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  • B2B MARKETING TRACTION  |  THURSDAY, SEPTEMBER 20, 2012
    [Display] 3 Ways to Be More Relevant on LinkedIn
    With the default search based on relevancy, a person’s 1st connections that meet the search criteria will be displayed at the top of the list, then 2nd, 3rd and so on. A little-noticed fact about LinkedIn is that all searches conducted in LinkedIn default to a relevance criteria. You are connected to them. What does this mean for you?
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 11, 2014
    [Display] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    Rather than just speak about omni-channel marketing, we will showcase our own, all-encompassing campaign tailored to the PiMA audience – and deliver real-time communication and engagement via email and social media, and display the accompanying results and analytics using our signature mi-Link data visualization product. Affinity Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 22, 2013
    [Display] The Disruptive Technology that will Replace Facebook
    If people come to your site or use your app, you can display ads. By Neicole Crepeau, Contributing {grow}  Columnist. few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first. Here’s why I’m right. Two you really like.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Display] 10 Strategies to Battle Content Shock
    How do we align ourselves with these filter and produce content in forms that can be absorbed and displayed by these algorithms? 'In January, I wrote a post called Content Shock which explained that we are entering a new phase in the evolution of content-based marketing. Think about that for a moment. But what? 1) Shock and Awe. Blog posts.
  • HUBSPOT  |  MONDAY, MAY 21, 2012
    [Display] 13 Things to Check Before Hitting 'Send' on Your Next Marketing Email
    Check to make sure your images are displaying the way you want them to, and if not, adjust accordingly. If you used bullets, are they displaying properly? You want as much of it as possible to display in the email pane ( especially on mobile devices ). What a waste, right? And talk about embarrassment. 1) Broken Links.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 11, 2014
    [Display] What Facebook’s New Pages Layout Means for Your Business
    “Having a spot to prominently display reviews could pay dividends for businesses,” Overbey says. 'Facebook is at it again. Just a month after the social media giant changed its algorithm , it’s now tweaking the layout and design, adding a new feature and making page metrics more accessible. ” Intrigued?
  • BIZNOLOGY  |  WEDNESDAY, MAY 21, 2014
    [Display] Improving PPC Performance: 10 competitive monitoring tips every search marketer should know
    In this free 30-minute Biznology® webinar, Lori Weiman exposes marketers to important trends in paid search and display marketing and the monitoring tools needed to take advantage of them. 'Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results.
  • BIZNOLOGY  |  TUESDAY, JULY 10, 2012
    [Display] Images are now mandatory in social media content
    I first told you that Pinterest redefined social media from being mostly text to being mostly photos, illustrations, graphics, and infographics. Now, illustrating your content is not just preferable, it’s mandatory.  have sort of known this for years, especially since I share like crazy. Flipboard is an app for smart phones and tablets.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 4, 2013
    [Display] European Markie Awards Finalists Announced
    The Atos London 2012 Campaign combined the ultimate in visibility and hospitality with a multi faceted communications programme, including the media masterstroke of the Games: lanyard sponsorship resulting in the prominent display of Atos branding around the necks of the world’s most influential figures. Cincom Systems Inc. at an ROI of 20:1.
  • BIZNOLOGY  |  MONDAY, JANUARY 6, 2014
    [Display] Answers to 5 common questions about SEO strategy
    If implemented correctly on your end and processed correctly on Google’s end, you could earn video displays in organic search results, known as a rich snippet display. Other forms of markup can yield rich snippet displays like the one above and they are far easier to implement. 'Image via CrunchBase. highly recommend it.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JULY 11, 2012
    [Display] The Value of Data Artists
    As Data Scientists, we should be thinking about how we can creatively display these results so we can see the big picture more easily.  Today in the world of analytics, the big buzz word being thrown around is “Data Scientist”.  However, I believe one aspect is being overlooked when describing what makes a Data Scientist.
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Display] Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]
    Just take a look at how much more prominently photo posts are displayed on a Facebook Page compared to a link-based post that pulls in just a small thumbnail image. There's no doubt that we're moving toward a more visual marketing world. As users, we often prefer consuming visual content to reading blocks of text. Pretty incredible, right?
