Top 20 Places Your Business Needs to Be Listed Online
    Display and video ads available. Each service option displays your listing in the directory, but the more you pay, the more opportunities you have to receive targeted traffic to your website. Remember when you had to find a phone book and flip through hundreds of pages in order to find a local business? Advantages. Advantages. Yahoo!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 6, 2015
    [Display] The Customer Journey, Orchestration and What B2C Marketers Need To Know
    Orchestrated with the email campaign is a digital advertising campaign, showing displays ads for the same offer. “Where marketers once talked about the customer funnel, they now talk about the customer journey. That is a good development. It recognizes that customers aren’t cattle moving through a chute.” Problem solved!”
  • SAZBEAN  |  TUESDAY, NOVEMBER 19, 2013
    [Display] Google Glass Needs to Find a Way to Be Cool or Useful
    Image via CrunchBase Google Glass has a problem. They’re really not cool to wear. ’  Glass is a very basic platform currently — you can get directions, weather, take photos or videos, and do Google searches. where being able to interact with online apps without pulling out my phone would be pretty cool. What do you think?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Display] The Truth About Lead Generation: Busting 5 Common Conversion Myths
    they can display different messaging depending on who’s viewing them). The following is an excerpt from our new guide, Inbound Marketing MythBusters. To download the full guide, click here. Sounds like a great story. And it is!) The only problem is that it''s not the whole story. You need them to convert into leads. BUSTED]. BUSTED].
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Display] Think You Know LinkedIn? 7 Common Myths Debunked
    Truth: LinkedIn stops displaying your number of connections on your profile after 500, but nothing happens once you go beyond. Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Or how people connect with those outside of their immediate network? Just turn this on/off as you see fit. Social Media
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Display] B2B Retargeting – Benefits and Pitfalls
    When a prospect clicks on one of your social media links, a cookie is created and targeted display ads are presented when they are online in the future. In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. Social retargeting works in a similar fashion.  Increase brand awareness.
  • B2B MARKETING ONLINE  |  WEDNESDAY, DECEMBER 1, 2010
    [Display] The future of direct response
    Guest blog by Nick Hugh, director, EU Display and DR Marketplaces, Yahoo! Equally, the increasing automation of impression trading is mirrored by a rise in creativity in display advertising. The digital world lends itself to direct response marketing. Now they threaten to make the traditional approach redundant. Not at all.
  • MARKETRI  |  FRIDAY, MAY 4, 2012
    [Display] Meant to be Read: Writing a Smart Case Study
    Sure, you want a well-designed, branded PDF posted to your website with the Challenge-Solution-Result rule prominently displayed. When it comes to marketing collateral, there are few — if any — assets I like more than the case study. When done properly, a case study becomes a tool for demonstrating how you deliver solutions.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Display] Google+ Announces Gmail Integration
    Soon in your Gmail inbox you will have a widget that displays the most recent Google+ update from the contact you are emailing. As 2012 is winding down the major social networks are rolling out major changes and improvements. The most recent update comes courtesy of Google+. Lets look at exactly how Google is handling the integration.
  • HUBSPOT  |  THURSDAY, JUNE 11, 2015
    [Display] Marketing Psychology: 10 Revealing Principles of Human Behavior
    If you're not already, use social sharing and follow buttons that display the number of followers your accounts have or the number of shares a piece of content has. You'll want to clearly state the initial price of the product (this is "setting" the anchor), and then display the sale price right next to it. It's been tested before.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 10, 2015
    [Display] The Best Ways To Promote New Products on Instagram
    Products that create a distinct improvement in some way can be displayed in “before-and-after” photos like Tanino Smoothing Therapy did with these hair comparison shots. We’ve put together some tips to help you determine what to post, when to do it, and how to boost the number of people who actually see it. Image content.
