Madison Logic

MARCH 23, 2023

Lock up your data! Success or failure in account-based marketing (ABM) hinges on account prioritization. By focusing on high-value accounts you can create personalized experiences that foster long-lasting customer relationships. To do so, you need to know who these accounts are, who the decision-makers are, and what they care about.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

ClickZ

SEPTEMBER 16, 2020

According to a 2019 Gartner survey, marketers utilize only 58% of their martech stack’s potential. 30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. Non-existent or deficient business case.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

chiefmartech

JANUARY 21, 2019

Citizen) Engineers — in a digital world where every company asymptotically becomes a “software business,” organizations will extend commerical platforms with customized customer experience apps and business process logic, many via “ citizen developers.” “Is it expanding or consolidating ?” Get acquired.

Work Management 94

Work Management Marketing Management CMS Development Trends 94