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  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 10, 2012
    [Display] 6 Marketing Lessons I Learned from Lean Software Geeks
    When Dickerson’s team set out to fix bugs and issues at Etsy, they turned to dashboards to help track and display performance. But they identified the 30 most important dashboards, displaying them on screens everyone could see so each employee shared in the responsibility. Marketers rub elbows with CTOs. Here are 6 of those nuggets. 1.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Display] 29 Ways to Collect Email Addresses for Your Business
    When someone attempts to leave your site, display a popup window and ask for the email address. Looking for ways to grow your email list? There are a ton of ways to get people to sign up for your email marketing offers. I’ve put together a list for you to read, so you have heaps of options for growing your list. Host your own event.
  • ACT-ON  |  MONDAY, MARCH 28, 2016
    [Display] Got Dynamics? Why You Need Act-On, Too
    Act-On displays inside the Dynamics dashboard, so the sales rep doesn’t have to leave the system of choice. You probably know most of the reasons that it makes sense to take the time and trouble to align your marketing department with your sales department, but let’s take a look at some recent research. technology. That’s still up to you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Display] 5 social media tools to kickstart your business
    You set up filters based on keywords you want to track and through a really nice interface it displays what it finds. By Ian Cleary, Contributing {grow} Columnist. As we start into a new year it’s a great time to reflect on how we can improve our marketing efforts online.  Social media is a moving beast and we need to keep moving with it!
  • TOMORROW PEOPLE  |  MONDAY, MARCH 19, 2012
    [Display] The Death of Pay Per Click Advertising (PPC)
    Use graphic and animated banners across highly targeted websites in the AdWords Display Network. Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. ” (Source: Search Engine Land ).
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Display] The Art of Advanced B2B Email Marketing: Email Rendering
    Mail 5% #9 Windows Live Mail 3% #10 Windows Mail 2% Other email clients include AOL Mail and Mozilla Thunderbird. *It’s important to note that email clients can only be detected if the images in the email are automatically displayed. Outlook 2000 and Apple iPhone are two email clients that display images by default.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Display] 17 of the Best WordPress Plugins for Marketers
    Users can easily keep tabs on which comments are caught and which comments are cleared to maintain control over what's being displayed. 40,296. That's the number of plugins on WordPress. With so many available, it's tough to figure out the best ones to use -- especially when you're strapped for time. Check it out: Pre-Just Writing.
  • HUBSPOT  |  MONDAY, JULY 8, 2013
    [Display] The Non-Designer's Essential Glossary of Web Design Terms
    visual effect that displays a graphic as if it has a shadow behind it. E. The computer language used to display content like text, images, and links on the web. When I started my first job, I did everything my tiny marketing team needed at a moment''s notice. It felt like a foreign language. Alignment. text, images, etc.). Ascender.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Display] Why Lead Nurturing Is Now Marketing’s Domain
    The most effective marketers are deploying a multi-channel nurturing approach, going beyond the email inbox and using tools such as display and social advertising to nurture leads. Using other channels for lead nurturing, such as display and social advertising as with LinkedIn Lead Accelerator, can boost your lead nurturing batting average.
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Display] Facebook Announces News Feed Changes, Gets More Transparent With Businesses
    Facebook is changing the way stories are displayed in the News Feed, and trying to make life better for marketers, if only by communicating more frequently with them via its Facebook for Business page. Facebook''s Plans for Better Communication to Businesses. Facebook''s News Feed Changes. Here are some features you''ll see: 1) Story Bumping.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Display] 8 Key Changes In Google Search B2B Marketers Should Know
    The Demise of Google Authorship. I was certainly disappointed when Google  announced  that it had  stopped displaying authorship markup  in search engine results. As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. last month.