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Display] How Fast Is Your Blog Growing? How to Run a Regression Analysis to Find Out
    To run a regression analysis, first we need to plot our data points -- and the best way to display the data is through a scatter plot. We''ll use linear first. 5) Select ''Options,'' then ''Display R-squared value on Chart.'' R 2 will appear next to your line. Raise your hand if you are maniacal about monitoring your blog traffic.
  • ANNUITAS  |  THURSDAY, MAY 1, 2014
    [Display] Data Privacy,Protection and Compliance from Silverpop Amplify
    Today was another great day at Silverpop Amplify 14 #SPOP14. The agenda was packed with tracks focusing on different technologies, integrations, and product enhancements. Many regions of the world already have limits and restrictions on sending emails and storing data – this is just another step in protecting the privacy of data.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Display] The Anatomy of an Optimized Blog Post [Infographic]
    Share buttons should be prominently displayed -- having them next to your post is a little reminder to your readers that they should share your post. Congrats! You''ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. You even got a designer to make your blog layout to look fabulous ! 11) Smart CTA.
  • TOMORROW PEOPLE  |  MONDAY, MARCH 19, 2012
    [Display] The Death of Pay Per Click Advertising (PPC)
    Use graphic and animated banners across highly targeted websites in the AdWords Display Network. Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. ” (Source: Search Engine Land ).
  • BLOG MY CALLS  |  TUESDAY, MAY 7, 2013
    [Display] 6 Ways to Make Your Phone Ring
    This means that search results will be displayed on phones more often. Then when your ad is displayed the searcher can simply tap the number and connect directly to your business. Phone calls are the best leads businesses--especially local businesses--can get. Callers purchase more frequently more than any other lead source. Holy cow!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 1, 2014
    [Display] V12 Launchpad Combines Prospect Database with Outbound Campaigns
    Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 19, 2013
    [Display] New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs
    These systems build a database of customers and their responses to online display advertisements. They then build models that predict the customers’ probability of responding to future advertisements and provide recommendations for how much to bid and which content to display. Campaigns. Most have sophisticated matching capabilities.
  • VOLACCI  |  FRIDAY, NOVEMBER 8, 2013
    [Display] Facebook Power Editor: Make Your Social Ads Convert
    The Power Editor tool allows advertisers to choose where their ad will be displayed on Facebook. Or, if you’re promoting a sponsored story and looking to get more click-throughs, you could choose to display mobile only ads. To catch up, check out my first blog on audience targeting. Ad Placement. Why does this matter? Conversion Specs.
  • HUBSPOT  |  MONDAY, JULY 8, 2013
    [Display] The Non-Designer's Essential Glossary of Web Design Terms
    visual effect that displays a graphic as if it has a shadow behind it. E. The computer language used to display content like text, images, and links on the web. When I started my first job, I did everything my tiny marketing team needed at a moment''s notice. It felt like a foreign language. Alignment. text, images, etc.). Ascender.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Display] How to Write for the Web If You Were Born Before 1965
    These pioneers were programming in little flashing emoticons and special fonts onto their green screen displays to liven things up. With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. There is no need to type two character spaces between sentences.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Display] What Great Data Visualization Looks Like: 12 Complex Concepts Made Easy
    Mind boggling, but the visual display helps us imagine it. By overlaying time, data, and geography, she is able to display both the rapid progression of unemployment and the regions hit hardest. The visualization enables people to display unemployment data differently based on criteria like age, race, geographic region, and gender.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 20, 2013
    [Display] Building a High Performance Culture
    You might even create and post      “Most Wanted” posters with the bounties prominently displayed to      help keep salespeople focused on contest objectives. Building a Culture of High Performance. You might enjoy this video on “Building a High Performance Culture”  [link]. Contest Sampler. Improving customer service.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Display] Are Your Advertisers a Good Fit for Inbound?
    While programmatic ad models force media companies into standardized display ad rates, publishers can control the price points they’re setting for lead generation. At first, the investment seems tough to justify because display ad profits are so slim. Digital publishers and advertisers are in a great position to see similar results.
