Page 11 of 31 Previous | Next 
  • MARKETING ACTION  |  WEDNESDAY, MARCH 20, 2013
    [Display] 10 Crucial Design Elements That Get Your Emails Opened — and Read
    Using old school <p> and <font> tags within your email is actually more preferable as it will produce a much more consistent display across different email clients. 4. Because many email platforms block images in messages unless the user chooses to allow the images to display. Put key information at the top.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 17, 2011
    [Display] 3 Successful B2B Marketing Promotions At SXSW
    This large display was located in a parking lot a few blocks away from the convention center. SMB Marketing Takeaway: Create a visible display that shows an unusual use of your product or service, but make it fun and memorable. Provide some value for visitors to the display. GE Carousolar. FedEx Delivers Lunch. Probably not.
  • SYNECORE  |  FRIDAY, NOVEMBER 7, 2014
    [Display] 4 Insights from the Web Design Trenches
    design really becomes a matter of layout and hierarchy and how you want that content to be displayed. Chris : When thinking about website content, isn’t there an analogy to setting up a retail display or a physical in-store layout? Here’s a transcript of our chat. Insight #1: Content is Everything. One example is the Apple website.
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Display] The Hidden Costs of Creative Work (and How to Budget for Them)
    Having a high-end display (or monitor) to go with that computer is also important. On our Brand & Buzz team, for example, everyone has a Thunderbolt display, which offers higher screen resolutions than most standard displays. Ever take an educated guess at something, only to find out that you were way, way off? InVision).
  • HUBSPOT  |  MONDAY, JUNE 17, 2013
    [Display] 9 Insider Tips for Native Advertising That Actually Works
    Advertisers believe native advertising is more effective than old-fashioned display ads. recent study by IPG Media Lab and Sharethrough found that consumers look at native ads 53% more often than they look at traditional display ads. Native advertising is all the rage in publishing right now. billion in 2012 to $4.6 billion in 2017.
  • VIDYARD  |  MONDAY, MARCH 2, 2015
    [Display] Top 10 Ways to Make Your Video Thumbnail Tempting to Click
    Displayed emotions make the viewer feel something, too. Similar to how YouTube branding is displayed on all the videos posted on that site, you can do the same with your own videos. One of the things that separates us from the rest of the monkeys posting videos online is our opposable thumbnails—wait, that’s not right. Or not.
  • WONDERING OUT LOUD  |  MONDAY, JUNE 20, 2011
    [Display] Charging into social media
    could tell without looking at the top display when I was in a 3G area by the noticeable change in performance. And speaking of the display…I don’t recall seeing one that is as large or vivid as the one on this phone. The 4″+ display made the job especially easy, particularly when panning in video mode. 
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 14, 2012
    [Display] Pinterest Finally Rolls Out Business Accounts: How to Set Yours Up Today
    All of this is publicly displayed on your Pinterest profile right now, and it will not appear any differently on your new business account. That means they can not only re-pin it, but they can also modify it, reproduce it, display it, distribute it, whatever, on Pinterest. They're heeeeere. No, its not a Poltergeist sequel. sure would.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 9, 2011
    [Display] Five Hidden Secrets of Social Media Failure
    The problem rests in the fact that many companies will only believe results that can be displayed on an Excel spreadsheet.  2011 will be a year when many marketing professionals hit the social media re-set button.  The honeymoon is over. Show me the money. This theme of social media failure was recently addressed by PR Smart Guy Brian Solis.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Display] Optimize Your LinkedIn Profile With These 10 Key Elements
    While I tend to believe the education section is more critical for more entry-level job seekers, remember that displaying your academic background will usually be required to gain entry in LinkedIn Alumni Association-oriented groups, which can be important for networking purposes. Profile Photo (Headshot). Good Examples. Bad Examples. Tl;dr.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 21, 2011
    [Display] Content Strategy Within The Design Process – Smashing UX Design
    In this article, we’ll concentrate on the relationship between content strategy and design in creating, organizing and displaying Web copy. Via Scoop.it – Content Marketing Now. By  Brad Shorr  of Smashing Magazine. The first thing to understand about content strategy is that no two people understand it the same way.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 25, 2013
    [Display] 10 Ways To Create The Ideal Environment For Your Teleprospecting Team
    If you are running weekly, monthly, or quarterly contests, use another white board to display results to keep the team motivated. In the industry, we talk a lot about how to create the best environment for teleprospecting teams, from a day to day perspective, that will increase employee productivity. Low cubical walls. Connecting Cubes.
