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  • HUBSPOT  |  TUESDAY, FEBRUARY 5, 2013
    [Display] 12 Inspiring Examples of Beautiful Blog Homepage Designs
    The new posts are listed on the left in the smallest sized thumbnails, the "Next Big Thing" posts are displayed in the center column as medium sized thumbnails, and the "What's Hot" posts are shown to the right as large thumbnails. 5) Brit + Co. 81% of U.S. online consumers trust information and advice from blogs, according to BlogHer.
  • ACT-ON  |  FRIDAY, JANUARY 8, 2016
    [Display] Making SEO a Priority During Website Launch Planning
    Display it and see what’s missing by brainstorming with all stakeholders until everything essential is compiled. Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Hopefully this post will help put you in the right direction.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Display] Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
    If your website displays a desktop landscape when smartphone visitors land on your page, then the viewport is not set for mobile on that page. Google is about to update their algorithm again, and this time it could have a big impact on your business. mean, really really big. What''s the new algorithm update about? Let us know in the comments.
  • BIZNOLOGY  |  THURSDAY, MAY 15, 2014
    [Display] 5 warning signs that your website sucks
    Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? Does your website suck? I’m not asking to be mean. Really. Building a website that meets the needs of your business and your customers is a tricky balancing act. You want to project a robust, yet friendly brand. Meager Images.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Display] Google+ Status Updates Now Appearing in Organic Search Results
    For example, upon searching ' Marketing Grader ,' a status update from HubSpot CTO Dharmesh Shah's personal Google+ page is displayed as a result. Answer : "Well, it's Google, so you can bet they'll be integrating these brand pages into organic search results.". Now you can literally stop betting on it! Pretty nifty, huh?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Display] 15 B2B case studies show how content marketing drives ROI
    The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. 70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Who is succeeding and why?
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Display] A Keyword Primer: Finding and Using Keywords Effectively
    Broad match: Your ad may display if a search term contains your keyword terms in any order (or words similar to your keyword). Phrase match: Your ad may display when the searcher looks for your keyword or your keyword with additional words either in front of the query or behind it. What Are Keywords? Keyword Definitions.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Display] What is The Right Vehicle to Drive Your Email Marketing Success?
    VentureBeat reports that 65 percent of all email gets opened on a mobile device first, so if your email doesn’t display well on mobile, you’re going to crash no matter what kind of marketing vehicle you’re driving. Batch emails are the Amtrak of email marketing : It’s all about moving as many people as you can from point A to point B.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Display] 5 Little Ways to Get More Facebook Likes
    One of the ad types that Facebook offers is a “Page Like Ad” that contains a call-to-action to “Like Page,” and can appear in the News Feed as a Page post or as a display ad on the right hand column of the News Feed. Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 24, 2011
    [Display] Sales Leadership: It’s time to gear up your recruiting!
    Place a display advertisement in the business section of your local paper-not in the help wanted section. 2. Sales Leadership: It’s time to gear up your recruiting!  . What should you do? 1. Review your resume folder or competitive salesperson list.  Call them. 3. Make sure everyone in your company knows that you are recruiting.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2014
    [Display] StrongView Moves Beyond Email to Real-Time, Contextual Marketing
    Necessary technologies include real-time analytics to select best treatments; dynamic message assembly to construct those treatments; and multi-channel routing to deliver the treatments via email, SMS, mobile apps, Web pages, social media, and display ads. Today''s email vendors face an interesting business challenge.
  • CRIMSON MARKETING  |  THURSDAY, JULY 9, 2015
    [Display] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
    Paid search ads drove more leads for Paychex than display advertising, and branded keyword terms led to more phone calls – not online forms as the company had believed. The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. Building the foundation for predictive analytics isn’t a cakewalk.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Display] 35 Tech Terms Translated Into Plain English
    When an image isn''t able to load in an email, website, or blog post, the alt text is displayed instead. With CSS, you can create rules to tell your website how you want it to display information. It''s displayed on the top of a web browser inside an "address" bar. Well, good thing I never hypothesized out loud. 301 Redirect.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 21, 2011
    [Display] Content Strategy Within The Design Process – Smashing UX Design
    In this article, we’ll concentrate on the relationship between content strategy and design in creating, organizing and displaying Web copy. Via Scoop.it – Content Marketing Now. By  Brad Shorr  of Smashing Magazine. The first thing to understand about content strategy is that no two people understand it the same way.
