Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Webbiquity

NOVEMBER 29, 2010

Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. Certainly much of the content on corporate sites is inappropriate for linking from Wikipedia: product feature-benefits pages, “why buy from us,&# press releases, etc. Tweet This!

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

NOVEMBER 23, 2010

Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. If you were wealthy, fortunate, obnoxious (or in a few cases, talented) enough to be involved in publishing, you had a voice.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

JUNE 8, 2010

Social media is in the press every day. Tags: Marketing Automation and Demand Generation b2b marketing effective online marketing in a nutshell Genoo internet marketing Kim Albee LinkedIn Groups online marketing strategy Social Media Marketing. The jury is still out on Facebook’s effectiveness for the B2B market. Post on Google Buzz.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

And then for Purchase I like to use case studies, customer references, press releases on new wins etc. Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on del.icio.us.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

And then for Purchase I like to use case studies, customer references, press releases on new wins etc. Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on del.icio.us.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Webbiquity

NOVEMBER 2, 2010

She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). In chapter 37, she almost seems to defend the insidious nofollow tag , which has outlived whatever useful life it once had and should be banished. Tweet This!

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

MARCH 18, 2010

But for true 360-degree brand tracking, you may require a vendor that also integrates offline sources such as the traditional press. Tags: Blogging Customer Support Facebook Interactive Marketing Social Media Social Networking Twitter. What technology will you need to support your listening goals? Tweet This! Share this on Facebook.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Writing on the Web

JULY 19, 2010

When I teach a simple thing like how to write a blog post, I’ve got slides and paragraphs that go back to the invention of the printing press! Tags: Content Marketing Writing Speeches content creation persuasion writing speeches. We want to explain everything. Do you struggle with writing presentations? Share this on Bebo.

Process 100

Process Ning Digg Content 100

Webbiquity

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Subscribe to the comments for this post? Tweet This!

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

MARCH 22, 2010

For example, don’t : • Send out an impersonal mass mailing; • Send only a press release, or a release with just a brief introductory note, and expect coverage; • Take a “shotgun&# approach, sending irrelevant announcements to a large number of bloggers; and don’t. Tags: Interactive PR B.L. Share this on del.icio.us.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. Tags: Communications Conversational Marketing PR. The impact of that can be felt in B2C as well as B2B Marketing. But it’s a zero sum game and we are all fighting over the same shrinking slice of pie!

PR 100

PR Conversion Ning Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

If you forget a keyboard shortcut, just press Shift + ‘ ? Separate Tags and Folders. Although Google Reader only provides ‘ Tags ‘, if you add more then one complete website feed to a tag, it automatically becomes a folder. You can do that but make sure you do not mix the tags and the folder names.

Google 100

Google RSS Tips Product 100

Buzz Marketing for Technology

JULY 2, 2008

• Digg this. --> --> Trackback Pings. My requests were always received positively, but then there was always something more pressing for my supervisor to do. Comments: (you may use HTML tags for style). Organisations that make an apprenticeship approach just part of the norm are going reap the rewards. Email this.

Work Management 100

Work Management Digg Storytelling Ideal Customer Profiles 100

Buzz Marketing for Technology

JULY 2, 2008

Tags: LinkedIn. What is LinkedIn? Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. more share options ). fewer share options ). This video will appear on your blog shortly. Thank you for sharing this video! Added: June 30, 2008. More info ). A practical example of how LinkedIn works. Less info ).

Youtube 100

Youtube Linkedin Privacy Policies Digg 100

Dahle Communication

MARCH 23, 2010

The PR machines would hold their press conferences when they wanted, they would only release statements that they wanted and they dictated what the newspapers and talk-show hosts would talk about. Tags: Messaging Tiger Woods. If you are unfamiliar with that type of logic let me explain.  That is now an archaic model.

Digg 65

Digg Public Relations PR Viral Marketing 65

Buzz Marketing for Technology

JULY 22, 2008

Tags: diigo. Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. more share options ). fewer share options ). This video will appear on your blog shortly. Thank you for sharing this video! Diigo ~ more than a research tool - a knowledge. Added: March 20, 2008. Less info ).

Youtube 100

Youtube CAN-SPAM Privacy Policies Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Tags: informl. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. more share options ). fewer share options ). This video will appear on your blog shortly. Thank you for sharing this video! Added: January 16, 2007. Less info ). Jay answers questions on informal learning. Is it real? Category: People & Blogs.

Youtube 100

Youtube Privacy Policies Paid Search Agency Digg 100

WebMarketCentral

SEPTEMBER 10, 2008

For example, in an SEO forum, telling everyone how great your agency is at SEO is suicide; but displaying your knowledge by offering expert tips on title meta tag creation or non-spammy link building is brilliant. But to really drive serious traffic from these sites, you need to know how to play the game with "power users" and the community.

