ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. What is marketing orchestration? Source: Percolate.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Martech Advisor

DECEMBER 12, 2019

Tim Yeaton, Chief Marketing Officer, Red Hat, shares his insights. So, marketers must ensure that engagement with their brands is authentic, personalized, and engaging. I witness this dynamic every day at Red Hat, the open-source software company where I'm chief marketing officer. But even marketers can use GitHub.

Digital Asset Management 52

Digital Asset Management Enterprise Management Work Management Marketing Management 52

Martech Advisor

FEBRUARY 10, 2020

A digital asset management (DAM) software solution is defined as an application that enables you to store, organize, share, and manage your digital assets at a central repository. In this article, we will look at the top ten digital asset management (DAM) software solutions for 2020.

Digital Asset Management 62

Digital Asset Management Enterprise Management Work Management Marketing Management 62

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. an agency) benefited from their solution.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Content Standard

SEPTEMBER 13, 2018

Half an hour later, you have two responses, telling you someone is looking into it, followed by a copy of a Word document that doesn’t seem to have been updated for months, then a spreadsheet, and then a confusing back-and-forth as your specialists work out which of the two documents is more definitive. Pillar Three: Workflow.

Top of Funnel 61

Top of Funnel Digital Asset Management Work Management Marketing Management 61

Valasys

JULY 26, 2021

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

Digital Asset Management 52

Digital Asset Management Enterprise Management CMS Development Work Management 52

Martech

MARCH 30, 2022

WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Why should marketers care?

Digital Asset Management 87

Digital Asset Management Enterprise Management CMS Development Work Management 87

Valasys

FEBRUARY 11, 2020

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

Digital Asset Management 59

Digital Asset Management Enterprise Management CMS Development Work Management 59

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Typically they feature one presentation.

Digital Asset Management 140

Digital Asset Management Work Management Marketing Management Planning 140

CoSchedule

FEBRUARY 28, 2023

percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. The solution? Marketing project management software. On average, 11.4

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62

RebelMouse

APRIL 8, 2024

News publishers can seamlessly scale their operations to keep pace with a growing readership Choosing the best content management system (CMS) for news websites is crucial for publishers since it impacts their online presence. Collaboration: In a digital newsroom, editors and writers must communicate effectively.

CMS Development 107

CMS Development Industry CMS Paid Content Enterprise Management 107

ClickZ

JUNE 25, 2020

30-second summary: Companies are accelerating their creation of images and video to deliver memorable digital experiences, but they must also manage the assets and associated workflows to ensure brand consistency and visual quality. Visual storytelling is a proven marketing tool for customer engagement.

Enterprise Management 96

Enterprise Management Digital Asset Management Work Management Marketing Management 96

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. “For marketers, it’s not so fun.

Digital Asset Management 137

Digital Asset Management Work Management Marketing Management Paid Search Agency 137

Single Grain

NOVEMBER 24, 2020

These days, marketing compliance is a constant battle for companies. The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory standards set by internal and external bodies.

Digital Asset Management 64

Digital Asset Management Work Management Marketing Management Paid Search Agency 64

ClearVoice

JULY 18, 2023

Since the days of stone tablets, people have kept their most important information on physical documents. For some cloud providers, this can present a challenge: getting people to trust a computer thousands of miles away with their precious business data. You make your processes more tangible by explaining how your cloud services work.

Digital Asset Management 52

Digital Asset Management Trust Marketing Work Management Marketing Management 52

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Martech

OCTOBER 8, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, how will you seize the opportunity and speak directly to your audience? One benefit of this is obvious for any marketers that took a hit with this week’s Facebook outage.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Digital Asset Management Brand Identity 92

Martech Advisor

OCTOBER 24, 2019

This article by Jake Athey, VP of Marketing at Widen Enterprises, shares the story of a nightmare, all because digital assets were mislabeled, noncompliant, or missing altogether. Learn More: The Biggest Obstacle to Better Productivity Might Well Be Your Documents. Let’s look at a few of the portraits.

Enterprise Management 43

Enterprise Management Digital Asset Management Work Management Marketing Management 43

Moz

MARCH 14, 2021

Google My Business and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses. Share this simple, comprehensive article with incoming clients and team members to get off on the right foot with this important local business digital asset. What is GMB eligibility?

Google 66

Google Digital Asset Management Lead Ranking Paid Search Agency 66

Buzz Marketing for Technology

JUNE 27, 2008

At the time of writing this introduction (August 2006), no particular product or service exists that can definitively be categorised as a PLE, although some prototypical work is in progress. PLEs are meant to simplify managing these artefacts, creating meaning through aggregation, linking and metadata tagging (eg comments, keywords).

