Trade Press Services

MARCH 11, 2024

Sekine-Pettite and Savenije offer their expert perspectives on the trends shaping today’s evolving B2B publishing landscape, the technologies to expect, and the industry’s fundamental value proposition. There’s also a real trend of first-party data with your audience, digital in particular. It’s pulled out.

B2B Thought Leadership 107

B2B Thought Leadership Conversion B2B Thought Leadership 107

Outgrow

SEPTEMBER 15, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . Saksham Sharda: Fill in the blank: An upcoming marketing trend is _. Kate Fairhurst: London.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Biznology

JANUARY 7, 2016

As I have spent a good deal of time centered in an auto industry perspective, I’m watching other industries shift their focus from product to consumer intangibles and wonder why the trend sensitive auto industry just can’t get on with it.

Loyalty 80

Loyalty Paid Search Agency Disintermediation Ideal Customer Profiles 80

Convince & Convert

NOVEMBER 1, 2011

Obviously the publishing business is disintermediated, and we understand that. As you know, there’s been somewhat of a micro trend recently of people just sort of saying, “You know what? We see that with Chris Brogan, for example. But is long form publishing counter-cyclical? Brian: Wow. So much to think about here.

Relevance 122

Relevance Work Management Marketing Management Disintermediation 122

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Martech

OCTOBER 10, 2022

Important questions to tackle include: What are the big market shifts, trends and drivers creating pain and/or opportunities for the customers you serve? Acknowledge and address the disintermediation of B2B sellers in today’s buyer’s journey. B2B buyers want and expect control of their process and how they want to buy and do business.

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 116

The ROI Guy

DECEMBER 6, 2010

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. As a common example, an Internet empowered prospect will often self-diagnose their issues, but may not do so completely or accurately.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40