Social Media 20

Social Media Wiki Optimization Digg 20

Buzz Marketing for Technology

JUNE 27, 2008

Connector looks at the public friends lists on del.icio.us, Pownce, Digg, Last.fm, and YouTube to see if youre connected there as well. Starting tonight, MyBlogLog is feeding in MyBlogLog activity (adding contacts, joining communities, tagging) as well as your most recent blog posts into Messenger as well. Messenger for Windows (9.0,

De-duping 100

De-duping De-duplication Paid Search Agency Work Management 100

WebMarketCentral

AUGUST 1, 2007

After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us Another highly useful tactic is producing video-linked press releases, then sending them along with personal notes to individual reporters and distributing them online through services such as PRWeb.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

JANUARY 5, 2009

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Social Tagging SEO Practice. Start Twittering.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Buzz Marketing for Technology

JUNE 27, 2008

s a huge and terrifying step to press a button and potentially allow the whole world to read your words. These sites allow you to store, tag and share links across the internet. Add new tag. The reasons, said the manager of the project, are generational, educational, cultural, linguistic, and psychological. For many people itâ??s

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. 9) H Hashtag - A hashtag is a tag used on the social network Twitter as a way to annotate a message. Reddit - Reddit is similar to Digg and Newsvine. Charlene Li and Josh Bernoff, Groundswell , pg.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

JULY 30, 2009

Publishing this content in a blog, podcast, video or online slideshow and promoting it through Twitter, Facebook, LinkedIn, Digg and other tools enables you to show the world how smart and helpful your people are, rather than trying to convince them through paid (and often ignored) media. Social Tagging. Tags: Web 2.0

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

SEPTEMBER 25, 2008

Just send a press release. There is an extremely low chance that a blogger will write about you based on getting press release, but a pretty darn good chance that he/she will view you as a spammer and ignore any subsequent emails you send. Would you really spend that five minutes reading your press release to him? Unbelievable.

Blogger 20

Blogger PR Outreach Practices 20

Adobe Experience Cloud Blog

AUGUST 27, 2008

I started experimenting with social bookmarking sites like Digg, del.icio.us "Here's my latest press release, please write about me" rarely works. I've been blogging since 2003, so as I've worked with clients in that area, I've been able to bring a decent length of real-world experience to it.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

JUNE 30, 2009

posted on Tuesday, June 30, 2009 at 8:08 AM by Elizabeth Hanes Post Comment Name * Email * Website (optional) Comment * Allowed tags: link, bold, italics Receive email when someone replies. Tags: longtailseo b2bmarketing. Thanks for sharing this story.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

NOVEMBER 17, 2008

Embed code, "email this" and social bookmark site tagging buttons are examples of simple ways to increase pass along. I recently received a press release about a viral campaign for a new movie. Sharability: very simply, the easier it is to pass something along, the more likely it will be.

Viral Marketing 20

Viral Marketing Campaigns Digg Youtube 20

WebMarketCentral

JANUARY 23, 2009

"Create your keywords tag using your master keyword list and the visible words in your page. Use real header tags (h1 through h6) rather than "fake" p-class tags in your CSS files. And keep in mind that h2-h6 tags are just as important, possibly even more important, than h1 title text. Buzz , Digg and Photo.net. "A

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

MARCH 2, 2009

How To Actually Get Links From Your Linkbait by SEOmoz This post offers three strategies for getting links from your content even when it doesn't make the first page of Digg. Tags: SEO Practice. Jeff Quipp.

Link Building 20

Link Building SEO Ad Building Linkbait 20

Online Marketing Institute

JANUARY 4, 2011

In the meta tags for your photos, make sure the labels/words are what you want them to be – search engines can’t “read” photos, only the labels/meta tags. Try your hat at a guest blogger or two, this could add credibility to your site , especially if the person is influential in his or her space. b2bmarketing socialmedia

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 8, 2010

“In the past nine months alone we have seen huge successes through the combination of blogging , Twitter , Facebook , online press releases, downloadable reports/case studies and Linkedin ,&# he explained. Tags: b2bmarketing socialmedia. All Rights Reserved. Reproduction without explicit permission is prohibited.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

JANUARY 19, 2011

Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages&# including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

JANUARY 10, 2010

It’s pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. Share this on del.icio.us.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

In addition, he has been published prolifically in the Technology press. Tags: Advertising. Mahajan graduated from the University of California at Berkeley, at the age of 19 with a Bachelor’s degree in South Asian Studies. He also received a Master’s degree from the University of Texas at Austin. Tweet This! Share this on Facebook.

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Buzz Marketing for Technology

APRIL 1, 2010

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?) And then what is the timing? Tweet This!

Trust Marketing 100

Trust Marketing B2B Marketing Planning Buzz 100