  • SAZBEAN  |  FRIDAY, NOVEMBER 19, 2010
    [Display] Review: Shoeboxed.com – Get Organized
    Business cards and receipts are uploaded, verified and displayed on your online account — these scans count towards your monthly limit. With Shoeboxed.com (affiliate link) , businesses can organize paper documents like business cards, receipts and bills. The four that were not were strangely designed.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Display] 10 Helpful Tips for Choosing and Using Fonts
    Could a concept be displayed as an image or diagram instead of a paragraph of text? 'When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography? Most people often forget that typography plays a crucial role in the success of a new design. Below are my 10 favorite font tips.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 9, 2011
    [Display] What's the big question for online marketing success?
    And some achieve dizzying results with display. Image by ???? via Flickr. by Tim Peter. One of the great things about online marketing is that there are so many paths to success. Some businesses succeed with search. Some rock the social sphere. But these myriad opportunities can stop you in your tracks. Where do you begin?
  • MARKETRI  |  THURSDAY, FEBRUARY 21, 2013
    [Display] How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest
    However, to have your website displayed in search results and on your profile, you will have to verify that you own that site. Pinterest should be used not only to display your firm’s wonderful work, but also to give clients and prospects a glimpse of your business’ personality and culture. Lay a Strong Foundation.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Display] Twitter Launches Photo Tagging (Get Ready)
    The tagged photos will even display in embedded tweets. 'Good/horrifying news: Soon, you''ll be able to tag photos of people on Twitter. They''re also allowing you to add up to four photos per tweet and tag 10 people per photo, so you could conceivably embarrass 40 people in just 140 characters. Talk about efficiency. And they''re right.
  • TOMORROW PEOPLE  |  FRIDAY, FEBRUARY 3, 2012
    [Display] Five Ways to Improve the Visitor Experience of Your Website
    If products are being sold, is the “Add to cart” button prominently displayed? No matter how good the product is that’s being sold online, if the website is not convenient for customers to use, it’s very possible they will move on to another site and never come back. This could also take quite a bit of time.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Display] 40 Epic Marketing Insights From Google [Data]
    8) By 2015, we expect that 50% of all display ads will be rich media ads. billion on display. Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven? Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! 2) 75.5%
  • MODERN B2B MARKETING  |  THURSDAY, MAY 29, 2014
    [Display] 4 Reporting Features You NEED in Marketing Automation
    But while every platform displays reports in different ways, and every marketer has different needs, there are some major insights that your marketing automation platform MUST be able to provide. 'Author: Frank Passantino Every marketing automation platform uses some type of reporting. Marketing Program Investment. Attended a tradeshow.
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Display] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    The total number of views will now be displayed on videos posted from both people and Pages, and marketers will have access to some analytics to help determine how well their video content is performing. While this is exciting news for marketers, it should be taken with a hint of caution. Video Goes Social. But what does this all amount to?
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Display] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    Instead, slowly develop your social media channels and display them prominently only after you’ve put in the elbow grease necessary to develop a respectable initial following. Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously.
  • WEBBIQUITY  |  MONDAY, APRIL 11, 2011
    [Display] The Social Media Monitoring Metric We Need, But Can’t Get
    The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Social media monitoring tools continue to proliferate in number and advance in functionality. And real important. these practices.
  • ENGAGE  |  FRIDAY, JUNE 10, 2011
    [Display] 19 Boring But Effective Email Deliverability Best Practices
    Most email programs will display 60 characters or less (including spaces). Assume images will not display. Don’t place important content into images and use alt text so that those generic red X’s never display. Email messages will display differently depending on the program, so make sure your email is universally optimized.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Display] 9 Awful Ways We Push Customers Away
    Give them what they need, and display logos of your security partners across your site. This is now changing with bundled fares being displayed at the search stage itself to ensure complete clarity. 'Picture this. You''re the owner of AtoZJeans.com. She quickly clicks on the email and goes to your website. What made Patty leave? Taxes.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 22, 2011
    [Display] 12 B2B Marketing Predictions for 2012
    Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. I was recently informed that every marketing blogger must publish their predictions for the year ahead. Content Marketing 1. Mobile 10.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Display] The State of Marketing Technology in Asia
    For example, data from search and display advertising should be used to shape your content strategy. 'Editor's Note: Today's post comes courtesy of David Ketchum, CEO and Founder at Current Asia and author of the book BIG M, little m Marketing: New Strategies for a New Asia. Follow David on Twitter @ketchum. Marketing Efficiency
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Display] 8 Key Changes In Google Search B2B Marketers Should Know
    was certainly disappointed when Google  announced  that it had  stopped displaying authorship markup  in search engine results. 'As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. The key takeaway? Guest Posting for SEO.
