How Social Media Changed the Sales Cycle into the Buying Cycle
Webbiquity
JANUARY 15, 2010
Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. All of this is one reason webbiquity, or web presence optimization (WPO) is so important. No wonder sales groups are among the heaviest corporate users of social media.
Let's personalize your content