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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. I love LinkedIn. Now, there’s so much spam on LinkedIn that it’s harder to build these casual connections. But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

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It takes a village to launch a new online publication

Biznology

Bonus, they might even share the interview in the media/clippings section of their personal and professional website and maybe even on their LinkedIn profile. Building trust and reputation this way–instead of being just a link-building aggregation bottom-feeder–does take a lot of work but is totally worth it.

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Marketer of The Month Podcast- Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right

Outgrow

The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. Kate Fairhurst: I think there’s further disintermediation still to come. I think disintermediation of media storytelling has happened quite extensively. And you don’t mean anything.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

However, the importance of content and lack of priority towards direct engagements points to a troubling trend in that today’s Internet fueled, buyer controlled purchase process is disintermediating sales from the purchase process.

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Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

If you are listening live on the Funnel Media Radio Network, thank you, as always, for making this part of your work from home work day, or working and listening from wherever you are. But in terms of where marketing orchestrates at work, I think it does shift the center of gravity a little bit. Jon: A hundred percent.

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B2B Category Creators Episode 6 Transcript

Metadata

A small fact that I learned about you this week is that you worked for Ben Horowitz. So a lot of very interesting experiences I’m sure you’ve had in the work area with him. Maybe that works for Snowflake, but it doesn’t actually work for people trying to create a category, I think. Gil Allouche: Awesome.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. In some cases employees are still forced to shuttle critical information between their work and home PCs. September 2006.