Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. That’s because the customer will change.

Enterprise Management 98

Enterprise Management Digital Experience Platform Organization Marketing Management 98

PureB2B

JUNE 23, 2022

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. With this set of common annoyances, what exactly are today’s B2B buyers looking for from their vendors?

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

ClickZ

SEPTEMBER 16, 2020

According to a 2019 Gartner survey, marketers utilize only 58% of their martech stack’s potential. Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. 30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Madison Logic

MARCH 23, 2023

Lock up your data! Success or failure in account-based marketing (ABM) hinges on account prioritization. By focusing on high-value accounts you can create personalized experiences that foster long-lasting customer relationships. To do so, you need to know who these accounts are, who the decision-makers are, and what they care about.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Martech

JULY 25, 2022

In fact, according to Gartner, B2B pros spend only 17% of their buying journey with vendor sales pros. And this is combined time — not just with the chosen vendor! Note, this is a not a deep vendor-to-vendor comparison but a look across the B2B landscape to gain a sense of perspective. This should be fun to watch.

Marketing Automation Services 112

Marketing Automation Services Enterprise Management Work Management Marketing Management 112

chiefmartech

JANUARY 21, 2019

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. Anything more than 2,000 vendors qualifies as “a ship ton,” to use the French nautical term for it.

Work Management 94

Work Management Marketing Management CMS Development Trends 94