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4 Elements that drive B2B direct marketing results

Biznology

If you’re an experienced B2B direct marketer, this is probably not for you. The start of the process is targeting who is likely to want your product or service. In general, there are three types of B2B offers, and they align to the buying process. They are: Soft Offer – beginning of the buying process.

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Are Webinars too Popular?

The Point

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. When are Webinars a fit? What’s the most common Webinar mistake companies make?

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DMA Webinar: Top 10 Tips for Lead Nurturing Success

The Point

Join me on Wednesday, December 7 as I present a Webinar on “ Top 10 Tips for Lead Nurturing Success ,” hosted by the Direct Marketing Association (DMA). the top 5 questions to ask about your current lead management process …. • The Webinar is free of charge to DMA members ($29 to non-members). 2:00 PM – 3:00 PM ET.

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The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The Lead Generation Process. Inbound Marketing. What is Lead Generation? Lead Scoring. Email Nurturing.

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Is Video the Future of Direct Marketing?

Content Standard

In a press release this past week , e-commerce/video hybrid company Cinsay announced a new Snap Marketing program aimed at bringing its Web player to some of the largest multi-level marketing companies in the world. Video continues to be a powerful tool for marketers today. The post Is Video the Future of Direct Marketing?

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns. How do you determine gift value?

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Moneyball Campaigns: Map and Define Marketing Campaign Segments By Territories

Leadspace

In the times of direct marketing, we were told that the list is one of the most important ingredients of a successful campaign. In recent years we’ve added intent to the process, but we’ve seen that it typically only adds a couple of percentage points in upping the odds for creating closeable demand. Better segments.