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Display] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
    So i n order to improve the user experience on these landing pages, we leveraged smart content to shorten the display for mobile users. (To learn more about how smart content works, check out this resource.). Is your website ready to attract and convert mobile website visitors into leads? The Methodology. The Experiment. The Analysis.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Display] 15 Examples of Great Mobile Website Design
    When you arrive at BuzzFeed''s mobile website, the first thing you''ll see is some of their most popular pieces of content displayed in a simple, collage-like format using large images that are easy to tap with your finger. Now more than ever, businesses are focusing on creating delightful mobile website experiences. or not. That''s it.
  • WEBBIQUITY  |  FRIDAY, DECEMBER 28, 2012
    [Display] Be True to Your Business this Holiday Season
    Your customers are still going to get the indication that you are displaying a Christmas tree whether you say “Christmas” or not. If Christmas is a religious holiday for you, feel free to display a manger. If you are Jewish, don’t be afraid to display that or share that with your customers. Guest post by Megan Totka. Random
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2011
    [Display] eTrigue Puts a New Interface on Mature Marketing Automation Features
    Here’s a state-of-the-art version from Eloqua: This has the advantage of displaying the exact flow of leads, including branches that split apart and come together. Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems. The answer is a definite…maybe.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 18, 2013
    [Display] 5 Steps for a Most Excellent Google Hangout
    The Lower Third is the custom banner that displays on the bottom of each individual’s webcam that lists their name and affiliate. by Jason Miller So you want to host a Google hangout? Before have read the top posts out there and distilled all of the important stuff down to a simple five step process saving you time and frustration. Wrong.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 11, 2015
    [Display] A Beginner's Guide to SSL: What It Is & Why It Makes Your Website More Secure
    When you visit a website with SSL, there are a few distinct differences that display within the browser. 1) The URL says "https://" and not "[link]. Have you ever noticed that some URLs start with "[link] while others start with "https://"? But where'd that extra "s" come from, and what does it mean? What is SSL? it's intercepted!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 25, 2015
    [Display] Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.
    The system displayed each campaign as a set of boxes connected with lines to represent movement of customers from one step to the next. But if you want to understand my thinking in more detail, please read on. The first modern campaign manager, Third Wave Network’s MIND, was released in 1991. But immediate response isn’t the only goal.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 12, 2013
    [Display] 5 Search-Savvy Secrets to Google Map Listings
    If Google displays your address with S. The way Google decides to display your address is the way you should do it in every other site if possible, including your website,” Nuanes explains. Luckily, Google has helped level the playing field with Google map listings, at least as far as search results go. and Bing as well,” Nuanes says. 
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Display] Top 5 Tools for Enterprise Marketing Teams
    While Microsoft PowerPoint is certainly an important tool for presentations, Prezi enables enterprise marketers to create fluid, custom presentations ideal for tradeshows or around the office on screen displays, without PowerPoint expertise. We use Prezi to create the looping presentations displayed at our tradeshow booths. General
  • JUNTA 42  |  SATURDAY, DECEMBER 5, 2015
    [Display] This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?
    Google has announced it can now find and display data within the app’s interface, even if you don’t have that app loaded on your device. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Finally, Google Plus gets a makeover, but should marketers invest time there? It depends. Yahoo!
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 31, 2011
    [Display] Savvy Speaks: Case Study Writing Best Practices
    have found video case studies that can be segmented into "mini-testimonials" is a great way to be able to create on-demand content that can be inserted into newsletters, powerpoint presentations, tradeshow displays that make case studies more powerful than a bunch of text on a page. Heather. Consider Video. Wendy. Give it value.
  • WONDERING OUT LOUD  |  MONDAY, JUNE 20, 2011
    [Display] Charging into social media
    could tell without looking at the top display when I was in a 3G area by the noticeable change in performance. And speaking of the display…I don’t recall seeing one that is as large or vivid as the one on this phone. The 4″+ display made the job especially easy, particularly when panning in video mode. 