  • READYPULSE  |  THURSDAY, OCTOBER 10, 2013
    [Display] #BeyondHashtags
    By displaying your cool customers’ photos on your product page you get a similar social experience shopping online as you would shopping in-store. Here is an example of a ReadyPulse Gallery Widget that is displaying top social content from attendees at Fashion Digital NY. Download the ReadyPulse Instagram Marketing Guide!
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Display] 7 Great Examples of 'Welcome' Emails To Inspire Your Own Strategy
    Also known as a preheader or snippet text, preview text is the copy that gets pulled in from the body of an email and displayed next to (or beneath) the subject line in someone's inbox. We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Let's dive in.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 2, 2014
    [Display] Google Authorship Removed From SERPs
    It started by displaying photos and bylines in search results, yet slowly diminished to showing only the short author bylines, and finally, to nothing at all. On Friday, Google announced the end Google Authorship. Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. It was not simple.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 10, 2011
    [Display] How Can SEO Hurt Your B2B Business?
    Website frames were introduced in 1998 and were a way to display two or more webpages side-by-side in the same web browser. Your site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. An Ineffective Website Can Alienate Customers.
  • SYNECORE  |  FRIDAY, NOVEMBER 8, 2013
    [Display] Forget Mobile First: It’s Bigger Than That
    At home with the bright display and digital functionality, he picked it up right away. We marketers love buzzwords and phrases. Much like a cowboy’s trusty six-shooter, terms like “savvy consumer,” “smart marketing,” and “increase ROI” can nearly always be found somewhere in a marketer’s content arsenal. Youth Gone Mobile. Follow @chrshorton.
  • BIZNOLOGY  |  FRIDAY, JUNE 20, 2014
    [Display] The 5 laws of effective e-Commerce websites
    Did the company display a phone number on their site? Customers are Ignoring You (Photo credit: ronploof). In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck. This time, let’s take a deeper look at how you can do the “unsuck” part even more effectively.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 7, 2014
    [Display] More Accurate Updates to Google Webmaster Tools
    Google used to round out data, then display it. It collects these ‘impressions’ together with the times when users visited your site – the ‘clicks’ – and displays these for the last 90 days.”. Are you tired of being tripped up by the Google SEO dance? Us too. All rights reserved.
  • VISUALLY  |  THURSDAY, DECEMBER 10, 2015
    [Display] The 24 Best Interactive Websites of 2015
    Best interactive qualities: Navigation is contained to a single scrolling screen with tons of clickable buttons to display data that compares 2015 and projected 2050 statistics on global population, fertility, education, and more. Inform or entertain. Use interactivity to create a distinct experience for each viewer. Time: A Year In Space.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Display] 7 Local Business Listing Sites You Should Claim Now
    Bonus Tip* If you’re a brick-and-mortar business, encourage people to “check-in”and write a review by displaying a sign in your business window that states the sites in which you’re listed. Finding time to update or create your online business listings can sometimes be a challenge. ” 5. Click here to claim it. 7.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 7, 2015
    [Display] What's WYSIWYG? How Today's Online Editor Came to Be
    It was evident that progress was being made to expand the market for WYSIWYG programs, but adoption was slow during the 1970s and early 1980s due immature graphics capabilities and bitmap displays. WYSIWYG. No, this isn't another one of those newfangled acronyms the kids are using these days -- it's actually been around for quite some time.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Display] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. Images are crucial to making your marketing stand out, especially on Twitter. Let''s dig into it.
  • SALESFUSION  |  THURSDAY, OCTOBER 29, 2015
    [Display] How to Measure Campaign Effectiveness
    You see, metrics are a key component of marketing automation, it’s simply a matter of reviewing reports and dashboards that display relevant information and then referring back to that data on a regular basis. You’re a marketer who just spent the past several months planning and executing a campaign. On to the next one…. What was the ROI?