  • LEADER NETWORKS  |  SATURDAY, MARCH 5, 2011
    [Display] Are You Enchanting Online?
    In effort to display a degree of professional rigor and seriousness, many practitioners have focused on the wrong markers for success. We live in a society driven by immediate gratification. "I want." "I need." The growth of socially-oriented businesses has exacerbated this condition. shouldn't really care if it is delayed."
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Display] Free Ebook: Understanding Blog, Social Media and Search Engine Usage by Industry
    An overview of data from our new ebook, the Online Marketing Opportunity Report is displayed below: So what does this data mean for your business? The four most important social media channels to marketers are Twitter, Facebook, LinkedIn, and YouTube (See the 2010 State of Inbound Marketing for data). Download our free eBook to read more.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 9, 2011
    [Display] 22 Effective SEO Tips to Optimize Your B2B Website
    So any content that is displayed in Flash is nonexistent and won’t get indexed. Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. It’s true.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Display] The Pledge Twitter Needs to Make to Users
    One of the places this truth is on stark display is when media companies attempt to balance the demands and expectations of advertisers and users. You cannot please everyone all the time. What Twitter Needs To Deliver Before we get the Twitter’s pledge, here is what Twitter’s pledge needs to deliver. Social Media twitter
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Display] Pinterest Announces Rich Pins for Articles
    The images will be bigger, and critical information like your meta data is displayed more prominently. A few days ago, Pinterest announced that it''ll be rolling out an ad platform. (I guess it was only a matter of time, right?). But the social network''s not stopping there with the changes! More things to pin! You can pin, say. Author Name.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, FEBRUARY 4, 2011
    [Display] Easy Tips for Marketing Your B2B Video Content
    And, be sure to add a link back to your site or blog at the beginning of the Channel description as Google displays only the first 150 characters in the search results and the first 50 characters on the Channel itself (users have to click a drop down button to see the full description). Tweet February, 2011. Published by Dianna Huff. Welcome!
  • CONFLUENT FORMS  |  TUESDAY, MARCH 26, 2013
    [Display] Why your business needs to claim its Google Places page
    In the example here you'll see some of the benefits of establishing rel=author code to your site, but also how Google has displayed my information while displaying the search result. Immediately. When does your location matter? 30% conversions immediately and 60% conversions within an hour. Your Google+ Local Page information.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, AUGUST 24, 2010
    [Display] Brand Choice: “vision of perfection” or “perfect visibility”
    However, this is a great opportunity to display the transparency we want our customers to see and in doing so build our brand and reputation. A "Goof-up" can be a great social media marketing opportunity. The transparency required of us in a social-media led world causes a number of fairly wrenching paradoxes. Every organization does.
  • VIDYARD  |  MONDAY, FEBRUARY 10, 2014
    [Display] Video Marketing in Direct Mail: An Eye Catching Attention-getter
    Similar to a birthday card that plays music, the card uses a slim 5″ LED screen to display the video uploaded via a USB similar to a flash drive. Although you’ve come to expect video online , it’s an altogether different surprise when it shows up in the mail. The Magic Behind the Video Mailer. Designed to Make an Impact.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Display] Twitter Launches Brand Pages for Business Accounts
    Large, Customizable Header Images: Brands can use these headers to display their logo and tagline more prominently than was previously possible in the standard Twitter format, where branded elements of a Twitter account's background design were often hidden by the timeline of tweets. Okay, I guess they expanded on it a little bit here.).
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Display] 5 Ways to Use LinkedIn for B2B Marketing
    For your cover photo, choose one that displays your business’ story and represents you in the best way possible. While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. Consider upgrading to a premium account. Reach out to influencers through InMail.
  • SYNECORE  |  TUESDAY, MAY 7, 2013
    [Display] Enhance Your MOFU: 10 Ways to Advertise on Social Media
    The service also provides four options for advertisers, In-stream, In-slate, In-search and In-Display; here’s a link to YouTube’s advertiser page that provides more information on each option. This makes sense, as it during this evaluation stage that buyers clarify what they want or need and begin to actively search for a solution provider.
