Webbiquity

JUNE 8, 2010

Its impact on many industries is still murky, but how it is re-shaping marketing strategy and activities like market research and demand generation continues to get clearer and more understood. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

JANUARY 28, 2011

Including Image Ads In Your Marketing Mix by PPC Hero. Four ways to generate actionable data from Adwords Search Query Reports, such as finding new keywords from phrase variations and synonyms, and identifying negative keywords to add to campaigns. “Image ads (a.k.a. Share this on Bebo. Subscribe to the comments for this post?

Adwords 100

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Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Buzz Marketing for Technology

JULY 7, 2010

Right now the “hot thing” is social media, and as powerful as social media is, it still needs to be balanced and integrated into the overall marketing plan. Then balance the marketing mix to align to these goals and maximize the impact your marketing dollars have on the business goals. Tweet This! Share this on Facebook.

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. Should You Use Foursquare for Your Business? June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Digital B2B Marketing

APRIL 7, 2011

As a marketer, there are only two good solutions. Use traditional brand measurement or marketing mix modeling. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Stop saying branding is your primary objective. Will you measure and manage based on your objective?

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Webbiquity

JANUARY 19, 2011

5 Ways to Weave LinkedIn Into Your Marketing Mix by TopRank Online Marketing Blog. not personalizing your invitation-to-connect messages, and more. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn.

Paid Content 100

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B2B Marketing Zone Posts

NOVEMBER 2, 2010

It’s clear that we are beginning to emerge from a state of early adopters to general market interest and need. Cutting to the point, these practices are: 1. Know your marketing mix. 5 Corporate B2B Blogs That You Should Copy , October 18, 2010 The importance of blogs in your B2B marketing mix can’t be overlooked.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

FEBRUARY 7, 2012

Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. Despite the fact that 80% of companies with 100 or more employees now use social media in their marketing mix, “only 27% (of business executives) list social business as a top strategic priority.

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Zone Posts

AUGUST 3, 2010

The iPad is not a revolutionary new channel, but just a new component of the marketing mix. Twitter time-savers: Tweet success in just 20 minutes a day - grow - Practical Marketing Solutions , July 18, 2010 “How much time should I spend on Twitter? Lau, Moyano, digital planner at Publicis Modem. adapt to this new channel.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

JANUARY 26, 2011

Sutton reports on MarketingSherpa research showing that more marketers view SEO as “very effective&# than PPC at increasing brand/product awareness (42% to 34%), improving brand/product reputation (29% to 19%) and improving PR (27% to 6%). The Business Of Burying Internet Search Results by NPR. Related Post. Share this on Bebo.

SEO 100

SEO Resources Tips Best Practices 100

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. He makes the case that this metric is one of the most vital, meaningful and valuable ways to measure the impact of social media marketing activities.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100