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Show me your footer, I show you mine

Kevin Indig

Adding internal links to your footer won’t double organic traffic, let’s be clear. While I always thought boilerplate links have less value than links in the main content, John Mueller recently confirmed that Google doesn’t differentiate much: We don’t really differentiate there.

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The 6 Fundamentals of an SEO Link Building Strategy

Top Rank Marketing

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm , which rewarded pages based on how many other websites were linking to them. It’s little wonder that link building has been a crucial element of SEO ever since. Why is link building valuable for SEO?

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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

The bottom line: Google knows how to differentiate between natural and paid links; the latter are usually off-topic, keyword stuffed, and include keyword rich anchor text. What percentage of PageRank is lost with a 301 redirect?

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How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

More importantly, we'll show you what we did to fix them and how these solutions resulted in us growing our organic traffic by more than 50% in just one month. On top of this, all that lovely PageRank will be pushed into the content we want to rank for and give it a huge boost from the influx of new links pointing correctly to it.

Traffic 28
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An Introduction to Black Hat SEO

Hubspot

They state on their website that “any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” Google’s Matt Cutts commented in the thread that he had confirmed multiple times that paid links that pass PageRank.

SEO 76
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The 7 Keys to Mobile Marketing

QuanticMind

Yet surprisingly, many businesses today often don’t consider differentiating their marketing strategy across devices. To combat this issue, Google has made several algorithm updates that include mobile site speed as a major factor in pagerank. But mobile marketing isn’t just about delivering the same message on a smaller screen.

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The Coming Consolidation in Social Networking

WebMarketCentral

Wikipedia lists more than 100 social networking sites , and Social Media Trader recently compiled an even more exhaustive list of 115 social news and bookmark sites rated by PageRank, number of inbound links and dollar value of each site. The leaders will garner high amounts of traffic appealing to a wide market.