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2012
    [Display] LinkedIn Launches Company Follow Button (How to Add It Now)
    Looking to generate more followers for your awesomely optimized LinkedIn Company Page ? (It is awesomely optimized, right?) This morning, LinkedIn made it just a little bit easier to generate company followers with the launch of its new follow button. No navigating to the LinkedIn website required! And yes, you should want some more followers.
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Display] How to Find Opportunity in a Paid Search Strategy
    For this reason, it works best as part of a more expansive strategy involving content marketing, paid campaigns, and targeted display. For paid search, you typically have four options: Google AdWords, the Yahoo and Bing networks, ad retargeting, and demand side platforms: Google AdWords. Yahoo and Bing Network. Ad Retargeting. Takeaway.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Display] How 15 Real Businesses Are Getting Creative With Vine for Marketing
    PSA: If a video clip below doesn't display (it appears Vine videos have intermittent rendering issues), please follow the respective Vine.com link in the tweet to view the original source. 1) ASOS. Trying clothes on, bringing your friends, and seeing window displays are what make shopping fun. A lot can happen in six seconds. intense.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Display] Google+ Announces Gmail Integration
    Soon in your Gmail inbox you will have a widget that displays the most recent Google+ update from the contact you are emailing. As 2012 is winding down the major social networks are rolling out major changes and improvements. The most recent update comes courtesy of Google+. Lets look at exactly how Google is handling the integration.
  • FATHOM  |  WEDNESDAY, JANUARY 22, 2014
    [Display] Mind-Blowing Statistics on Digital Marketing for Hospitals
    Social media is at 46%, SEO at 35%, Display at 31%, and Paid Search (SEM) at 27% respectively. ** Kaiser Health News: Hospitals Finding Patients On Google, Facebook. Fathom has developed long-term strategic partnerships with several health systems and hospitals throughout the US. How Patients Search: 38% searched symptoms or departments*.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Display] Web2.0@work: In Pursuit Of Passion
    Other Terms Of Service Violation. ));"/> " style="display:none;" align="center">. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post: Download file. work: In Pursuit Of Passion. work web2.0 2.0 ). close.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, DECEMBER 11, 2014
    [Display] Re-Thinking the “Best B2B Advertisement of the 20th Century”
    In 1958, Gilbert Morris – an account executive at the Fuller Smith & Ross ad agency – created the, “I don’t know who you are,” business-to-business advertisement for McGraw-Hill Publishing Co. Quite an achievement. Now, what was it you wanted to sell me?” Market awareness, brand impressions and 3rd party endorsements all matter.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 10, 2014
    [Display] How an SEO Can Assist with Submitting a Mobile App to the App Store
    The limit is higher, but longer titles don’t display fully. If your organization is submitting a mobile application to Google Play or iTunes, it’s in your best interest to check in with your SEO for App Store Optimization. Why App Optimization Matters. App store optimization matters. So many sit undiscovered. Instructions for using the app.
  • HINGE MARKETING  |  TUESDAY, MAY 12, 2015
    [Display] Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms
    It can adjust type, imagery, and design to suit either the small display of a searcher’s phone, an iPad, a laptop, or the large HD display of a conference room. Google has never been reluctant to shake up the status quo when it comes to their search algorithms. Where do professional services firms stand on mobile today?
  • VOLACCI  |  FRIDAY, NOVEMBER 8, 2013
    [Display] Facebook Power Editor: Make Your Social Ads Convert
    The Power Editor tool allows advertisers to choose where their ad will be displayed on Facebook. Or, if you’re promoting a sponsored story and looking to get more click-throughs, you could choose to display mobile only ads. To catch up, check out my first blog on audience targeting. Ad Placement. Why does this matter? Conversion Specs.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 18, 2012
    [Display] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
    The system might need several responses to display multiple ads on a Web page or to give a call center agent some choices. Once the offers are chosen, the system passes the customer-facing system a content ID that tells it what to display. Let’s start with the marketing automation product, Infor Epiphany Marketing. Neat trick.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 25, 2009
    [Display] 5 Ways to Wow Your Prospects
    On your home page, display the types of issues your prospects are grappling with. Executional Excellence : patiently explaining and advising , checking stock, helping to find products, having product knowledge and providing unexpected product quality. Here's how they can do just that. See Problem Recovery below.)