  • KEO MARKETING  |  FRIDAY, JUNE 24, 2016
    [Display] Search Localization Changes Everything
    The addition of the ads in the maps section of Local Finder results means that ads for businesses that are not displayed in the main Google local listings have a new way of getting to the top of the results if users click through the main ads (by clicking “more places”) to see more listings. Version 3.0 Local Search
  • HUBSPOT  |  MONDAY, NOVEMBER 10, 2014
    [Display] The Psychology of Personalization: Why We Crave Customized Experiences
    For example, as marketers, we’re now able personalize our home pages, landing pages, forms, calls-to-action (CTAs), and emails so the content and messaging we display is always tailored to the person engaging with it. The Dark Ages. time when there was no Amazon.com. No Netflix. No Hulu. No Spotify or Pandora or Sirius radio. No initials.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 13, 2015
    [Display] Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic
    Consumers keep mail, display it in highly visible areas of their homes, and even share it with others. Author: Andrew Field We’ve always known that Canada produces delicious food, from maple syrup to poutine , and hilarious comedians, from John Candy to Mike Myers. It’s so ingrained in life that consumers ritualize it. Direct mail persists.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Display] Predictive Analytics: The Next Piece of the Social Puzzle
    display ads for wedding dresses shown to everyone using those hashtags) or reach out directly on social channels to congratulate Ann and build a relationship. If your target audience enjoys the outdoors, your display ads might incorporate appealing outdoor activities. Marketing’s Move to Predictive Social Analytics. Interested?
  • CONTENT STANDARD  |  WEDNESDAY, MAY 18, 2016
    [Display] Where Did Your Email Marketing Strategy Lose Its Way?
    The Chicago Tribune achieved just that by installing a real-time ticker into its emails that displayed its website’s most popular stories. If you’re like me, most branded emails never get the time of day. Their subject lines are predictable, the content is boring. When all those emails look the same, why bother reading them?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 23, 2014
    [Display] One million words later, I still fear publishing
    She is determined to display her intense past in an illustrated story for the young and old alike. She is determined to display her intense past in an illustrated story for the young and old alike. By Mars Dorian, {grow} Contributing Columnist. Because nothing is cheaper than talk, and nothing more priceless than action.”. Edit !
  • HUBSPOT  |  TUESDAY, FEBRUARY 5, 2013
    [Display] 12 Inspiring Examples of Beautiful Blog Homepage Designs
    The new posts are listed on the left in the smallest sized thumbnails, the "Next Big Thing" posts are displayed in the center column as medium sized thumbnails, and the "What's Hot" posts are shown to the right as large thumbnails. 5) Brit + Co. 81% of U.S. online consumers trust information and advice from blogs, according to BlogHer.
  • SALES LEAD INSIGHTS  |  MONDAY, MAY 23, 2011
    [Display] B2B Marketing Automation: Crawl, Walk, Run, Win
    Then be sure to test your emails to assure that they will display well in various email readers and on hand-held devices and to minimize the chance they will get caught up in spam filters. The good news? Putting marketing automation to work doesn’t have to be an overwhelming effort. Step 1: Develop Personas and Related Content.
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 23, 2014
    [Display] B2B Marketing Must Have: Remarketing (And How To Make Your Campaign Successful)
    These prospects are identified through cookies and then served tailored ads across the Google Display Network (GDN). Remarketing has been around for some time and is quickly becoming the most effective and affordable way to reach back out to interested prospects and turn them into customers. Remarketing for B2Bs. Create narrow custom lists.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Display] AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
    Currently, Google search displays their AdWords ads on the right side of the page: Say goodbye to these! Author: Mike Tomita Stop the presses! This change is arguably one of Google’s most significant changes to the AdWords platform since it first rolled out. As The new look. Seems a shame to waste all that space…. No doubt.
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Display] 9 Google Drive Tips You'll Wish You Knew All Along
    You can always display the list by pressing Shift + / or Ctrl + / on Chrome OS or Windows, or ? + / on a Mac. To save it, simply click off of the image. 4) Customize how items are displayed in My Drive. If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. Desktop.
  • ION INTERACTIVE  |  THURSDAY, JANUARY 14, 2016
    [Display] 10 Ways to Make Your Static Content Interactive
    Animations are a wonderful way to pull a user through a page and point their attention where it needs go—which is to keep going on your page!  . 6: Search for new ways to display your content. This serves a dual purpose—a table of contents and a great visual to display all the amazing places in London that are in the guide.
