Webbiquity

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Third-party validation has always been more valuable than advertising or other types of self-promotion. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

MAY 4, 2010

Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Promote your blog posts to your relevant LinkedIn groups. It’s perfectly acceptable to link to your own content, as long as you don’t promote your own stuff exclusively. Use Twitter. Tweet This!

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

MARCH 29, 2010

It provides a rich new toolset and set of techniques for carrying out these processes, but the processes themselves are familiar: listening , networking , interacting , information sharing , and promoting. Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

FEBRUARY 10, 2010

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it’s also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. Growing existing customer business requires ongoing communication. Share this on del.icio.us.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

JUNE 15, 2010

But scale has still been an important factor, as the largest trade shows and highest-circulation publications, even within a specific niche, command the highest prices. Marketers who focus on relationship building and interaction rather than broadcasting and promotion will achieve the greatest returns. Share this on Bebo.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

MAY 10, 2010

However, while many companies have invested significantly in websites that serve the marketing function of promoting a unique value proposition, many miss the sales side of the equation—that is, proving that messaging to prospective customers. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good?

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Share this on del.icio.us. Post this on Diigo. Tweet This!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100