  • WRITING ON THE WEB  |  SATURDAY, AUGUST 22, 2015
    [Display] Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…
    – The box will then display suggested endorsements for more of your connections. As I’ve shared in previous posts,  the value of social proof — referrals,  recommendations , and client testimonials — cannot be underestimated. Are you inviting peers, clients and prospects to connect? The button name may vary. 3. Click Send.
  • SYNECORE  |  TUESDAY, FEBRUARY 18, 2014
    [Display] Is Content Missing Context? The Real-Time Marketing Complex.
    Quick and witty, Arby''s massively successful Grammy''s tweet displayed the proper use of three major components of real-time marketing success: Y''all tryna start a roast beef? " @Arbys : Hey @Pharrell , can we have our hat back? While many are saying yes, I say we''re not even close. The biggest stage for this misuse? The 2014 Super Bowl.
  • VOLACCI  |  MONDAY, NOVEMBER 11, 2013
    [Display] Press Releases Aren’t Your Grandpa’s Marketing Tool
    For brands who have negative reviews on websites like Yelp or Glassdoor, publishing extra content means that the search engines have more options of results to display when someone searches for your name. Boost SEO. At Volacci, we care a lot about SEO, and press releases are great in that respect. Build Brand Identity. Keep Content Fresh.
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Display] How to Convince Your CEO of the Power of B2B Content Marketing
    You can distribute your content through many channels: social media , online display advertising, and content syndication. CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. Such campaigns are familiar. Why would you give away information? Set expectations.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Display] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together
    Let’s be honest—a notable percentage of today’s advertising budget goes towards Google AdWords—either for pay-per-click, display, or remarketing ads. Author: Chandar Pattabhiram For years marketers have wrestled with two very big challenges: proving ROI and trying to talk to hundreds of thousands of customers in a personal, one-on-one manner.
  • HUBSPOT  |  FRIDAY, DECEMBER 20, 2013
    [Display] Merry Marketing: 7 of the Best Holiday Campaigns of 2013
    Uncommon Goods understood this, as evidenced by this appealing email below (which actually displays as an animated GIF in your inbox). The end of the year typically entails some last-minute Christmas shopping, finalizing plans to see family and friends, and -- if you''re marketers like us -- prepping for next year''s campaigns. Want proof?
  • LEAD LIAISON  |  THURSDAY, NOVEMBER 12, 2015
    [Display] Using Website Visitor Tracking Over Time to Build More Sales Leads
    This type of profile covers all of the demographic and behavioral characteristics that a qualified lead is likely to display throughout the entire buying process. All businesses want the strongest leads possible. After all, the stronger your leads, the more conversions you have, and the better your bottom line.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 1, 2014
    [Display] Are Infographics Right for Your Business? The Pros, Cons + Tips
    “In this world of instant gratification, infographics allow me to display facts and figures in a way that satisfies an audience’s need for quick and easy-to-read information.” Infographics are creative, educational, attention-grabbing and can be a powerful marketing tool , but are they right for your small business?
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 17, 2015
    [Display] Changing rooms and changing behaviours: improving the retail experience
    Fashion cool or fashion crime?” Or the social default bias by displaying “Avoid ‘matching coats syndrome’ – see what your friends have already bought this season”. The shop floor itself is, again, only a quarter – and there is only one of each product item on display. “If men liked shopping, they’d call it research” - Cynthia Nelms.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 29, 2013
    [Display] KoMarketing Heads to ad:tech San Francisco April 9 – 11th
    The event features two days of sessions covering digital marketing topics such as social media, mobile development, display advertising, search marketing, and more. KoMarketing will be taking the stage at ad:tech San Francisco , April 10th to discuss social media marketing. Date/Time : Wednesday April 10th, 2:15pm. Room : 3022/3024.