  • SAZBEAN  |  SATURDAY, NOVEMBER 9, 2013
    [Display] Top Internet Marketing Strategy Links for the Week of November 4, 2013
    Best Of News & Notes
  • SAZBEAN  |  MONDAY, DECEMBER 13, 2010
    [Display] ASICS uses Facebook App to Find New Spokeswoman
    Facebook app accumulates all the votes submitted and displays the top 10 (a work still in progress according to the page). To help find a spokeswoman for their women’s sportswear line, AYAMi, ASICS has launched a Facebook app and digital campaign to find a new face to front next year’s brand campaign. What do you think?
  • B2B IDEAS @ WORK  |  TUESDAY, AUGUST 2, 2011
    [Display] B2B Word on the Street: Selling
    Then he put them on display near the front. This Week's B2B Word on the Street is: SELLING. In my opinion, the most riveting cinematic speech about the art of the sale is Alec Baldwin's fiery monologue in the movie "Glengarry Glen Ross." He takes a disgruntled group of real estate salesmen to school, and from "Put the coffee down!" Sold out.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Display] How to Write for the Web If You Were Born Before 1965
    These pioneers were programming in little flashing emoticons and special fonts onto their green screen displays to liven things up. 'With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. There is no need to type two character spaces between sentences.
  • BLOG MY CALLS  |  THURSDAY, JUNE 13, 2013
    [Display] Must-Have Characteristics of Successful Marketers
    Why does our CRM display data that way? '- Curiosity - Marketers must be curious. They need to be constantly searching for ways to improve, gather better data, make better decisions, drive more leads, and improve critical marketing metrics. Marketers can''t just digest data they must ask the question: ''Why?''. It is now science.
  • HUBSPOT  |  WEDNESDAY, JANUARY 28, 2015
    [Display] How to Create a Benchmark to Measure Content Marketing ROI
    Content in this phase should be more biased towards your company, displaying factors that differentiate you from your competitors in your ability to solve said problems. 'According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Awareness.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 9, 2015
    [Display] Influencer, Affiliate And Advocate Marketing: What’s The Difference?
    That said, the dark side of affiliate marketing includes fraudsters who display fake advertisements to generate a paycheck. They ended up with a thousand reviews that were “spammy” in nature, along with tweets displaying affiliate links. Influencer marketing: Short-term buzz. Expanding reach and raising brand awareness.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 18, 2014
    [Display] Q&A with Interact Keynote Speaker Hugh Herr
    Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. It is the latter world where Hugh Herr comes from. double amputee himself, he is responsible for breakthrough advances in bionic limbs that provide greater mobility and new hope to those with physical disabilities.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 9, 2011
    [Display] 22 Effective SEO Tips to Optimize Your B2B Website
    So any content that is displayed in Flash is nonexistent and won’t get indexed. Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. It’s true.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 7, 2010
    [Display] Is It Time to Upgrade to a Paid LinkedIn Account?
    But now that LinkedIn has changed some of their search filters and the way 3rd degree connections are displayed (I’ll rant about that in a future post!), Expanded Profile Views – Apparently, if you try to view someone who is outside of your network, LinkedIn is not displaying their entire profile anymore. 
  • CONNECT THE DOCS  |  THURSDAY, APRIL 8, 2010
    [Display] How to Make your Content Work Harder for You?
    So, turning a white paper into a slide show presentation helps the visual learner connect with the information more easily, while a trade show display containing content from various sources will appeal to the kinesthetic learner. I have invited Bett Hrusch to discuss about Repurposing Content. Auditory (hearing). Tactile (touching).
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Display] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    Promoting tweets will allow your tweets to appear in users’ Twitter streams or in Twitter search results, whereas promoting your account will display your username under the “Who to Follow” section in users’ homepages. 'Twitter is a great marketing channel for driving traffic and generating leads. How do I choose?