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 25, 2009
    [Display] 5 Ways to Wow Your Prospects
    On your home page, display the types of issues your prospects are grappling with. Executional Excellence : patiently explaining and advising , checking stock, helping to find products, having product knowledge and providing unexpected product quality. Here's how they can do just that. See Problem Recovery below.)
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 6, 2010
    [Display] QlikView's New Release Focuses on Enterprise Deployment
    There’s also a new API that lets external objects to display data from QlikView charts. I haven’t written much about QlikView recently, partly because my own work hasn’t required using it and partly because it’s now well enough known that other people cover it in depth. Here’s what’s up. Business is good. Features are stable.
  • ENGAGE  |  TUESDAY, JANUARY 15, 2013
    [Display] What Jodie Foster at the Golden Globes Taught Me About Content Marketing
    Typically, a big brand asks for a proposal that helps it tell stories across platforms that further its goals, are measurable, and display its logo nice and big everywhere. So many fishtail dresses (too many, really). Tina and Amy’s schtick (could have been funnier, right?). All those big-headed hunks in tuxes. Jodie Foster. Jodie got real.
  • SALES CHALLENGER  |  TUESDAY, FEBRUARY 4, 2014
    [Display] 5 Goal-Tracking Apps Every Rep Must Have
    Users can select which tracker best suits their personal goals, and the displays are easy to read and beautifully designed. With 2014 well underway, and the fourth quarter frenzy behind us, we turn our attention to new sales goals for the year ahead. So what Apps are they using? On top of that, it links to Google Calendars and Outlook.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Display] Marketing Automation’s Next Frontier: Madison Avenue
    Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.] Not yet.
  • VOLACCI  |  FRIDAY, OCTOBER 4, 2013
    [Display] New Google Analytics Audience Reporting Will Empower Marketers
    Find out who your site visitors are and gain a better understanding of who your most valuable (highest converting) audiences are so you can effectively reach your best prospects on the Google Display Network. The following excerpt from Web Pro News shows Google’s mindset going into the transition. What’s their gender? Segmentation.
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 10, 2009
    [Display] Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
    Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network. How can you utilize rich media ads to take advantage of the coverage provided by Google's content network?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 8, 2011
    [Display] Coremetrics Offers a Foggy View of Lifecycle Analysis
    It also lets users select segment members and send them messages through Coremetrics’ products for email, display ad retargeting, and Web site personalization, although it's not clear the process can be automated. I stumbled over an Adexchanger interview yesterday with John Squire, the Chief Strategy Officer of IBM Coremetrics.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 1, 2015
    [Display] Optimize Content for Email Deliverability
    Keep it short: Create your message so it displays well in the preview pane; 600 pixels is a good maximum width. Use alt text on images: That way, they don’t just show up as boxes with little red Xs if there are problems with the display. Many of these considerations are straightforward, but content is more complex.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 18, 2015
    [Display] 5 Steps To Optimizing Your YouTube Videos [Infographic]
    When searching for a video, the first few sentences of the description will display in the results so you want to make sure you start with a compelling few sentences. Did you know that 65% of executives have visited a vendor’s site after watching a video ? Are your videos ready to convert? Title. Additionally, you’ll want to keep it concise.
  • ANNUITAS  |  THURSDAY, MAY 1, 2014
    [Display] Data Privacy,Protection and Compliance from Silverpop Amplify
    Today was another great day at Silverpop Amplify 14 #SPOP14. The agenda was packed with tracks focusing on different technologies, integrations, and product enhancements. Many regions of the world already have limits and restrictions on sending emails and storing data – this is just another step in protecting the privacy of data.
