Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Versium

JUNE 12, 2018

August 17, 2016 – Versium , a leading provider of automated predictive data technology solutions for marketing agencies and enterprises, today announced a number of significant corporate milestones and new leadership hires. Redmond, Wash. Product & Customer Momentum. Ira Snyder joined the Versium team as vice president of engineering.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

The ROI Guy

NOVEMBER 4, 2010

Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

6sense

FEBRUARY 14, 2022

Eric is a former Gartner and TOPO analyst who has long specialized in demand generation, digital, content, and media. In addition to helping companies create and grow new service offerings, he’s led new mobile, search, and lead-gen initiatives. 6sense: What is “brand safety” in the world of digital advertising?

Advertisements 62

Advertisements Advertising Practices Disintermediation 62

xiQ

AUGUST 8, 2015

The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. But Gartner research (see here and here ) indicates a very different contemporary buying reality. Buying is a continuous and dynamic process.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. But Gartner research (see here and here ) indicates a very different contemporary buying reality. Buying is a continuous and dynamic process.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Metadata

FEBRUARY 22, 2021

You have to almost just get good at answering the question without really having a quantitative Gartner report or something to point to. The internet is about disintermediation. And just built a gigantic portion of the organization, and did something that not only was it entrepreneurial, but we told him not to do it.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52