Social Media is the Servant of Strategy, Not the Master
Convince & Convert
JULY 14, 2010
Those results will not change without a concerted effort to engage in social media. Throughout life it drives us crazy when people talk about us when we’re not around – here we have an opportunity to be present. Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. .
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