ClearVoice

JULY 18, 2022

Brands create a lot of digital assets, such as written content, images, and videos, to promote their products and services. But how can marketers ensure teams across different departments (e.g., sales, product management, PR, communications, and agency partners) can efficiently access and reuse the latest assets?

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Producing content variations like text, images and video. Optimizing assets for different platforms. The goal is to use AI to empower human marketers and creatives, not replace them. Governance.

Marketing AI 111

Marketing AI Digital Asset Management Enterprise Management Work Management 111

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Martech

MAY 18, 2022

The increased demand for high-quality content has marketers adopting a modular strategy. This means centralizing content files in a digital asset management (DAM) tool , able to be deployed in different combinations, depending on the channel or customer. Read next: What is digital asset management?

Digital Asset Management 86

Digital Asset Management Work Management Marketing Management Marketing & Strategy 86

ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Martech

DECEMBER 6, 2022

Metadata and tags are two essential yet commonly confused elements in digital asset management (DAM). For example, an.mp4 (video) file uploaded to your DAM may be “about” your company’s latest service offering. Other data that describes the “aboutness” of the file might be: Which software the video was created in.

Tagging 89

Tagging Digital Asset Management Enterprise Management Work Management 89

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

ClickZ

DECEMBER 9, 2019

Within a video platform system, AI can be used to unlock unstructured data sets, making it easy for companies to inscribe the data. CMOs should look for cloud-based solutions that have video management systems built in. AI is being used to describe the content in video, but there is a lot more to it.

Marketing AI 93

Marketing AI Digital Asset Management Enterprise Management Video Marketing 93

ClickZ

JULY 2, 2020

There are several AI chatbot software and services you can add on your website or Facebook page, letting customers access instant information based on a pre-loaded set of options or questions or even with advanced keywords. Social media management is perhaps one of the most useful ways a company can use AI in their marketing strategy.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

TrustRadius Marketing

MAY 12, 2022

Delivering a great customer experience today also means managing your online presence. Digital experience software allows you control over each new customer’s first time. We talk about some important tips to help you pick the best digital experience platform for your customer-centric team.

Digital Experience Platform 98

Digital Experience Platform CMS Development Digital Asset Management Marketing Automation Services 98

chiefmartech

JANUARY 10, 2017

This guest post is an excerpt from Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice by Theresa Regli of Real Story Group. A book about DAM would not be complete without putting DAM in the bigger picture, and by that I mean the bigger picture of Marketing Technology.

Digital Asset Management 40

Digital Asset Management Enterprise Management Work Management Marketing Management 40

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space.

Digital Asset Management 97

Digital Asset Management Work Management Marketing Management Paid Search Agency 97

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X Slightly less preferred are “remote human interactions” — e.g., video-conferencing, online chat, email, phone — for researching (32%), evaluating (34%), ordering (32%), and reordering (33%).

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Read next: The B2B customer journey is set on a digital track.

Digital Asset Management 92

Digital Asset Management Enterprise Management Work Management Marketing AI 92

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

DivvyHQ

AUGUST 4, 2022

How are media asset management tools different than other types of asset management systems? As some companies ramp up their efforts in content formats like video, animation, and even podcasting, a dedicated media asset management platform may be warranted. And do you need one?

Digital Asset Management 93

Digital Asset Management Marketing Management Tools Media 93

Vision6

JANUARY 19, 2021

Analytics tools saturate the market. You don’t always need to invest in complicated software. Utilise tools for managing projects and make sure your whole team is doing their bit each day. Decide which marketing strategies impact you the most. Check Their Marketing Campaigns. Let’s dig in.

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Marketing Strategy 98

Hubspot

AUGUST 30, 2019

This is what we call brand management. That’s why we created this guide — to cover the basics of brand management and equip you with the tools you need to manage and maintain a fantastic brand. What is brand management? In short, your brand needs a manager to ensure its success. Principles of Brand Management.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Brand Identity 77

Circle Studio

OCTOBER 3, 2019

Marketing technology (or MarTech for short) is becoming an increasingly critical component of an A/E/C firm’s overall marketing strategy. The growth of the MarTech industry continues to explode, with more than 7,000 marketing software vendors providing a wide-range of tools to support today’s modern marketer.

Digital Asset Management 74

Digital Asset Management Marketing Automation Services Work Management Marketing Management 74

chiefmartech

APRIL 24, 2016

A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. 81% have a higher tolerance level for more vendors. In sharp contrast, 45% said it was not at all important.

