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Consumer research differentiates brands this holiday season

Martech

This is partly because we’re still in the midst of some scary situations, but it’s primarily because consumers have permanently shifted their purchase behaviors in a whole host of ways. Consumers have increasingly held brands to a socially aware bar, which has certainly affected their purchase decisions. Top gifts consumers crave.

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5 goals you can accomplish with social media video marketing

Sprout Social

It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. This type of video is not about who the face of your brand is, it’s about showing what your brand offers, how it solves customers’ challenges and what differentiates it.

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5 Awesome Marketing Campaign Examples and What Makes Them Special

Marketing Insider Group

In a world where the competition regularly claims to be #1, it’s difficult to differentiate and build your own identity. But, when paired with innovative technology, a game-like rewards system, and pizza, and you’ve got a marketing campaign that’ll surely go viral. Difficult, but not impossible.” — Forbes. Source: [link].

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12 Biggest Content Marketing Challenges in 2020

Marketing Insider Group

To combat this, marketers use a purchase intent model that assigns different weights to customer interactions with a piece of content, but they admit that this model isn’t perfect. Video Content Marketing Virality. As my friend Todd Wheatland once said, the only answer to the question on how to make a viral video is STFU!

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21 Ways You Can Use Outgrow Interactive Content 

Outgrow

You can differentiate between lead nurturing for each part of the buyer’s journey. And it provides you with relevant answers and increases your purchase intent. Holding a customer back after they’ve made their purchase is through constant engagement. Interactive content goes viral more often, and viola!

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Interactive Content Ideas For All Types Of Marketing

Outgrow

It aligns and concentrates sales and marketing efforts only on those particular companies and contacts that have a higher probability of purchasing its products or services. Interactive content also helps in differentiating between leads with a high purchasing intent and a low one. It also makes you more approachable.

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23 Outstanding Social Media Marketing Guides

Webbiquity

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. “‘Going viral’ isn’t a business goal, neither is having a million video views…With YouTube, your goal should always be some form of increased brand awareness.” ” what’s the right metric?