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Display] A Beginner’s Guide to LinkedIn Showcase Pages
    For instance, their Microsoft Office page shows people vigilantly at work and displays the words “#GetItDone” in its hero image. Having more than one buyer persona is a balancing act. Add the problem of keeping all your content grouped together on one social media page, and you''re really lost. What are Showcase Pages?
  • VERTICAL RESPONSE  |  THURSDAY, MAY 3, 2012
    [Display] Event Marketing Maintenance Release
    This has been fixed and will display properly. We wanted to let you know about the latest improvements and fixes to VR Event Marketing. There will be a maintenance release rolling out this week to address a few issues that were affecting customers. Fixes. This was also happening in the Event Details section and both issues have been fixed.
  • ACT-ON  |  MONDAY, JUNE 6, 2016
    [Display] How Account-Based Marketing is Changing the Role of B2B Marketers, and Why It Should
    SheerID is a shining example of how to do this right, and their success will be on full display at Flip My Funnel , a B2B Marketing and Sales Festival devoted to helping marketers understand how ABM can enhance the customer experience. This all made a certain kind of sense, as marketers of every stripe were heavily focused on lead generation.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Display] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    The traffic driver sources (social, email, display, PPC, etc.)  A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.  Chances are, it’s a television ad.  Because nothing beats the power of a message that combines the senses of sight and sound.  That brings us to a discussion of video marketing for B2B.  Why Video.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Display] How Social Media Turned a Brand Into a Revolution
    If you have any doubt about the courage displayed by the protesters or the critical role of Facebook and Twitter, click on the image above and watch a short video about the “Facebook Flat&# in Cairo. And I can’t help but wonder in a very public way, was I wrong? Was I wrong? branded revolution. Engaging the “customers&#.
  • SAZBEAN  |  SATURDAY, MARCH 2, 2013
    [Display] Top Internet strategy, marketing and technology links for the week of March 2, 2013
    Search Engine Watch) How to Generate Quality Traffic with Display Advertising  (Search Engine Watch). News & Notes
  • HUBSPOT  |  THURSDAY, JANUARY 2, 2014
    [Display] How to Identify the Name of a Font [Quick Tip]
    All we know is that we saw a specific font used in a logo, a window display, a magazine spread, or a display ad and we liked it and wanted to know what it was called. Sometimes, marketers don’t have access to a professional designer. Sometimes, they’re left to their own devices to get something designed and published.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Display] 10 Helpful Tips for Choosing and Using Fonts
    Could a concept be displayed as an image or diagram instead of a paragraph of text? When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography? Most people often forget that typography plays a crucial role in the success of a new design. Below are my 10 favorite font tips.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Display] The Ultimate Google+ Cheat Sheet
    Stream – the list of messages that is displayed on the Google+ home screen and for each Circle of contacts. Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. Google+ Vocabulary: Quick Reference Glossary. The Basics.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 20, 2012
    [Display] 3 Unique Ideas from SXSW B2B Social Media Panel
    NVIDIA and Cisco System have large LCD screens that display real-time Twitter streams and other social conversations in high traffic areas of their office (meeting areas, near bathrooms, etc.). At this year’s SXSW, one of the strongest B2B social media sessions was the panel “ Social Media in the Underground World of B2B.”
  • PUZZLE MARKETER  |  THURSDAY, APRIL 19, 2012
    [Display] Online Ad Metrics & the Google Activate Initiative
    This is used by most private websites and display advertising. Launching on the Google Display Network Reserve platform, the metric called “Active View” will be an enhanced impression. In other words, the impression will only count if the display ad is at least 50% viewable on the screen for at least 1 second.
  • HUBSPOT  |  WEDNESDAY, MAY 2, 2012
    [Display] Why Marketers Must Optimize Emails for HTML AND Plain Text [Infographic]
    It turns out, getting an email to display properly in a recipient's email client isn't so cut and dry. HTML (HyperText Markup Language) email , on the other hand, uses formatting (often called rich-text formatting), making it possible to create email that does display those types of visual components mentioned above. HTML Version.
  • BIZIBLE  |  MONDAY, NOVEMBER 2, 2015
    [Display] The B2B Marketing Funnel Is Dead
    First, you use marketing channels like display, social, and content to create awareness. The marketing funnel has been a mainstay for B2B marketers seemingly forever. In fact, we’ve even written about it with some regularity. Then, you create consideration and interest with even more content, search, and retargeting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 30, 2011
    [Display] QR Codes Have the Beer Can Problem
    Imagine holding your phone up in front of a city street and having discounts, movie times, even names of nearby friends overlayed on top of the buildings?  Or using the phone to scan a display of shirts to immediately find your size, discounts, and matching pants and accessories? While this may sound mundane, the opportunity to nurture $2.5
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 6, 2013
    [Display] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
    Multiple business factors might adversely effect this decision, including the amount of content to be displayed in the mobile site, ability to generate an effective user experience, and broader IT / web application functionality. Prioritize Content and Navigation. Navigation and prioritization of content might change as a result.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2016
    [Display] A Special Message for You: The Power of Personalized Marketing
    Winnipeg Free Press, a 143-year-old publisher, used curation to individualize which content displayed on their home page,” says Lauren Pedersen , vice president at SaaS company Cxense. By Kerry Gorgone, {grow} Contributing Columnist. Great. Another newsletter I don’t remember subscribing to just sent me a weekly update. Why his? Great.
  • VIEWPOINT  |  THURSDAY, MARCH 19, 2015
    [Display] Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]
    Here’s a glimpse of what she had to say: 1) Television: Television continues to be the biggest spend for marketers due to the fact that you can reach the masses AND get very targeted with your ad buys. I n 2015, however, it is projected to grow slower than display advertising and search. That''s not to say they''ve abandoned it entirely.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 7, 2011
    [Display] 7 Ways to Take Your B2B Marketing Mobile
    That way you can announce or display the content in your various marketing channels such as email campaigns, social networks, mobile apps, blogs, text messages, etc. Within the last few years, the use of mobile technology in the workplace has risen dramatically. So how should your business plan for the impact of mobile on B2B marketing? 1.
  • SAZBEAN  |  THURSDAY, DECEMBER 12, 2013
    [Display] Using Labels to Track Ad Testing in Google AdWords
    For example, Ad Title, Ad Content, and Ad Display URL are most typically tied to improving CTR. A female Bloodhound. Photo credit: Wikipedia) While Ad Testing is a vital part of optimizing any PPC campaign, it can be tiring to track all the changes to determine what caused improvements or problems.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Display] Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways
    unless it has something fun and witty to say such as groove’s shirt displayed below). Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. The first score? Event Marketing b2b Consumer
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Display] 8 Dangerous (But Common) Misconceptions About Email Marketing
    Some of your recipients might have images turned off by default, so your email looks totally whacky when the meaning of the email rests on all of the images displaying. The email open rate metric many ESPs display is very misleading, because the name implies that it will tell you how much of your list opened your email. The verdict?
  • WEBBIQUITY  |  MONDAY, APRIL 9, 2012
    [Display] 38+ Cool Social Media and Web Tools and Reviews
    Mywebees lets you display your website on your Facebook page. It’s not a copy of your site, but your actual site—displayed in a Facebook iFrame. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. How can you quickly find out how far a link has spread on Twitter? PingTags. Buffer.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 10, 2012
    [Display] Could LinkedIn Destroy Facebook?
    LinkedIn’s home page displays the latest connections as well as status updates of people in your network. Image via CrunchBase. LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. With 175 million users, it’s certainly not up to the “1 billion” scale of Facebook. They were mixed in with similar requests for Plaxo.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 21, 2015
    [Display] What Happened at the End of the Workshop?
    Frame the letters and display them in your lobby or sales presentation area. What Happened at the End of the Sales Leadership Training Workshop? At end of the second day I always ask the participants what was the most interesting or important learning take-a-way from the workshop. Recruiting and hiring sales teams. styles of leadership.