  • SALESFUSION  |  THURSDAY, OCTOBER 29, 2015
    [Display] How to Measure Campaign Effectiveness
    You see, metrics are a key component of marketing automation, it’s simply a matter of reviewing reports and dashboards that display relevant information and then referring back to that data on a regular basis. You’re a marketer who just spent the past several months planning and executing a campaign. On to the next one…. What was the ROI?
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Display] A Beginner’s Guide to LinkedIn Showcase Pages
    For instance, their Microsoft Office page shows people vigilantly at work and displays the words “#GetItDone” in its hero image. Having more than one buyer persona is a balancing act. Add the problem of keeping all your content grouped together on one social media page, and you''re really lost. What are Showcase Pages?
  • NUSPARK  |  WEDNESDAY, MARCH 2, 2016
    [Display] How Google’s New Search Results Layout Impacts SEO
    Google recently announced some sizable changes to its AdWords program and the way they will display paid ad listings. Currently, the largest difference between these two platforms is in that the column of ads displayed on the right-hand side of the desktop page is absent on mobile. How Google AdWords’ February 2016 Changes Impact SEO.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 5, 2014
    [Display] Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
    For instance, this display ad targets a storm-affected region by offering “severe weather savings,” a tactic that would be meaningless elsewhere.?                  ?Once by Jonathan Riemer | Tweet this Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Display] What Gmail’s Inbox App Means to Your Email Marketing
    Inbox will even display useful information from the web that wasn’t in the original email, such as the real-time status of your flights and package deliveries.” Google announced a new app called Inbox and it could bring some major changes to how subscribers that receive your emails in Gmail interact with them. What is Inbox?
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Display] How to Write for the Web If You Were Born Before 1965
    These pioneers were programming in little flashing emoticons and special fonts onto their green screen displays to liven things up. With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. There is no need to type two character spaces between sentences.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Display] 7 Great Examples of 'Welcome' Emails To Inspire Your Own Strategy
    Also known as a preheader or snippet text, preview text is the copy that gets pulled in from the body of an email and displayed next to (or beneath) the subject line in someone's inbox. We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Let's dive in.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Display] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    Google maintains a set of guidelines for structured data recommendations that they will recognize and potentially display in search engine results. In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. The Demise of Google+.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 27, 2016
    [Display] #Personalized Mona Lisa #Marketing #Humor #Fail
    That’s actually perplexing, since most portraits of the era were intended to advertise the owners wealth and included ostentatious jewelry as part of the display. Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. So here goes.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Display] Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
    If your website displays a desktop landscape when smartphone visitors land on your page, then the viewport is not set for mobile on that page. Google is about to update their algorithm again, and this time it could have a big impact on your business. mean, really really big. What''s the new algorithm update about? Let us know in the comments.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 7, 2010
    [Display] Is It Time to Upgrade to a Paid LinkedIn Account?
    But now that LinkedIn has changed some of their search filters and the way 3rd degree connections are displayed (I’ll rant about that in a future post!), it’s time to take a step back and revisit the issue of whether it’s time for more of us to think about upgrading to a paid account or not. Web search engine world wide we
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 19, 2016
    [Display] A simple hack that doubles your headline power
    You can use Metadata in your posts to indicate which elements you want a particular channel to display. You can use Metadata in your posts to indicate which elements you want a particular channel to display. By Maël Roth, {grow} Community Member. There is only value in content that moves. So how do we do that? they follow. they follow.
  • WEBBIQUITY  |  TUESDAY, APRIL 22, 2014
    [Display] 10 B2B Marketing Lessons from Walt Disney World and Universal Studios
    Similarly, in the B2B marketing world, technology companies can get away with displaying attitude, an edge, even being a bit playful. A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando. Be true to your brand. but establishing and maintaining a strong brand is nonetheless vital. Well, no. Price has many uses. million.
