Webbiquity

NOVEMBER 29, 2010

Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. Certainly much of the content on corporate sites is inappropriate for linking from Wikipedia: product feature-benefits pages, “why buy from us,&# press releases, etc.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

NOVEMBER 23, 2010

Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. If you were wealthy, fortunate, obnoxious (or in a few cases, talented) enough to be involved in publishing, you had a voice.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

JUNE 8, 2010

Social media is in the press every day. The jury is still out on Facebook’s effectiveness for the B2B market. We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

NOVEMBER 2, 2010

She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Li addresses social media at all levels, from grand strategy to nitty gritty tactics. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

MARCH 22, 2010

For example, don’t : • Send out an impersonal mass mailing; • Send only a press release, or a release with just a brief introductory note, and expect coverage; • Take a “shotgun&# approach, sending irrelevant announcements to a large number of bloggers; and don’t. Share this on del.icio.us. Post this on Diigo. Tweet This!

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Webbiquity

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

JANUARY 19, 2011

Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages&# including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

DECEMBER 13, 2010

Press releases very rarely meet that standard. Other Industry Influencers: bloggers and other social media influencers don’t have the same motivations as journalists and shouldn’t be approached the same way (a point that an awful lot of PR firms have yet to figure out, judging by most of the pitches I see). Share this on Bebo.

Social Media 100

Social Media Social Marketing Media Digg 100

Webbiquity

JANUARY 10, 2010

It’s pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. Share this on del.icio.us.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JULY 26, 2010

Time to Kill the Press Release? Self-promotion, Internet style , June 10, 2010. What Works ( Vendor Government PR Trends Spending Release ). Bob Scheier ( @BobScheier ). What B2B Readers Want, Circa 2010 , February 2, 2010. July 8, 2010. Skill Set For Content Marketing: Number Crunching and A Gut Feel , March 4, 2010. Share this on Bebo.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

OCTOBER 27, 2010

It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service. Set goals, understanding what social media is good for — and what it isn’t. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

FEBRUARY 7, 2012

He notes that some companies try to use a blog simply as a mechanism to re-post their press releases, and are subsequently disappointed by the results. He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.”

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

MARCH 1, 2011

Johannes Gutenberg , the Mark Zuckerberg of his day, invented his printing press in 1440. It took a few more years for prices to come down and color to be added, but for the first time—5,990 years after the development of the written word—anyone could publish documents that looked like they came off of a printing press.

Social Media 100

Social Media Media Digg Press 100