  • FATHOM  |  TUESDAY, JUNE 24, 2014
    [Display] Enabling Sales: Change the Point of View
    If you click on the accounts tab, there is a drop-down that says View  where you select what set of data to display from accounts.  . Choose your displayed info  . ” Pulling reports? Probably not. That’s why there are analysts and dashboards. Creating more more more dashboards? Creating automation? Not directly.
  • FATHOM  |  THURSDAY, MARCH 5, 2015
    [Display] Consumer Brand SEO Pulse: 3.5.15
    Google Table Search pulls information tables from sites and displays it in the search results. If your site utilized tabular data, make sure you have the correct structured snippets in place in order to take advantage of this new display of information. Google Now Displays Rich Answers For 19.45% Of Queries.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 28, 2010
    [Display] Mama Nature’s Marketing Tips: Stop Trying to Impress the Wrong Species
    It’s like she has a blind spot that keeps her from noticing even the most spectacular displays he might offer. This is the fifth in my “Marketing According to Mother Nature&# series. From the birds and the bees to sharks and wildebeests, the natural world is full of metaphors that provide surprisingly relevant marketing insights.
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 19, 2010
    [Display] The Mi6 Tweekly: Week of September 13, 2010
    Chart: Top 3 websites in UK, based on display ad impressions, 3/2010 (Source: comScore via/@eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Monday. The Right Marketing Mix: Online vs Offline, what’s the right balance?
  • HUBSPOT  |  FRIDAY, JUNE 29, 2012
    [Display] 21 Internet Marketing Stats That Will Blow Your Mind
    Make sure that your email marketing message displays properly on mobile devices to maximize the results of your sends. Source: Display Search ) Internet connectivity is becoming standard for all devices. Sick of hearing the same "the internet is changing marketing" speeches? Just want to sound smart in board meetings? Take a gander!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 28, 2011
    [Display] Success on the social web? It all boils down to this.
    The web will be displayed through your glasses (and everybody will wear glasses – buy stock in Lens Crafter). Do you want to look like a genius at your company?  Walk into a meeting and say, “Future Internet Marketing success all boils down to one thing: Creativity.&#. If they ask you why, tell them I told you to say this.  India?
  • SYNECORE  |  THURSDAY, JULY 25, 2013
    [Display] We Got Hacked! Social Media’s Security Issue…or PR Stunt?
    For the hour that the fast food chain’s account was unknowingly exposed, it had been changed to appear as being sold to McDonald’s, while displaying tweet after tweet of inappropriate content. They are also all victims to having those social media channels compromised by unwanted hackers. Sorry all. We had a little problem with our account.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 23, 2011
    [Display] Top 100 Marketing Blogs [HubSpot Hot 100]
    Simply name your list, choose some display options, and then start adding URLs of the blogs in your industry. Today, HubSpot is unveiling a new listing of the top internet marketing blogs, known as the HubSpot Hot 100. This list dynamically ranks marketing blogs according to several key metrics, including traffic, engagement, and blog grade.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Display] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
    Starting in late June, ad units will have a more consistent visual display to help reduce the number of ad formats marketers have to select from. 'My buddy over at Nanigans broke some news to me this morning -- Facebook has announced it''s getting rid of Sponsored Stories. What''s Going Away. 1) Sponsored Stories (Duh). 3) Offers. The result?
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Display] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    Think of it as a smaller sitemap that’s displayed on the search engine results page. According to Wordstream , you can choose which sitelinks are displayed to mobile users as well, which is useful for B2B companies who have a local office space that mobile users may be searching for in their local area. Sitelink Requirements.
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 6, 2012
    [Display] What Does Big Ben and the Cliffs of Moher Have to do with Sales Intelligence?
    Turnover displayed in GBP (£) or Euros (€). Individual profile setting for country-specific display of currency. From Ireland to the United Kingdom, sales people just gained more intelligence as InsideView announced the general availability of InsideView UK & Ireland edition. But what will the UK and Ireland Edition offer?
  • VIDYARD  |  THURSDAY, APRIL 2, 2015
    [Display] What you Need to Know from Forrester and Lattice Engines’ Insanely Informative Discussion on Video Marketing
    maximize engagement by: including captions throughout your video and utilizing HTML5 integrations like display ads that show at the same time as a product is discussed in your video. Here’s a quick recap of the webinar, but you can watch the full version here. How to Engage more Leads with Video. Why Video is Critical to Lead Qualification.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 19, 2012
    [Display] The World’s Best Marketing Program?
