Writing on the Web

APRIL 11, 2011

How can you introduce storytelling into your marketing mix? It will demystify the process of creating valuable content that attracts clients to you. And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. I’m reading a book by Ann Handley and C.C.

Rules 100

Rules Content Digg Custom Publishing 100

Webbiquity

JANUARY 28, 2011

Including Image Ads In Your Marketing Mix by PPC Hero. Four ways to generate actionable data from Adwords Search Query Reports, such as finding new keywords from phrase variations and synonyms, and identifying negative keywords to add to campaigns. “Image ads (a.k.a. 6 Steps To Raise Your Quality Score by PPC Hero.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. My tactic is to reduce the process down to a very simple form, an inarguable form. That was the voice of many of my bloggers at one time or another.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ). Pricing Based on Customer Expectations , May 26, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

JULY 7, 2010

Having them champion and drive the buying process increases close rates, accelerates the speed of contract signing and increases the margins and deal size. Do you typically see B2B marketing spend allocations that are not aligned with business goals? This ensures marketing budgets and activities are aligned with your business goals.

Allocation 100

Allocation Budget Programs Peer-to-peer Digg 100

Webbiquity

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Frequent best-of contributor Pete Hollier details the social media optimization (SMO) process, explains how a corporate website and blog integrate with social bookmarking and social networking, and shows how SMO and SEO efforts support each other.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100