  • BIZNOLOGY  |  FRIDAY, JUNE 20, 2014
    [Display] The 5 laws of effective e-Commerce websites
    Did the company display a phone number on their site? Customers are Ignoring You (Photo credit: ronploof). In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck. This time, let’s take a deeper look at how you can do the “unsuck” part even more effectively.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Display] 35 Tech Terms Translated Into Plain English
    When an image isn''t able to load in an email, website, or blog post, the alt text is displayed instead. With CSS, you can create rules to tell your website how you want it to display information. It''s displayed on the top of a web browser inside an "address" bar. Well, good thing I never hypothesized out loud. 301 Redirect.
  • NUSPARK  |  TUESDAY, JULY 5, 2016
    [Display] Stop Wasting Money and Improve Your Google AdWords Paid Search ROI
    The Google Display Network has its own optimization tools we’ll review another day. If you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI. We’ve seen this again and again when we’ve taken over search campaigns over the last decade. Keep Target CPA.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Display] Sell, Don’t Repel: How to Make Sense of the Retargeting Landscape
    In fact,  90%  of marketers say retargeted ads perform as well or better than search, email, or display advertising, according to AdRoll’s State of the Industry report. Create a “frequency cap,” to ensure your retargeting dies a natural death by controlling how often and how long your ad displays to your customized audience.
  • VOLACCI  |  FRIDAY, JANUARY 3, 2014
    [Display] How to Market with Video in Drupal
    How can you get Google to take note of your video and start displaying it in the SERPs? Putting your content on YouTube will make it much more likely it’s indexed by Google, and displayed in the search results. 2. You’ve created a great video to market your business’ products or services, and you know it’s really something special.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 3, 2010
    [Display] Real-time Social Media Monitoring with Social Mention
    Results can be displayed by date or by source (which takes some time — seems to do another search) and filtered by time period. Sentiment, top keywords, top users, top hashtags, and sources are also displayed along the left side. lack of response when there’s a problem can be more harmful than the problem. Access to Data.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Display] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
    The search analytics software company found that, of content included in Google’s general search listings, video appeared most frequently, being displayed in over 70% of search results. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder.
  • MARKETRI  |  FRIDAY, MAY 4, 2012
    [Display] Meant to be Read: Writing a Smart Case Study
    Sure, you want a well-designed, branded PDF posted to your website with the Challenge-Solution-Result rule prominently displayed. When it comes to marketing collateral, there are few — if any — assets I like more than the case study. When done properly, a case study becomes a tool for demonstrating how you deliver solutions.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 16, 2015
    [Display] Emails Looking Funny in Outlook? Try These 7 Tricks for Making Them More Presentable
    What this looks like in the source code: All Outlook clients (including 2000 for Mac) display images from trusted senders. If your subscribers add your email address to their address book, images will display automatically. If you experience both pain and relief when reading the title of this post, you’re in the right place. Forms.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Display] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    But despite the slow growth, there’s no question that serious integration between Web display ads and marketing automation programs will become much more widely available. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Here’s what struck me. social data.
  • SAZBEAN  |  MONDAY, MAY 20, 2013
    [Display] Interview with David T. Scott — Author of The New Rules of Lead Generation
    testing display ads vs. trade shows). This is an interview with David T. Scott, author of The New Rules of Lead Generation  (amazon link). David talks about why he wrote the book, why lead generation needs new rules, why measurement is vital and why his book is different from the plethora of other marketing books. 1. and how to use them.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Display] Tear Down This Wall Between Ad Tech and Marketing Automation
    Some 20 years later, the online display advertising industry is now a $22 billion business, with multiple formats, established exchanges, and real-time programmatic bidding capabilities. The marketer can deliver personalized, consistent, engaging experiences across display, social, mobile, website and email channels. The Ad Tech World.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 18, 2012
    [Display] Are You Ready to Fully Expose Your Brand to Social Media Users?