    Since Find New Customers is like most young companies, we cannot spend a fortune on Google Adwords, display ads and more. But there is one thing we are doing that is earning acclaim for Find New Customers far and wide. And our sponsor, Act-On is doing very well too! see below). Here are a few: Adele Revella, Buyer Persona Institute.
  • READYPULSE  |  THURSDAY, JANUARY 9, 2014
    [Display] #AgendaShowLBC Best Booth Winner
    They bent over backwards to put on quite the display. 'Download the ReadyPulse Instagram Marketing Guide! During  Agenda Show  exhibitors pull out all the stops to make their booth one of a kind! We loved going around to say what’s up and snap pictures of all the booths. And we just wanted to say, impressive work guys!
  • YOUR SALES MANAGEMENT GURU  |  FRIDAY, DECEMBER 14, 2012
    [Display] Merry Christmas: Find a Cause
    In my keynote program I show a PowerPoint slide that displays  my Hall of Fame where I list people, some I know and some I don’t  that have made a difference in others’ lives.  Merry Christmas:  Find a Cause. In both situations I like to reinforce that there is a need to align the soul of your team to goals of the organization. The outcome?
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Display] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    Here are three key image dimensions to know: News Feed Image: 1200 x 1200 px (actually uploads to 504 px, but this maintains a quality display). So shorten your meta description to properly display on LinkedIn. 'Here''s how many marketers handle their social media strategy: Craft update. Select Facebook, LinkedIn, and Twitter. see 2.7%
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 14, 2013
    [Display] ROI, Trade Shows, Sales
    This guest post was supplied on behalf of exhibition stand contractors RB Design & Display. For more exhibition marketing tips and stand design inspiration visit their website. *. Trade show marketing is an extremely effective way to boost your company’s profile, and boost your sales. But it can also be challenging.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2012
    [Display] What B2B Marketers Need to Know About the Facebook IPO Filing
    One way B2B marketers can take advantage of this is by displaying content upon login based on a users social influence, behavior, and their tendency to share. by Jason Miller Last week I was interviewed by Demand Gen Report regarding the recent IPO filing by Facebook and how it’s going to affect the B2B marketers’ world.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Display] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    And display ads typically deliver even lower rates all together. 'Author: Mike Telem Think fast! Which funnel stage gets the majority of a marketing budget? If you answered the top and the middle—congrats, you’ve passed today’s marketing pop quiz! Shifting Weight Towards the Top-of-the-Funnel. So, what can help? Optimizing Ad Spend. Industry.
  • ENGAGE  |  FRIDAY, MARCH 30, 2012
    [Display] The Maturation of Social Content: An Interview with Shashi Bellamkonda
    As you know, SXSW is full of early adopters and creative marketing displays. T he biggest tech gathering of the year, South By Southwest , introduced, shared and tested new ideas earlier this month. That’s where companies try to make a big splash and gain staying power. But, not all the ideas can survive and most of them fade into obscurity.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 7, 2012
    [Display] The Ultimate Guide to Using Animated GIFs in Your Marketing
    Animated GIFs display in email the same way a regular image does. Tiffany & Co embraced the novelty aspect of GIFs with its animated email that changes the text it displays. Animated GIFs. Think they're just for internet geeks? Think again. and how you can implement them in your inbound marketing. and Web 2.0, Absolutely!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Display] 5 Essential Tactics to Jumpstart Your Google+ Business Page
    Unlike some other social networks that only display thumbnails or make you exit the site and access another site to view content, Google+ supports users posting rich content onto their stream such as photos and videos that are prominently displayed on the page. Start Discussions With Your Followers, Peers, and Influencers.
  • THE ROI GUY  |  THURSDAY, APRIL 7, 2011
    [Display] Technology Marketing Budgets Recover With Strength into 2011
    Major Changes to the Marketing Mix Examining the spending mix, technology marketers continue to shift budgets from traditional advertising, to digital marketing, which includes company websites, digital display ads, e-mail marketing, digital events, search engine optimization, and social media.
