Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Conversations Re: Sales | Marketing | Social Media | Etc.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

JULY 23, 2010

You’ll be surprised that many people will still prefer this over RSS. RSS – This is a standard feature for blogs. You can take it one step further and make it even easier by just taken the RSS image icon and hyperlinking it to your RSS URL. If so then include Reddit and Digg. Are you in HR? MEASUREMENT.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

MARCH 13, 2011

Home About Selling At a Startup Entries RSS | Comments RSS Power Selling Tools: Things Every Startup Sales Team Needs Posted on February 8, 2011 by admin In order to sell effectively at a startup your sales team needs every tactical advantage possible. This is like drinking from a fire hose. b2bmarketing

Startups 40

Startups Leadlander Jigsaw Tools 40

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed). Social Tagging.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Implement “subscribe” buttons via RSS and Email 23. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) the traffic volumes are significant) 78. Add credbility banners such as how many subscribers, number of hits, blog grade and any awards 21.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

DECEMBER 23, 2010

If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products. link] Top 5 Inbound Marketing Articles to Start the Week: Blogging Motivation | Best Traffic Tips [.] 4 Tips for B2B Marketing on Facebook [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

JULY 29, 2018

Delicious - Delicious is a free online bookmarking service that lets users save website addresses publicly and privately online so they can be accessed from any device connected to the internet and shared with friends. Digg - Digg is a social news website that allows members to submit and vote for articles.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

JANUARY 10, 2010

Is Your Online Marketing Strategy All Tweet and No Meat? Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

JANUARY 4, 2011

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Notice all those Twitter users with 20,000+ followers but no blog/website traffic?

Tactics 40

Tactics PR Planning Buzz 40

Online Marketing Institute

MARCH 24, 2011

“A blog has the flexibility to produce content easily, syndicate that content through any medium using RSS, and convert that audience into customers.&# Josh Chan, an online marketing specialist at Chromatix design admits that his company’s blog underestimated the commitment. As the saying goes: No pain, no gain.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Online Marketing Institute

NOVEMBER 4, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

JANUARY 10, 2010

This is geekier than even most search marketers will go, but can supply valuable insights. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. Focusing on longer-tail terms can provide respectable traffic and conversions without huge costs. The Answer To All Your SEO Questions!

SEO 100

SEO Tips Best Practices PageRank 100

Convince & Convert

SEPTEMBER 21, 2010

Our website and blog traffic are way up and I am not having to explain as much who we are. Our website and blog traffic are way up and I am not having to explain as much who we are. Our website and blog traffic are way up and I am not having to explain as much who we are. Can you RSS feed that? Can you RSS feed that?

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

JANUARY 4, 2011

Apparently, for the short time that my blog has been online, the traffic and interactions on it have been called impressive by some other bloggers. This is where a majority of my initial traffic came from. As a matter of fact, over half of my traffic during the first week alone came from Facebook. Well take a look.

Paid Content 40

Paid Content Blogger Twitter Traffic 40

Online Marketing Institute

NOVEMBER 2, 2010

their defence, I think many B2B marketers are caught in a pretty tricky situation.Objectives often change on a quarter by quarter basis, making much of the previous learning less useful for future activity. You can also maybe detect what a nice raw nerve youve hit here Doug by that impressive list of re-tweets!

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

DECEMBER 13, 2010

Even with RSS, bloggers take to Twitter and Facebook to help create bridges between social and interest graphs to related content. And, we can’t overlook the act of commenting on other blogs in the hopes for reciprocal traffic. It’s also worth noting that no blog is an island.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40