B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI
markempa
MAY 23, 2005
This presents a great opportunity for those companies who want to be positioned as thought leaders and keep their audience coming back. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. Plus most sales people will only call 15% to 20% of that list anyway.
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