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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. Wasssup by Budweiser The Super Bowl is where television ads come to dream big. It was aired live on Twitter and Facebook, as behind-the-scenes images were posted on Instagram.

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The 10 most fascinating people in B2B marketing in 2016

Biznology

Ann Handley is a content marketing pioneer, with scads of books, accolades, and fans to her credit. My fave is Everybody Writes , a title that is one of the truest statements ever about modern marketing. But to me, what sets Ann apart is her personality. Or send him your Twitter and Facebook follower lists.

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15 Journalists to Follow to Stay on Top of B2B Digital Marketing Trends

Directive Agency

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Keep up-to-date on the latest news, trends and recent developments in the vast world of B2B digital marketing. Martin Swant. Martin Swant is a technology writer for Adweek.

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Is Email Marketing Making a Comeback?

Crimson Marketing

Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. Email marketing was somewhat forgotten, but is it dead ? The short answer is: no.

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Decoding the True Essence of Outbound Marketing

MarketJoy

It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. Putting straightforwardly, it is carried out in traditional forms; as in print ads, cold-calling, cold emailing, and television ads. The Relevance of Outbound Marketing. to propagate their views.

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15 Journalists to Follow to Stay on Top of Digital Marketing Trends

Directive Agency

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. While not all of these journalists cover B2B specifically, they cover the latest tips, trends, and news B2B marketers can learn a thing or two from. Martin Swant. Kerry Flynn.

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CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondel?z International

LEADership

A good example Bough cites is that of 3 corporations—P&G, Kraft and Unilever—that embraced television as a medium of advertising and marketing at a time when radio was the tried and tested (and far less expensive) medium. An organization has to break free from tradition and legacy in order to accelerate growth and drive change.

CMO 40