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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

Every month, HubSpot generates a few leads that turn into clients as a result of this activity. Additionally, every one of our posts has a quick link to Delicious, Digg, Reddit and StumbleUpon. But, HubSpot generates a good portion of our traffic from search engines now. This one takes awhile to take effect.

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B2B Blogging Trends for 2011

Webbiquity

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Blogging is most effective when integrated with other communications efforts including PR and email marketing. So what’s next for B2B blogging? What trends are likely to emerge in the coming year?

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(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. When Social Media & PR Matters More Than SEO by Small Business Search Marketing. 10 Ways a Start-Up Can Use Social Media to Market Itself by HubSpot’s Inbound Internet Marketing Blog.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Social media, and discussions of its value for PR and marketing, have become ubiquitous. He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business."

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

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Social Media ROI vs. RONI

WebMarketCentral

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias.