Unbounce

MARCH 8, 2023

Lead generation is the number one challenge for marketers today. Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns?

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Webbiquity

MARCH 9, 2017

Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers. Sample review: “123ContactForms is (a) great form creator. A drag-and-drop form and survey builder. 6 ) Typeform.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Inbox Insight

JULY 7, 2020

This creates huge opportunities for tech marketers, but knowing how to reach, engage and convert IT leads is key. The aim of this study is to enlighten demand generation marketers and tech vendors on buyer behaviour. Survey sample: We surveyed 250 senior leaders working in IT located across the USA (200) and the UK (50).

Enterprise Management 103

Enterprise Management Work Management Marketing Management Research 103

Prospectr

APRIL 14, 2017

In this post you’re going to find an inside peek into our exact methodology for how we get a steady stream of leads and sales in our ideal customer market. LinkedIn may be getting a little long in the tooth, but, it’s still the leading platform for qualified B2B leads on the web. Week after week.

Linkedin 188

Linkedin Sales Qualified Leads Lead Ranking Lead Scoring 188

Unbounce

JUNE 8, 2020

With an irresistible lead magnet. We’ve already talked about how targeted landing pages are the best place to send people who click through your marketing emails , social posts, and ads. But when it comes to collecting emails, qualifying leads, and capturing visitor data—lead magnets are the way to go.

Sales Qualified Leads 139

Sales Qualified Leads eCommerce Lead Ranking Lead Scoring 139

Unbounce

APRIL 17, 2019

It’s pretty hilarious : Problem is, it’s also painfully reminiscent of a lot of marketers’ strategy. But the processes, funnels, and journeys they use create more leaks than that kid’s bucket. Check most funnel visualizations and you’ll see something similar to the example below: a massive loss of customers at every stage.

eCommerce 111

eCommerce Tactics Top of Funnel Brand Identity 111

Directive Agency

MAY 26, 2017

Demand generation is one of search marketing’s leading pain points for a reason. Ideally, search marketing is meant to build brand awareness and drive interest and sales for your unique product/service. But there is a huge difference between a functional search marketing campaign and a cost-effective one.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Hubspot

AUGUST 5, 2019

Because there are so many marketing options and opportunities on Facebook, It can be hard to tell which strategy is actually best for your brand. If you're not sure where to start, you can read case studies to learn about strategies that marketing pros and similar businesses have tried in the past.

Case Studies 78

Case Studies Case Study Paid Content Studies 78

SnapApp

AUGUST 1, 2017

Savvy marketers use demand gen to skip the growing pains. . Before you can turn prospects into leads and leads into sales, you’ve got to get their attention. . . Many marketers get overwhelmed, and end up deferring to an unstructured spray-and-pray approach. . . Demand gen vs. lead gen.

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Albacross

JULY 31, 2018

B2B marketing isn’t easy. You have to contend with long sales cycles, and deal with unresponsive leads…. So what’s the key to being a great B2B marketer? Of course, it doesn’t help to keep exploring the latest B2B marketing strategies, too. Running ads on either platform can be a great B2B digital marketing strategy.

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing & Strategy 40

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Belkins

JANUARY 31, 2021

Lead Generation for B2B: Strategies That Work We’ve collected a range of essential elements for acquiring new clients. Email Marketing for Potent Business-to-Business Lead Generation Communicating with your prospects via newsletters is still a great way to establish a more profound connection, which usually results in better sales.

Lead Generation 100

Lead Generation Conversion Webinar Metrics Marketing Automation Services 100

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. People Every Growth Driven B2B Marketing Team Needs. Person 1: VP of Marketing.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Unbounce

FEBRUARY 19, 2019

And, of course, click-through pages are going to convert higher than lead gen pages because the conversion goal is much simpler. Noted Yael Miriam Klass , Content Lead at Promo: We specialize in creating converting videos that attract viewers and elicit action. Keep these things in mind before judging your own pages too harshly.

Landing Pages 145

Landing Pages Paid Search Agency Click Rate Conversion Rate 145

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result? David Hoos.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118