Industrial Marketing Today

AUGUST 16, 2011

Building end-to-end relationships leads to a more predictable stream of repeat business. These are very important considerations in differentiating one shop from another in an industry that is highly fragmented and extremely competitive with constant price pressures from offshore suppliers. Click here to view the embedded video.

Social Media 60

Social Media Effectiveness Media Work Management 60

Industrial Marketing Today

SEPTEMBER 2, 2012

I’ve had people call me and start the conversation by saying, “We’ve spent a lot of money on a site redesign but it hasn’t produced any leads. How to use content to convert visitors into qualified leads (Lead generation). Let me explain by using my personal experience. We don’t want to spend too much money again.

Design 60

Design Wikipedia Content Sales Qualified Leads 60

Industrial Marketing Today

AUGUST 20, 2012

The primary goal is to generate better quality leads from their websites. Lead generation and conversions will only happen when your content is relevant and engages your visitors. He finds it difficult to articulate it into written words and differentiate our company. That is the good news. See my post, “You’ve Got Traffic.

SEO 60

SEO Content Marketing Copywriting Content 60

Industrial Marketing Today

APRIL 3, 2011

Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. It makes perfect sense then to put a good deal of effort into nurturing new leads and building strong relationships in order to convert them into loyal customers.

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

MAY 3, 2010

One way or another, you want it to be an integral part of your industrial marketing efforts in generating leads and driving sales. Lead them to it. Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves. Give them multiple ways to do so.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JANUARY 26, 2010

Developing your unique value proposition is also a good way to differentiate your company from the competition. What they sorely need, is some strategic guidance that will produce measurable results, typically more leads and sales. Provide clear calls to action as to what you want your site visitors to do.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. 2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). Try polls and surveys to gather data.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 11, 2011

There is very little to differentiate one from another. This in turn delivers tangible benefits (leads, contracts, projects etc.) They are using their technical content to build thought leadership and not directly for lead generation. Highlighting completed projects and a few case studies seem to be the norm.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Industrial Marketing Today

NOVEMBER 17, 2010

Lead or demand generation is still the number one priority of industrial marketers and content is the fuel that drives this marketing engine these days. See my earlier post If You Want Better Leads, Set Your Content Free ). A slick video not only describes who Miller is but what truly differentiates them from the competition.

Co-Registration 60

Co-Registration Content Marketing Paid Search Agency Content 60