Writing on the Web
APRIL 4, 2011
It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. This growing reliance on peer groups for information keeps the buyer away from the vendor sometimes until point of purchase. Blog this on Blogger.
Webbiquity
APRIL 14, 2010
Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. 10 mind-blowing microsites by iMedia Connection. Fred Brown enumerates six differences between corporate websites and microsites (e.g. Fred Brown enumerates six differences between corporate websites and microsites (e.g.
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Webbiquity
JULY 25, 2011
Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.
Webbiquity
JULY 25, 2011
Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.
Webbiquity
FEBRUARY 13, 2010
Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers. Share this on del.icio.us. Tweet This!
Webbiquity
FEBRUARY 14, 2010
Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.
Webbiquity
JULY 26, 2010
B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Christina “CK&# Kerley ( @CKsays ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Unless You No Longer Want Their Money, This Means That YOU Must Change, Too. March 18, 2010. Optimization.
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