Webbiquity
MAY 25, 2021
YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. There are people talking about stocks or sharing best practices. public broadcast models.
Biznology
JANUARY 7, 2016
We’ve all heard and read a lot about customer experience recently and how the study of and practice of CE Marketing has become an area of specialization and innovation. Another viewpoint stems from that of disintermediation where facilitators (in this case retailers) are being replaced by a direct connection of manufacturer to consumer.
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The ROI Guy
JULY 23, 2015
These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. On July 23 rd we'll be interviewing Jim Ninivaggi, SiriusDecisions’ Practice Director for Sales Enablement on topic on the Death of the B2B Sales Rep.
6sense
FEBRUARY 14, 2022
To learn more about these challenges — and how to smartly mitigate them through brand safety best practices — we spoke with Eric Wittlake , 6sense’s Senior Director of Category and Product Marketing, . The post Mitigate B2B Advertising Risks — While Maximizing Reach — with These Brand Safety Best Practices appeared first on 6sense.
Martech
OCTOBER 10, 2022
The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. While this article is as much therapy and inspiration as practical advice, the data spells out the business costs when these disconnects are ignored.
Industrial Marketing Today
SEPTEMBER 27, 2010
They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success. If nothing else, it makes the mobile sales force much much more productive.
The ROI Guy
NOVEMBER 4, 2010
In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. Updated Alinean Social Media ROI Calculator - New. Gartner CIO Study Highlights Need for Outcome-Base.
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