  • READYPULSE  |  TUESDAY, MAY 28, 2013
    [Display] “Why a Beard, a Belt, and a Panda Dominate Social Media: The Social Success of the SF Giants”
    They’re implementing charging stations for phones and tablets, and a creating a social media center for displaying the best user content at the games, as well as increases Wi-Fi capabilities for handle the crowds. The ReadyPulse helps you manage your most effective social marketing asset, customer testimonials. Download Whitepaper.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Display] Grow Your Wiki
    There’s no good tool to display a specific set of tweets so here are a few highlights from his summary: @slmader JUST did my pitch! About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising. analysis. Apple. Atlassian. AusWeb07. Barack Obama. better meetings. BlackBerry. blip.tv. boris mann. business.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 8, 2013
    [Display] Gainsight Gives Customer Success Managers a Database of Their Own
    It tracks this over time and uses the information in a variety of ways: to profile and summarize the health of each account; to send alerts about problems or opportunities; to display trends in usage, satisfaction, and other measures; and to analyze the customer base by relationship stage, revenue range, and other factors.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2011
    [Display] Google+ Finally Launches Business Pages
    Including Google+ Pages in Search Results: Google+ will now display 'People and pages' at the top of search results pages in Google+. The day we've all been waiting for in anticipation is finally here (kind of). Earlier today, Google announced the launch of Google+ Pages , or business pages for Google+. Google+ Page Features. Angry Birds).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Display] Adventures in Analogia: How to Find Customers in the Offline World
    Maybe you’ve heard of it; it’s filled with 3D objects you can actually touch, offers amazing resolution (better than a Retina display) and is full of these two-legged, carbon-based lifeforms. Analog-ia. Why did I do such a thing, considering that I’m a full-time online entrepreneur? And guess what? No, of course not.
  • SYNECORE  |  SATURDAY, JANUARY 26, 2013
    [Display] The Best Branded Content of the Week: January 26, 2013
    Target selected and displayed hundreds of random user tweets accompanied by models showing off the relevant product. Brands are getting smart about promoting their branded content across multiple channels. Using mobile apps, video, or websites, I see more and more brands creating campaigns that are truly integrated. Diesel – Days to Live.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Display] Which Companies are Totally Nailing B2B Marketing?
    They also use Facebook to prominently display links to everything from infographics to blog posts. B2B marketing can often be dry, stuffy, and an overall snooze fest when not done correctly. Businesses are slowly but surely learning that business-to-business marketing doesn’t have to be all direct mail and incentive promotions. Salesforce.
  • WEBBIQUITY  |  MONDAY, APRIL 9, 2012
    [Display] 38+ Cool Social Media and Web Tools and Reviews
    Mywebees lets you display your website on your Facebook page. It’s not a copy of your site, but your actual site—displayed in a Facebook iFrame. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. How can you quickly find out how far a link has spread on Twitter? PingTags. Buffer.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 19, 2012
    [Display] The World’s Best Marketing Program?
    Since Find New Customers is like most young companies, we cannot spend a fortune on Google Adwords, display ads and more. But there is one thing we are doing that is earning acclaim for Find New Customers far and wide. And our sponsor, Act-On is doing very well too! see below). Here are a few: Adele Revella, Buyer Persona Institute.
  • NUSPARK  |  FRIDAY, APRIL 13, 2012
    [Display] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
    Digital Audience Research.  A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan.  In the old days, we had a phone.  And a fax machine.   If you were in marketing, you had media kits and circulations statements.  Rate cards were actual cards. 
  • B2B MEMES  |  MONDAY, NOVEMBER 14, 2011
    [Display] A Word Every Publisher Should Know
    As I noted last week , one challenge for companies like Ziff Davis Enterprise in going digital-only is whether they should retain the old functional metaphors of print—the page turns, the layouts, the display ads—or drop them in favor of inherently digital functionality. Skeuomorph. Why should publishers care about skeuomorphs?
  • SAZBEAN  |  WEDNESDAY, JANUARY 26, 2011
    [Display] Why Marketers Should Care About the Rise of the E-Book
    New Ways to Interact with Books While some ebook readers just display text, most allow a bit more interaction, even if it’s just highlighting and note-taking. These trends are very important to understand as a marketer to figure out new ways to interact and engage with consumers. Some provide more graphical interaction.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Display] 10 Genius Ideas That Changed Marketing Forever
    Short for web log, a blog is a term used to describe a series of online articles displayed in chronological order that generally encourage comments from digital readers. The more blog posts you publish, the more indexed pages you create for search engines to display in their results. That's not right, right?) Nearly 40% of U.S.
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [Display] The One Effective Use of Facebook for B2B Marketing
    And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog. You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India.
