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Only B2B - Untitled Article

Only B2B

It provides a peer-to-peer recommendation, which is the strongest in the industry. We are bored with generating leads and we wanted to find a more productive way to do so. We thought to roam around, shaking a few hands with marketing experts, and asking them to drop 1 tip would enlighten us – and trust us it all works.

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Examining the Socially Responsible Social Campaign

ClearVoice

What’s Good Here: Airbnb demonstrates with this program that its vast network of peer-to-peer rentals can be used for something other than undercutting hotels and traditional vacation rentals. One option is to do good in relative silence, and hope that it touches the community or beneficiaries in the way you hoped — without fanfare.

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Attack of the Customers Press Release

Paul Gillin

The book also looks at the growing influence of online customer reviews sources like Yelp and Amazon on businesses ranging from electronics to hospitality services and tells how business executives can use peer reviews to their advantage. Capacity to Destroy. How to create a culture that puts customers first.

Press 50
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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Sales Pipeline Radio, Episode 195: Q & A with David Keane @bigtincan

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

There are advertisements every several minutes on TV and on nearly every other page of a magazine. While B2B companies do often post advertisements in industry-specific magazines that their audience may read or a billboard here and there, they do not have as many options in the physical space. Let’s see how.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.