Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. That’s because the customer will change.

Enterprise Management 97

Enterprise Management Digital Experience Platform Organization Marketing Management 97

ClickZ

SEPTEMBER 16, 2020

According to a 2019 Gartner survey, marketers utilize only 58% of their martech stack’s potential. 30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. Non-existent or deficient business case.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

chiefmartech

JANUARY 21, 2019

Citizen) Engineers — in a digital world where every company asymptotically becomes a “software business,” organizations will extend commerical platforms with customized customer experience apps and business process logic, many via “ citizen developers.” There’s a whole team on it — thank you Blue Green.).

Work Management 94

Work Management Marketing Management CMS Development Trends 94