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Online Marketing Institute
NOVEMBER 1, 2010
Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. Instead of taking the digital plunge, most respondents hedged their bets in 2009 and simply cut spending across all the tactics they used.
WebMarketCentral
JULY 30, 2009
Publishing this content in a blog, podcast, video or online slideshow and promoting it through Twitter, Facebook, LinkedIn, Digg and other tools enables you to show the world how smart and helpful your people are, rather than trying to convince them through paid (and often ignored) media.
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Webbiquity
NOVEMBER 10, 2010
Some—in fact, many—types of marketing activities lend themselves to testing. You can test banner advertising on an industry publication site for a month or two before deciding to commit to a longer run. You can send a small delegation to a trade show to evaluate the potential for a big booth next year. Share this on Bebo.
Buzz Marketing for Technology
JUNE 27, 2008
Digg this Slashdot Reddit. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Putting Open source to the test. Average (1 vote). All Comments.
B2B Marketing Zone Posts
NOVEMBER 2, 2010
3 Cool Lead Conversion Testing Tools , October 19, 2010 Stop Guessing.Start Testing. This stricture can refer to the fairly traditional practice among many publishers of covering their own conferences and trade shows. Do you know how to protect your company from those real risks? But maybe that didn’t surprise you.
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