Remove Direct Marketing Remove Email Campaigns Remove Event Remove Open Rate
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What is Email Marketing? Tips, Strategies & Tools for Success

Vision6

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. What are the benefits of email marketing?

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How to Calculate the ROI of Email Marketing

Optinmonster

In other words, how much did you make for every dollar you spent on email marketing? Email marketing generally has the most measurable ROI of all digital marketing strategies. That’s because you can precisely track open rates, engagement, and number of conversions from each email.

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B2B Email Segmentation – Your Comprehensive Handbook

Binary Demand

[ps2id id=’overview’ target=”/]You might have a long list of subscribers and might be utilizing a robust B2B email marketing strategy. But, you might still experience the pain of seeing low open rates even after executing important email marketing campaigns.

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What is Email Marketing? How Does It Help Convert Leads into Customers?

LeadSquared

Take a look at this email user forecast for 2017 (in billions) by Radicati : According to Epsilon’s Q2 2016 North America Email Trends and Benchmarks results , email open rates are rising as well. Business as usual (BAU) emails are reported to have open rates of 35.6% That’s a win-win.

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Optimising Your B2B Email Marketing Click Through And Open Rates

The Lead Agency

Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign ? Find out the secret to optimising your campaigns today. Email marketing may be one of the most economic and effective ways to nurture and mobilise existing leads and customers.

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7 Email Writing Techniques to Boost CTR and Conversion Rate

Outgrow

According to our findings , a whopping 91% of B2B marketers believe that emails are extremely important and don’t plan to give up on email marketing because it has an average CTR of 4.8% and 22.86% open rate. Behavior-Triggered Emails. Email campaigns that include one CTA already increase CTR by 42%.

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7 common problems that derail A/B/n email testing success

Martech

The open rate, for example, has been a popular success metric ever since we learned how to use it back in the early days of HTML email. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate.