Webbiquity
FEBRUARY 10, 2010
Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get&# Twitter. Here are seven reasons every business needs to be on Twitter.
Webbiquity
MAY 4, 2010
Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc.
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Webbiquity
AUGUST 9, 2010
Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a. Share this on Bebo.
Webbiquity
JUNE 15, 2010
But scale has still been an important factor, as the largest trade shows and highest-circulation publications, even within a specific niche, command the highest prices. To cite one specific social medium, it’s not about having the most followers on Twitter , but having the most engaged followers. increases over time.
Webbiquity
DECEMBER 21, 2010
Twitter, Facebook and LinkedIn groups, community sites (e.g. promote events, meet up at trade shows). It’s no longer the biggest ad budget that wins. People want to buy from companies that are smart, helpful and responsive. Social media provides the mechanism to demonstrate those qualities. Share this on Bebo.
Webbiquity
MARCH 9, 2010
If you buy a new Audi, you might use Facebook to show it off to your friends, but if you’re part if a buying team that just acquired a new enterprise software system—eh, not so much so. And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog.
Webbiquity
MARCH 29, 2010
But expressing your opinion on Yelp , epinions , Twitter, Facebook or any social site is easy and takes only a few minutes—and your words reach a far larger audience. Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events. Share this on del.icio.us. Tweet This!
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