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Display] How Google's Change to Gmail Images Affects Email Marketers
    For people who receive emails, the move means "you''ll never have to press that pesky `display images below'' link again," according to the Google blog post. Where we previously had a hole in our data from [Gmail] folks who opened but didn''t display images or click a link, we now will have open data," Tom Monaghan says. Bottom line?
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 26, 2013
    [Display] 5 Easy Pieces to Turn Your Website Into a B2B Marketing Machine
    Invisible on-page SEO also includes a how your site is displayed in search engine results. A few things to remember about on-page SEO: Don’t bait and switch – make sure all the signals you’re sending to the search engines reflect the actual content on each Web page. The keywords play a role here, too. Photo Credit: Columbia Pictures
  • HUBSPOT  |  MONDAY, MARCH 7, 2016
    [Display] 40 Excel Shortcuts You’ll Definitely Want to Bookmark
    CTRL + a (PC and Mac) = Display the Formula Builder after you type a valid function name in a formula. Many marketers use Microsoft Excel every single day, whether it's to create a waterfall report, analyze data, or run a report to present at the next team meeting. Creating reports like these in Excel is time-consuming enough. Navigation.
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Display] Twitter Opens Advertising to All U.S. Users: Here's How it Works
    Keep in mind that there is no difference between where your individual Promoted Tweets get displayed and where your organic tweets get displayed. Ready to get your hands dirty with some Twitter advertising? Now''s your chance! On April 30th, Twitter announced that advertising would finally be available to all users in the U.S.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 27, 2016
    [Display] #Personalized Mona Lisa #Marketing #Humor #Fail
    That’s actually perplexing, since most portraits of the era were intended to advertise the owners wealth and included ostentatious jewelry as part of the display. Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. So here goes.
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Display] You can only win search by winning social
    Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde. When a town loves where they live, they support it with their  Time , Talent , and Treasure. Nothing’s helping.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Display] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    The guiding principle behind ABM is the opportunity to first identify the key target accounts that matter most to your company, and then attract and engage them through personalized content across web, mobile, and display ads. Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. Period.”.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Display] The Scoop on Facebook Mobile Ads: Are They Working? [Data]
    There are actually four different types of Facebook mobile ad options available to marketers, and they all appear directly within users' News Feeds (as opposed to the display ads you might see in the sidebar of the desktop version of Facebook.com): 1) Sponsored Stories. stew). digress. Facebook Mobile Ad Options for Marketers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 2, 2013
    [Display] The Psychology of Selfies
    Are they displaying their own unhappiness and depression? Celebrities like Rihanna, Miley Cyrus, Lady Gaga and Justin Bieber lead the selfie trend. I am a social media outlier. have never posted a “selfie.” ” In fact, I didn’t get it. The third- most used hashtag on Instagram  is #me. That’s a good thing. Sarah J.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Display] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    In their effort to recruit writers to their team, they displayed banner ads asking people to play hangman. Extra Life, an annual game marathon that raises money for hospitals treating children with life-threatening illnesses, created this display ad campaign under the slogan "Everyone is a hero." It's easy to hate on online ads.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Display] Can We Save Twitter From Ourselves?