    Displays of the aircraft seating and samples of the cabin food were also provided. Example of the Business Class Inspiration of Japan meal on display. In exposing as much of your brand to your customers as possible, fans hopefully become more passionate about your products, and your company learns more about how to please fans.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Display] 5 Little Ways to Get More Facebook Likes
    One of the ad types that Facebook offers is a “Page Like Ad” that contains a call-to-action to “Like Page,” and can appear in the News Feed as a Page post or as a display ad on the right hand column of the News Feed. Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 24, 2015
    [Display] 8 Personalization Trends That Are Reinventing the Buyer's Journey
    In other words, programmatic marketing takes all the information it can collect about a buyer and converts that information into action — the purchase and display of the right ad at the right time in the right place. For example, knowing their preferences, or making product or service recommendations according to their likes and dislikes.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Display] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Laurie Sullivan highlights research from BrightEdge showing that “Web site pages displaying the Twitter share button get seven times the social media mentions compared with those that do not…(yet) nearly half of the largest 10,000 sites on the Web still don’t display any kind of social sharing links or buttons.”
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Display] The Five Best Pinterest and Instagram Marketing Tools
    Sample review:  “Over 39,000 individuals and businesses use ViralWoot for their Pinterest management and analytics…The platform allows you to gain followers by being displayed in the ViralWoot database, promote pins, create pin alerts, manage multiple accounts and get analytics on each of these items.” Pricing:  free.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 22, 2014
    [Display] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
    AOL Networks is seeing that with brand advertisers 45% of display spend is going cross-linkage, according to CEO Bob Lord. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. Day one was chock full of digital marketing insight and perspective. Is 1:some actually fine?
  • CRIMSON MARKETING  |  THURSDAY, JULY 9, 2015
    [Display] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
    Paid search ads drove more leads for Paychex than display advertising, and branded keyword terms led to more phone calls – not online forms as the company had believed. The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. Building the foundation for predictive analytics isn’t a cakewalk.
  • BIZNOLOGY  |  THURSDAY, MARCH 6, 2014
    [Display] Begin conducting industry intelligence in 5 minutes using share-of-search reports
    Tests with SERP displays changing the results. (Photo credit: Benjamin Dobson). Are your industry competitors on the verge of taking you over? To understand your competitive landscape, consider conducting in-depth search marketing analysis. I’ll show you how to get started in only 5 minutes. Share-of-Search Reporting. Thanks Internet!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Display] What is The Right Vehicle to Drive Your Email Marketing Success?
    VentureBeat reports that 65 percent of all email gets opened on a mobile device first, so if your email doesn’t display well on mobile, you’re going to crash no matter what kind of marketing vehicle you’re driving. Batch emails are the Amtrak of email marketing : It’s all about moving as many people as you can from point A to point B.
  • WEBBIQUITY  |  MONDAY, APRIL 11, 2011
    [Display] The Social Media Monitoring Metric We Need, But Can’t Get
    The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Social media monitoring tools continue to proliferate in number and advance in functionality. And real important. these practices.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 18, 2013
    [Display] 16 case studies prove ROI of mobile marketing
    84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads. Wooga ran sponsored stories in Facebook mobile news feeds that displayed when one of their friends had played Diamond Dash for at least four minutes or twice during the previous month. Photo credit: Wikipedia. Are you one of them?
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Display] 20 Expert LinkedIn Guides
    Sheree Van Vreede presents an excellent infographic that illustrates LinkedIn best practices across half a dozen key areas, including activity, connection requests, sharing updates, and reaching out (“Prominently display your contact information…(and) clearly state your networking purpose on your profile”). Want a Job?
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 11, 2013
    [Display] Does Your Business Need a Responsive Website Design?
    In a totally non-techy nutshell, responsive design means that elements on the page will be resized or the layout reconfigured so that your content looks good and is easy to read no matter what screen size it’s displayed on, whether its a desktop, laptop, tablet, or phone. After all, Mashery has called 2013 the Year of Responsive Web Design.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Display] 7 Local Business Listing Sites You Should Claim Now
    Bonus Tip* If you’re a brick-and-mortar business, encourage people to “check-in”and write a review by displaying a sign in your business window that states the sites in which you’re listed. Finding time to update or create your online business listings can sometimes be a challenge. ” 5. Click here to claim it. 7.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 17, 2016
    [Display] Highlights from SXSW 2016
    The robots on display got a lot of attention because they are cool and lovable but they are still years away from being mainstream I think. Caress of the Gaze is one of the strangest yet captivating technologies on display. If you have never been to SXSW before, it is truly impossible to describe how epic this event is. Very VR.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Display] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    Instagram has a cool hashtag feature, where as you start typing the hashtag you’ll use popular tags are displayed for selection so you can be more a part of the conversation. 5. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. Not only do people not have ( not make?
