article thumbnail

Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff! Share this on del.icio.us.

article thumbnail

Top Social Media and Marketing Books of 2010

Webbiquity

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Vote for Your Favorites in the B2B Twitterer of the Year Awards

Webbiquity

The steering committee for the awards includes some of the heaviest hitters in the B2B social media space, such as Ardath Albee , author of eMarketing Strategies for the Complex Sale ; Laura Fitton (aka Pistachio), CEO of oneforty.com; Ann Handley of MarketingProfs; and Joe Pulizzi from the Junta42 content marketing blog. Tweet This!

Twitter 100
article thumbnail

Best Marketing Strategy Insights of 2009

Webbiquity

Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action. In Social Media, It’s Not Just Business, It’s Business-To-Business by Brian Solis. ** 5 Stars.

article thumbnail

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. Share this on Bebo.

article thumbnail

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. . • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Serious disconnect there.).

article thumbnail

What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm. Learn more.