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management CMS Development 100

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

NetLine

NOVEMBER 30, 2023

Naturally, marketing has a key role to play, too. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? There are digital asset and content management tools on the market that can help.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Convert

MARCH 21, 2023

I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article. Everything you need to know about finding the ideal tool to ace marketing and optimization. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Content Standard

OCTOBER 15, 2018

Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. But there’s no doubt that the bounds of content marketing are stretching each year. Seth Godin famously prophesied that content marketing would be the only kind of marketing.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

TrustRadius Marketing

JANUARY 22, 2019

One area this pressure is being felt especially hard is the respective roles of marketing and sales and how to create synchronicity between the two. Deciding which marketing moves are most important can be overwhelming. What does sales and marketing alignment look like? Is it just a matter of adjusting existing processes?

Top of Funnel 40

Top of Funnel Marketing Funnels Lead Ranking Digital Asset Management 40

TrustRadius Marketing

JANUARY 22, 2019

One area this pressure is being felt especially hard is the respective roles of marketing and sales and how to create synchronicity between the two. Deciding which marketing moves are most important can be overwhelming. What does sales and marketing alignment look like? Is it just a matter of adjusting existing processes?

Top of Funnel 40

Top of Funnel Marketing Funnels Lead Ranking Digital Asset Management 40

Content Standard

OCTOBER 29, 2018

This article is Part Four of a series on the needs of a content-centric marketing organization. Founded in Egypt by Alexander the Great and once regarded as the ancient world’s most supreme archive of knowledge, the Library of Alexandria now serves as a cautionary tale for historians and book lovers—and marketers.

Digital Asset Management 69

Digital Asset Management Organization Top of Funnel Planning 69

SmartBug Media

JANUARY 17, 2019

It is where a sales rep reaches out to a prospect, whether by networking or by cold-calling a list, to sell a particular product or service. The actions of the sales rep may be outlined in a sales process document and tracked in a sales tool such as a CRM (customer relationship management). Photo by rawpixel on Unsplash.

Digital Asset Management 66

Digital Asset Management Eye-Tracking Cold Calling Buyer Personas 66

Martech

OCTOBER 26, 2022

A digital asset management (DAM) system is a must have for marketing organizations. They can accelerate time to market, cut the work it takes to find the right content and get it approved, while providing a single source of truth and brand messaging. That’s the promise, but the reality frequently falls far short.

Digital Asset Management 82

Digital Asset Management Enterprise Management Work Management Marketing Management 82

Adobe Experience Cloud Blog

JANUARY 30, 2018

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. These two solutions are core to successful marketing programs. Landing Pages.

Marketing Automation Services 133

Marketing Automation Services Digital Asset Management Marketing Automation Automation 133

ClearVoice

MARCH 3, 2020

Content creation is the intentional, strategic process of crafting text and visuals that align with the core interests of your audience and brand to reach documented business goals. You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. What is content creation?

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

seo.co

FEBRUARY 16, 2023

In order to win in online marketing, your content marketing strategy should include at least (perhaps more) two easy steps: Create great onsite content with content marketing (which we have discussed at length before) Promote that onsite content. Image Source: Twitter ) Email marketing. Influencer marketing.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105

Content Standard

JUNE 18, 2018

Content marketing is in the midst of a massive transformation, poised to experience tremendous growth in the near future. Content Marketing’s Growing Impact. The shift to content marketing is accelerating as businesses realize its incredible potential. The Marketer’s New Storytelling Role: Showrunner.

Digital Asset Management 54

Digital Asset Management Enterprise Management Paid Search Agency Planning 54

Martech Advisor

JANUARY 31, 2020

Digital Asset Management (DAM) is defined as a practice of storing, organizing, categorizing, retrieving, and sharing digital assets from a central repository. What Is Digital Asset Management (DAM)? Types of Digital Assets for Marketing and Internal Training.

Digital Asset Management 52

Digital Asset Management Enterprise Management Work Management Marketing Management 52

ConvertKit

DECEMBER 31, 2019

Landing pages: Present readers with a very clear offer (free download, lead magnet , newsletter sign up). As we’ve already touched upon, a winning landing page is one that addresses a clear concern, poses a solution and manges to compel your visitors to take action—leading to an increase in conversions.

Landing Pages 107

Landing Pages Blogger Examples Digital Asset Management 107

Leadspace

AUGUST 30, 2018

If you’re not creating at multiple marketing outreach activities with every piece of content you produce, you’re probably leaving much of its value untapped. In a coschedule.com survey of more than 1500 marketers from around the world, 49 percent of respondents reported spending three or more hours creating a new piece of content.

Digital Asset Management 69

Digital Asset Management Work Management Planning Marketing Management 69

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. Overall Best Software Product Winners. LEARN MORE. Webexpenses.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98