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Display] 10 Helpful Tips for Choosing and Using Fonts
    Could a concept be displayed as an image or diagram instead of a paragraph of text? When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography? Most people often forget that typography plays a crucial role in the success of a new design. Below are my 10 favorite font tips.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 12, 2014
    [Display] B2B SEO Content Marketing and PR: Two Heads Are Better Than One
    Prior to the show, our team worked with three of our clients displaying at Modex to identify a list of manufacturers and distributors we’d want to talk to during our time there. “Thelma and Louise,” a two-headed Texas river turtle, lives in the San Antonio Zoo. You know that old familiar saying, “Two heads are better than one?” And so on.
  • CONVERSIONATION  |  SATURDAY, DECEMBER 1, 2012
    [Display] On Being Human: The Ties That Connect Us
    Human behavior is not always what we like it to be Quotes (source unknown) They are not only the ‘positive’ ties and traits we like to display to the world. Yesterday I felt happy. Then I learned my mother has cancer. broke. know what it is to be broken. feel a lot. Certainly now. Cancer. Mother. You know. There are no lessons to learn.
  • BIZNOLOGY  |  TUESDAY, MAY 27, 2014
    [Display] So what is native advertising?
    The Short Story Long:  According to Reuters’ Felix Salmon , “native content tends to aspire more to going viral” more than sponsored content or display advertising. In many ways, native ads put a media blindfold on its visitors, turn them around until they get dizzy, and then set them off to paid for and sponsored content.
  • BIZIBLE  |  TUESDAY, OCTOBER 20, 2015
    [Display] 5 Lies You've Been Told About B2B Marketing Attribution
    And which channels, which keywords, which content, which landing pages, which blog posts, and which display ads were instrumental in moving them through the funnel?". Usually at company-wide meetings each team will discuss its accomplishments, tying them back to profit for the business. But it doesn’t have to be that way. CLICK TO TWEET.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 16, 2015
    [Display] Case Study: Getting Results with Social Media Marketing
    We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Display] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    The traffic driver sources (social, email, display, PPC, etc.)  A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.  Chances are, it’s a television ad.  Because nothing beats the power of a message that combines the senses of sight and sound.  That brings us to a discussion of video marketing for B2B.  Why Video.
  • SYNECORE  |  WEDNESDAY, JANUARY 30, 2013
    [Display] Mobile Advertising Works. So Why is Nobody Doing It?
    Gartner predicts that eventually, mobile display ads on mobile web browsers will dominate. We don’t need data points to realize that the world is going mobile. New statistics are coming out almost daily evidencing the increased usage of smartphones and tablet computers by today’s consumers. And I don’t understand why. NUMBERS DON'T LIE.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 22, 2016
    [Display] Why 34 clear facts on Viewable Impressions matter
    Viewer’s computer is missing a necessary plug-in to display interactive media. 11% of all display impressions are from bots (Adludi). Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Viewable Impressions are an improvement. would.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 19, 2015
    [Display] How to Use Google Ad Extensions to Boost Visits to Your Retail Store
    If your retail location has won awards, such as having a Zagat rating or Best Of category, you can display this on your search ad. Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” There are no additional fees for using ad extensions.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 14, 2013
    [Display] Aligning Sales and Marketing in Sales Lead Generation – Why It’s Not Working and What to Do About It
    Each of our executives stared at this display for a minute. Instead, he appealed to the elephant – shocking them with the visual display of purchasing inefficiencies. The emotional elephant was addressed by the graphic display of a clear tube filled with fat. One problem: The message is wrong and is not working. ”).