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Display] Why marketing is more important than sales
    Maybe you didn’t display pricing or maybe you didn’t address a particular question they had and a competitor did? 'Touchy subject this one, but one i feel compelled to address. Let me explain, i am sure you are aware of the fact that the way we buy products and services has fundamentally changed forever. On twitter or facebook?
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Display] 5 Actionable Insights to Extract From Your Landing Page Analytics
    For example, if you know your blog is one of the first places people learn about your business, you'd probably be better off displaying CTAs for those evaluation-stage offers on your blog. Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages?
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Display] Think You Know LinkedIn? 7 Common Myths Debunked
    Truth: LinkedIn stops displaying your number of connections on your profile after 500, but nothing happens once you go beyond. 'Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Or how people connect with those outside of their immediate network? Just turn this on/off as you see fit. Social Media
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 10, 2014
    [Display] It May be Getting Cold Outside, but You Can’t Let Your Leads Go Cold
    Retargeting ensures that your online ads can be displayed anywhere the customer goes. These ads are a great place to display promotions and coupons to entice these potential customers into consideration. 'The weather here in Chicago has definitely taken a turn for the worse. How do you keep leads from going cold in the first place?
  • MARKETING ACTION  |  FRIDAY, APRIL 3, 2015
    [Display] Google’s Mobile Search Update: Are You Ready for April 21?
    Content not sized to viewport or viewport not configured: A viewport controls how a page is displayed on mobile. According to Google’s Webmaster Central Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Bold emphasis ours.). What’s at stake? and worldwide in all languages on April 21.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 12, 2011
    [Display] Social media and mobile produce a commoner sense
    Foremost among those would be the context of the product—displaying Crisco amongst baking goods drives a different decision making process in the shopper's mind than does displaying it as a rash treatment or for tar removal. Image via Wikipedia. by Eva Lyford. That's true no longer. But that was then and this is now.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2011
    [Display] 5 Mobile Innovations to Motivate the B2B Marketer
    After it calculates tax withholdings and deductions, it can set up a direct deposit or display the amount to write on a check. by Maria Pergolino. More tools are available to forge a path on this new frontier. The era of mobile access is here. Our lifestyle has become mobile, thanks to nearly universal hand-held devices. Mobile Payroll.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 3, 2012
    [Display] Copyright expert Nicholas Wells on the newest Google Bowling
    NW: A takedown notice is a formal letter that the owner of copyrighted material can send to any search engine, ISP, or web hosting provider that is facilitating the online display of infringing materials. Photo credit: Wikipedia. How can a lawyer explain Google Bowling? Nicolas Wells is not your ordinary lawyer, that’s how.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 19, 2010
    [Display] 7 Tips To Get New Facebook Fans For Your B2B Business
    Showing an active wall displays current interaction and interest on the Facebook page. Having a solid B2B social media strategy is key in attracting and converting qualified leads. With over 500 million active users, Facebook is a formidable platform to establish a social presence and more than likely a part of that strategy.  Use Photos.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 31, 2013
    [Display] 2013 Roundup of Marketing Miscellany
    The ads showed the tablet at actual size, with its display featuring the actual front cover of that issue of the magazine – on an iPad. 'Every day the inbox brings a flood of predictions for 2014 and best-of-2013 collections. Video: Lots of brands had a good year on YouTube. Catch the top ten, including the enchanting Evian “Baby” spot here.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Display] The Art of Advanced B2B Email Marketing: Email Rendering
    It’s important to note that email clients can only be detected if the images in the email are automatically displayed. Outlook 2000 and Apple iPhone are two email clients that display images by default. Mail, which does not automatically display images. For example, Outlook 2003 uses Internet Explorer 6 to render HTML.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 10, 2012
    [Display] 3 Ways to Get B2B Social Media Value from Google+
    At this stage, it is difficult to measure the impact of Google+ optimization with any precision, since Google is developing the platform rapidly and continually changing where and how content is displayed in SERPs (search engine results pages). Google+ Has More Appeal for Business than Recreational Users. It’s completely user-defined.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [Display] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    Company page displays your brand within your profile and allows others to follow you. 'Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started. provided some information, but they decided to hire a sales person instead of investing in marketing.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 14, 2010
    [Display] Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start Contributing
    In doing so, not only will your expertise be publicly displayed for all of those recruiters to see and help establish a stronger personal brand, effective networking with other professionals can now be done on a scale that reaches far beyond your own network. Unfortunately, I don’t see enough of this happening. Still not convinced?