    As a platform, Twitter is developing and our behavior reflects its infancy, with the full spectrum of human behavior on display. Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. The societal norms for Twitter have yet to be established. Your Turn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 18, 2014
    [Display] Business Lessons from Bruce Lee and the World Cup
    When the Dutch team won, the shop owners coincidentally displayed an unusual amount of Dutch flags. When the Dutch team won, the shop owners coincidentally displayed an unusual amount of Dutch flags. By Mars Dorian, {grow} Contributing Columnist. When you pour water in a cup, it becomes the cup. Water can drip and it can crash.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2016
    [Display] 4 Techniques to Optimize Your Nonprofit Newsletter
    Check out how Shining Hope for Communities begins their newsletter with a header image displaying their logo. Emails with a lot of images may trigger some of your donors’ spam filters, so be sure to balance your images with live text (rather than only using images that display the text). Brevity is also key. Use enlarged font sizes.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Display] 4 Content Trends Every Marketer Should Be Following
    Much more lucrative than selling display ads.) As a result, marketers’ relationship with platform publishing is complicated, and that’s not likely to change. 3. I like Contently conferences for a few reasons. First, our events team keeps letting me go onstage for some reason. Points to Red Bull logo.). But that’s changing.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Display] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    By selecting the star-shaped highlight icon, you can change the update’s display to the entire width of your brand page. by Dayna Rothman I am pleased to welcome Helen Nesterenko as today’s guest blogger. Helen is the founder of writtent.com. She enjoys helping businesses create content their customers and prospects will love.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Display] How to Make a Chart or Graph in Excel [With Video Tutorial]
    Here you can decide if you want to display units located on the Axis Options tab, or if you want to change whether the Y axis shows percentages to 2 decimal places or to 0 decimal places. Building charts and graphs is part of most people''s jobs -- it''s one of the best ways to visualize data in a clear, easily digestible manner.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Display] 20 Expert LinkedIn Guides
    Sheree Van Vreede presents an excellent infographic that illustrates LinkedIn best practices across half a dozen key areas, including activity, connection requests, sharing updates, and reaching out (“Prominently display your contact information…(and) clearly state your networking purpose on your profile”). Want a Job?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Display] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    Google maintains a set of guidelines for structured data recommendations that they will recognize and potentially display in search engine results. In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. The Demise of Google+.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 21, 2015
    [Display] Mastering Brand Loyalty: What Subscription Service Companies Do Differently
    Imagine personalizing display ads with clothing-style preference. Author: Chris Gillespie We can all learn something from the meteoric rise of personalized subscription services. And it makes sense. This is the only way they will make a solid imprint in consumers’ minds and outwit the competition. Customers do. It’s that simple.
  • B2B MARKETING TRACTION  |  WEDNESDAY, AUGUST 29, 2012
    [Display] SEO: Do MetaTags Matter for Search Engine Performance?
    If they exist, search engines such as Google and Bing will display your meta descriptions under the link to the page on the search results. In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. What MetaTags Matter to the Search Engines. Page Titles Rule!
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Display] Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]
    Just take a look at how much more prominently photo posts are displayed on a Facebook Page compared to a link-based post that pulls in just a small thumbnail image. There's no doubt that we're moving toward a more visual marketing world. As users, we often prefer consuming visual content to reading blocks of text. Pretty incredible, right?
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Display] Twitter Launches Brand Pages for Business Accounts
    Large, Customizable Header Images: Brands can use these headers to display their logo and tagline more prominently than was previously possible in the standard Twitter format, where branded elements of a Twitter account's background design were often hidden by the timeline of tweets. Okay, I guess they expanded on it a little bit here.).
  • MARKETING ACTION  |  MONDAY, DECEMBER 29, 2014
    [Display] Pinterest Crash Course: Get Up and Running In One Day
    Boards can have display images. If you don’t include a display image on a board, Pinterest will grab one of your pins and use that as the display image, but it’s better to choose an image yourself. Your board images will display as 222 x 150 pixels when viewed as large thumbnails. Still holding out on Pinterest? Media.
  • SYNECORE  |  FRIDAY, JUNE 28, 2013
    [Display] Facebook News Feed Ads Dominate, Vindicate Exchange Model
    Facebook Ad Exchange enables advertisers to manage their real-time bidding across Facebook’s ad inventory (which, according to the AdRoll study, accounts for nearly 28% of all US display impressions). Why News Feed Ads Work. One of the big keys to the success of News Feed Ads is their “organic” functionality within in a user’s feed.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 12, 2012
    [Display] Being Honest About Digital Marketing
    The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. For the most part, it’s pointless.
  • SYNECORE  |  TUESDAY, MAY 7, 2013
    [Display] Enhance Your MOFU: 10 Ways to Advertise on Social Media
    The service also provides four options for advertisers, In-stream, In-slate, In-search and In-Display; here’s a link to YouTube’s advertiser page that provides more information on each option. This makes sense, as it during this evaluation stage that buyers clarify what they want or need and begin to actively search for a solution provider.