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Display] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
    Starting in late June, ad units will have a more consistent visual display to help reduce the number of ad formats marketers have to select from. My buddy over at Nanigans broke some news to me this morning -- Facebook has announced it''s getting rid of Sponsored Stories. What''s Going Away. remembered what they are. The result?
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Display] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    OneSpot is literally trying to replace the banner with content vs. ads by basically overriding display inventory with content-driven creative. Brands Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Nothing really new there. Be funny.
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Display] 8 Dangerous (But Common) Misconceptions About Email Marketing
    Some of your recipients might have images turned off by default, so your email looks totally whacky when the meaning of the email rests on all of the images displaying. The email open rate metric many ESPs display is very misleading, because the name implies that it will tell you how much of your list opened your email. The verdict?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Display] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    Using display ads is another great way to get your content offer on relevant websites instead of Google search. With display ads you can actually choose the websites that you want your ad to appear on. If you don’t take these initial steps to ensure your content reaches the right people, your content will not be successful. Next Steps.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Display] 3 SEO Basics for Content Marketers
    They could display results for both of the key terms and produce a better results page for the user. Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. How do you ensure that your content gets seen? You shouldn’t be.
  • ANNUITAS  |  TUESDAY, JUNE 28, 2016
    [Display] Progressive Profiling is a Must
    well-nested display ad for a free report catches his eye because it just so happens to cover a topic discussed in that earlier meeting. Somewhere in the content marketing world, there’s a prospect abandoning a form as you read these words. Is it…could it be…yours? The form requests information they are not ready to give up. What?!
  • WEBBIQUITY  |  WEDNESDAY, JUNE 8, 2011
    [Display] How to Build the Ultimate Online Newsroom
    Again, current releases should be displayed on the newsroom main page with a link to archives, and the media contact name should be easy to find on every release. by TomPick and guest blogger Maria Verven. They were bulky, killed lots of trees, and of course weren’t searchable. FAQs (real ones, that real media people would care about).
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Display] The Business Blogger's Ultimate Guide to Mastering Lead Generation
    Select the offer for any top banner CTAs carefully, as these are the most prominent CTAs displayed on your blog's homepage. 2) Sidebar CTAs: These are smaller CTAs that appear in the sidebar of your blog's homepage. Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But have no fear! link] ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 9, 2012
    [Display] What are we going to do with all the social media ads?
    The social media giant also announced it will soon display ads on mobile apps, thus contributing to the race to capture additional advertising revenue in the social space. Where will come from? And how are we going to know if it is doing any good? Will it be diluted into oblivion? The upcoming Facebook IPO is just the tip of the iceberg.
  • HALEY MARKETING  |  MONDAY, JULY 18, 2016
    [Display] Does Your Content Marketing Strategy Lack Action?
    Print relevant articles out and display them in a binder for your candidates to browse while they are waiting for interviews. You hear it more and more, and you see all of your competitors blogging. Content is king, and content is everywhere. You publish your blogs regularly. And then you wait. And continue waiting. There absolutely is.
  • SAZBEAN  |  FRIDAY, OCTOBER 28, 2011
    [Display] Sharing With Google+ Improves Marketing Effectiveness
    When a user clicks the +1 button on a website, a link to it will be displayed on their Google+ profile. Up until recently, using Google’s “+1? button really didn’t do much of anything. Now, Google has made it so that people can use the +1 feature to share content with their circles as a part of their Google+ profile. Start conversations.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Display] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. Images are crucial to making your marketing stand out, especially on Twitter. Let''s dig into it.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 2, 2015
    [Display] Blueshift Offers a Simple B2C Customer Data Platform
    Blueshift fits nicely into the B2C CDP mold: it builds a multisource database, incorporates machine learning-based predictive models, uses filters to create segments, and runs multi-step campaigns that are executed by external systems in email, SMS, mobile apps, and display and Facebook retargeting. How low? How simple?
