Martech

MAY 24, 2022

This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. Budgets were already locked in before the pandemic spread globally in 2020). Every CMO has their own reason for waiting and seeing, but that’s the pattern across the marketing world at the moment. in 2018, 2019 and 2020. Let us know!

Marketing Budget 115

Marketing Budget Paid Search Agency Lock-In CMO 115

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. That’s because the customer will change.

Enterprise Management 97

Enterprise Management Digital Experience Platform Organization Marketing Management 97

ClickZ

SEPTEMBER 16, 2020

According to a 2019 Gartner survey, marketers utilize only 58% of their martech stack’s potential. Since then, as a CMO and a consultant , I have led numerous martech projects where this framework, and the associated methodologies and guidance, have been core to my approach. Marketing technology, in and of itself, is not a strategy.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

chiefmartech

JANUARY 21, 2019

Citizen) Engineers — in a digital world where every company asymptotically becomes a “software business,” organizations will extend commerical platforms with customized customer experience apps and business process logic, many via “ citizen developers.” There’s a whole team on it — thank you Blue Green.).

Work Management 94

Work Management Marketing Management CMS Development Trends 94