Digital Asset Management 40

Digital Asset Management Marketing Management Marketing Automation Services Vendors 40

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. Nowadays, there are much more efficient ways to publish and schedule social media content.

Facebook 90

Facebook Digital Asset Management Tools Brand Identity 90

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Valasys

AUGUST 14, 2019

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. A headless content management system, or headless CMS, is a CMS built exclusively for the back-end.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

The Daily Egg

NOVEMBER 2, 2020

Digital asset management software (DAM software for short) is the modern way for businesses to track, share, archive, distribute, and repurpose digital assets. Images, videos, documents, audio files, animations, and other types of media content would all fall into the “digital asset” category.

Digital Asset Management 130

Digital Asset Management Software Best Practices Distribution 130

Vidyard

JULY 9, 2018

Bethany Bohme is a top Account Executive (AE) at MediaValet , a digital asset management software provider who is in the business of helping global companies organize, manage and share valuable digital assets. You can learn all about her experiences in the video and post below.

Digital Asset Management 58

Digital Asset Management Video Marketing Sales Cycle Paid Search Agency 58

chiefmartech

JUNE 1, 2021

In the absence of any other context, it’s usually assumed to mean the software that holds the authoritative (or “golden”) customer record. But this assumption often belies that fact that there are many different kinds of data in the modern marketing organization — not to mention the broader domain of rev ops.

Resource Management 91

Resource Management Digital Asset Management Marketing Analytics Tools Marketing Automation Services 91

ClickZ

OCTOBER 23, 2019

Many marketers know well the frustrations of coordinating the creative process — reviews and approvals can drag on, key feedback can get lost in lengthy email chains, and creative flow can be interrupted by too many stakeholders. Hightail works with clients including Patagonia, Jimmy Kimmel Live, the NFL Network, and Whole Foods Market.

Digital Asset Management 58

Digital Asset Management Enterprise Management Work Management Marketing Management 58

Hubspot

AUGUST 14, 2018

Similar to how YouTube pays top content producers to create the platform’s best videos , publishers who use Steem can reward their top content creators and curators for publishing popular content. Chain is a blockchain development company that builds cryptographic ledger systems for the financial services industry. Intellectsoft.

Digital Asset Management 75

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 75

ClickZ

NOVEMBER 9, 2020

Customer engagement software, GoMoxie surveyed adult US consumers and these were some key findings: 40% of consumers struggle to transact with an online retailer. Customer engagement software, GoMoxie surveyed adult US consumers and these were some key findings: 40% of consumers struggle to transact with an online retailer.

Digital Asset Management 122

Digital Asset Management Marketing Management eCommerce Press 122

Martech

AUGUST 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, are your customers and prospects thinking about content? But are they thinking about content the way marketers do? Certainly, they consume it. Probably not.

Digital Asset Management 124

Digital Asset Management Enterprise Management Work Management Marketing Management 124

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Renasant Bank: Marketing strategy takes step above boring classes. “The It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”.

Class 101

Class Digital Asset Management Education Webinar Metrics 101

Martech Advisor

FEBRUARY 10, 2020

A digital asset management (DAM) software solution is defined as an application that enables you to store, organize, share, and manage your digital assets at a central repository. In this article, we will look at the top ten digital asset management (DAM) software solutions for 2020.

Digital Asset Management 62

Digital Asset Management Enterprise Management Work Management Marketing Management 62

BenchmarkONE

NOVEMBER 21, 2019

We can learn from our marketing peers. From what email marketing tools they’re using to what services they’re providing, the more that we understand what top marketing agencies are up to, the better we can tailor our own efforts for success. What They Do: Services and Offerings. Source: Wordstream.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Aberdeen

DECEMBER 20, 2018

Let’s use this post to take a closer look into four additional top technologies ranking high in the CX executives’ technology adoption plans: Machine learning : Machine learning helps companies use software to analyze vast volumes of data with greater accuracy to find hidden trends and correlations. videos, images, podcasts, etc.)

Digital Asset Management 45

Digital Asset Management Contacts Marketing AI Enterprise Management 45

Unbounce

OCTOBER 31, 2018

B2B products and services can be difficult to fully capture on a landing page—we know from experience. Showcasing the value of something like software at scale can be trickier than explaining how your cutting-edge hoverboard might benefit just one person. Many B2B products and services solve complex problems.

Landing Pages 108

Landing Pages Digital Asset Management Examples Work Management 108

Valasys

JULY 26, 2021

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

Digital Asset Management 52

Digital Asset Management Enterprise Management CMS Development Work Management 52