  • MI6 MARKETING AGENCY  |  THURSDAY, AUGUST 18, 2011
    [Display] Mi6 Quick Tip #9: Social Sharing
    Unable to display content. Pitch Engine Makes It Easy-ish to Share News Releases. In this Mi6 tip I show you how to socially share a news release using Pitch Engine’s social sharing capabilities. Adobe Flash is required. Related Posts. The Network Effect of Twitter. Twitter for B2B Marketing. More Mi6 Quick Tips.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Display] 15 Creative Examples of Branded Pop-Up Shops
    CP+B Boulder helped client Fruit of the Loom open up an intentionally pretentious and ludicrously over-priced boutique for its underwear, complete with colorful intimates hanging from over-the-top tree displays. Marketers spend a lot of time trying to nail down abstract concepts. Image Credit: Snarkitecture. 2) BarkShop Live. Not quite.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Display] 4 Content Trends Every Marketer Should Be Following
    Much more lucrative than selling display ads.) As a result, marketers’ relationship with platform publishing is complicated, and that’s not likely to change. 3. I like Contently conferences for a few reasons. First, our events team keeps letting me go onstage for some reason. Points to Red Bull logo.). But that’s changing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Display] Marketing Resources for 2016: Old School meets New Cool
    You might think it’s a little early to start anticipating trends of 2016, but if Home Depot is beginning to display Christmas trees, then I can assemble a list of marketing tools to help you prepare for next year. By Kiki Schirr, {grow} Contributing Columnist. Looking back even that “far,” things have changed. Blogs. Medium.
  • JUNTA 42  |  SATURDAY, FEBRUARY 28, 2015
    [Display] This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?
    The platform now has five main pieces — LinkedIn Lead Accelerator, Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants and raves include Time Inc.’s This week’s show. Sponsor (37:31).
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 18, 2015
    [Display] 6 Free SEO Tools to Boost Your Search Engine Rankings
    It strips your site down to a base level, without any fancy fonts, headers or images, and displays relevant SEO information. Have you ever wondered how to get your website to come up in search results? Of course you have. Every small business wants to be found online , but it isn’t always an easy task. What’s SEO ? Google Trends.
  • WEBBIQUITY  |  THURSDAY, APRIL 5, 2012
    [Display] Best Local SEO Guides, Tips and Tactics of 2011
    The new place page displays several bold and prominent “write a review” buttons in various locations”), Yahoo and Bing local search, along with a list of additional important local directories for listing. While the web is worldwide, search is often local. Which SEO tools are most useful in supporting local SEO efforts?
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Display] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    Instead, slowly develop your social media channels and display them prominently only after you’ve put in the elbow grease necessary to develop a respectable initial following. Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 26, 2015
    [Display] What B2B’s Need to Know About The Adwords Live Stream
    Google now only needs 3 sizes of an image ad (728×90 300×250 160×600) to cover 95% of the Google Display Network. Two weeks ago was the most exciting day of the year for paid search nerds! The presentation was structured in Google’s typical covert fashion. Better CPA Bidding. Auto-sizing Image Ads. Finally! Dynamic Search Ads.
  • SYNECORE  |  TUESDAY, MAY 7, 2013
    [Display] Enhance Your MOFU: 10 Ways to Advertise on Social Media
    The service also provides four options for advertisers, In-stream, In-slate, In-search and In-Display; here’s a link to YouTube’s advertiser page that provides more information on each option. This makes sense, as it during this evaluation stage that buyers clarify what they want or need and begin to actively search for a solution provider.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Display] How to Make a Chart or Graph in Excel [With Video Tutorial]
    Here you can decide if you want to display units located on the Axis Options tab, or if you want to change whether the Y axis shows percentages to 2 decimal places or to 0 decimal places. Building charts and graphs is part of most people''s jobs -- it''s one of the best ways to visualize data in a clear, easily digestible manner.
  • BIZNOLOGY  |  TUESDAY, MAY 21, 2013
    [Display] Asking is essential in social media marketing
    And the better you nurture your social media family the more that public display of affection will ripple all the way to the most casual audience member. What really caught my attention was the last segment, “ Amanda Palmer: How Do You Get People To Pay For Music? You don’t really need to become besties with all of your followers.
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