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Display] 5 Things Custom Manufacturing Websites Must Have
    Be sure to display these prominently on the website and provide the ability to download or request the documentation. 4) Video. Each and every day design engineers and procurement managers across the world search for new suppliers. What have you done to position yourself to have a shot at all of this business? Everyone loves a shop tour.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [Display] What’s the Best Social Media Monitoring Tool? It Depends
    Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. simple tool like Google Alerts would pick up most stray citations. No more. UberVU.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    [Display] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” How can you grow and maintain an active, relevant Twitter following?
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 1, 2013
    [Display] How to Deal with a Bright-Shiny-Object Marketer
    Some marketers are like this, displaying ADHD tendencies when it comes to getting marketing jobs done. “Squirrel!” ” Or so the joke goes about the dog distracted by a squirrel running by. What’s the best way to work with these marketers? The three types that I identified are 1. The Myopic Marketer ; 2.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 10, 2014
    [Display] Ifbyphone + Optimizely = More Call Conversions from SEO and PPC
    So in addition to tracking and measuring that call data, Ifbyphone gives marketers the power to: Track calls back to any marketing source – including TV, direct mail, print, email, display, and social – and through to revenue, so you can improve ROI and prove marketing’s impact on sales. If clicks are gold, calls are diamonds. Together?
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Display] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Laurie Sullivan highlights research from BrightEdge showing that “Web site pages displaying the Twitter share button get seven times the social media mentions compared with those that do not…(yet) nearly half of the largest 10,000 sites on the Web still don’t display any kind of social sharing links or buttons.”
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Display] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    With some attention and setup, a sales professional can place an advertisement that displays the name, product or service and a small message on the computer screens of key accounts within a territory. Over the past several years many major sales industry superstars have been telling sales professionals to build their online presence.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 8, 2011
    [Display] Feeling for the Elephant: 4 Lessons from the Content Marketing Summit
    So, let’s say you run a new display ad campaign on a set of websites. But display ads will also drive a spike in other channels, particularly a lift in brand keyword searches on Google or Bing, and in visits to the company website. by Alexandra Fisher | Tweet this. You know the story. To some, content feels like a PR campaign.
  • GREAT B2B MARKETING  |  FRIDAY, MAY 31, 2013
    [Display] B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different
    Your goal should be to develop and communicate an offer and creative theme that is compelling enough to draws tons of people to your display.  Last week, I attended a major technology conference on behalf of a B2B software client. Here are a few observations. What is the same: Booth giveaways can still attract an audience. ROI is crucial.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 16, 2013
    [Display] Five ways to help your product market itself online
    Another option is to display user-generated or curated content on your site, which draws other potential users like a magnet to see it. By Neicole Crepeau, Contributing {grow}  Columnist. If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. Was this helpful?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2012
    [Display] 5 Lead Conversion Tips That Work for Any Marketing Program
    Customize your form auto responders to match any search or display campaigns. by Elle Woulfe | Tweet this If you send every “lead” to sales, regardless of quality, they will have to kiss a lot of frogs to find the prince. Not everyone who fills out a form, attends a webinar or clicks through on one of your emails should be passed to sales. 
  • FATHOM  |  MONDAY, JUNE 2, 2014
    [Display] A Few Good Reasons Manufacturers Should Use PPC
    PPC isn’t complicated, understand the basics and educate your team.   PPC is a model of Internet marketing in which your company pays (for each click) to display an ad prominently in a search engine results page, or SERP.   Here are just a few reasons to try one of the most powerful lead generation strategies available to advertisers.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [Display] 7 Factors To Consider Before You Follow Someone On Twitter
    suggest at the very least you should review the first page of tweets that are displayed. Every user’s Twitter page displays the number of lists an account is a member of. and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account.
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Display] Twitter Opens Advertising to All U.S. Users: Here's How it Works
    Keep in mind that there is no difference between where your individual Promoted Tweets get displayed and where your organic tweets get displayed. Ready to get your hands dirty with some Twitter advertising? Now''s your chance! On April 30th, Twitter announced that advertising would finally be available to all users in the U.S.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 25, 2015
    [Display] Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.
