markempa

MAY 23, 2005

This presents a great opportunity for those companies who want to be positioned as thought leaders and keep their audience coming back. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. Plus most sales people will only call 15% to 20% of that list anyway.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Convince & Convert

JULY 14, 2010

Throughout life it drives us crazy when people talk about us when we’re not around – here we have an opportunity to be present. This resonates with me, since I've been saying for a while now, “Stripped down to its essentials, new media marketing is about participating in the conversations that will go on with or without us.&#

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Ambal's Amusings

OCTOBER 8, 2009

Marketing might also use case study content in various forms in advertisements, newsletters, blogs, direct marketing, live events, for industry awards, contributed articles or pitching to the media. Sales then uses the content in PowerPoint presentations, sales letters, live in sales conversations, and proposals.

Case Studies 100

Case Studies Case Study Activities Studies 100