  • BIZNOLOGY  |  MONDAY, AUGUST 13, 2012
    [Display] Evaluating Content Marketing Channels
    Other outlets require more vetting: a forum on wine may seem like a great venue for you if you build bottle displays for retailers, but if the audience is mainly consumers with just a few retailers listening in to learn more about their audience, you’re not likely to see results from the time you invest. Knock, Knock. Who’s there?
  • HUBSPOT  |  WEDNESDAY, MAY 2, 2012
    [Display] Twitter Update Makes it Easier for Users to Discover Your Marketing Content
    Twitter then converts the links it finds into stories to display in the Discover tab. Before it displays the stories, Twitter does a final ranking of the stories based on how many people have tweeted about them and how important those people are in relation to the user. Well, here's one more for ya! New Discover Tab Design.
  • WEBBIQUITY  |  MONDAY, APRIL 11, 2011
    [Display] The Social Media Monitoring Metric We Need, But Can’t Get
    The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Social media monitoring tools continue to proliferate in number and advance in functionality. And real important. these practices.
  • HUBSPOT  |  MONDAY, SEPTEMBER 28, 2015
    [Display] 16 Call-to-Action Formulas That Make People Want to Click
    The " free" adjective is on full display in this short-and-sweet CTA. Good things happen when you create killer calls-to-action. would even argue that your website can’t be successful unless you produce great calls-to-action. The ideal CTA, however, isn’t always easy to think of. Sometimes, you need a little nudge in the right direction.
  • WEBBIQUITY  |  THURSDAY, APRIL 5, 2012
    [Display] Best Local SEO Guides, Tips and Tactics of 2011
    The new place page displays several bold and prominent “write a review” buttons in various locations”), Yahoo and Bing local search, along with a list of additional important local directories for listing. While the web is worldwide, search is often local. Which SEO tools are most useful in supporting local SEO efforts?
  • HUBSPOT  |  TUESDAY, AUGUST 14, 2012
    [Display] Google Releases Algorithm Update to Punish Copyright Violators
    Because it will be using the number of valid copyright removal notices as a signal for which websites should be displayed in the SERPs. That's right! Starting this week, Google's algorithm is now penalizing websites just a little bit differently than they were in the past. And you know what's not good content? Copied content. Not cool.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Display] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    But despite the slow growth, there’s no question that serious integration between Web display ads and marketing automation programs will become much more widely available. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Here’s what struck me. social data.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Display] Do B2B Companies Really Need to Be on Facebook?
    And even if you do get people to like your Page, if they don’t engage with your content, Facebook is less likely to display it in their newsfeed. 3. Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. ” 5.
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 12, 2011
    [Display] Top 10 “Ego” Blogs: Get Inspired, Write Better
    Then we display the five most recent headlines of the information sources as well as their first paragraph.&#. I’ve been using  Alltop.com  to find blogs in niches. And I really enjoy their aggregated lists* of top blog personalities, or as they call them, Ego Blogs. These blogs are completely different, in various fields of expertise.
  • BLOG MY CALLS  |  TUESDAY, MAY 21, 2013
    [Display] 10 Crazy Stats About Content Marketing
    Content marketing produces the lowest cost leads compared to display ads, PPC ads, and other paid marketing tactics. We''re fans of content marketing. In fact, we''re big fans of content marketing. We''re such big fans that we recently wrote 150 blogs in 50 days to determine if it would increase our traffic and improve our SEO. It did both.
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 17, 2014
    [Display] Why landing pages are important
    For example if your mention a product or service or even an offer make sure that the page the user lands on displays exactly that information. Landing pages are important for lots of reasons but first off if you are not sure what a landing page is check out this blog here! Still here? Trust me they hit the back button. FAQs Landing Pages
  • FATHOM  |  WEDNESDAY, JANUARY 22, 2014
    [Display] Mind-Blowing Statistics on Digital Marketing for Hospitals
    Social media is at 46%, SEO at 35%, Display at 31%, and Paid Search (SEM) at 27% respectively. ** Kaiser Health News: Hospitals Finding Patients On Google, Facebook. Fathom has developed long-term strategic partnerships with several health systems and hospitals throughout the US. How Patients Search: 38% searched symptoms or departments*.