    The system displayed each campaign as a set of boxes connected with lines to represent movement of customers from one step to the next. But if you want to understand my thinking in more detail, please read on. The first modern campaign manager, Third Wave Network’s MIND, was released in 1991. But immediate response isn’t the only goal.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Display] 10 Examples of Highly Effective Welcome Emails
    display before and after pictures, or use clean, flat, simple graphics and complementary colors like Birchbox, the beauty subscription box company does: 6. One of the most important tools in your email marketing toolbox is an automated welcome email. welcome email is the first friendly exchange between your business and a new subscriber.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 12, 2014
    [Display] B2B SEO Content Marketing and PR: Two Heads Are Better Than One
    Prior to the show, our team worked with three of our clients displaying at Modex to identify a list of manufacturers and distributors we’d want to talk to during our time there. “Thelma and Louise,” a two-headed Texas river turtle, lives in the San Antonio Zoo. You know that old familiar saying, “Two heads are better than one?” And so on.
  • GREAT B2B MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Display] How to Recognize and Reward a Great Marketing VP
    The best-of-the-best display the following traits: Relentless focus on results.  I recently wrote a blog post titled, Top Three Signs Your Marketing VP Might Be in Trouble. The bottom line for every marketing professional is the ability to generate the awareness and leads necessary to achieve the revenue goals of the company.
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Display] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    Advanced computer, networking, display, interaction, and graphics technologies allow brands to create photorealistic 3D scenes; to view, hear, touch, and even smell the computer generated environment. However, like many other aspects of business in the digital age, speculative theory is fast turning into tangible reality. And shop.
  • CRIMSON MARKETING  |  THURSDAY, JULY 9, 2015
    [Display] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
    Paid search ads drove more leads for Paychex than display advertising, and branded keyword terms led to more phone calls – not online forms as the company had believed. The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. Building the foundation for predictive analytics isn’t a cakewalk.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, JULY 23, 2013
    [Display] Banish Banner Ads!
    Online display advertising – banners – came to life, eighteen years ago, as a direct lift from print onto the Web. Since then display ads have become an automatic and routine element in media plans. Display ads do NOT perform like print ads. trillion display ads were served in the US.   In the 1.7
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Display] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    For image uploads to a Company Page, the image is displayed in 403 px by 403 px. shared link preview thumbnail (the featured image hosted on your blog post or web page) is displayed in 156 px by 116 px. shared video preview thumbnail is displayed at 156 px by 87 px. 4) Reposition Timeline Photos. Facebook Best Practices.
  • HUBSPOT  |  TUESDAY, AUGUST 14, 2012
    [Display] Google Releases Algorithm Update to Punish Copyright Violators
    Because it will be using the number of valid copyright removal notices as a signal for which websites should be displayed in the SERPs. That's right! Starting this week, Google's algorithm is now penalizing websites just a little bit differently than they were in the past. And you know what's not good content? Copied content. Not cool.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 11, 2013
    [Display] Does Your Business Need a Responsive Website Design?
    In a totally non-techy nutshell, responsive design means that elements on the page will be resized or the layout reconfigured so that your content looks good and is easy to read no matter what screen size it’s displayed on, whether its a desktop, laptop, tablet, or phone. After all, Mashery has called 2013 the Year of Responsive Web Design.
  • WEBBIQUITY  |  TUESDAY, JUNE 4, 2013
    [Display] 37 Fantastic SEO Guides, Tips and Tactics
    From Google+ profiles to Facebook info sections, you can display keywords and all of your business web properties (website, Twitter, YouTube, corporate blog, etc).” But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Keep up with SEO trends and changes. ranking.”
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Display] 12 Important Places You're Forgetting to Add Calls-to-Action
    In Your Online Display Ads: Online display ads pack more punch if you're not directly promoting your business, but rather your content instead. Make your display ads focus on calls-to-action for your content, and enjoy a much higher click-through rate! Chances are, it's not a content quality problem you have on your hands.
  • KEO MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Display] Google Updates Structured Data Tools
    This new tool provides validation for all features powered by structured data, offers support for markup in a certain syntax and displays syntax highlighting of markup problems. Structured data is a critical component of a successful search engine optimization strategy. search engine optimization keo marketing structured data
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Display] 5 Real Life Examples of Fantastic Calls-to-Action
    Why it's effective: Many calls-to-action suffer poor conversion rates because, despite following design best practices, the writing doesn't clearly display the value of clicking through to the next page. This 'Plan a trip like this' CTA rocks because it so simply displays that oft-sought after value. GoDaddy. Jetsetter. Intuit. Yapta.