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Display] 19 More Outstanding Social Media Marketing Guides
    Randy Krum displays a pair of infographics illustrating the best and worst times to post on social media. 'While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Image credit: KISSmetrics. Facebook between midnight and 8:00 a.m.),
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Display] Adventures in Analogia: How to Find Customers in the Offline World
    Maybe you’ve heard of it; it’s filled with 3D objects you can actually touch, offers amazing resolution (better than a Retina display) and is full of these two-legged, carbon-based lifeforms. 'By Mars Dorian, {grow} Contributing Columnist. I’ve done the unspeakable. Analog-ia. And guess what? No, of course not. Analog-ia.
  • THE POINT  |  FRIDAY, APRIL 29, 2011
    [Display] 5 Mistakes to Avoid in Your Next Email Campaign
    Worst crime on display here: the offer is completely buried. Can a campaign about how to improve email design be a prime example of how NOT to design an email? If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes. Now to the email itself. and so on.
  • BIZNOLOGY  |  MONDAY, AUGUST 13, 2012
    [Display] Evaluating Content Marketing Channels
    Other outlets require more vetting: a forum on wine may seem like a great venue for you if you build bottle displays for retailers, but if the audience is mainly consumers with just a few retailers listening in to learn more about their audience, you’re not likely to see results from the time you invest. Knock, Knock. Who’s there?
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 7, 2013
    [Display] A Guide to Retargeting (Remarketing) for B2B Marketers
    “It is a form of marketing in which you target users who have previously visited your website with banner ads on display networks across the web” ( Source ). critical reason search engine advertising in particular is attractive for B2B marketers is because of the immediacy in performance measurement. Source ).
  • INSIGHTIQ BLOG  |  MONDAY, DECEMBER 31, 2012
    [Display] 3 New Year’s Resolutions for Marketers
    And how many display ads do you encounter on every website that you visit? Well, another year is in the books. How did 2012 turn out for you? Whether it was a wonderful year, or a trying one, it’s important to reflect back on it and make note of the lessons learned in order to improve for the future. there is a future to look forward to.
  • B2B MARKETING TRACTION  |  WEDNESDAY, AUGUST 29, 2012
    [Display] SEO: Do MetaTags Matter for Search Engine Performance?
    If they exist, search engines such as Google and Bing will display your meta descriptions under the link to the page on the search results. In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. What MetaTags Matter to the Search Engines. Page Titles Rule!
  • NUSPARK  |  SATURDAY, JULY 30, 2011
    [Display] Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.
    Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions.  FYI, ads appear on all sites that are part of the Google Display Network.  Here’s a couple to consider (promise to explain easily!) Get it?
  • SMALL MANUFACTURER BLOG  |  MONDAY, MARCH 21, 2011
    [Display] 57 Things You Can Do Right Now to Improve Your Website
    Target the content and tags of each product/service page of your site to a specific set of related keyword phrases–pay special attention to Title tags as Google and Bing/Yahoo display the Title tags in the search engine results pages. Tweet Is your company website not doing its job — i.e. generating leads and sales? Design.
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 17, 2014
    [Display] Why landing pages are important
    For example if your mention a product or service or even an offer make sure that the page the user lands on displays exactly that information. 'Landing pages are important for lots of reasons but first off if you are not sure what a landing page is check out this blog here! Still here? Trust me they hit the back button. FAQs Landing Pages
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Display] How to Change the Thumbnail Images for Your Facebook Page Tabs [Quick Tip]
    The Photos view will automatically appear first, and you can display a total of 12 Apps on your page in whatever order you choose.). 'Remember back when Facebook introduced the new Timeline design for Facebook Pages in February 2012, and we all scrambled to modify our business pages to mesh with the new design? Voila! Easy as that. :).
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Display] Understanding the Search Engine Results Page: One Screenshot at a Time
    We often get asked why various experiences and information gets displayed in the search engine results for keyword targets. Concise site navigational architecture (IE, clean, easily parsed HTML code) appears to be an important element in developing appropriate sitelinks, should Google deem appropriate for display. Search Result Title.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Display] Where Is Content Headed?