  • FATHOM  |  TUESDAY, JANUARY 26, 2016
    [Display] 10 Things You Should Know as a Paid Search Newbie
    Within an account you can serve your customers different ad types on the two main networks: the search network and the display network. Conduct placement reports to make sure display ads are being run on non-explicit sites. The first time logging into the Google AdWords can be overwhelming. What are these things? Where do you go?
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 13, 2013
    [Display] Why blogging should be part of your marketing (or sales lead generation) strategy
    Furthermore, Google sees websites that are updated regularly with fresh content as more authoritative, meaning it’s more likely they will be displayed in the search engine result pages. (This is a guest post for FearlessCompetitor.com by marketing expert Ben Padley. The short answer is ‘yes’. Amen, Ben!). Ben Padley. Author bio.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Display] Twitter Tests Out New, More Visual Layout
    Twitter images display automatically in the tweet stream -- just like all the other big social networks. One of the cool things about working at a popular tech blog like Mashable is that you''re really in-the-know about industry news. Here''s what it looked like: Look Familiar? As Mashable pointed out. With that left-aligned headshot and bio?
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Display] What Gmail’s Inbox App Means to Your Email Marketing
    Inbox will even display useful information from the web that wasn’t in the original email, such as the real-time status of your flights and package deliveries.” Google announced a new app called Inbox and it could bring some major changes to how subscribers that receive your emails in Gmail interact with them. What is Inbox?
  • WEBBIQUITY  |  MONDAY, OCTOBER 1, 2012
    [Display] Mobile SEO: How to Search Optimize Mobile Websites
    But keep meta titles short: absolutely no more than 65 characters (including spaces), and preferably 45 or less (the display limit in the Safari browser). Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. On-Page Mobile SEO Techniques. Mobile SEO Link Building.
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Display] The "Three A's" of Nonprofit Social Media Engagement
    By putting donors on display, you allow them to publicize their philanthropy. Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? common rule of thumb that''s now pervasive among brand marketers and savvy tech buffs is the so-called "rule of thirds.".
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 1, 2015
    [Display] Automate and ProMat: One Badge, Two Shows
    More than 800 exhibitors displayed material handling equipment and systems, packaging and shipping equipment, inventory management and controlling technologies, dock/warehouse equipment and supplies, and many more supply chain management solutions. Automate. Automate is North America’s broadest automation event. Via @NookInd. ProMat.
  • HINGE MARKETING  |  TUESDAY, APRIL 14, 2015
    [Display] 5 Brand Building Facts Every Marketing Director Should Know
    Building up a library of content not only displays your expertise, but allows you to increase trust in your brand. As a marketing director, it's your job to help grow your firm. There are a number of ways you can do this, but one of the most effective yet often overlooked is through brand building. So is your brand. Share them below.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 2, 2015
    [Display] Blueshift Offers a Simple B2C Customer Data Platform
    Blueshift fits nicely into the B2C CDP mold: it builds a multisource database, incorporates machine learning-based predictive models, uses filters to create segments, and runs multi-step campaigns that are executed by external systems in email, SMS, mobile apps, and display and Facebook retargeting. How low? How simple?
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2012
    [Display] LinkedIn Launches Company Follow Button (How to Add It Now)
    Looking to generate more followers for your awesomely optimized LinkedIn Company Page ? (It is awesomely optimized, right?) This morning, LinkedIn made it just a little bit easier to generate company followers with the launch of its new follow button. No navigating to the LinkedIn website required! And yes, you should want some more followers.
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Display] Why marketing is more important than sales
    Maybe you didn’t display pricing or maybe you didn’t address a particular question they had and a competitor did? Touchy subject this one, but one i feel compelled to address. Let me explain, i am sure you are aware of the fact that the way we buy products and services has fundamentally changed forever. On twitter or facebook?
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