Biznology

AUGUST 14, 2012

If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? 8 Ways to Convince Your Boss Social Media is a Good Idea (blogs.constantcontact.com). Social Media Marketing 101 (twincreekmedia.com).

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Social media is a trap. “Who would want to share my press release to social media?” One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. He’s a strategist’s strategist.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

SEPTEMBER 10, 2013

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

FEBRUARY 12, 2013

This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy. The Internet is a disrupting medium — social media doubly so.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

AUGUST 20, 2013

Everyone was making stupid mistakes, including mainstream media, newspapers, major aggregators, and everyone else. Digital PR and social media marketing may well be the new SEO. Real organic content pickup — earned media — is real. To be honest, beggars couldn’t be choosers. Let me explain.

Paid Content 80

Paid Content Google Digg De-duplication 80

Biznology

JULY 10, 2012

I first told you that Pinterest redefined social media from being mostly text to being mostly photos, illustrations, graphics, and infographics. Now, illustrating your content is not just preferable, it’s mandatory. I have sort of known this for years, especially since I share like crazy.

Social Media 80

Social Media Media Content Aggregators 80

Biznology

AUGUST 8, 2011

In today’s decontextualized world of walls, feeds, RSS, e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if [.].

Digg 80

Digg RSS Internet Marketing Organization 80

Biznology

APRIL 9, 2013

Sadly, since there were so many Harlem Shake videos, only the really raunchy, sexy, bombastic videos ever made the light of day (very smart, you introverted social media manager — you were able to hide in plain sight!). From motivation to slander: How social media leverages shame for better and worse (digitaltrends.com).

Social Media 80

Social Media Viral Marketing Media Youtube 80

Biznology

AUGUST 8, 2011

In today's decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you're new to blogging and don't happen to be Seth Godin. Image by reinvented via Flickr. by Chris Abraham.

Digg 80

Digg RSS Google Service 80

Biznology

JANUARY 7, 2014

And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. You need to jump in, feet-first, into social media, including your own personal Facebook, Twitter, or Google+ profile.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

JANUARY 1, 2013

Digg, Reddit, and StumbleUpon have always done this; however, now it’s even in the way we view our content on Facebook, Google+, Pinterest, and especially Flipboard (see below). And, please do engage me as I am very keen to help you in any way I can to embrace social media in 2013! This is all just off the top of my head.

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Biznology

JUNE 10, 2014

The developers of reddit realized that after initial vertical growth based on the general members of Digg , kuro5hin, and Slashdot (techie, geeky, teens, boys), reddit would suffer from the same sort of vulnerabilities that Digg suffered when it didn’t evolve and grow and broaden itself past “ News for nerds. Stuff that matters.”

Digg 80

Digg Verticals Communities Social Networks 80

Biznology

JUNE 19, 2012

Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services. We all have been frictionless sharing with advertisers, social media companies, big data minters, and search engines for a decade in the form of implicit attention data, part of an attention economy.

Skype 80

Skype Digg Twitter Wikipedia 80

Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? Blogger outreach and engagement is much more than social media.

Blogger 80

Blogger Outreach Social Media PR 80