Biznology

APRIL 8, 2021

B2B companies make three big mistakes in their messaging: They fail to differentiate themselves from their competitors. I really like how you begin your message strategy development with differentiation and positioning. Differentiation is essential if a company has any hope of claiming a position in its market.

B2B Marketing 196

B2B Marketing B2B Differentiation Paid Search Agency 196

Biznology

OCTOBER 29, 2019

Christine Crandell brought this to my attention recently, with examples like Marriott embracing the UN 17 Sustainable Development Goals 2030 as a source of competitive differentiation, and how event planners are routinely making venue carbon footprints and greenhouse gas emissions an evaluating criterion in property selection.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Biznology

JANUARY 22, 2019

If we marketers are not helping sales communicate a differentiated value, producing truly effective content, and developing insight into the detailed needs of the buying group, we should all fire ourselves. We are burdened with long sales cycles, but the payoff is high-ticket sales. My fervent wish, anyway.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

Biznology

MARCH 18, 2015

B2B marketers need this, but so do B2C marketers that sell high consideration items with long sales cycles. Thanks to all our sponsors! Like this post? Sign up for our emails here. Save this article as a PDF. The post Segmenting your content marketing appeared first on Biznology.

Top of Funnel 80

Top of Funnel Segmentation Content Marketing Webinar Metrics 80

Biznology

FEBRUARY 25, 2020

But what if you’re a mid-tier manufacturer of intermediate goods that have very long sales cycles. It’s hard to differentiate your product in the marketplace against well established contenders. Where B2B companies have a large transactional business they have a pattern that they readily copy from the B2C world.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Biznology

JANUARY 20, 2016

Some sales cycles are very long, and some, like e-commerce, are very short. This is probably because of online video content’s ease of consumption and its tremendous power to people get educated and make decisions.

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

Biznology

FEBRUARY 13, 2013

It’s not about your sales cycle. . That’s why a variety of content aimed at audience members in the various stages of the buying cycle will be more productive at keeping your cash registers ringing consistently. In fact, blazing your own path can be a great way to differentiate yourself.

Content Marketing 80

Content Marketing Content Marketing & Strategy Buying Cycle 80