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B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Im often asked where do webinars/webcasts fit in the lead generation continuum? Tips on how to effectively promote your events.

Webcast 120
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ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

Marketing might also use case study content in various forms in advertisements, newsletters, blogs, direct marketing, live events, for industry awards, contributed articles or pitching to the media. Sales then uses the content in PowerPoint presentations, sales letters, live in sales conversations, and proposals.