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What Could Kill Google and Facebook

Webbiquity

Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook. One of the biggest complaints about Facebook is of course its constantly changing interface , and its convoluted privacy settings have also repeatedly come under fire (as have changes to its privacy settings ). Twice. Google. Twitter.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook.

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? asked social media expert AnnaLaura Brown to write a guest post. This is the 2nd part of her post Connect Your Blog to Facebook. For LinkedIn you have a couple of options as well. Your first option is to add the WordPress blog option to your Linkedin profile. Digg this!

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. So I asked Facebook expert Annalaura Brown to write this guest post. How to Automatically Link Blog Posts to Facebook. Facebook. 1.       Use the networked blogs application. Digg this! Yikes!

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. Digg this!

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Build some social media marketing backbone you big wuss

Biznology

This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy. hate to be cloying but social media marketing success is 10 percent inspiration and 90 percent perspiration, ie.

20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  The ProBook is a “re-imagining” to last year’s award-winning Social Media Playbook. Facebook. LinkedIn. That project goes live now. Right now. But, most importantly, it was fun.

Search isn’t about search anymore, it’s about social

Biznology

Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. In addition to editorial “blog” content, it’s always worth developing content on the maddafella.com domain in addition to producing content only for social media. Social Media Marketing. Do it!

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Now that social media has advanced from the “should we do it?&# to the “how do we do it better?&#

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting. There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. By Kerry Gorgone, Contributing {grow} Columnist. Tweetdeck. Buffer.

11 Myths of Social Media Marketing

Webbiquity

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is so easy we can hire an intern to do it. Social media is free.

The One Effective Use of Facebook for B2B Marketing

Webbiquity

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# It’s now the second most-visited site on the web , behind only Google. Digg this! Not even close. It isn’t demographics. Tweet This!

Adventures in Frictionless Sharing

Biznology

Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services. We all have been frictionless sharing with advertisers, social media companies, big data minters, and search engines for a decade in the form of implicit attention data, part of an attention economy. What is it, you ask? Oh, what a pity.

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What Your Business Needs To Know About Google+

It's All About Revenue

It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Google+ is aiming at Facebook, LinkedIn and Twitter users. At its core Google+ is a social media platform, much like Facebook. We wrote last week about how Google’s +1 button had a lot of catching up to do with to match the popularity of the Facebook “Like” button. Facebook.

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What Google and Facebook Hide From You

Writing on the Web

Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? Digg this! Share this on Facebook. Share this on LinkedIn. 10 Ways to Use Facebook as a List Building Tool. The Sociology of Social Media: TED TV Talks. They know more about you than you realize. And they don’t ask you, they simply assume way too much.

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10 New Facebook Features Your Brand Needs To Know

It's All About Revenue

by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. So we turned to the cadre of experts at Involver , a Preferred Facebook Developer and technology provider, to break down the 10 most important new Facebook features for marketers.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog.

Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today

WindMill Networking

It was hinted yesterday in TechCrunch that LinkedIn was about to make headlines , and seeing that today is the 1st day of SXSW 2011, the timing of releasing a new application makes sense.  I have already been receiving Industry News update emails from LinkedIn for several weeks and thought they were useful.  So what exactly IS LinkedIn Today?

Your corporate website needs to become a trap

Biznology

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy?

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

How … Facebook! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. And I stumbled upon this concept while working on a Facebook Ad campaign. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Share this on Facebook.

Facebook Enables Brands To Tag Photos. Proceed With Caution.

It's All About Revenue

Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Makes sense, especially since tagging a photo is innately more intimate than simply liking a page on Facebook. When a person posts a photo on Facebook, it can be tagged with a link to the profiles of everyone who appears in that photo. Facebook. LinkedIn. Think about it.

Media 43

How PR and Social Media Can Work Together

Webbiquity

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog.

PR 91

The Future of Social Media

Webbiquity

Social media is transforming communications in ways unimaginable just a couple of decades ago. But blogging takes work, as people discovered, which is why of the more than 150 million blogs that have been launched, PR and social media monitoring software firm Vocus tracks only about 20 million. Digg this! Share this on Facebook. Share this on LinkedIn. Tweet This!

How to Hire The Perfect Person To Run Your Social Media

Marketing Action

Planning to increase your social media budget in 2015? Salesforce’s 2015 State of Marketing report says 70% of marketers plan to increase their overall social media spend this year. If you’re among this group, there are probably three major investments you’re considering: Social media advertising. Social media marketing. Social media engagement. Those are costs.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. 378 members in the ShipServ Maritime Network group on LinkedIn.

[Interview] Klout & Involver On Influence And Facebook Marketing

It's All About Revenue

by Jesse Noyes | Tweet this If you follow social media, online influence or Facebook marketing, chances are you heard the news last week between Klout and Involver. Klout measures influence on social media platforms like Facebook, Twitter and, most recently , LinkedIn. Involver is a social media marketing company. Facebook. LinkedIn. Reddit.

Media 24

The best online reputation defense is a good offense

Biznology

If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? Yes, I know: you’re too busy for all of this rubbish; truth is, you cannot afford to let another day pass without sending in your social media and search insurance premium.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Monitor social media discussions of your company or product in real time? Promote events through social media? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. Social Media Monitoring Tools. Digg this! Flowtown.

Tools 104

5 Ways Mobile Marketing is Affecting Social Media

Marketing Action

How often do you check social media on your phone? And, since our lives are increasingly intermingled with social networks – with 1 billion users around the world accessing Facebook in a single day  – life without social media can become quite inconceivable. Trend #1 – Most people access social media on mobile devices. Use shareable content, like images and videos.

Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Whether you’re on the Facebook  home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. And many large advertisers, such as Pepsi, Proctor & Gamble, and Wal-Mart are running ads on Facebook, but so are many small businesses. Digg this!

StumbleUpon Marketing: 5 Ways to Get More StumbleUpon Traffic to Your Website

WindMill Networking

Social bookmarking websites always confuse my social media strategy customers. And unless you have a certain objective or niche demographic that tends to find a large population of your targeted users using sites like Digg , Reddit , or Delicious , my advice is simply to concentrate efforts on other more popular sites.  I will make one exception, though: StumbleUpon. What to do?

5 Social Media Tips From A Digital Native

It's All About Revenue

When the phrase “social media” became popular, I viewed it merely as a moniker for what I’d been doing for almost a decade. Marketing on social media is more than a tactical shift; it’s a complete change in strategy. Here are 5 tips to help you find success with social media: Chris Heggem. 1. First, I don’t like the phrase “social media marketing.” It’s redundant.

The 12 Days of Social Media; a Holiday Post

NuSpark

I don’t know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts.  In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style. 11 Facebook status updating. LinkedIn statuses I’m updating.

Seven Ways to Use Social Media for Business

Webbiquity

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Digg this!