Adobe Experience Cloud Blog

MAY 27, 2019

Organizations across industries and regions are becoming increasingly digital. As your company undergoes its own digital transformation , not only are you generating more and more data across more devices, you’re progressively responsible for the information others share with you. Let’s try an analogy.

Work Management 134

Work Management Marketing Analytics Tools Marketing Management Lock-In 134

Martech

MAY 24, 2022

This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. Budgets were already locked in before the pandemic spread globally in 2020). Get the daily newsletter digital marketers rely on. In 2021, marketing budgets claimed 6.4% of the average company’s total revenue. in 2018, 2019 and 2020.

Marketing Budget 111

Marketing Budget Paid Search Agency Lock-In CMO 111

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. That’s because the customer will change.

Enterprise Management 94

Enterprise Management Digital Experience Platform Organization Marketing Management 94

PureB2B

JUNE 23, 2022

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. 77% of B2B buyers say their latest purchase was very difficult— Gartner . Prioritize Customer Experience.

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Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Madison Logic

MARCH 23, 2023

Lock up your data! Success or failure in account-based marketing (ABM) hinges on account prioritization. By focusing on high-value accounts you can create personalized experiences that foster long-lasting customer relationships. To do so, you need to know who these accounts are, who the decision-makers are, and what they care about.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

ClickZ

SEPTEMBER 16, 2020

According to a 2019 Gartner survey, marketers utilize only 58% of their martech stack’s potential. 30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. Non-existent or deficient business case.

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Work Management Marketing Management Planning Paid Search Agency 145

Martech

JULY 25, 2022

In fact, according to Gartner, B2B pros spend only 17% of their buying journey with vendor sales pros. And while no one system can do it all, it’s clear a big payoff is awaiting the providers who can get it right in this next B2B era. Grab your popcorn and beverage of choice. This should be fun to watch.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 105