  • THE POINT  |  TUESDAY, JUNE 16, 2015
    [Display] Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign
    For instance, your ad will not display for a query on “networking software” or “enterprise network software.” Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Using broad match, your ads will also automatically show for expanded matches.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 8, 2011
    [Display] Feeling for the Elephant: 4 Lessons from the Content Marketing Summit
    So, let’s say you run a new display ad campaign on a set of websites. But display ads will also drive a spike in other channels, particularly a lift in brand keyword searches on Google or Bing, and in visits to the company website. by Alexandra Fisher | Tweet this. You know the story. To some, content feels like a PR campaign.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Display] Five Things to Consider Before Undergoing a Website Redesign
    photo or video gallery can help you display imagery or videos in an appealing and enticing way. Chances are, you probably put a lot of time and effort into launching your website. At some point, after you’ve been up and running for a while, you’ll contemplate whether you’re in need of a redesign. Is your website responsive?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 9, 2016
    [Display] SXSW: On The Bus or Off The Bus
    You take the guesswork out of targeting, nurturing, and display advertising. Back in the Age of Aquarius in the 1960s, the author Ken Kesey took his band of Merry Pranksters and set forth on an epic psychedelic journey riding a day-glo painted bus called Furthur. It was quite the adventure. ” Are You Data-Driven? Don’t Guess.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 11, 2014
    [Display] What Facebook’s New Pages Layout Means for Your Business
    “Having a spot to prominently display reviews could pay dividends for businesses,” Overbey says. Facebook is at it again. Just a month after the social media giant changed its algorithm , it’s now tweaking the layout and design, adding a new feature and making page metrics more accessible. ” Intrigued?
  • AVITAGE  |  FRIDAY, MARCH 14, 2014
    [Display] Content Strategy Beyond Marketing and Websites
    At the Intelligent Content conference (ICC) this reality was in full display. What is Content Strategy? The problem with common words, and word combinations, is we all assume our definitions and interpretations are universal. This is certainly the case with content strategy. We’re back to the blind men holding the elephant metaphor.
  • VIDYARD  |  FRIDAY, FEBRUARY 12, 2016
    [Display] How to Create a Powerful Event Kick-Off Video
    The powerful message and the way it was displayed to the crowd was the perfect opener to the event and a great way to introduce Michael Litt, Vidyard’s CEO to the stage. You’ve built up the hype. Now you have to live up to it. You’re holding a major event for your key audiences. But now, how do you start off the event? With video, of course.
  • BIZNOLOGY  |  MONDAY, JANUARY 25, 2016
    [Display] Does your ad campaign develop amnesia?
    These fabulous tactics that reveal interests, web history,  demographics, geography, and more are mostly unavailable to website developers whose code displays the pages on your site. I’ve been watching with guarded excitement as programmatic advertising and retargeting seem to be improving by leaps and bounds. Like this post?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 9, 2015
    [Display] [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels
    Be it PPC search, display, or social ads, two things are key with any paid advertising effort—conversion tracking and testing. Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Email. Social Media. Search Engine Optimization (SEO).
  • LEAD LIAISON  |  THURSDAY, NOVEMBER 12, 2015
    [Display] Using Website Visitor Tracking Over Time to Build More Sales Leads
    This type of profile covers all of the demographic and behavioral characteristics that a qualified lead is likely to display throughout the entire buying process. All businesses want the strongest leads possible. After all, the stronger your leads, the more conversions you have, and the better your bottom line.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, APRIL 11, 2011
    [Display] [X+1] NexTargeting Conference: Cross-Channel Attribution and Online Ad Scalability Remain Hot Topics
    The online / offline connection was covered by MarketShare CEO Jon Vein, who presented studies that showed including the “indirect impact” of online display ads can dramatically improve their reported return on investment. Continuing my adventures in online ad measurement, I attended [X+1] ’s NexTargeting Summit last week.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Display] The Business Blogger's Ultimate Guide to Mastering Lead Generation
    Select the offer for any top banner CTAs carefully, as these are the most prominent CTAs displayed on your blog's homepage. 2) Sidebar CTAs: These are smaller CTAs that appear in the sidebar of your blog's homepage. Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But have no fear! link] ).
  • KEO MARKETING  |  TUESDAY, MAY 24, 2016
    [Display] B2B CMOs Should Invest in These Marketing Innovations
    At the very least B2B companies must ensure their website is responsive and optimize emails so they display properly on mobile devices. Changes in technology means business to business (B2B) marketers need to continually evolve with innovation. Mobile tech. Video. Lead Generation
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2016
    [Display] 4 Examples of Content Curation Done Right
    In the continually changing communications market, Alcatel-Lucent’s Enterprise group needed to display thought leadership and provide fresh, innovative ideas for customers and prospects. In recent years there has been a lot of buzz about content curation , given its power to help fuel content marketing and better engage an audience.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 27, 2011
    [Display] Marketo’s Definitive Guide to Lead Scoring
    Display scores in a way that is useful to sales. B2B Lead Generation | Only 1 out of 5 companies have a lead scoring methodology in place. This data, from a recent study on sales leads by Vorsight and The Bridge Group was appalling. It’s really ugly. But how do you separate good leads from bad ones? More than 50 pages of content.
  • BIZNOLOGY  |  TUESDAY, JULY 10, 2012
    [Display] Images are now mandatory in social media content
    I first told you that Pinterest redefined social media from being mostly text to being mostly photos, illustrations, graphics, and infographics. Now, illustrating your content is not just preferable, it’s mandatory.  have sort of known this for years, especially since I share like crazy. Flipboard is an app for smart phones and tablets.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 8, 2015
    [Display] How to Get Marketing Results from LinkedIn Group Discussions
    Other changes include removing the Top Contributor and Statistics from displaying on LinkedIn Groups, as well as the optional Group cover image. There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. “I have a LinkedIn question.  
  • HUBSPOT  |  TUESDAY, FEBRUARY 15, 2011
    [Display] Facebook Pages Offically Killing FBML In Favor of iFrames
    Better Tracking - Content within an iframe actually resides on your own site, but is displayed on your Facebook Page. Last week Facebook, made some big changes to its Pages platform. We covered the news and talked about its implications for businesses working to leverage Facebook as a marketing channel. Connect with HubSpot
  • BIZNOLOGY  |  MONDAY, JANUARY 6, 2014
    [Display] Answers to 5 common questions about SEO strategy
    If implemented correctly on your end and processed correctly on Google’s end, you could earn video displays in organic search results, known as a rich snippet display. Other forms of markup can yield rich snippet displays like the one above and they are far easier to implement. Image via CrunchBase. highly recommend it.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Display] 9 Awful Ways We Push Customers Away
    Give them what they need, and display logos of your security partners across your site. This is now changing with bundled fares being displayed at the search stage itself to ensure complete clarity. Picture this. You''re the owner of AtoZJeans.com. She quickly clicks on the email and goes to your website. What made Patty leave? Taxes.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Display] 14 Tools & Resources for Conducting Market Research
    Userlytics provides a platform for doing user testing of mobile apps, videos, display ads, and more. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We are creatures of habit, especially when it comes to buying behavior. People don''t like change. census data. 10) Loop11. 11) Userlytics.
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Display] 4 Ways to Delight Visitors With Your 404 Error Page
    9GAG used creative topography and a modern color scheme to display their error page. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We’ve all seen them before: the frustrating little pages that appear when you click a broken link on a website. But these things do happen.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 1, 2015
    [Display] Optimize Content for Email Deliverability
    Keep it short: Create your message so it displays well in the preview pane; 600 pixels is a good maximum width. Use alt text on images: That way, they don’t just show up as boxes with little red Xs if there are problems with the display. Many of these considerations are straightforward, but content is more complex.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2011
    [Display] All The Details on Facebook's Newest Updates [Recap]
    Displayed in the top right corner of Facebook directly above the chat pane, like the chat pane, the Ticker follows you throughout Facebook, whether you're on your News Feed or another user's profile (or anywhere else for that matter). Facebook shook up the social media world this week. Been under a rock or stuck in meetings all week?
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