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Why we care about B2C marketing: A guide for marketers

Martech

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

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Creating an Inbound Strategy to Support Virtual Events and Conferences

SmartBug Media

And when inbound marketing is applied, they enable your business to gain increased brand awareness, lead generation, and thought leadership authority and development in your industry. To help companies manage the potential headache of moving an event to digital, companies like Hopin have stepped into the spotlight.

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NFT Marketing Agencies: Best Way to Promote Your NFT Project

Single Grain

Now this digital asset is trending on Rarible (an NFT marketplace) for more than $2,000 : Pizza Hut launched the world’s first non-fungible pizza, which was sold on Rarible for $8,824 , and the company said that they would be launching more pizza “slices” (i.e. digital images of pizza slices) every week: .

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Top 30 Online Marketing Tools for 2021

seo.co

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. PromoRepublic specializes at social media management for agencies. Agency Analytics. PromoRepublic. Google Analytics.

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The Top 30 Online Marketing Tools for 2021

seo.co

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. PromoRepublic specializes at social media management for agencies. Agency Analytics. PromoRepublic. Google Analytics.

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Shoppable content: The new way of buying online (and 3 brands doing it right)

Sprout Social

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. Shoppable content is a digital asset, such as a social media post, image, video or ad, that consumers can click through to make a purchase. 1 at 7pm ET & head to our YouTube channel to watch!

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Content SEO

Online Marketing Institute

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

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