    And yet marketers continue to increase the budgets for online digital display. 'Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones. It’s only $9.99, is chock full of brilliance, and ships in two weeks. So just go order it!). It wants to grow.
  • ENGAGE  |  WEDNESDAY, APRIL 30, 2014
    [Display] 3 Mobile Content App Design Concepts to Master
    Take the time to research the best color, size and spacing for the device on which your content will be displayed. 'What mobile apps do you continue to go back to over and over again? There must be something that makes them special besides the app desktop icon alone. Typography. Be diligent when selecting fonts. Navigation.
  • SMALL MANUFACTURER BLOG  |  MONDAY, JULY 1, 2013
    [Display] B2B Home Page Sliders Lower Conversions
    I’m a fast reader and even I have trouble reading slider content before the next slider is displayed.). 'A few months ago, my 16-year old son James started walking around with a lanyard hanging out of his pocket. Not being one to hold back much, I said, “Dude, that thing hanging out of your pocket looks pretty dumb.” never.
  • SOCIAL MEDIA B2B  |  MONDAY, JUNE 21, 2010
    [Display] 7 More B2B Social Media Tools You Haven’t Heard Of
    Use the Trend Search to display a graph of different search results based on how often they appear in blogs. Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. Spredfast. link]. Samepoint.
  • VIDYARD  |  TUESDAY, OCTOBER 28, 2014
    [Display] Why Views Don’t Count: Video Metrics that Actually Measure Success
    You can also modify this metric to relate specifically to those who viewed the link, if it is displayed at a certain time in your video. For For example, you may want to focus on the number of people who clicked out of the total number of viewers who made it to the time the link was displayed (and beyond). Success, right? Not Views.
  • SYNECORE  |  FRIDAY, NOVEMBER 8, 2013
    [Display] Forget Mobile First: It’s Bigger Than That
    At home with the bright display and digital functionality, he picked it up right away. 'We marketers love buzzwords and phrases. Much like a cowboy’s trusty six-shooter, terms like “savvy consumer,” “smart marketing,” and “increase ROI” can nearly always be found somewhere in a marketer’s content arsenal. The Integral Nature of Mobile.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 22, 2012
    [Display] How Hotels Can Use Video in Unique Ways
    It helped deflate the “stiffness” that some major brands display. In an increasingly visual world, it’s imperative for brands to think outside of the box in order to differentiate themselves from competitors and stay ahead of the curve. Not only that, all entrants were put up for a vote, American-Idol style, against other “competitors.”
  • LEADERSHIP  |  FRIDAY, FEBRUARY 20, 2015
    [Display] Interesting Infographics: Nurture Your Leads With Narrative
    At mid-stage , the prospect has displayed some buying behaviour and engaged with the content sent to him or her. 'Have you considered how to use strategically timed stories to nurture your leads and accelerate your sales funnel? The final stage indicates the lead is close to becoming a customer. amazement. interest. astonishment. uncertainty.
  • MARKETING ACTION  |  MONDAY, MARCH 4, 2013
    [Display] How To Create Mobile Email That’s Friendly
    This means (among other things) that left-loading your key messages is helpful for Android displays. The reports of email’s death have been greatly exaggerated.* In reality, email remains the most potent tool in the marketer’s arsenal:  The DMA puts email marketing’s ROI for 2011 at $40.56 for every $1 invested. Headlines: 22px.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Display] The Scoop on Facebook Mobile Ads: Are They Working? [Data]
    There are actually four different types of Facebook mobile ad options available to marketers, and they all appear directly within users' News Feeds (as opposed to the display ads you might see in the sidebar of the desktop version of Facebook.com): 1) Sponsored Stories. stew). digress. Facebook Mobile Ad Options for Marketers.
  • LOOPFUSE  |  MONDAY, NOVEMBER 14, 2011
    [Display] Turn your product into your marketing with LoopFuse Custom Events
    This dashboard also displays increases in volume of activities over a period of time and even which end-users are performing which actions. This last weekend marked the release of LoopFuse v3.34.  Custom Events Explained. Custom Events Dashboard. Lead Nurturing using Custom Events. Lead Scoring based on Custom Events.
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