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The Sales Prospecting Strategy Guide

Zoominfo

Complicating matters for sales teams, tracking a “typical” buyer’s journey can seem like a fool’s errand. So, how do high-performing sales organizations meet prospective buyers along the journey at the perfect time? 93% of companies who exceed lead and revenue goals report segmenting their database by persona.

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How The Top B2B Video Sellers of 2018 Use Video to Book More Revenue

Vidyard

Video has emerged as a powerful tool for modern B2B sales teams. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. The winners of the 2018 Video in Business Awards Sales categories. No problem!

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The 2019 Video in Business Award Winners

Vidyard

Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. This exceptional B2B marketing team tells masterful stories that inspire action and produce an emotional response. The four finalists showcased a wide range of approaches to creative B2B storytelling.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . It’s a vicious cycle. These are the warm leads.

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Sales Pipeline Radio, Episode 224: Q & A with Eric Quanstrom @equanstrom

Heinz Marketing

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. We talk all about outbound and how to make outbound work. Eric: Yeah.

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How Top B2B Video Sellers Use Video to Book More Revenue

Vidyard

Video has emerged as a powerful tool for modern B2B sales teams. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. The winners of the 2018 Video in Business Awards Sales categories. No problem!

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Top 10 Ways B2B CRM Strategies Assist Marketing & Sales

Valasys

A CRM system helps companies to stay connected with their customers, streamline their sales cycles to optimize revenues & improve their profitability. Having wide-ranging B2B CRM strategies helps marketers focus on their organizations’ relationships with individual people, service users, colleagues or suppliers.