  • CONFLUENT FORMS  |  WEDNESDAY, JANUARY 9, 2013
    [Display] Enhance your Site's Content with Microformats
    will be focusing on the microformats available at schema.org, there are others available as well: Open Graph , RDFa , These schemas are already in use by Google for displaying extra information in search results, you can see this concept in Google documentation as "rich snippets". The address element makes for a good example.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Display] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
    Burger King’s website displayed a redone company logo: a pouch of fries replaced the familiar, stylized hamburger, and the words “Fries King” appeared over the logo in place of “Burger King.” Here’s how one global business’s  lack of consistency confused customers and hurt their brand. Modern Marketing
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Display] 4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy
    You might try displaying your data in a memorable visual that draws specific attention to key statistics. When most firms begin creating a new B2B content marketing strategy , they focus on written content. Using visual content can help your brand connect with prospective buyers more memorably. Here are four powerful techniques. 1.
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Display] Google Launches Improved Online Advertising Metrics for Brand Marketers
    The first of the new Brand Activate Initiative metrics is Active View, a technology that can count “viewed” impressions, or a display ad that is at least 50% viewable on the screen for at least one second, as defined by the IAB’s proposed standard. But have these metrics ever really been good enough to measure branding?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Display] The Consumerization of the Enterprise App
    Built using HTML 5, customers can simply pull in pre-made assets like emails and landing forms onto a whiteboard-like display and automate the messaging of that content based on prospects’ behavior. Thousands gather for a first look at what might be the “next big thing.”. Consumer devices and apps that take off typically do something novel.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Display] 7 Local Business Listing Sites You Should Claim Now
    Bonus Tip* If you’re a brick-and-mortar business, encourage people to “check-in”and write a review by displaying a sign in your business window that states the sites in which you’re listed. Finding time to update or create your online business listings can sometimes be a challenge. ” 5. Click here to claim it. 7.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Display] Apple Debuts Two New iPhones, Unveils the Apple Watch, iOS8 and ApplePay
    Once again, we’ll focus on the top-level features which include: A sapphire display with 11 watch faces that include traditional analog options, a contemporary sundial and an interactive, real-time 3D model of the earth, sun, moon and planets – Some faces are highly customizable. Apple’s at it again. Picture courtesy of Apple).
  • VIDYARD  |  WEDNESDAY, JULY 15, 2015
    [Display] Flash Disabled in Firefox and Chrome: What You Need to Know
    If you’re hosting your video content using YouTube or Vidyard, you’re safe, as both platforms make an intelligent decision based on the browser, leveraging Flash or HTML5, to best display the content for that browser. Proceed While I’m tempted to poke fun at Flash with an image like this one…. Why the concern? Is Your Brand at Risk?
  • VERTICAL RESPONSE  |  TUESDAY, JULY 28, 2015
    [Display] Twitter’s New Analytics: What You Need to Know
    The Overview dashboard displays basic demographic information about users in general including their favorite interests, net worth, marital status, household income, education, buying styles and the wireless carrier they use. It can be found and explored within the Ads page on Twitter. How it Works. Looking at all Twitter users.
  • SALES CHALLENGER  |  TUESDAY, JANUARY 8, 2013
    [Display] Are You a Leader?
    Do I display convictions and a clear set of values that cause my reps to identify with me? In 2012, I interviewed many heads of sales and sales operations. Like our SEC membership, the executives I had the pleasure of speaking with, span across many industries, go-to-market strategies, and sales force sizes. Do I inspire and motivate?
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Display] Optimize Your Content for Inbound Marketing: Part 2
    From an SEO perspective, the title tag is HUGE because it’s what gets displayed in the SERPs. Keep the whole thing to 55 characters and spaces if you can; a longer title may not display in its entirety.  “The best place to hide a dead body is Page 2 of Google’s search results.”. First Things First: A Recap. Thankfully, no. BUT ….
<< 1 2 ... 9 10 11 12 13 ... 30 31 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...