Adobe Experience Cloud Blog

JULY 10, 2015

Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? Like all marketers today, my team and I had many channels and tactics we could use to reach customers. And small rewards can drive big improvements in marketing results. We saw the highest click-through rate of all email campaigns.

Marketing Automation Services 48

Marketing Automation Services Marketing Budget Marketing Management Webinar Metrics 48

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Vidyard

OCTOBER 27, 2019

To achieve the goals you set out in your video marketing strategy , you’ll need a variety of video types to meet different needs. Find out what types of video your business needs, how to make them, where they fit in the funnel, and more. The content marketers over at Kapost do a terrific job with helpful how-to video snippets.

Top of Funnel 110

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 110

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. And that was before Covid hit and we experienced an unprecedented shift to digital in all aspects of our lives. Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Vidyard

OCTOBER 27, 2019

To achieve the goals you set out in your video marketing strategy , you’ll need a variety of video types to meet different needs. The 9 Essential Types of Video Guide Find out what types of video your business needs, how to make them, where they fit in the funnel, and more. Get the Guide 1. Promo Videos (a.k.a.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 65

Referral Rock

OCTOBER 31, 2019

Guest Post Jonas Sickler writes about online reputation management, SEO and marketing. His advice has been featured in hundreds of publications, including Marketo, Chief Marketer, CNBC, U.S. There are different levers that move the customer based on their stage of the purchase funnel: Awareness, Consideration, and Purchase.

Lead Ranking 72

Lead Ranking Lead Scoring Ideal Customer Profiles Leads 72

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Nurture leads.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Conversica

OCTOBER 3, 2018

With a response rate often three to five times higher than marketing or sales emails, Conversica’s assistants significantly increase the number of quality conversations with prospective students and reduce the time the admissions department has to spend following up. Re-engage potential students and inactive applicants.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

Conversica

OCTOBER 3, 2018

With a response rate often three to five times higher than marketing or sales emails, our assistants have been shown to significantly increase the number of quality conversations with prospective students, while reducing the time the admissions department has to spend following up with these leads. Additional information.

Marketing AI 40

Marketing AI Education Eloqua Outreach 40

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. The Benefits of Utilizing Marketing Automation Tools.

Marketing Automation Services 66

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 66

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. The Benefits of Utilizing Marketing Automation Tools.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

SnapApp

FEBRUARY 13, 2018

There are many places to reach your target market, so putting your budget into a single channel is like building one huge Dunkin Donuts in the center of town and hoping everyone will go there instead of the local corner competitor. . Multi-channel marketing. . . What Is Multichannel Marketing? . . The solution?

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Vidyard

SEPTEMBER 14, 2021

From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Vidyard

FEBRUARY 2, 2021

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Top of the Funnel 4.2 Further Down the Funnel 4.2.1 Marketing Videos and Compliance 2.4

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65